Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 36.34 Billion
|
CAGR (2025-2030)
|
4.87%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
North
|
Market Size (2030)
|
USD 44.67 Billion
|
Market Overview
India Laundry Service Market was valued at USD 36.34 Billion in 2024 and is expected to
reach USD 44.67 Billion by 2030 with a CAGR of 4.87% during the forecast period.
The India Laundry Service market is witnessing robust growth, due to factors
like urbanization, rising disposable incomes, and changing lifestyles. With
more people moving to urban centers for work, busy professionals and families
are seeking convenient laundry solutions. Also, the increasing number of
working women has contributed to the demand for outsourced laundry services.
The expansion of hospitality, tourism, and e-commerce sectors has further
boosted market growth, as hotels, restaurants, and online platforms require reliable
laundry services for their operations. As consumers prioritize convenience,
quality, and time-saving solutions, the laundry service market in India is
expected to continue its upward trajectory.
Key Market Drivers
Growing
Population Across the Region
The growing population across India is a significant
driver of the laundry service market. As a part of this, according to a
recent study, as of February 2023, India's population will exceed 1.5 billion
by the end of this decade and will gradually climb until 2064, when it would
peak at 1.7 billion people. With increasing India’s population and
experiencing steady growth, there is an increasing demand for services that
cater to the needs of a large, diverse population. Urbanization is contributing
to higher demand for laundry services, as more people move to cities for work
and education. Urban areas are characterized by busy lifestyles, with many
individuals and families seeking professional laundry services for convenience,
time-saving, and high-quality results.
As India’s middle class expands, disposable incomes
are rising, leading to a shift in consumer behaviour, where people are more
willing to outsource chores like laundry. This trend is especially prominent
among working professionals, students, and dual-income households, who have
limited time for household chores. Also, the growing number of nuclear families
and smaller living spaces, especially in urban areas, has increased the
reliance on third-party services like laundry for convenience. Also, the expanding
hospitality sector, including hotels, resorts, and restaurants, also
contributes to the growing demand for laundry services. As the population
continues to grow and urbanization accelerates, the need for laundry services
in India is expected to increase, further driving market expansion.
Rapid
Urbanization & Rising Disposable Income
Rapid urbanization and rising disposable incomes are
key drivers fuelling the growth of the laundry service market in India. As a
part of this, according to World Bank Group, as of January 2024, India is
increasingly urbanizing. By 2036, its towns and cities will house 600 million
people, or 40% of the population, up from 31% in 2011, with urban regions
generating over 70% of GDP.As more people migrate from rural to urban areas
in search of employment and better opportunities, cities are witnessing a surge
in population. This urbanization has led to busy, fast-paced lifestyles where
time constraints often prevent people from managing household chores, including
laundry. As a result, many consumers are increasingly outsourcing their laundry
needs to professional services for convenience, quality, and efficiency.
Simultaneously, the rise in disposable incomes across
India is transforming consumer behaviour. With more people having access to
higher wages and economic opportunities, there is a growing willingness to
spend on services that save time and effort. This shift is especially
noticeable among working professionals, dual-income households, and younger
generations, who value convenience and are willing to pay for services that
improve their quality of life. As a part of this, as of March 2024, India's
per capita disposable income is predicted to be ₹2.14 lakh in 2023-24, up from
the previously estimated ₹2.12 lakh. The combination of urbanization and
rising disposable income has also contributed to increased demand in the
hospitality and retail sectors, where laundry services are essential for
maintaining guest satisfaction and operations. As both urbanization and disposable
incomes continue to rise, the laundry service market in India is expected to
grow significantly, driven by the increasing need for efficient, high-quality,
and convenient laundry solutions.
Expansion
Strategy Adopted by Major Players
The expansion strategy adopted by major players in the
India laundry service market is a significant driver of market growth. As a
part of this, as of February 2024, LG Electronics India has entered the
self-laundry service business in the country, focusing on the education sector
and plans to install commercial washing machines. The corporation will invest USD
4 million in this venture, with the goal of opening 200 self-service laundry
facilities by the end of this year. The South Korean corporation has partnered
with Galgotias University in Greater Noida to create the first such facility,
which would accommodate 1500 students. Students will be able to use LG
commercial washing machines via an app that will allow them to reserve
machines, operate them, and make automatic payments. As the demand for
laundry services increases, particularly in urban areas, companies are focusing
on expanding their reach to tap into new customer bases. One of the key
strategies being employed is geographical expansion, where established laundry
service providers are setting up new outlets in tier-2 and tier-3 cities, as
well as suburban areas. This allows them to cater to a larger segment of the
population that is increasingly adopting laundry services.
Another important strategy is the adoption of
technology to streamline operations and enhance customer experience. Many
companies are leveraging mobile apps, online platforms, and delivery services
to provide greater convenience and attract tech-savvy consumers. By offering
door-to-door pick-up and delivery, these companies are making laundry services
more accessible and time-efficient for busy urban dwellers. Also, partnerships
with hotels, restaurants, and corporate offices have become a common expansion tactic.
