Nutraceuticals Market has valued at USD 6113.20 million
in 2023 and is anticipated to project impressive growth in the forecast
period with a CAGR of 11.39% through 2029. The nutraceutical market in India is
experiencing remarkable growth, fueled by several key factors. Firstly, India's
large and diverse population is becoming increasingly health-conscious, driving
the demand for nutraceutical products. The rising awareness of preventive
healthcare and the desire for wellness-oriented solutions have contributed to
the aging population in India has created a significant market for
nutraceuticals. As individuals seek ways to address age-related health
concerns, such as joint health and cognitive function, the demand for
supplements and functional foods has surged. Chronic diseases like diabetes,
obesity, and heart disease are on the rise in India. Nutraceuticals offer a
holistic approach to manage these conditions, promoting their adoption.
awareness regarding the benefits of natural ingredients and traditional
remedies has led to the popularity of herbal and Ayurvedic nutraceuticals in
the Indian market. These products resonate with the cultural preferences and
preferences of Indian consumers. The government's initiatives to promote
wellness and regulate the nutraceutical industry have also played a crucial
role in its growth. These factors, coupled with the expansion of e-commerce
platforms, are driving the nutraceutical market in India, making it a vibrant
and promising sector within the country's healthcare and wellness landscape.
Key Market Drivers
Incidence of Chronic Diseases and Geriatric Population
rising incidence of chronic diseases and the growing geriatric population are
significant drivers propelling the nutraceutical market in India. India is experiencing
a surge in chronic health conditions, including diabetes, cardiovascular
diseases, and obesity. This increase can be attributed to changing lifestyles,
urbanization, and dietary habits. Nutraceuticals offer a valuable solution for
managing and preventing these chronic ailments. They provide a bridge between
pharmaceuticals and dietary supplements, emphasizing holistic health
aging demographic in India is another crucial driver. As the population ages,
there is a heightened awareness of age-related health concerns. Nutraceuticals,
with their focus on maintaining wellness and addressing age-associated issues,
have gained immense popularity among the elderly. Products designed to support
joint health, cognitive function, and overall vitality are particularly sought
after in this segment. Furthermore, the geriatric population often prefers
natural and holistic approaches to health and wellness. This aligns well with
the concept of nutraceuticals, which emphasize the use of natural ingredients
and traditional remedies. Ayurvedic and herbal nutraceuticals, rooted in
India's rich cultural heritage, resonate strongly with both the elderly and the
response to these demographic and health trends, the Indian government has also
recognized the potential of the nutraceutical industry. Initiatives to promote
wellness and regulate the market have created a conducive environment for the
growth of this sector. The combination of a rising burden of chronic diseases,
a burgeoning elderly population, and government support has positioned India as
a thriving nutraceutical market. As consumers become more health-conscious and
seek preventive healthcare solutions, the nutraceutical industry is likely to
continue its upward trajectory, offering a wide array of products that cater to
diverse wellness needs.
of Preventive Healthcare
India, the use of nutraceuticals is on the rise, especially for preventive
health care. More and more people are using nutraceuticals to strengthen their
immune system and improve overall health. The preventive healthcare sector in
India is estimated to be worth USD 197 billion in 2025 at a compound annual
growth rate (CAGR) of 22%.
intake of essential vitamins and micronutrients, such as vitamins A, vitamin D,
and vitamin C, and folate, as well as minerals, such as selenium and zinc, has
significantly increased in support of improved immunity.
are getting inclined towards nutraceuticals products because they are free from
additives, preservatives, and artificial agents. Due to this, the
nutraceuticals industry is making constant efforts to blend science and healthy
food to contribute towards the overall health of the people.
nutrition is becoming increasingly popular, as people are now aware of their
nutritional needs, which can differ based on age, gender, genetic, and
lifestyle patterns. Nutritional supplements can be customized to address
specific health issues or nutritional deficiencies. FMHG stands for Fast Moving
Healthcare Goods, a name given to the sale of nutraceutical products and
nutritional supplements in India. With a global market share of between 1% and
2%, India has a huge opportunity for growth. Functional foods and beverages
make up 60% of the market, while dietary supplements account for 40%.
