India Lifestyle market is anticipated to grow at a robust CAGR during 2019-2023 owing to increasing household spending, urban development, health, education, shopping habits, personal grooming, clothing, leisure habits, eating habits, drinking habits, savings and investments, media, communication, among others.  Increasing disposable incomes are consequential in consumers spending a lot more on lifestyle products and luxury items. Furthermore, the companies are now shifting their focus towards the developing economies like India. Wal-Mart Stores Inc., Amazon.Com Inc., Inter Ikea Systems BV, and Gap Inc. among others are some of the prime players operating in the market. Businesses across every segment are trying hard to encourage Indian consumers in every possible way and hence are rising their investments in the Indian markets. Moreover, Indian Lifestyle industry is climbing new heights owing to growing consumer class, rapid urbanization and changing fashion trends. This has further lead to retail penetration, growing service class and the increasing share of the designer wear. Zara, for example, is a Swedish apparel brand that performed beyond expectations in urban Indian markets. The Indian consumers, particularly the urban class are progressively getting conscious of health services and give immense position to body fitness to catch up with their busy lifestyles. The key players in the India Lifestyle Market are Amul, Nestle, Puma, Adidas, Reebok, among others.

Years considered for this report:

Historical Years: 2015-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To define, classify and forecast India Lifestyle market based on Consumer Digital Confidence Index, Eating & Drinking, Healthy & Ethical Living, Sport & Fitness House & Home, Leisure & Recreation, Grooming & Appearances, Shopping, Spending & Savings and regional distribution.
  • To analyse and forecast the market size of Lifestyle in India.
  • To scrutinize detailed market segmentation and forecast the market size, in terms of value, by segmenting the country’s market into regions, namely, South, North, East and West.
  • To identify major drivers, challenges and trends in India Lifestyle market.
  • To strategically profile leading players operating in India Lifestyle market.

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Major players operating in India Lifestyle market are Amul, Nestle, Haldiram, Britannia, Levis, Lee, Flying Machine, Puma, Adidas, Reebok, D’décor, Portico, FabIndia Zara India, H&M India etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci research sourced a list of countrywide Lifestyle brands. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. TechSci Research further analysed the offerings and regional presence of major market players.

TechSci Research calculated India Lifestyle market size using a top-down and bottom-up approach, where data for different segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and these were externally validated through analysing historical data of Lifestyle brands to arrive at the overall market size. Various secondary sources such as World Bank website, government websites, press releases, white papers, annual reports, etc., were also analysed by TechSci Research.


Key Target Audience:

  • Lifestyle Companies
  • Retailers
  • End Users
  • Associations, organizations, forums and alliances related to Lifestyle
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Lifestyle providers, customers and policy makers. The study would also help them to target the growing segments over the coming years and aid them in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, India Lifestyle Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Eating and Drinking Forecast:
    • Eating Habits
    • Drinking Habits
  • Market, By Healthy and Ethical Living & Forecast:
    • Attitudes to Health and Wellbeing
    • Ethical Living
    • Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
  • Market, by Sport and Fitness & Forecast
  • Market, by House and Home & Forecast
  • Market, by Leisure and Recreation & Forecast
  • Market, by Grooming and Appearances
  • Market, by Shopping & Forecast
  • Market, by Spending and Saving & Forecast
  • Market, by Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the Lifestyle market in India.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

·         Further segmentation on the basis of region

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Lifestyles in India

5.     India Lifestyle Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.2.   Market Share & Forecast

5.2.1. By Type (Eating and Drinking, Sport and Fitness, Leisure and Recreation and Others)

5.2.2. By Gender (Male VS Female)

5.2.3. By Region

5.2.4. By Company

6.     India Eating and Drinking Lifestyle Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value  

6.2.   Market Share & Forecast

6.2.1. By Gender

7.     India Sport and Fitness Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value  

7.2.   Market Share & Forecast

7.2.1. By Gender

8.     India Leisure and Recreation Market Outlook

   9.1 Market Size & Forecast

  9.1.1 By Value

   9.2 Market Share & Forecast

       9.2.1 By Gender

9.     Profiling of Indian Consumers

10.  Top Five Consumer Trends

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Policy & Regulatory Landscape

14.  India Economic Profile

15.  Competitive Landscape

15.1.              Competition Outlook

15.2.              Company Profiles

16.  Strategic Recommendations

17.  About Us and Declaimer

 (Note: The companies list can be customized based on the client requirements)

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