India Off Highway Vehicle Tyre Market By Vehicle Type (Construction Equipment, Agricultural Vehicles, Mining Vehicles, Material Handling Equipment, Others), By Tyre Type (Radial, Bias), By Demand Category (OEM, Replacement), By Region, Competition, Opportunities & Forecast, 2021-2031F

Market Overview:

India Off Highway Vehicle Tyre Market was valued at USD 1.22 Billion in 2025 and is expected to reach USD 1.69 Billion by 2031 with a CAGR of 5.52% during the forecast period. The India Off-Highway Vehicle (OHV) tyre market is witnessing notable momentum driven by sustained growth in construction, mining, and agriculture sectors. Rising mechanization across these industries is prompting increased demand for specialized tyres capable of operating under extreme terrain and heavy loads. As the nation invests in infrastructure expansion, including road building, metro projects, and irrigation, the requirement for earthmoving and heavy machinery has increased significantly, thereby escalating tyre consumption. Growing awareness of productivity and cost-efficiency is accelerating the shift from bias to radial tyres, supported by advancements in material durability, puncture resistance, and retreadability.  

Market Drivers

Infrastructure Expansion and Heavy Equipment Demand

Large-scale infrastructure projects have become key contributors to the growth of the off-highway vehicle tyre market. Construction of highways, bridges, ports, and large urban development schemes requires a broad range of heavy-duty machinery such as excavators, loaders, bulldozers, and backhoes. For instance, India's National Highway network expanded from 65,569 km in 2004 to 1,46,145 km in 2024, with four-lane or more stretches increasing 2.6 times to 48,422 km. The construction pace rose 2.8 times, from 12.1 km/day in 2014-15 to 33.8 km/day in 2023-24. These vehicles operate in rough terrains and under intense pressure, leading to increased tyre wear and frequent replacements. As project timelines tighten and mechanized solutions replace manual labor, fleet operators are increasing their investments in durable, performance-focused OHV tyres. The rising use of high-powered machinery to speed up execution has driven the demand for tyres that can withstand heavy loads, resist punctures, and offer prolonged service life with minimal downtime. This trend has led to a surge in demand for radial tyres and tyres with advanced tread designs that enhance traction and stability. For instance, India’s total capital expenditure on infrastructure, including private investment, reached a historic high of USD 36.3 billion in 2023–24—marking a 5.7x increase from USD 6.4 billion in 2013–14—highlighting the country's intensified focus on high-impact infrastructure development.

Growth in Agricultural Mechanization

The transformation of agriculture through mechanization has significantly influenced the demand for off-highway vehicle tyres. With rising labor shortages and a growing emphasis on improving productivity per hectare, farmers are increasingly adopting tractors, harvesters, rotavators, and other mechanized equipment. These machines rely heavily on high-performance tyres designed to function on varying surfaces such as loose soil, hard-packed earth, and muddy fields. Specialized agricultural tyres provide better soil traction, reduced compaction, and improved fuel efficiency, contributing to higher crop yields and lower operating costs. The use of radial tyres in agriculture has gained momentum due to their ability to maintain ground contact, reduce slippage, and offer longer tread life. Manufacturers are investing in R&D to develop tyres with enhanced floatation properties that protect topsoil and promote sustainable farming. As smart farming practices and precision agriculture technologies gain popularity, there is increasing demand for tyres that support GPS-guided machinery and autonomous operations.

Shift Toward Radialization and Technological Advancement

Technological evolution in tyre design has prompted a clear shift from bias to radial construction across the off-highway segment. Radial tyres offer superior performance in terms of fuel economy, heat resistance, and operational life, especially in demanding applications like mining and construction. This structural advantage leads to reduced rolling resistance and improved ride comfort, helping fleet operators cut operating costs. The push toward radialization is supported by OEMs recommending radial tyres for new-generation equipment that demands high load-bearing capacity and stability. Innovations in rubber compounding, sidewall design, and tread engineering have also made radial tyres more adaptable to diverse terrains and loads. Tyre manufacturers are increasingly focusing on smart tyres embedded with sensors that provide real-time feedback on pressure, temperature, and tread wear, reducing the risk of sudden failures and extending asset life.

