India Nutraceuticals Market to Grow with a CAGR of 11.39% through 2029
Health Awareness and Lifestyle Diseases is expected to
drive the India Nutraceuticals Market growth in the forecast period, 2025-2029.
According to TechSci Research report, “India
Nutraceuticals Market– Industry Size, Share, Trends, Competition Forecast
& Opportunities, 2028”, the India Nutraceuticals Market stood at USD
6113.20 million
in
2023 and is anticipated to grow with a CAGR of 11.39% in the forecast period,
2025-2029.
The nutraceutical market in India has witnessed robust
growth in recent years, driven by several key factors. India's rapidly expanding
population, coupled with increasing health awareness and changing dietary
preferences, has created a fertile ground for the nutraceutical industry. The
growing burden of lifestyle-related diseases, such as diabetes, obesity, and
heart ailments, has prompted individuals to seek preventive and holistic
healthcare solutions. This shift in consumer mindset, from treatment-centric to
wellness-focused, has fueled the demand for nutraceutical products.
Furthermore, India has a rich heritage of traditional
medicine systems like Ayurveda, which emphasize the use of natural ingredients
and herbs for medicinal purposes. This cultural affinity towards herbal and
plant-based remedies aligns well with the nutraceutical industry's emphasis on
natural and organic ingredients. As a result, there is a growing preference for
Ayurvedic and herbal nutraceuticals among Indian consumers. The government of
India has recognized the potential of the nutraceutical industry and has taken
several initiatives to promote its growth. These initiatives include: The Food
Safety and Standards Authority of India (FSSAI) has introduced regulations and
guidelines for nutraceutical products to ensure their safety and efficacy. This
regulatory framework has instilled confidence in consumers and industry players
alike. The government has actively promoted traditional medicine systems like
Ayurveda, Siddha, and Unani. This includes research and development efforts to
validate the efficacy of traditional remedies and integrate them into the
mainstream healthcare system. Various government institutions and research
organizations are engaged in research related to nutraceuticals. This includes
studies on the nutritional and therapeutic properties of indigenous plants and
herbs.
Browse over XX market data Figures spread through XX Pages and an in-depth TOC on " India Nutraceuticals Market.”
The government has launched programs and incentives to
support startups in the nutraceutical sector. This has led to the emergence of
innovative products and formulations. India has also been actively promoting
the export of nutraceutical products to international markets. This not only
boosts the industry's revenue but also enhances the country's reputation as a
source of high-quality nutraceuticals. The government, in collaboration with
industry associations, conducts awareness campaigns to educate consumers about
the benefits of nutraceuticals and their role in maintaining good health.
The government has invested in the development of
infrastructure for the cultivation and processing of nutraceutical ingredients,
particularly in regions rich in medicinal plants. In conclusion, the
nutraceutical market in India is on a growth trajectory driven by factors like
population dynamics, changing health consciousness, and a cultural affinity for
herbal remedies. The government's proactive initiatives, regulatory framework,
and support for research and development have played a pivotal role in fostering
the growth of the nutraceutical industry. As India continues to prioritize
wellness and preventive healthcare, the nutraceutical market is expected to
further expand, offering a wide range of innovative and health-enhancing
products to consumers both within the country and on the global stage.
The India Nutraceuticals Market is Category, Source, Distribution
channel, sector, region and company.
Based on Category, The India nutraceuticals market can
be categorized into three main segments: functional beverages, functional food,
and dietary supplements. As of 2023, the functional beverages segment has
emerged as the dominant player in the market, and this trend is expected to
continue with a Compound Annual Growth Rate (CAGR) of 11.47% through 2029.
Functional beverages encompass a wide range of products, including functional
juices, malt-based drinks, energy beverages, pre- and probiotic drinks,
functional ready-to-drink (RTD) teas, dairy alternative beverages, functional
sports drinks, fortified juices, and glucose-infused drinks.
Consumers in India are increasingly seeking healthier
beverage options. Functional beverages provide a combination of taste and
health benefits, making them an attractive choice for those looking to stay
hydrated while also addressing specific health concerns. The prevalence of
chronic diseases such as heart disease, cancer, obesity, and diabetes is on the
rise in India. Functional beverages often contain ingredients that are believed
to have a positive impact on managing or preventing these health conditions,
which drives their popularity. Probiotic drinks, which fall under the
functional beverages category, have gained popularity due to their potential
benefits for digestive health and overall well-being. As people become more
health-conscious, the demand for such products has increased. Functional
beverages offer a diverse range of health benefits. They can support immune
health, enhance memory, promote heart health, provide an energy boost, and aid
in weight loss. This multifaceted approach to health appeals to consumers
seeking holistic wellness solutions.
In summary, the dominance of the functional beverages
segment in the India nutraceuticals market is driven by consumer preferences
for healthier hydration options, the growing incidence of chronic diseases, the
popularity of probiotic products, and the multiple health benefits offered by
these beverages. This trend is expected to continue with a strong growth
trajectory in the coming years.
Based on region, The southern region of India has
emerged as the fastest-growing market for nutraceuticals due to several key
factors. First, the southern states, such as Kerala, Tamil Nadu, Karnataka, and
Andhra Pradesh, have a higher level of health awareness among their
populations, driving the demand for nutritional and health-enhancing products.
Second, the southern region has a diverse and
well-established agricultural landscape, which facilitates the production of a
wide range of raw materials for nutraceuticals, including herbs, spices, and
traditional medicinal plants. This availability of local resources supports the
development of indigenous nutraceutical products, aligning with consumers'
preferences for natural and traditional remedies.
Furthermore, the southern states have a significant
presence of pharmaceutical and healthcare industries, which contributes to
research and development in the nutraceutical sector. These industries
collaborate with research institutions and universities, fostering innovation
in nutraceutical product development.
Lastly, the southern region's cosmopolitan cities and
urban centers have a burgeoning middle-class population with increasing
disposable incomes, enabling them to afford premium nutraceutical products.
Overall, the combination of health consciousness, resource availability,
research infrastructure, and economic factors has propelled the southern region
of India to be the fastest-growing market for nutraceuticals.
Major companies operating in India Nutraceuticals
Market are:
- Haleon Plc.
- Dabur India Limited
- Abbott India Limited
- Bayer India Limited
- Merck India Limited
- Himalaya Wellness Company
- Amway India
- Baidyanath Group
- Wockhardt Limited
- Herbalife
- Neuherbs
- Pure Nutrition
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“The future of India's nutraceuticals industry appears
promising. With a growing awareness of health and wellness, increasing
incidence of lifestyle-related diseases, and a focus on preventive healthcare,
the demand for nutraceutical products is expected to rise significantly.
Innovations in product development, including natural and herbal formulations,
will likely drive market growth. Additionally, favorable government policies
and investments in research and development will boost the sector. As consumers
seek safe and effective dietary supplements and functional foods, the Indian
nutraceuticals market is poised for steady expansion, offering opportunities
for both domestic and international players in the coming years.,” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“India Nutraceuticals Market Segmented By Category (Dietary Supplements, Functional Beverages, Functional Foods), By Source (Plants, Animals, Microbial), By Distribution Channel (Pharmacies & Drug Stores, Online, Supermarkets & Hypermarkets, Others), By Sector (Urban, Rural), By Region, Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth
potential of India Nutraceuticals Market and provides statistics &
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in India Nutraceuticals Market.
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