India Microwave Oven Market By Type (Convection, Grill, Solo), By Capacity (Below 25 Liters, 25-30 Liters, Above 30 Liters), By End Use (Residential and Commercial), By Distribution Channel (Multi Branded Stores, Supermarkets/hypermarkets, Exclusive Stores, Online, and Others (Direct Sales, Wholesales, etc.), By Region Competition, Forecast & Opportunities, 2028

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Summary

Report Description

Rapid urbanization and customers' rising standards of living are influencing the India microwave oven market, which is expected to grow at a CAGR of 7.91% during the forecast period, reaching around USD376.37 million by the forecast period 2028. Furthermore, increasing demand for ready-to-eat foods, a rise in the number of working people, a rise in awareness of different cooking appliances, rising disposable income, and the advancement of modular kitchens are expected to boost the Indian microwave oven market during the forecast period.

 

A microwave oven is a machine mainly used for reheating cooked food and cooking food. It prepares food through electromagnetic radiation rather than heat. One of the advantages of using microwave oven is that the cooking time is moderately short with a microwave oven compared to regular cooking by gas or electric means; therefore, it saves time and energy. It is used for reheating, cooking, baking, roasting, grilling, etc. The convection microwave oven type has dominated the market, with a majority of the market share of around 62.72% in 2022, because of its all-in-one feature, as it can be used for cooking, reheating, grilling, baking, etc. Convection ovens can also cook at a lower temperature because they use heat more effectively.

 

The rising number of working women and the entangled schedules of individuals in metropolitan areas will fuel the interest in microwave ovens. Simultaneously, economic factors, such as the rising population, increasing disposable income of consumers, and developing awareness about various cooking appliances, such as microwave ovens, grills, and barbeques, are projected to decidedly influence the market. The convection segment of the market contributes half of the overall market.

 

During the COVID-19 pandemic, the continuation of work-from-home culture and lectures/classes being directed web-based, the demand for goods that improve comfort at home, like microwave ovens, refrigerators, washing machines, and ACs, were positively impacted. Microwave ovens grew in 2021 in terms of volume sales. Additionally, the average selling price grew twice in 2021 over 2019. One of the primary reasons is the impact of western food, the most recent trend, convincing Indian consumers to prepare western food at home when all the restaurants were shut down in the pandemic. People were avoiding outside food items then, and they started cooking various food items at home, due to which the market grew during the pandemic.

 

Increased Demand for Technical Specialized Domestics Conveniences Will Drive the Market Growth

It is expected that these food-related appliances will keep developing over the next five years because of the quicker speed of residence among Indian customers, driven by an expansion in double-income families in India and a demand among Indians to remain healthy by preparing food at home. Higher disposable incomes in India due to urbanization are driving the purchase of microwave ovens to make their lives more convenient. Also, the rising younger population of the country leads a hectic life with continued busy schedules. It is dependent on convenient appliances like microwave ovens for their food cooking requirements—benefits of microwave ovens such as widespread applications and the ability to cooking and bake by saving time.

 

Growing Rapid Urbanization with Changing Lifestyles Driving the Market Growth

People are shifting to urban areas because of their economic development and education, leading to the growth of home appliances in India because nowadays people have more than one family income, so it is easy to afford by people. The changing lifestyle of modernity encourages people to select stylish and convenient appliances. Nowadays, the bakery is also becoming popular among India consumers, due to which the demand for microwaves is increasing. Developing connected homes energizes the interest in advanced features in new-age microwave ovens because there are numerous different improvements in microwave ovens, such as advanced features, cost, energy efficiency, etc., which lead to the increased demand for microwave ovens in the Indian market.

 

Growing Working Class Population and Disposable Incomes Fueling the Market Growth

A growing working population is investing in smart appliances to assist them with their busy schedules. The technology and smart features of the microwave oven have become essential and affordable electric appliances for many households in India. A microwave oven is a multi-tasker for people who can bake and cook. It also fulfills all their needs.




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Market Segmentation

The India microwave oven market is segmented on type, capacity, end-use distribution channel, region, and competitional landscape. The market is further segmented based on type into convection, solo, and grill. The capacity is further segmented into below 25 liters, 25-30 liters, and above 30 liters. The end-use segment is further segmented into residential and commercial. The distribution channel is segmented into multi-branded stores, supermarkets/ hypermarkets, exclusive stores, online, and others (direct sales, wholesales, etc.). The market analysis also studies the regional segmentation divided into north, west, south, and east.

