Report Description

India nutritional bars market stood at $ 9.4 million in 2018 and is projected to grow at a CAGR of over 30%, to reach $ 46.2 million by 2024. Growth in the market can be attributed to increasing incidences of lifestyle diseases such as diabetes, obesity, blood pressure, asthma, and other heart diseases and rising consciousness among consumers towards healthy eating habits. Moreover, other factors such as rising disposable income coupled with growing number of domestic and international market players are further anticipated to fuel growth in India nutritional bars market during forecast period.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of India nutritional bars.
  • To define, classify and forecast the India nutritional bars market on the basis of type, distribution channel, region, and company.
  • To analyze and forecast the market share for nutritional bars with respect to type: Protein Bars, Snack Bars, Meal Replacement Bars, etc.
  • To scrutinize the detailed market segmentation and forecast the market size on the basis of region by segmenting India nutrition bars market into four regions, namely – North, East, West and South.
  • To identify tailwinds and headwinds for India nutritional bars market.
  • To examine supply chain along with margins in nutritional bars market.
  • To strategically profile the leading players in the market, which are involved in the supply of nutrition bars, in India.

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India nutritional bars market is controlled by these major players, namely– General Mills India Private Limited, Naturell (India) Pvt. Ltd., Sun Hygiene Foods Pvt. Ltd, Sprout Life Foods Private Ltd, among others.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of nutrition bars manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and regional presence of all major nutritional bar suppliers across the country.

TechSci Research calculated the market size for India nutritional bars market using a bottom-up approach, wherein manufacturers value shares data for type (Protein bars, Snack Bars, Meal Replacement Bars and Other nutritional bars) were recorded and forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary source directories, databases such as, Ministry of Statistics & Programme Implementation, APEDA, Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, White Papers and Investor Presentations were also studied by TechSci Research.

Key Target Audience:

  • Nutritional bars manufacturers
  • Nutritional bars suppliers
  • Research organizations and consulting companies
  • Organizations, forums and alliances related to nutritional bars.
  • Government bodies such as regulating authorities and policy makers
  • Industry associations

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as nutritional bars manufacturers, distributors and dealers, customers and policy makers. The report also provides insights about which market segments should be targeted over the coming years to strategize investments and capitalize on growth of the market segment.

Report Scope:

In this report, India nutritional bars market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Type:
    • Protein Bars
    • Snack Bars
    • Meal Replacement Bars
    • Others
  • Market, By Distribution Channel:
    • Supermarket/Hypermarkets
    • Pharmacies
    • Independent Small Grocers/Departmental Stores
    • Convenience Stores
    • Others
  • Market, by Geography:
    • North Region
    • West Region
    • South Region
    • East Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India nutritional bars market.


Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:


Channel Partner Analysis

  • Detailed list of distributors and dealers across all major Cities.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what, you are looking for, please get in touch with our custom research team at [email protected]

Table of content

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Aided Brand Awareness

4.2.  Product Pricing

4.3.  Factors Influencing Purchase Decision

4.4.  Sources of Information

5.    Global Nutritional Bar Market Overview 

6.    India Nutritional Bar Market Outlook              

6.1.  Market Size & Forecast

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.    By Product Type (Protein Bar, Meal Replacement Bar, Snack Bar, Others)

6.2.2.    By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers/Departmental Stores, Pharmacies, Online)

6.2.3.    By Region

6.2.4.    By Company

6.3.  Market Attractiveness Index

7.    India Snack Bar Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value and Volume

7.2.  Market Share & Forecast

7.2.1.    By Distribution Channel

8.    India Protein Bar Replacement Bar Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value and Volume

8.2.  Market Share & Forecast

8.2.1.    By Distribution Channel

9.    India Meal Replacement Bar Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value and Volume

9.2.  Market Share & Forecast

9.2.1.    By Distribution Channel

10. Price Point Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

15.1.             Competition Outlook

15.2.             Company Profiles (Leading 10 Profiles)

16.   Strategic Recommendations

17. About Us & Disclaimer

Figures and Tables

List of Figures

Figure 1: India Nutritional Bars Market Size, By Value (USD Million) & Volume (Thousand Kg), 2014-2024F

Figure 2: India Nutritional Bars Market Share, By Type, By Value, 2014-2024F 

Figure 3: India Nutritional Bars Market Share, By Distribution Channel, By Value, 2014-2024F 

Figure 4: India Nutritional Bars Market Share, By Region, By Value, 2014-2024F 

Figure 5: India Nutritional Bars Market Share, By Company, By Value, 2014-2024F

Figure 6: India Nutritional Bars Market Attractiveness Index, By Type, By Value, 2019-2024F

Figure 7: India Nutritional Bars Market Attractiveness Index, By Distribution Channel, By Value, 2019-2024F

Figure 8: India Snack Bar Market Size, By Value (USD Million) & Volume (Thousand Kg), 2014-2024F

Figure 9: India Snack Bar Market Share, By Distribution Channel, By Value, 2014-2024F 

Figure 10: India Protein Bar Market Size, By Value (USD Million) & Volume (Thousand Kg), 2014-2024F

Figure 11: India Protein Bar Market Share, By Distribution Channel, By Value, 2014-2024F 

Figure 12: India Meal Replacement Bar Market Size, By Value (USD Million) & Volume (Thousand Kg), 2014-2024F

Figure 13: India Meal Replacement Bar Market Share, By Distribution Channel, By Value, 2014-2024F  

Frequently asked questions






Parvati Sharma

Account Manager BD
Press Release

Increasing Working Population to Aid Growth of India Nutritional Bars Market

May, 2019

Hectic schedule, growing health awareness and increasing disposable income to drive India nutritional bars market through 2024