By securing bulk contracts with businesses, laundry service providers can
increase their customer base and improve profitability. Finally, some players
are differentiating themselves by offering premium services, such as
eco-friendly laundry options and specialized fabric care, catering to the
growing demand for high-quality services. This multi-faceted approach is
enabling major players to expand their market share and drive growth in the
India laundry service sector.

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Key Market Challenges
Lack
of Awareness Among Consumers
Lack of awareness among consumers is a significant
challenge in the laundry service market, especially in rural and semi-urban
areas. While the demand for laundry services is growing in major urban centers,
many consumers in smaller towns and villages are still unfamiliar with the
convenience and quality benefits of outsourcing laundry tasks. This lack of
awareness often leads to lower adoption rates, as potential customers may
continue to rely on traditional laundry methods, such as washing clothes at home
or with local, informal service providers.
Also, there is often a misconception about the cost of
professional laundry services, with some consumers believing that these
services are expensive or not worth the investment. The lack of knowledge about
the range of services available, including eco-friendly options or specialized
care for delicate fabrics, also limits market growth. To overcome this
challenge, laundry service providers need to focus on educating consumers
through targeted marketing campaigns, partnerships with local businesses, and
promotional offers that demonstrate the value and convenience of professional
laundry services. Expanding awareness in smaller cities, towns, and rural areas
is crucial for driving growth and expanding the customer base, enabling the
industry to reach its full potential.
Intense
Competition Among Key Players
Intense competition among key players is a significant
challenge in the laundry service market. With the growing demand for laundry
services, especially in urban areas, numerous local and regional players have
entered the market, offering similar services. This saturation increases
competition and makes it difficult for businesses to stand out. Many providers
compete on price, leading to price wars, which can result in reduced profit
margins and difficulty maintaining service quality.
Also, the market has seen the emergence of online
laundry services, with players offering door-to-door pick-up and delivery,
further intensifying competition. While these services offer convenience, the
logistical complexities of managing timely deliveries and maintaining quality
control across a large customer base can strain operations. To stay
competitive, companies must continuously innovate, offering differentiated
services such as eco-friendly laundry, express cleaning, or specialized garment
care. They must also invest in customer service, technology, and efficient
delivery systems to retain customers and build brand loyalty. Effective
marketing strategies and partnerships with businesses such as hotels,
restaurants, and gyms can help expand their customer base. Despite the
competition, companies that can maintain consistent service quality and provide
added value are more likely to succeed in this challenging market.
Key Market Trends
Growing
Working Population
The growing working population in India is a key trend
driving the expansion of the laundry service market. As more people enter the
workforce, particularly in urban centers, the demand for laundry services is
rising. Busy professionals, especially those in dual-income households, are
seeking convenient, time-saving solutions for household chores, including
laundry. With limited time for traditional laundry methods, outsourcing these
tasks to professional services has become an attractive option.
This trend has led to the rise of on-demand and
subscription-based laundry services that cater specifically to working
individuals. Companies are leveraging technology to offer door-to-door pick-up
and delivery services, making it easier for busy professionals to have their
laundry cleaned without leaving home or the office. The convenience and
efficiency of these services are highly appealing to the growing number of
working individuals who value their time. Also, with increased disposable incomes, many working
professionals are willing to spend on premium laundry services that provide
high-quality care, such as eco-friendly washing, stain removal, and specialized
garment care. This shift towards professional laundry services is expected to
continue as India’s working population grows, further fuelling the market's
expansion. Companies that cater to these evolving consumer needs will continue
to thrive.
Booming
Hospitality Sector
The booming hospitality sector in India is a
significant trend driving the growth of the laundry service market. With the
rapid expansion of the hotel, restaurant, and tourism industries, the demand
for professional laundry services has surged. Hotels, resorts, and other
hospitality businesses require high-quality laundry services to maintain
cleanliness and hygiene standards for bedding, linens, towels, uniforms, and
other fabrics. As the hospitality sector grows, especially with the rise in
domestic and international tourism, these businesses increasingly rely on
outsourced laundry services to ensure consistent quality and timely delivery.
Also, with the growing focus on luxury and premium
hospitality offerings, hotels and resorts are seeking specialized laundry
services, including eco-friendly options and fabric-specific treatments to
preserve the quality of high-end textiles. This has created a lucrative market
for laundry service providers who can cater to the unique needs of the
hospitality industry. The increasing number of events, conferences, and
weddings in India has further fuelled the demand for bulk laundry services. As
the hospitality sector continues to grow, particularly in tourist destinations
and urban centers, the laundry service market is expected to expand rapidly,
with many service providers focusing on the hospitality sector as a key revenue
stream.
Growing
Popularity of Subscription Services
The growing popularity of subscription services is a
key trend in the India laundry service market. As consumers increasingly
prioritize convenience and time-saving solutions, subscription-based laundry
services are gaining traction, particularly among busy professionals,
dual-income households, and students. These services allow customers to
schedule regular laundry pick-ups and deliveries at fixed intervals, offering a
hassle-free, cost-effective solution for managing laundry needs.