 

Company Profiles

LG Electronics India Pvt. Ltd., Samsung India Electronics Private Ltd., IFB Industries Limited, Whirlpool of India Ltd., Panasonic India Pvt. Ltd., Godrej & Boyce Manufacturing Company Limited, Haier Smart Home Co. Ltd., Bajaj Electricals Ltd, Ken Lifestyles Private Limited, Siemens Limited, etc. are some of the leading market players of the India microwave oven market. New market players have also been actively entering the market in recent years, further strengthening future market growth.

Attribute

Details

Market Size Value in 2022

USD243.10 Million

Revenue Forecast in 2028

USD376.37 Million

Growth Rate

7.91%

Base Year

2022

Historical Years

2018–2022

Estimated Year

2023E

Forecast Period

2024F –2028F

Quantitative Units

Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023E- 2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Type

·         Capacity

·         End Use

·         Distribution Channel

·         Region

·         Company

Regional Scope

North, West, South and East

Key Companies Profiled

LG Electronics India Pvt. Ltd., Samsung India Electronics Private Ltd., IFB Industries Limited, Whirlpool of India Ltd., Panasonic India Pvt. Ltd., Godrej & Boyce Manufacturing Company Limited, Haier Smart Home Co. Ltd., Bajaj Electricals Ltd, Ken Lifestyles Private Limited etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

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Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, India microwave oven market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Microwave oven Market, By Type:
    • Convection
    • Solo
    • Grill
  • India Microwave oven Market, By Capacity:
    • Below 25 Liters
    • 25-30 Liters
    • Above 30 Liters
  • India Microwave oven Market, By End User:
    • Residential
    • Commercial
  • India Microwave oven Market, By Distribution Channel:
    • Multi-Branded Stores
    • Supermarkets/Hypermarkets
    • Exclusive Stores
    • Online
    • Others
  • India Microwave oven Market, By Region:
    • North
    • West
    • South
    • East 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India microwave oven market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of content

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Indian Microwave Oven Market

5.    Voice of Customers

5.1.  Brand Awareness

5.2.  Factors Affecting Purchase Decision

5.3.  Challenges Faced Post Purchase

6.    India Microwave Oven Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.    By Type (Convection, Grill, Solo)

6.2.2.    By Capacity (Below 25 Liters, 25-30 Liters, Above 30 Liters)

6.2.3.    By End Use (Residential, Commercial)

6.2.4.    By Distribution Channel [Multi Branded stores, Supermarkets/Hypermarkets, Exclusive stores, Online, Others (Direct sales, Wholesales, etc.)]

6.2.5.    By Region (North, West, South, East)

6.2.6.    By Top 3 Leading States (In Each Region)

6.2.7.    By Company (2022)

6.3.  Market Map (By Type, By Capacity, By End Use, By Distribution Channel, By Region)

7.    India Convection Microwave Oven Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value & Volume

7.2.  Market Share & Forecast

7.2.1.    By Capacity

7.2.2.    By End Use

7.2.3.    By Distribution Channel

8.    India Solo Microwave Oven Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value & Volume

8.2.  Market Share & Forecast

8.2.1.    By Capacity

8.2.2.    By End Use

8.2.3.    By Distribution Channel

9.    India Grill Microwave Oven Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value & Volume

9.2.  Market Share & Forecast

9.2.1.    By Capacity

9.2.2.    By End Use

9.2.3.    By Distribution Channel

10. Product Benchmarking (More than 50 Products)

11. Market Dynamics

11.1.               Drivers

11.2.               Challenges

12. Market Trends & Developments

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

15.1.1. LG Electronics India Pvt. Ltd.

15.1.2. Samsung India Electronics Private Ltd.

15.1.3. IFB Industries Limited

15.1.4. Whirlpool of India Ltd.

15.1.5. Panasonic India Pvt. Ltd.

15.1.6. Godrej & Boyce Manufacturing Company Limited

15.1.7. Haier Smart Home Co. Ltd.

15.1.8. Bajaj Electricals Ltd.

15.1.9. Ken Lifestyles Private Limited

16. Strategic Recommendations

Note: The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. eg: For 2023E, the data represents the period, 1st April 2022 to 31st March 2023.