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Key Market Challenges

High Cost of Premium and Radial Tyres

Despite the performance advantages of radial and premium off-highway tyres, their adoption is hampered by the relatively high upfront costs. Fleet operators and individual equipment owners, particularly in cost-sensitive segments like small construction firms or marginal farmers, often find it difficult to invest in high-end tyres. The total cost of ownership may be lower in the long term due to better durability and efficiency, but the initial expenditure remains a significant barrier. Radial tyres can be up to 40% more expensive than their bias counterparts, and the requirement for specific rims or suspension tuning further raises implementation costs.

Counterfeit Tyres and Lack of Standardization

The prevalence of counterfeit and substandard tyres poses a significant challenge to the safety, performance, and reputation of the off-highway tyre market. These fake or unregulated products often mimic branded designs but lack the essential build quality and material strength required for high-stress applications. Users drawn by low prices may unknowingly compromise operational safety and efficiency, especially in sectors like mining or construction where tyre failure can halt large-scale projects. These counterfeit tyres often fail prematurely, increasing maintenance costs, machine downtime, and the risk of accidents. A major contributing factor is the lack of strict enforcement of quality regulations and inadequate awareness among end-users. In the absence of standard labelling and monitoring, it becomes difficult for buyers to verify product authenticity. The informal distribution network further complicates traceability and accountability. Genuine manufacturers face unfair competition from these low-cost alternatives, which affects both brand perception and profitability.

Key Market Trends

Growing Demand for Retreaded and Sustainable Tyres

Environmental concerns and cost optimization strategies are driving the growing popularity of retreaded and sustainable tyres in the off-highway segment. Tyre retreading allows fleet owners to extend the life of tyre casings, reducing total lifecycle costs and lowering environmental impact by minimizing waste. In mining, construction, and agriculture, where tyres are subjected to high wear rates, retreaded options provide an economically viable solution without sacrificing performance. Advanced retreading processes, including pre-cured and mold-cured methods, have improved consistency and reliability, making them more acceptable among fleet operators. Simultaneously, there is increasing pressure to reduce carbon footprints, prompting manufacturers to explore eco-friendly materials like bio-based rubber compounds and recycled content. Initiatives to develop tyres with lower rolling resistance and longer tread life are gaining traction as sustainability becomes integral to procurement strategies.

Integration of Digital Tyre Monitoring Systems

The integration of digital technologies into off-highway vehicle tyres is transforming how fleets manage performance, safety, and cost-efficiency. Tyre Pressure Monitoring Systems (TPMS), temperature sensors, and cloud-based analytics platforms are becoming increasingly popular among fleet operators seeking real-time data to optimize operations. These technologies help prevent tyre-related breakdowns, enhance fuel efficiency, and extend tyre life by alerting users to under-inflation, overheating, or uneven wear. In sectors like mining and construction, where equipment operates in harsh environments and downtime is costly, predictive maintenance powered by tyre analytics is becoming indispensable. Advanced monitoring solutions are being embedded directly into tyres, offering seamless integration with fleet management systems. This level of visibility allows operators to plan rotations, schedule retreads, and manage inventory more effectively. The shift toward intelligent tyres is also in line with the broader digital transformation of off-highway operations, including autonomous machinery and remote diagnostics.

OEM and Aftermarket Diversification Strategies

The off-highway tyre industry is undergoing a shift in supply chain dynamics, with both OEMs and aftermarket players diversifying their offerings to capture wider customer segments. OEMs are expanding partnerships with tyre manufacturers to co-develop purpose-built tyres for new-generation vehicles, incorporating features such as improved load capacity, lower rolling resistance, and advanced tread compounds. These co-developed products enhance vehicle performance and help differentiate OEM brands in competitive markets. On the other hand, aftermarket suppliers are enhancing their reach through multi-brand retail models, doorstep service networks, and digital ordering platforms that simplify tyre replacement and servicing. As end-users seek convenience and product variety, this dual expansion is reshaping market accessibility. Companies are also offering bundled solutions, including tyre leasing, maintenance packages, and extended warranties to improve value perception.    