Subscription models often come with perks such as
discounted rates, flexible plans, and priority services, which appeal to
consumers looking for reliable and convenient solutions. Many services offer
monthly or weekly subscriptions, catering to the varying needs of their
customers. This model is especially attractive in urban areas where consumers
have demanding schedules and may not have the time or space for regular laundry
tasks. Also, some providers are offering personalized subscription plans based
on garment types, such as specialized cleaning for delicate fabrics or
dry-cleaning services. This customization ensures that customers receive
tailored solutions, enhancing satisfaction and loyalty. The subscription trend
is further supported by the rise of technology in the sector, with mobile apps
and online platforms enabling easy order management and tracking. As the need
for timesaving, cost-effective, and convenient laundry services grows, the
popularity of subscription models is expected to continue to rise in India,
shaping the market's future growth.
Segmental Insights
Business
Type Insights
Offline dominated the India Laundry
Service market, due to traditional practices and customer preferences. Many
consumers in urban and semi-urban areas continue to rely on local laundromats
and dry cleaners for their laundry needs. The offline model offers direct
interaction with service providers, building trust and ensuring a personalized
experience, which is important for many customers. Also, local laundromats and
dry cleaners offer convenience, with easy accessibility in residential areas,
making it a popular choice. The offline market also benefits from longstanding
customer relationships and a strong network of small businesses in local
communities. Despite the rise of online platforms and app-based services,
offline laundry services remain a dominant force, particularly in areas where
internet penetration is lower or where traditional habits persist.

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Regional Insights
The North region dominated the India Laundry Service
market, driven by its large urban population, growing middle class, and high
demand for professional laundry solutions. Cities like Delhi, Chandigarh, and
Amritsar have witnessed a surge in laundry service adoption due to fast-paced
lifestyles, increasing disposable incomes, and a significant number of working
professionals. The expanding hospitality sector, including hotels, restaurants,
and events, also contributes to the region's dominance, creating a continuous
demand for laundry services. Also, the North region benefits from a
well-developed infrastructure, with efficient logistics systems that support
door-to-door pick-up and delivery services, making laundry services more
accessible and convenient.
Recent Developments
- In July 2024, Whirlpool of India signed
a joint marketing deal with Hindustan Unilever, for the development of joint
marketing programs, product sampling, advertorials, and advertising for a
three-year term. Whirlpool of India, the ultimate subsidiary of Whirlpool
Corporation, has formed a new marketing relationship with Surf Excel, a leading
Hindustan Unilever (HUL) brand, to revolutionize and enhance the laundry
experience for Indian consumers. The combination of
breakthrough technology from both brands will aid in providing improved fabric
care, easing the everyday laundry process, and creating a better customer
experience.
- In March 2024, Le Lavoir has signed into
an agreement with Associated Hospitality ("under the brand name of
AHPL") to provide wet cleaning, washing, and dry-cleaning services to
Fairfield by Marriott, Mumbai International Airport (Marriott) for a term of
two years from the date of agreement. The company intends to reach out to other
institutions under the brand name "Le Lavoir" and will also join the
retail market segment to fulfill customer needs.
- In July 2023, WeClean is India's leading
"digital first" laundry startup. This Mumbai-based Cloud Laundry firm
aims to disrupt India's USD 2.5 billion retail laundry market with
never-before-seen Direct to Consumer products. WeClean aspires to transform the
underserved, conventional, and unorganized laundry business by setting the road
for a technology-enabled, end-to-end retail laundry service in the Indian
consumer market.
- In June 2023, Tumbledry, a prominent
laundry and dry-cleaning service provider, is making significant headway toward
its ambitious goal of building 2000 outlets in India by 2025. The company's
rapid expansion provides an excellent opportunity for rising entrepreneurs in
tier l and tier ll cities. Tumbledry’s franchise-based business model has
effectively secured 56 percent of the organized laundry industry, giving
entrepreneurs the opportunity to capitalize on the growing demand for laundry
services.
Key Market Players
- Elite DhobiLite Laundry Private Limited
- Uclean
- Laundrokart
- Fabrico Cleaning Solutions Private
Limited
- Laundry Mate
- Laundry King
- Jyothy Labs Ltd
- Wrinsely India Pvt Ltd
- Mycleaners, Inc.
- K&B Associates
By Sector
|
By Business Type
|
By Service Type
|
By End User
|
By Region
|
|
|
- Laundry Care
- Dry Cleaning
- Duvet Cleaning
- Steam/Electric Pressing
- Others
|
- Residential
- Hospitality
- Healthcare
- Institutional
- Others
|
|
Report Scope:
In this report, the India Laundry Service Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- India Laundry Service Market,
By Sector:
o Organized
o Unorganized
- India Laundry Service Market,
By Business Type:
o Online
o Offline
- India Laundry Service Market,
By Service Type:
o Laundry Care
o Dry Cleaning
o Duvet Cleaning
o Steam/Electric Pressing
o Others
- India Laundry Service Market,
By End User:
o Residential
o Hospitality
o Healthcare
o Institutional
o Others
- India Laundry Service Market,
By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India Laundry Service Market.
Available Customizations:
India Laundry Service Market report with the given
market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Laundry Service Market is an upcoming report
to be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]