India modular kitchen market is
projected to grow at double-digit CAGR through FY2027. Growth in the market can be
attributed to growing demand for premiumization, rising middle class population
and emergence of brands such as Livspace. Moreover, growing internet user base,
increasing number of residential construction projects, and surging number of
partnerships between real estate project developers and modular kitchen
manufacturers would drive the market. Consumers in India are depicting
willingness to experiment with designs, texture and naïve color combinations. Consumers are
increasingly looking at premium designs and features such as magic corners and
kitchen island concepts to add more luxury touch to the cooking space.
Being a developing
country, significant share of the population in India still lives in smaller
cities and rural areas, where consumers are price sensitive and look for value
for money products. Therefore, companies are recommended to introduce products
targeting masses to make their products more affordable in Tier II & Tier
III cities of the country. Modular kitchen market in the country is limited to
Tier I cities only, as leading organized players have their reach in Tier I
cities like Delhi NCR, Bengaluru, Chennai and Mumbai. Additionally, residential
projects being executed in Tier 1 cities mostly cater to the organized players.
India modular kitchen
market can be segmented based on design, product type, sales category, and
region. Based on design, market can be segmented into L-shaped kitchen, U-shaped
kitchen, straight/one-walled kitchen and others. L-shaped
kitchen are anticipated to hold the largest shares of the market and assert its
dominance over the market segment on the account of its advantage of providing
maximum space for storage. L-shaped modular kitchens make the corners for the
storage accessible that is exceeds the space provision by other types of
designs.
Some of the major players
operating in India modular kitchen market are Hettich India Private Limited,
Sleek International Private Limited, Godrej & Boyce Manufacturing Company
Limited, Hafele India Private Limited, Oren Kitchen Appliances Private Limited,
Meine Kuche India Pvt. Ltd., IFB Industries Ltd., Magppie Retail Limited, Lispo
Kitchens Pvt. Ltd., Ebco Private Limited, etc.
Years considered for this report:
Historical Years: FY2017-FY2020
Base Year: FY2021
Estimated Year: FY2022
Forecast Period: FY2023-FY2027
Objective of the Study:
·
To
analyze and forecast India modular kitchen market size.
·
To
define, classify and forecast India modular kitchen market on the basis of
product type, design, sales category and region.
·
To
scrutinize the detailed market segmentation and forecast the market size, in
terms of value, on the basis of product type, namely – floor & wall
cabinets, tall storage, and others.
·
To
analyze and forecast the market share, in terms of value, for modular kitchen
with respect to sales category, namely: retail sales and project sales.
·
To
analyze and forecast the market share, in terms of value, for modular kitchen
with respect to region, namely: north, east, west and south.
·
To
identify tailwinds and headwinds for India modular kitchen market.
·
To
evaluate pricing analysis in India modular kitchen market.
·
To get
an idea about the consumers’ brand awareness, preferred mode of buying, source
of information, average monthly expenditure, factors influencing purchase
decision are major factors impacting the buying decision related to modular
kitchen market.
·
To
strategically profile leading players operating in India modular kitchen market.
Click here to download the sample
TechSci Research performed
both primary as well as exhaustive secondary research for this study.
Initially, TechSci Research sourced a list of modular kitchen manufacturers and suppliers.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research was able to
include the manufacturers which could not be identified due to the limitations
of secondary research. TechSci Research analyzed the product offerings and
regional presence of all major modular
kitchen suppliers
in the country.
TechSci Research calculated
India modular kitchen market size using a bottom-up approach, where
manufacturers’ value shares data for product types (floor & wall cabinets,
tall storage and others) were recorded and forecast for the future years.
TechSci Research sourced these values from industry experts and company
representatives and externally validated through analyzing historical sales
data of respective manufacturers to arrive at the overall market size. Various
secondary sources such as secondary sources directories, databases such as
company annual reports, World Bank, Industry Magazines, Retailers Association
of India, Industry Reports, IBEF, news dailies, credible paid databases,
proprietary database, etc., were also studied by TechSci Research.
Key Target Audience:
- Modular kitchen manufacturers
- Modular kitchen importers and suppliers
- Research organizations and
consulting companies
- Organizations, forums and
alliances related to modular kitchen
- Government bodies such as
regulating authorities and policy makers
The study is
useful in providing answers to several critical questions that are important
for industry stakeholders such as modular kitchen manufacturers, distributors
and dealers, customers and policy makers. The study would help them in deciding
which market segments should be targeted over the coming years in order to
strategize investments and capitalize on the growth of the market segment.
Report Scope:
In this report,
India modular kitchen market has been segmented into the following categories
in addition to the industry trends which have also been detailed below:
- India Modular Kitchen Market,
by Product Type:
- Floor Cabinets & Wall Cabinets
- Tall Storage
- Others
- India Modular Kitchen Market,
by Design:
- L-Shaped Kitchen
- U-Shaped Kitchen
- Straight/One-walled kitchen
- Others
- India Modular Kitchen Market,
by Sales Category:
- Retail Sales
- Project Sales
- India Modular Kitchen Market, by City:
- Bengaluru
- Mumbai
- Delhi NCR
- Rest of India
- India Modular Kitchen Market,
by Region:
Competitive
Landscape
Company Profiles: Detailed
analysis of the major companies present in India modular kitchen market.
Voice of Customer: Brand awareness, preferred mode of
buying, source of information, average monthly expenditure, factors influencing
purchase decision are major factors impacting the buying decision related to
modular kitchen in India.
Available
Customizations:
With the given
market data, TechSci Research offers customizations according to a company’s
specific needs. The following customization options are available for the
report:
Channel Partner
Analysis
- Detailed list of
distributors and dealers across all major states.
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]