operating in nutraceuticals product are launching different products to meet
the demand of consumer. For instance, malnutrition can take many forms,
including underweight, low height, stunting, and micronutrient deficiencies. To
combat this, in September 2021, Abbott launched New PediaSure in India to
support the growth of children. This launch by Abbott contained arginine and
natural vitamin K2 which supports children’s growth and development through
in December 2022, Nutrilitius launched Nutraceuticals Capsules to promote
health and wellness. It was launched with the intention for offering the best
and moist affordable products to health-conscious customers. This range of
supplements can be consumed to improve metabolism, immunity, digestion, liver
health, vision, sexual performance, and bone health. They have been certified
by FDA, Non-GMO, Make in India, and Startup India.
government’s efforts to address the growing lifestyle issues have raised
awareness about dietary supplements and nutritional supplements in India. As a
result, favorable business climate has emerged. Nutraceuticals fall somewhere
between food and pharmaceuticals, so the market is driven by research, health
outcomes, clinical trials, and other factors. The foundation for nutraceutical
market growth in India is made up of traditional medicines, ANI formulations,
the start-up scene, and academia.
2006, the Indian Food Safety and Standards Authority (FSSA) was established,
which is a modern integrated food legislation that covers nutraceutical
products, dietary supplements and functional foods.
Health Foods & Dietary Supplements Association (HDSA) is a national
non-profit organization dedicated to advancing the interests of health food,
dietary supplement, nutraceutical, and the healthcare industry. It was founded
in April 2002.
In addition, the government approved a PLI
(Production Liked Incentive) plan for the pharmaceutical sector. Expanding the
scope of the PLI scheme to include the nutraceutical industry would certainly
support research, innovation, and clinical trials, allowing for additional
domestic patent and product developments.
the Union Budget 2021, few initiatives were highlighted to improve healthcare
and infrastructure in India, including programs and new healthcare
collaborations. According to this provision, the government proposed to
increase healthcare funding by 137% to USD 30 billion to invest in the
development of nutraceutical products.
can use power of the “Atmanirbhar Bharat” and use its traditional medicine
practice along with modern alternatives to provide the world with the premium
quality food and health supplements.
new ministry was established on November 9, 2014, namely, the Ministry of
Ayush, to promote traditional healthcare practices in India. The intent to move
into this vision had been provided by the Government of India. This way, both
the parties can collaborate to initiate nutraceutical parks in the country,
which will promote manufacturing of the goods.
currently accounts for approximately 57% of the Active Pharmaceutical
Ingredient (API) category and 69% of the Finished Pharmaceutical Product (FPP)
category on the World Health Organization's pre-qualified list. This is largely
due to the government's various efforts to strengthen the domestic
Shift towards E-commerce and Online Retailing
channel is driving the demand of nutraceuticals in the Indian market. Few
nutraceutical segments are in high demand, such as, sports nutrition because
the target consumer is younger, and online penetration rates are higher among
younger consumers. This consistently rising demand from the sports industry is
also a major driver, which is helping the nutraceuticals industry to take up
nutraceuticals need a huge amount of education for their customers, content and
mobile are going to play a big role in growing the online market for
nutraceutical. Health awareness and per capita income will also contribute to
the growth of the nutraceutical industry. The emergence of e-commerce platforms
has enabled nutraceutical products to reach a wider audience in India.
Consumers are now able to browse and purchase a vast selection of
nutraceuticals from a variety of brands and sellers, without the need to be
physically present. Nutraceutical brands, both established and new, have access
to online platforms to promote their products. As a result, consumers can
choose products, based on their individual health requirements and preferences.
Nutraceutical online platforms provide comprehensive product information,
ingredient lists, and customer reviews to assist consumers in making informed
decisions about their nutraceutical purchase. This level of transparency builds
trust and confidence, allowing consumers to comprehend the potential advantages
and make informed decisions.
for nutraceuticals online eliminates the need to visit multiple physical stores
in order to find the product. Consumers can access the product online and place
their orders from the convenience of their own homes. The convenience and
saving of time associated with online shopping have driven a greater number of
consumers towards purchasing nutraceuticals through online channels. Manufacturers
are attracted to e-commerce mode because it places a strong emphasis on
establishing uniqueness on global level. Market participants who focus on
developing an online presence will be better equipped to cope with unexpected
supply chain issues in the future. Therefore, increasing adoption of e-commerce
to purchase healthcare items will accelerate the demand of nutraceuticals
products in India.