Segmental Insights

Vehicle Type Insights

In 2025, the construction equipment segment was expected to dominate the India off-highway vehicle tyre market by vehicle type. For instance, as per Indian Construction Equipment Manufacturers’ Association, India’s construction equipment industry achieved a turnover of USD 9.5 billion in FY 2023‑24, generating over 3 million jobs and selling approximately 135,000 units across more than 50 OEMs, making it the third-largest CE market globally. The rapid growth of large-scale infrastructure projects such as expressways, metro rail networks, dam construction, and smart city developments is driving strong demand for excavators, loaders, bulldozers, backhoes, and cranes. These machines require durable and high-performance tyres capable of withstanding rough terrains, heavy loads, and continuous operation cycles. Increased usage intensity in construction zones leads to frequent tyre replacement, boosting both OEM and aftermarket demand. As project timelines tighten, fleet operators focus on maintaining uptime, creating strong preference for radial tyres that offer enhanced wear resistance, traction, and load-bearing capacity. Rising investments in commercial real estate and industrial zones are also contributing to higher utilization of construction vehicles, directly influencing tyre consumption patterns.

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Region Insights

In 2025, the northern region leads the India off-highway vehicle tyre market, driven by large-scale infrastructure projects and strong agricultural activity. High deployment of construction machinery like excavators and loaders fuels demand for durable tyres suited to rough terrain. Simultaneously, widespread use of tractors and harvesters across large cultivated areas boosts agricultural tyre consumption. A well-established supply chain and dense distribution network enable timely tyre replacement and support both OEM and aftermarket growth in the region. For instance, as per the Uttar Pradesh government's Invest UP initiative, key infrastructure projects around Noida include the USD 1.23 billion Noida International Airport at Jewar, spanning 5,000 hectares with a planned capacity of 50 million passengers. Connectivity is being enhanced through the 603 km Ganga Expressway, 343 km Purvanchal Expressway, and the Bundelkhand and Gorakhpur Link Expressways. Rail infrastructure includes an 8,949 km network, the high-speed Delhi–Meerut RRTS, and the Western Dedicated Freight Corridor. These projects position Noida as a major multi-modal logistics and transport hub in North India.

The southern region is a key growth area due to rising industrial activity and modernization in agriculture. Increased infrastructure development has driven the use of construction equipment like compactors and backhoes. The adoption of advanced farm machinery in cash crop areas is accelerating demand for specialized, fuel-efficient radial tyres. Improved aftermarket services and growing awareness of tyre performance and lifecycle value are further supporting demand in this region.

The western region is seeing strong tyre demand due to active mining, quarrying, and industrial development. Heavy-duty mining vehicles and material handling equipment such as cranes and forklifts require high-durability tyres. Growth in economic zones and logistics hubs has expanded equipment usage, driving tyre demand. A focus on uptime and operating efficiency is pushing buyers toward premium and application-specific off-highway tyres.

Recent Developments

• ​In 2024, Yokohama India launched the Geolandar X-AT and Geolandar M/T G003 tyres in 2024, targeting off-road users. The X-AT bridges All Terrain and Mud Terrain categories, offering strong multi-surface performance.
• In 2024, at the Tire Cologne 2024, TVS Srichakra unveiled its Steel Belted Agro-Industrial Radial Tires, designed for telehandlers, compact wheel loaders, and backhoe loaders. Showcased sizes included 460/70R24 and 340/80R18.
• In 2025, In 2024, Continental introduced a new lineup of premium passenger-vehicle and truck radial tyres in India, enhancing its ultra-high-performance offerings for rim sizes ranging from 17″ to 20″.
• In 2024, Vredestein launched the Traxion CropCare VF tyre for sprayers, offering 30% more lateral stability and high durability. Available in two sizes, sales begin in early 2025.

Key Market Players

• Apollo Tyres Limited
• Balkrishna Industries Limited
• Bridgestone Corporation
• CEAT Limited
• Continental AG
• JK Tyre & Industries Limited
• Michelin
• MRF Limited 
• The Goodyear Tire & Rubber Company
• Pirelli & C. S.p.A.

Report Scope:

In this report, the India Off Highway Vehicle Tyre Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           India Off Highway Vehicle Tyre Market, By Tyre Type:

o    Tyre Radial

o    Bias

•           India Off Highway Vehicle Tyre Market, By Demand Category:

o    OEM

o    Replacement

•           India Off Highway Vehicle Tyre Market, By Vehicle Type:

o    Construction Equipment

o    Agricultural Vehicles

o    Mining Vehicles

o    Material Handling Equipment

o    Others

•           India Off Highway Vehicle Tyre Market, By Region:

o    North

o    South

o    East

o    West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Off Highway Vehicle Tyre Market.

Available Customizations:

India Off Highway Vehicle Tyre Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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