When nutraceuticals were introduced in India, most of the industry leaders wondered if nutritional supplements would gain acceptability in the Indian prescription driven health and wellness industry. Contrary to their concern, nutraceuticals were well accepted, particularly by the upper-middle segment of the Indian population. However, the industry is in a nascent stage and holds ample opportunity to grow in future. There is a strong need of developing customized products, affordable pricing and distribution strategy. 

According to ‘India Nutraceuticals Market Forecast & Opportunities, 2017’, the nutraceuticals market in India is expected to grow tremendously in the next five years. The Indian nutraceuticals market revenues are expected to reach approximately USD 4.2 Billion in 2017. The market is being strongly driven by the increasing health consciousness, rising disposable incomes, increasing number of people being affected by lifestyle diseases resulting in healthcare spending, and the shifting age structure of the Indian population, like higher median age. The companies operating in this market are aiming to attain higher product visibility. The market players of the nutraceuticals market are focusing on the industry expansion as it will help the growth of already expanding OTC market. In addition, the growth of the nutraceuticals market has also been contributed by easy availability and accessibility of healthy foods in developing nations, inclination towards healthy lifestyle and introduction of foods targeted at specific diseases and deficiencies. ‘India Nutraceuticals Market Forecast & Opportunities, 2017’ discusses the following aspects related to nutraceuticals market expansion in India:

  • India Nutraceuticals Market Size, Share and Forecast
  • Functional Foods, Functional Beverages and Dietary Supplements Market Analysis
  • Changing Market Trends and Dynamics
  • Policy & Regulatory Landscape
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report ?
  • To gain an in-depth understanding of nutraceuticals market dynamics in India
  • To identify the on-going trends and anticipated growth in the coming years
  • To help industry consultants, nutraceuticals manufacturers and other stakeholders to align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing materials
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology 

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with Nutraceuticals manufacturers, channel partners, and consumers. Secondary research included an exhaustive search of relevant publications like newspapers, websites, company annual reports and proprietary databases.

1.  Executive Summary

2. Global Nutraceuticals Market Outlook

2.1. Market Size & Forecast

2.1.1. By Value

2.2. Market Share

2.2.1. By Region

3. India Nutraceuticals Market Outlook

3.1. Market Size & Forecast

3.1.1. By Value

3.2. Market Share & Forecast

3.2.1. By Product Category

4. India Functional Foods Market Outlook

4.1. Market Size & Forecast

4.1.1. By Value

4.2. Market Share & Forecast

4.2.1. By Product Type

5. India Functional Beverages Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type

6. India Dietary Supplements Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Product Type

7. Import/Export Scenario

8. Market Dynamics

8.1. Drivers

8.2. Challenges

9. Policy & Regulatory Landscape

10. Market Trends & Developments

10.1. Food Fortification

10.2. Ayurvedic Nutraceuticals

10.3. Entry of Foreign Players

10.4. New Marketing Initiatives

10.5. Encapsulation

11. India Economic Profile

12. Competitive Landscape

12.1. Porter`s Five Forces Analysis

12.2. Leading Company Profiles

12.2.1. Dabur India Ltd.

12.2.2. Amway India Enterprises Pvt. Ltd.

12.2.3. The Himalaya Drug Company

12.2.4. Nestle India Ltd.

12.2.5. Pepsi Co. Inc.

12.2.6. Pfizer Limited

12.2.7. Ranbaxy Laboratories Limited

12.2.8. Kelloggs India Pvt. Ltd.

12.2.9. DSM Anti Infectives India Limited

12.2.10. GlaxoSmithKline PLC

13. Strategic Recommendations

14. Research Methodology

  • List of Figures

    Figure 1: Global Nutraceuticals Market Size, By Value, 2008-2011 (USD Billion)

    Figure 2: Global Nutraceuticals Market Size, By Value, 2012E-2017F (USD Billion)