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the demand for dietary supplements continues to grow, the prevalence of
counterfeit nutraceuticals grow as well. The packaging of both the original and
counterfeit products is often so similar that it is difficult for consumers to
distinguish between the two. Fake dietary supplements are made in unsanitary
environments and may not contain any active ingredients. Additionally, they may
contain hazardous chemicals and can have a detrimental effect on the consumer's
reputation of supplement brands is severely damaged by counterfeiting,
resulting in a loss of revenue and a loss of customer trust. To safeguard their
brand and protect their customers from fraudulent customers, dietary supplement
manufacturers can utilize NeuroTags' reliable anti-counterfeiting solution.
license from FSSAI (Functional Safety and Standard Authority) must be obtained
by nutraceuticals manufacturers, importers, distributors, retailers,
wholesalers, and transporters. Moreover, the license and approval should be
attained for health supplements and nutraceuticals that are covered under the
Food Safety And Standard Regulations, 2016.
On March 7, 2022, the Food and Drug
Administration (FSSAI) issued an advisory regarding the implementation of
specific enforcement procedures for the verification of nutraceutical and
health supplement compliance. The grounds of action are sale of nutraceuticals
and health supplements that aren’t in compliance with the relevant regulations
and the false and fraudulent labelling and health claims that accompany them.
These benchmarks ensures quality product.
are in high demand from quiet long; however, the high cost of these products
restricts their uptake in the Indian market. Nutraceutical manufacturers
attempt to recoup their R&D costs in a short time by pricing their products
high, however, in a price sensitive market like India, high production costs
(or high profit margins) can be a major obstacle.
with the introduction of GST, nutraceuticals and other health supplements are
subjected to 18% tax (with some of the categories even taxed at 28%), making
these products more expensive than before. High taxes associated with these
products also affect the entry of new players in the market as they would be
pressured to launch their products at lower prices to get a fair slice of
Key Market Trends
demand for nutraceuticals is addressed in the Indian nutraceutical companies
and is contributed by the new innovations in the nutraceutical markets. Drink
mixes, nutritional shake, protein powder, herbal tea concentrate, herbal aloe
concentrate, biotin drinks, and gummies are examples of the latest plant-based
nutrition in demand in the country. For instance, biotin and multivitamin
gummies for hair growth from OZiva brand are quite popular. It is a healthy
blend of plant-based biotin with keratin-building ayurvedic herbs and hair
vitamins, which help in controlling hair fall, supports hair growth, and helps
in management of hair quality. Similarly, in 2018, Power Gummies launched its
hair vitamin gummies and menstrual health gummies which covers a good sale in
Indian markets, including Amazon, Flipkart, and Nykaa
of Immunity-boosting Supplements
supplements has driven a significant shift in consumer buying patterns for
nutraceuticals. Nutraceuticals are high in demand today to support and develop
immunity and address certain health needs, like bone, sleep, brain, heart, and
eye health, along with overall physical and mental wellness. Additionally, due
to busy lifestyles, supplements are no longer perceived as medicines but as a
daily nutritional intake. Thus, the need for cleaner alternatives for nutrition
is being developed among consumers and this in turn has established a demand
for nutraceuticals including herbal supplements and vitamins. Supplement’s
demand is tracked in terms of its source and quality and are chosen depending
on brands that are transparent about the ingredients used and backed by
adequate scientific research and evidence.
Focus Towards Preventive Healthcare
healthcare has become a significant line of defense during the pandemic
substantiating the nutraceuticals sector to be a strong aid to the consumer’s
health. The intake of potential nutrients and micro-nutrients such as vitamin
C, vitamin A, vitamin D, calcium, folate, selenium, and zinc has substantially
increased for improved immunity. Moreover, there is an observed shift from
curative to preventive care in the Indian market. With more focus on immunity
due to the onset of the pandemic, consumers are relying more on functional
Start-Up Ecosystem in India
the rising demand for clean nutrition that adds value to overall health, India
nutraceutical market is pacing at an excellent speed and is therefore,
experiencing addition of several new start ups in the country’s nutraceutical
market. For instance, Neuherbs, a company established in year 2016, established
a broad product portfolio in Natural & Clean Nutrition including its
diverse range for fitness, weight loss, hair & skin, immunity, and
digestion, and is growing at a substantial rate within the industry.
Additionally, Kapiva Ayurveda, another homegrown direct-to-consumer brand
established in the year 2016 is flourishing its product portfolio with an
extensive product range of juices, capsules, tea, gummies, and breakfast mix.