Figures and Tables

Figure 1: India Microwave Oven Market Size, By Value (USD Million), By Volume (Thousand Units), 2018- 2028F

Figure 2: India Microwave Oven Market Share, By Type, By Volume, 2018- 2028F

Figure 3: India Microwave Oven Market Share, By Capacity, By Volume, 2018- 2028F

Figure 4: India Microwave Oven Market Share, By End Use, By Volume, 2018- 2028F

Figure 5: India Microwave Oven Market Share, By Distribution Channel, By Volume, 2018- 2028F

Figure 6: India Microwave Oven Market Share, By Region, By Volume, 2018- 2028F

Figure 7: India Microwave Oven Market Share, By Top 3 leading states, By North Region, By Volume, 2018- 2028F

Figure 8: India Microwave Oven Market Share, By Top 3 leading states, By West Region, By Volume, 2018- 2028F

Figure 9: India Microwave Oven Market Share, By Top 3 leading states, By South Region, By Volume, 2018- 2028F

Figure 10: India Microwave Oven Market Share, By Top 3 leading states, By East Region, By Volume, 2018- 2028F

Figure 11: India Microwave Oven Market Share, By Company, By Volume, 2022.

Figure 12: India Microwave Oven Market Map, By Type, Market Size, By Volume & Growth Rate (%), 2022.

Figure 13: India Microwave Oven Market Map, By Capacity, Market Size, By Volume & Growth Rate (%), 2022.

Figure 14: India Microwave Oven Market Map, By End Use, Market Size, By Volume & Growth Rate (%),2022.

Figure 15: India Microwave Oven Market Map, By Distribution Channel, Market Size, By Volume & Growth Rate (%),2022.

Figure 16: India Microwave Oven Market Map, By Region, Market Size, By Volume & Growth Rate (%), 2022.

Figure 17: India Convection Microwave Oven Market Size, By Value (USD Million), By Volume (Thousand Units), 2018-2028F

Figure 18: India Convection Microwave Oven Market Size, By Capacity, By Volume, 2018-2028F

Figure 19: India Convection Microwave Oven Market Size, By End Use, By Volume, 2018-2028F

Figure 20: India Convection Microwave Oven Market Size, By Distribution Channel, By Volume, 2018-2028F

Figure 21: India Solo Microwave Oven Market Size, By Value (USD Million), By Volume (Thousand Units), 2018-2028F

Figure 22: India Solo Microwave Oven Market Size, By Capacity, By Volume, 2018-2028F

Figure 23: India Solo Microwave Oven Market Size, By End Use, By Value, 2018-2028F

Figure 24: India Solo Microwave Oven Market Size, By Distribution Channel, By Volume, 2018-2028F

Figure 25: India Grill Microwave Oven Market Size, By Value (USD Million), By Volume (Thousand Units), 2018-2028F

Figure 26: India Grill Microwave Oven Market Size, By Capacity, By Volume, 2018-2028F

Figure 27: India Grill Microwave Oven Market Size, By End Use, By Volume, 2018-2028F

Figure 28: India Grill Microwave Oven Market Size, By Distribution Channel, By Volume, 2018-2028F

Frequently asked questions

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In terms of type, the convection type of microwave oven has dominated the market with a market share of more than 60% in 2022 because of its all-in-one feature. This category of microwave ovens is the most popular choice among consumers because it can perform the regular functions of reheating food like grilling, baking, cooking, etc. The appliance is convenient, fast, and effective compared to other types.

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The north has led the India microwave oven market in terms of volume, with a market share of roughly 34% in 2022. It will continue to dominate during the projected period because of the high demand for microwave ovens in north India. On the other hand, West India is expected to have the fastest growth in the India microwave oven market in the future years.

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The top 10 players in the India Microwave oven market are LG Electronics India Pvt. Ltd., Samsung India Electronics Private Ltd., IFB Industries Limited, Whirlpool of India Ltd., Panasonic India Pvt. Ltd., Godrej & Boyce Manufacturing Company Limited, Haier Smart Home Co. Ltd., Bajaj Electricals Ltd, Ken Lifestyles Private Limited etc.

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Some of the market trends in the India microwave oven market include cooking and defrosting food rapidly. The microwaves of 2021 double as convection stoves, air fryers, and grills. Some offer smart technology, controllable by voice (“Alexa, cook popcorn!”) or an application. These features can be controlled remotely, meaning you don’t have to lift a finger or set foot in the kitchen. Charcoal heating in LG’s new microwave enhances water heat absorption, increasing cooking speeds. Smart Sensor Cooking technology means you don’t have to worry about your food being under or overcooked.

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Sakshi Bajaal

Principal Consultant
Press Release

India Microwave Oven Market to Grow with a CAGR of 7.91% During the Forecast Period

Jun, 2022

Increased demand for technical specialized domestic conveniences will fuel the India Microwave Oven market through 2028.

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