India lifestyle market is expected
to witness robust growth during the forecast period owing to increasing
household spending, urban development, changing shopping, eating and drinking
habits and increasing focus on personal grooming. On account of increasing
disposable incomes consumers are spending more on lifestyle products and luxury
items. Furthermore, the companies are now shifting their focus towards the
developing economies like India. Wal-Mart Stores Inc., Amazon.Com Inc., Inter
Ikea Systems BV, and Gap Inc. among others are some of the prime players operating
in the Indian market.
Businesses across every segment
are trying hard to encourage Indian consumers in every possible way and hence
are rising their investments in the Indian markets. Moreover, Indian lifestyle
industry is climbing new heights owing to growing consumer class, rapid
urbanization and changing fashion trends. This has further led to retail
penetration, growing service class and the increasing share of the designer
wear. The Indian consumers, particularly the urban class are progressively
getting conscious of health services and give immense position to body fitness
to catch up with their busy lifestyles.
India lifestyle market is
segmented based on type,
gender and region. Based on type, the market is segmented into eating and
drinking, sports and fitness, leisure and recreation and others. With boom in
FMCG sector, the eating and drinking segment is undergoing rapid growth in
India. The country is witnessing a growing culture of cafes, restaurants and
other types of food joints which are hugely popular among young and working
class population. Also, the entry of international fast food chains like
Dominos and KFC, is contributing to the growth of the segment in the country. However,
the growing awareness towards health and fitness is escalating the growth of
sports and fitness industry. With rising number of fitness clubs, gyms and
sports complexes, the segment is set to undergo substantial growth in the
operating in the India lifestyle market are Amul Industries Private Limited, Pepsico
Inc., Zara, Golds Gym Inc, Nike, Britannia, Nestle, Puma, Adidas and Reebok,
among others. The market is highly competitive with presence of both
international and national players. With favorable government policies and
regulations, the companies are increasingly expanding their business with new
product launches and opening multiple chains around the country.
Years considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the
- To analyze and forecast the market size of
India lifestyle market.
- To classify and forecast India Lifestyle market
based on type, gender, company and regional distribution.
- To identify drivers and challenges for India lifestyle
- To examine competitive developments such as
expansions, new product launches in India lifestyle market.
- To conduct pricing analysis for India lifestyle
- To identify and analyze the profile of leading
players operating in India lifestyle market.
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TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of lifestyle companies across the country. Subsequently, TechSci
Research conducted primary research surveys with the identified companies.
While interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research could include the companies which could
not be identified due to the limitations of secondary research. TechSci
Research analyzed the companies, distribution channels and presence of all
major players across India.
TechSci Research calculated the market size of India Lifestyle market using a bottom-up approach, wherein data for various end-user
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and end users for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also
studied by TechSci Research.
Key Target Audience:
- Lifestyle companies/partners
- Sales channel/vendors/ distribution
- Market research and consulting firms
- Government bodies such as regulating
authorities and policy makers
- Organizations, forums and alliances related to
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as companies, partners, end users, etc., besides allowing them in
strategizing investments and capitalizing on market opportunities.
In this report, India lifestyle market has
been segmented into following categories, in addition to the industry trends which
have also been detailed below:
- India Lifestyle Market, By Type:
- Eating and
- Sports and
- Leisure and
- India Lifestyle Market, By Gender:
- India Lifestyle Market,
Company Profiles: Detailed analysis of the
major companies present in India lifestyle market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The following
customization options are available for the report:
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
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- Detailed analysis and
profiling of additional market players (up to five).