India modular kitchen market is projected to grow at double-digit CAGR through FY2027. Growth in the market can be attributed to growing demand for premiumization, rising middle class population and emergence of brands such as Livspace. Moreover, growing internet user base, increasing number of residential construction projects, and surging number of partnerships between real estate project developers and modular kitchen manufacturers would drive the market. Consumers in India are depicting willingness to experiment with designs, texture and naïve color combinations. Consumers are increasingly looking at premium designs and features such as magic corners and kitchen island concepts to add more luxury touch to the cooking space.    

Being a developing country, significant share of the population in India still lives in smaller cities and rural areas, where consumers are price sensitive and look for value for money products. Therefore, companies are recommended to introduce products targeting masses to make their products more affordable in Tier II & Tier III cities of the country. Modular kitchen market in the country is limited to Tier I cities only, as leading organized players have their reach in Tier I cities like Delhi NCR, Bengaluru, Chennai and Mumbai. Additionally, residential projects being executed in Tier 1 cities mostly cater to the organized players. 

India modular kitchen market can be segmented based on design, product type, sales category, and region. Based on design, market can be segmented into L-shaped kitchen, U-shaped kitchen, straight/one-walled kitchen and others. L-shaped kitchen are anticipated to hold the largest shares of the market and assert its dominance over the market segment on the account of its advantage of providing maximum space for storage. L-shaped modular kitchens make the corners for the storage accessible that is exceeds the space provision by other types of designs. 

Some of the major players operating in India modular kitchen market are Hettich India Private Limited, Sleek International Private Limited, Godrej & Boyce Manufacturing Company Limited, Hafele India Private Limited, Oren Kitchen Appliances Private Limited, Meine Kuche India Pvt. Ltd., IFB Industries Ltd., Magppie Retail Limited, Lispo Kitchens Pvt. Ltd., Ebco Private Limited, etc.

Years considered for this report:

Historical Years: FY2017-FY2020

Base Year: FY2021

Estimated Year: FY2022

Forecast Period: FY2023-FY2027

Objective of the Study:

·         To analyze and forecast India modular kitchen market size.

·         To define, classify and forecast India modular kitchen market on the basis of product type, design, sales category and region.

·         To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of product type, namely – floor & wall cabinets, tall storage, and others.

·         To analyze and forecast the market share, in terms of value, for modular kitchen with respect to sales category, namely: retail sales and project sales.

·         To analyze and forecast the market share, in terms of value, for modular kitchen with respect to region, namely: north, east, west and south.

·         To identify tailwinds and headwinds for India modular kitchen market.

·         To evaluate pricing analysis in India modular kitchen market.

·         To get an idea about the consumers’ brand awareness, preferred mode of buying, source of information, average monthly expenditure, factors influencing purchase decision are major factors impacting the buying decision related to modular kitchen market.

·         To strategically profile leading players operating in India modular kitchen market.

 

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of modular kitchen manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings and regional presence of all major modular kitchen suppliers in the country. 

TechSci Research calculated India modular kitchen market size using a bottom-up approach, where manufacturers’ value shares data for product types (floor & wall cabinets, tall storage and others) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as company annual reports, World Bank, Industry Magazines, Retailers Association of India, Industry Reports, IBEF, news dailies, credible paid databases, proprietary database, etc., were also studied by TechSci Research.

Key Target Audience:

  • Modular kitchen manufacturers
  • Modular kitchen importers and suppliers 
  • Research organizations and consulting companies
  • Organizations, forums and alliances related to modular kitchen
  • Government bodies such as regulating authorities and policy makers

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as modular kitchen manufacturers, distributors and dealers, customers and policy makers. The study would help them in deciding which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, India modular kitchen market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • India Modular Kitchen Market, by Product Type:
    • Floor Cabinets & Wall Cabinets
    • Tall Storage
    • Others
  • India Modular Kitchen Market, by Design:
    • L-Shaped Kitchen
    • U-Shaped Kitchen
    • Straight/One-walled kitchen
    • Others
  • India Modular Kitchen Market, by Sales Category:
    • Retail Sales
    • Project Sales
  • India Modular Kitchen Market, by City: 
    • Bengaluru
    • Mumbai
    • Delhi NCR
    • Rest of India
  • India Modular Kitchen Market, by Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India modular kitchen market.

Voice of Customer: Brand awareness, preferred mode of buying, source of information, average monthly expenditure, factors influencing purchase decision are major factors impacting the buying decision related to modular kitchen in India.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major states.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

1.       Modular Kitchen: An Introduction & Classification

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Sources of Information

4.2.    Factors Influencing Purchase Decision

5.       India Modular Kitchen Market Outlook (Including Organized and Unorganized)

6.       India Organized Modular Kitchen Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.2.    Market Share & Forecast

6.2.1.By Design (L-Shaped Kitchen, U-Shaped Kitchen, Straight/One-walled Kitchen and Others)

6.2.2.By Product Type (Floor Cabinets & Wall Cabinets, Tall Storage and Others)

6.2.3.By Sales Category (Project Sales Vs. Retail Sales)

6.2.4.By Region (North, East, South and West)

6.2.5.By Leading City

6.2.6.By Company

6.3.    Market Attractiveness Index (By Design and By Region)

7.       India L-Shaped Modular Kitchen Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.2.    Market Share & Forecast

7.2.1.By Product Type (Floor Cabinets & Wall Cabinets, Tall Storage and Others)

8.       India U-Shaped Modular Kitchen Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value

8.2.    Market Share & Forecast

8.2.1.By Product Type (Floor Cabinets & Wall Cabinets, Tall Storage and Others)

9.       India Straight/One-walled Modular Kitchen Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value

9.2.    Market Share & Forecast

9.2.1.By Product Type (Floor Cabinets & Wall Cabinets, Tall Storage and Others)

10.   Supply Chain Analysis

11.   Market Dynamics

11.1.  Drivers

11.2.  Challenges

12.   Market Trends & Developments

13.   Policy & Regulatory Landscape

14.   India Economic Profile

15.   Impact of COVID-19 on India Organized Modular Kitchen Market

16.   Competitive Landscape

16.1.  Competition Outlook

16.2.  Company Profiles

16.2.1.    Hettich India Private Limited

16.2.2.    Sleek International Private Limited

16.2.3.    Godrej & Boyce Manufacturing Company Limited

16.2.4.    Hafele India Private Limited

16.2.5.    Oren Kitchen Appliances Private Limited

16.2.6.    Meine Kuche India Pvt. Ltd.

16.2.7.    IFB Industries Ltd.

16.2.8.    Magppie Retail Limited

16.2.9.    Lispo Kitchens Pvt. Ltd.

16.2.10.    Ebco Private Limited

17.   Strategic Recommendations