    Figure 3: Global Nutraceuticals Market, By Region, By Value2012E

    Figure 4: India Nutraceuticals Market Size, By Value, 2008-2011 (USD Billion)

    Figure 5: India Nutraceuticals Market Size, By Value, 2012E-2017F (USD Billion)

    Figure 6: India Nutraceuticals Market Share, By Value, By Product Category, 2012E

    Figure 7: India Nutraceuticals Market Share, By Value, By Product Category, 2017F

    Figure 8: India Functional Foods Market Size, By Value, 2008-2011 (USD Billion)

    Figure 9: India Functional Foods Market Size, By Value, 2012E-2017F (USD Billion)

    Figure 10: India Functional Foods Market Share, By Product Type, By Value, 2012E

    Figure 11: India Functional Foods Market Share, By Product Type, By Value, 2017F

    Figure 12: India Functional Beverages Market Size, By Value, 2008-2011 (USD Billion)

    Figure 13: India Functional Beverages Market Size, By Value, 2012E-2017F (USD Billion)

    Figure 14: India Functional Beverages Market Share, By Product Type, By Value, 2012E

    Figure 15: India Functional Beverages Market Share, By Product Type, By Value, 2017F

    Figure 16: India Dietary Supplements Market Size, By Value, 2008-2011 (USD Billion)

    Figure 17: India Dietary Supplements Market Size, By Value, 2012E-2017F (USD Billion)

    Figure 18: India Dietary Supplements Market Share, By Product Type, By Value, 2012E

    Figure 19: India Dietary Supplements Market Share, By Product Type, By Value, 2017F

    Figure 20: Import/Export Scenario: Proteins, Peptone/ Peptides, Derivates, By Value, 2005-11 (USD Million)

    Figure 21: Import/ Export Scenario: Protein Concentrates and Textured Protein, By Value, 2005-11 (USD Million)

    Figure 22: Import Scenario: Milk Albumin including Whey Protein, By Value, 2005-11 (USD Million)

    Figure 23: Import/ Export Scenario: Isolated Soy Protein, By Value, 2005-11 (USD Million)

    Figure 24: India Median Population, 2011-2026F (Year)

    Figure 25: India GDP: 2010-2017F (USD Trillion)

    Figure 26: India GDP Growth Rate: 2010-2017F (%)

    Figure 27: India GDP Per Capita: 2010-2017F (USD)

    Figure 28: India GDP Per Capita Growth Rate: 2010-2016F (%)

    Figure 29: India GDP Per Capita PPP: 2010-2017F (USD)

    Figure 30: India GDP Per Capita PPP Growth Rate: 2010-2017F (%)

    Figure 31: India GDP Composition by Sectors: 2010-2016F (%)

    Figure 32: India Inflation Rate by Consumer Price Changes: 2010-2017F (%)

    Figure 33: India Population: 2010-2017F (Million)

    Figure 34: India Population Growth Rate: 2010-2016F (%)

    Figure 35: India INR V/S USD Exchange Values: January 1, 2005-2013

    Figure 36: India Nutraceuticals Market – Porter’s Five Forces Model

    List of Tables

    Table 1: Nutraceuticals Product Market Segmentation

    Table 2: Most Commonly Fortified Foods and Associated Nutrients

    Table 3: List of Leading Foreign Players in India

    Table 4: Company Profile: Dabur India Ltd.

    Table 5: Company Profile: Amway India Enterprises Pvt. Ltd.

    Table 6: Company Profile: The Himalaya Drug Company

    Table 7: Company Profile: Nestle India Ltd.

    Table 8: Company Profile: Pepsi Co. Inc.

    Table 9: Company Profile: Pfizer Limited

    Table 10: Company Profile: Ranbaxy Laboratories Limited

    Table 11: Company Profile: Kelloggs India Pvt. Ltd.

    Table 12: Company Profile: DSM Anti Infectives India Limited

    Table 13: Company Profile: GlaxoSmithKline PLC