Similarly, in May 2023, Pure Nutrition, a 100% vegetarian health and wellness
brand introduced its range of sports nutrition products, which comprises whey
blend, mass gainer, creatine, BCAA, pre-workout, and EAA powders, designed
specially to support the needs of athletes, gym, and fitness enthusiasts.
In the Indian
nutraceuticals market, source plays a pivotal role, and it can be categorized
into three primary segments: plant, microbial, and animal. Among these, the
plant-based segment emerged as the dominant force in 2023 and is poised to
maintain its leadership position through 2029, exhibiting a robust compound
annual growth rate (CAGR) of 11.78%.
of plant-based nutraceuticals can be attributed to several compelling factors.
First and foremost, plant sources are a rich and abundant reservoir of
essential nutraceutical components. These botanicals harbor a vast array of
bioactive compounds that offer significant health and medicinal benefits.
Leveraging these properties, herbal supplements have gained widespread
popularity within the Indian market.
India has a
profound cultural and historical connection with traditional medicine systems
such as Ayurveda, which places a strong emphasis on the use of plant-derived
substances for therapeutic and wellness purposes. This alignment with the
nation's traditional healing practices reinforces the preference for
plant-based nutraceuticals among the populace. Additionally, the plant-based
approach aligns harmoniously with the dietary choices and preferences of the
Indian population, many of whom adhere to vegetarian or plant-centric diets.
This natural synergy between plant-based nutraceuticals and the dietary habits
of consumers further bolsters the segment's dominance. In essence, the
plant-based nutraceutical segment's ascendancy in the Indian market reflects
not only the abundant availability of bioactive compounds from botanical
sources but also the resonance of traditional healing wisdom and dietary
patterns with contemporary wellness trends. This synergy positions plant-based
nutraceuticals as a driving force in the Indian nutraceuticals market, poised
for continued growth and prominence.
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terms of regional distribution, the Indian nutraceuticals market can be
segmented into four key regions: East, West, North, and South. Among these
regions, the West region is poised to assert its dominance throughout the
forecast period. Several compelling factors contribute to the West region's
prominence in the Indian nutraceuticals landscape. The Western region,
encompassing states like Gujarat and Maharashtra, stands out as a hub for the
nutraceutical industry. It is home to numerous leading players in the
nutraceutical market, primarily due to its well-established industrial
infrastructure and business-friendly environment. This concentration of
industry leaders and established businesses positions the West region at the
forefront of market activities.
the Western region boasts rich agricultural resources and a favorable climate
for the cultivation of medicinal plants and crops essential for nutraceutical
production. Key ingredients like turmeric, amla, and ashwagandha are readily
available in this region, facilitating the sourcing of essential raw materials.
Moreover, the West region is home to several prestigious research institutions
and pharmaceutical companies, fostering a climate of innovation. These
institutions and companies have the expertise and resources to develop and
manufacture innovative nutraceutical formulations harnessing the potential of
traditional Indian plants and herbs.
summary, the West region's dominance in the Indian nutraceuticals market is
driven by its robust industrial infrastructure, abundant agricultural
resources, and the presence of renowned research institutions and
pharmaceutical firms. These factors collectively position the Western region as
a powerhouse for nutraceutical production and innovation, underscoring its
leadership in the Indian nutraceutical landscape.
- Haleon Plc.
- Dabur India Limited
- Abbott India Limited
- Bayer India Limited
- Merck India Limited
- Himalaya Wellness Company
- Amway India
- Baidyanath Group
- Wockhardt Limited
- Pure Nutrition
By Distribution Channel
Beverages Functional Foods
& Drug Stores Online Supermarkets & Hypermarkets
- Saudi Arabia
- Rest of Middle East
this report, the India Nutraceuticals Market has been segmented into the following
categories, in addition to the industry trends which have also been detailed
Hospital Beds Market, By Category:
o Dietary Supplements
o Functional Beverages
o Functional Foods
Hospital Beds Market, By Source:
Hospital Beds Market, By Distribution Channel:
o Pharmacies & Drug Stores
o Supermarkets & Hypermarkets
Hospital Beds Market, By Sector:
India Hospital Beds Market, By Country:
analysis of the major companies present in the India Hospital Beds Market.
Nutraceuticals Market report with the given market data, Tech Sci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
analysis and profiling of additional market players (up to five).
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