India online alcohol delivery market is expected to grow at a significant CAGR during the forecast period, FY2023-FY2027. Online alcohol delivery is still at its developing stage in India and there is tremendous opportunity for this market growth. Companies are selling wine, beer, liquor, and other alcoholic beverages online to provide convenience and hassle-free service to customers. Increase in development of mobile applications and website with user-friendly interface is expected to drive the market demand in the region. Change in lifestyle of consumers and increasing adoption for western culture is contributing significantly to the online alcohol delivery market growth. Development of e-commerce platforms and initiatives taken by government to promote digitalization for quick delivery and increase transparency in alcohol sales through online channels is fueling the online alcohol delivery market in India. There is huge youth population in India and prefer online channels for alcohol delivery which is boosting the market demand. Rapid urbanization in country in search of better job opportunities and quality living standards influence the potential consumers to consume alcohol. Major market players are focusing on expansion of the serving area to increase the reach and widen their customer base. Also, leading players are collaborating with local and regional retailers for quick delivery services and maximum reach.

India online alcohol delivery market is segmented into alcohol type, delivery place, platform, regional distribution, and company. Based on platform, market is majorly bifurcated into mobile application and desktop website. Mobile application segment is expected to witness growth in the forecast period due to availability of affordable internet services and rising disposable income among the potential consumers.

The major players operating in the India online alcohol delivery market are Amazon.com, Inc., Supermarket Grocery Supplies Pvt Ltd (Big Basket), Bundl Technologies Pvt Ltd (Swiggy), Zomato Pvt Ltd, Flipkart Online Services Pvt Ltd, Living Liquidz India Private Limited, Hip Bar Pvt Ltd, BevQ (Kerala State Beverages Corporation), ThekaService.com, LiquorKart.com, and others. Major companies are developing advanced technologies and launching new services to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Years considered for this report:

Historical Years: FY2017-FY2020

Base Year: FY2021

Estimated Year: FY2022

Forecast Period: FY2023–FY2027

Objective of the Study:

  • To analyze the historical growth of the market size of India online alcohol delivery market from FY2017 to FY2020.
  • To estimate and forecast the market size of India online alcohol delivery market from FY2021 to FY2027 and growth rate until FY2027.
  • To classify and forecast India online alcohol delivery market based on alcohol type, delivery place, platform, regional distribution, and company.
  • To identify dominant region or segment in the India online alcohol delivery market
  • To identify drivers and challenges for India online alcohol delivery market
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India online alcohol delivery market.
  • To identify and analyze the profile of leading players operating in India online alcohol delivery market.
  • To identify key sustainable strategies adopted by market players in India online alcohol delivery market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of India online alcohol delivery market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Online alcohol delivery service provider companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to online alcohol delivery market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India online alcohol delivery market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         India Online Alcohol Delivery Market, By Alcohol Type:

    • Wine
    • Liquor
    • Beer
    • Others
  • India Online Alcohol Delivery Market, By Size:
    • Tier 1 Cities
    • Tier 2 Cities
    • Tier 3 Cities
    • Others
  • India Online Alcohol Delivery Market, By Size:
    • Mobile Application
    • Desktop Website
  • India Online Alcohol Delivery Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India online alcohol delivery market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Online Alcohol Delivery Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Online Shoppers, By Age Group

5.2.  Factors Affecting Purchase Decision

5.3.  Frequency to Purchase Alcohol, By Age Group

5.4.  Monthly Spending on Alcohol, By Age Group

5.5.  Monthly Spending on Alcohol through Online, By Age Group

5.6.  Brand Awareness of Online Alcohol Retailers, By Age Group

5.7.  Cashback/Discount Offers Impact Purchase of Alcohol Online

5.8.  Mode of Payment to Purchase of Alcohol Online, By Age Group

6.    India Online Alcohol Delivery Market Outlook, FY2017-FY2027F

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Alcohol Type (Wine, Liquor, Beer, Others)

6.2.2.     By Delivery Place (Tier 1 Cities, Tier 2 Cities, Tier 3 Cities, Others)

6.2.3.     By Platform (Mobile Application & Desktop Website)

6.2.4.     By Company (FY2021)

6.2.5.     By Region (North, East, West, South)

6.3.  Product Market Map

7.    Odisha Online Alcohol Delivery Market Outlook, FY2017-FY2027F

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Alcohol Type

7.2.2.     By Delivery Type

7.2.3.     By Platform

8.    West Bengal Online Alcohol Delivery Market Outlook, FY2017-FY2027F

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Alcohol Type

8.2.2.     By Delivery Type

8.2.3.     By Platform

9.    Jharkhand Online Alcohol Delivery Market Outlook, FY2017-FY2027F

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Alcohol Type

9.2.2.     By Delivery Type

9.2.3.     By Platform

10.  Tamil Nadu Online Alcohol Delivery Market Outlook, FY2017-FY2027F

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Alcohol Type

10.2.2.  By Delivery Type

10.2.3.  By Platform

11.  Rest of India Online Alcohol Delivery Market Outlook, FY2017-FY2027F

11.1.              Market Size & Forecast

11.1.1.  By Value & Volume

11.2.              Market Share & Forecast

11.2.1.  By Alcohol Type

11.2.2.  By Delivery Type

11.2.3.  By Platform

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Policy & Regulatory Landscape

14.1.              Odisha State Beverages Corporation Limited (OSBCL) Policy on Online Alcohol Delivery

14.2.              Chhattisgarh State Marketing Corporation Limited Policy on Online Alcohol Delivery

15.  India Economic Profile

16.  Competitive Landscape

16.1.              Competition Outlook

16.2.              Company Profiles (Leading Companies)

16.2.1.  Amazon.com, Inc.

16.2.1.1.      Company Details

16.2.1.2.      Services & End Users

16.2.1.3.      Financials (As Reported)

16.2.1.4.      Current & Future Strategy

16.2.1.5.      Key Management Personnel

16.2.1.6.      Contact Details

16.2.2.  Supermarket Grocery Supplies Pvt Ltd (Big Basket)

16.2.3.  Bundl Technologies Pvt Ltd (Swiggy)

16.2.4.  Zomato Pvt Ltd

16.2.5.  Flipkart Online Services Pvt Ltd

16.2.6.  Living Liquidz India Private Limited

16.2.7.  Hip Bar Pvt Ltd

16.2.8.  BevQ (Kerala State Beverages Corporation

16.2.9.  ThekaService.com

16.2.10.                LiquorKart.com

17.  Strategic Recommendations

18. About Us & Disclaimer

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