In India, nutrition bars market is in its nascent stage on account of high selling prices and low awareness level among consumers, especially those residing in rural areas. However, due to increasing incidences of lifestyle diseases such as diabetes, obesity, blood pressure, asthma, and other heart diseases, consumers in India are becoming increasingly conscious about their eating habits. As a result, a rising number of consumers are including nutrition bars in their routine diet, thereby offering immense opportunities for both domestic as well as international nutrition bar players operating in India. Moreover, increasing pollution levels and rising concerns over high concentration of pesticides in traditional food products is resulting in an increasing number of Indian consumers opting for fortified foods such as nutrition bars to improve the level of nutrition in their diets. 

According to “India Nutrition Bars Market Forecast & Opportunities, 2020”, nutrition bars market in India is projected to grow at a CAGR of over 29% till 2020. The country’s nutrition bars market is growing on the heels of rising health concerns and improving consumer lifestyle, primarily of the country’s expanding middle class households. Segment wise, Cereal Bars continue to dominate and account for more than three-fourths of the country’s nutrition bar market. Also, majority of the demand for nutrition bars is emanating from consumers below 40 years of age, and this trend is expected to gain more strength over the next five years. Few of the leading companies operating in nutrition bars market in India include Naturell, General Mills, Nouveau Medicament (P) Ltd and Xterra Nutrition. “India Nutrition Bars Market Forecast & Opportunities, 2020”report elaborates following aspects related to nutrition bars market in India:

  • India Nutrition Bars Market Size, Share & Forecast
  • Segmental Analysis – Cereal Bars, Protein Bars and Others (Energy Bars, Herbal Bars, etc.)
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of nutrition bars market in India
  • To identify the on-going trends and anticipated growth over next five years
  • To help industry consultants, nutrition bar manufacturers, distributors and dealers align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs     
Report Methodology 

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with nutrition bars manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications such as company annual reports, financial reports and proprietary databases.

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1.    Research Methodology

2.     Analyst View

3.     Product Overview

4.     Global Nutrition Bars Market Overview

4.1.   Market Size & Forecast

4.1.1. By Value 

5.     India Nutrition Bars Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2.   Market Share & Forecast

5.2.1. By Type

5.2.2. By Age Group

5.2.3. By Point of Sale

5.2.4. By Region

5.2.5. By Company

5.3.   Price Point Details

6.     India Cereal Bars Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.   Competition Outlook

7.     India Protein Bars Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2.   Competition Outlook

8.     Market Dynamics

8.1.   Drivers

8.2.   Challenges

9.     Market Trends & Developments

9.1.   Targeting Consumers with Special Requirements

9.2.   Fortified Foods

9.3.   Addition of New Ingredients

9.4.   Emergence of Overseas Players

9.5.   Rural Segment Scenario

10.  Policy & Regulatory Landscape

11.  India Economic Profile

12.  Competitive Landscape

12.1.   Naturell (India) Pvt. Ltd.

12.2.   General Mills India Private Limited

12.3.   Nouveau Medicament (P) Ltd

12.4.   Xterra Nutrition

12.5.   Mars International India Pvt. Ltd

12.6.   Sun Hygiene Foods Pvt. Ltd

12.7.   Let's Be Well Red

12.8.   Aegis Foods

13.  Strategic Recommendations

14.  Annexure

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  • List of Figures 

    Figure 1: India Nutrition Bars Market Size, By Value (USD Million), By Volume (Million KG), 2010-2020F

    Figure 2: India per Capita Income, 2010 - 2014 (USD)

    Figure 3: Diabetic Population in Major Countries, 2013 (Million)

    Figure 4: India Internet Penetration, 2011-2015 (%)

    Figure 5: India Urban Households, 1991, 2001 & 2011 (Million)

    Figure 6: India Nutrition Bars Market Share, By Type, By Value, 2010-2020F

    Figure 7: India Nutrition Bars Market Share, By Age Group, By Volume, 2014

    Figure 8: India Nutrition Bars Market Share, By Age Group, By Volume, 2020F

    Figure 9: 18-58 Years Age Group Population Share in India, 1991, 2001 & 2011 (Million and Percentage)

    Figure 10: India Nutrition Bars Market Share, By Point of Sale, By Volume, 2014

    Figure 11: India Nutrition Bars Market Share, By Point of Sale, By Volume, 2020F

    Figure 12: India Number of Supermarkets, 2005 & 2011

    Figure 13: India Smartphone Users, 2011-2015 (Million)

    Figure 14: India E-tail Sales, By Value, 2013 -2018F (USD Billion)

    Figure 15: India Nutrition Bars Market Share, By Region, By Volume, 2014 & 2020F

    Figure 16: India Nutrition Bars Market Share, By Company, By Value, 2014

    Figure 17: India Nutrition Bars Market Share, By Company, By Value, 2020F

    Figure 18: India Cereal Bars Market Size, By Value (USD Million), By Volume (Million KG), 2010-2020F

    Figure 19: India Working Population Size, 2009-2012 (Million)

    Figure 20: India Protein Bars Market Size, By Value (USD Million), By Volume (Million KG), 2010-2020F

    Figure 21: India Percentage of Working Women in Total Population, 2010–2013

    Figure 22: Growth in Population Share of 15-64 Years Age Group as Percentage of Total Population in India, 2005-2013

    Figure 23: India Disposable Income, 2010–2014 (USD Million)

    Figure 24: Rising Lifestyle Diseases in India, 2005, 2010 & 2015 (Million)

    Figure 25: India Diabetic Patient Population, 2013 & 2030F (Million)

    Figure 26: India Retail Sales, 2008–2020F (USD Billion)

    Figure 27: India E-Tail Market, 2015E – 2020F (USD Billion)

    Figure 28: Prevalence of Iron Deficiency Anaemic, By Percentage of Total Population, 2012

    Figure 29: Registered and Projected Diabetic Cases in India, 2010 - 2030F (Million)

    Figure 30: India Nutrition Bars Market Share, Rural vs. Urban, By Value, 2014 

    List of Tables 

    Table 1: India Major Nutrition Bars Companies Overview

    Table 2: India Nutrition Bars Average Selling Price, By Company, 2015 (USD Per Unit)

    Table 3: Xterra Nutrition (HYP) Nutrition Bars Average Prices, 2015 (USD per unit)

    Table 4: Naturell Nutrition Bars Average Prices, 2015 (USD per unit)

    Table 5: Nouveau Medicament (P) Ltd (GETRIM) Nutrition Bars Average Prices, 2015 (USD per unit)

    Table 6: ProIN Nutrition Bars Average Prices, 2015 (USD per unit)

    Table 7: Sun Hygiene Nutrition Bars Average Prices, 2015 (USD per unit)

    Table 8: Major Lifestyle Related Diseases