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Report Description

Report Description

Forecast Period

2026-2030

Market Size (2024)

USD 36.34 Billion

CAGR (2025-2030)

4.87%

Fastest Growing Segment

Online

Largest Market

North

Market Size (2030)

USD 44.67 Billion

Market Overview

India Laundry Service Market was valued at USD 36.34 Billion in 2024 and is expected to reach USD 44.67 Billion by 2030 with a CAGR of 4.87% during the forecast period. The India Laundry Service market is witnessing robust growth, due to factors like urbanization, rising disposable incomes, and changing lifestyles. With more people moving to urban centers for work, busy professionals and families are seeking convenient laundry solutions. Also, the increasing number of working women has contributed to the demand for outsourced laundry services. The expansion of hospitality, tourism, and e-commerce sectors has further boosted market growth, as hotels, restaurants, and online platforms require reliable laundry services for their operations. As consumers prioritize convenience, quality, and time-saving solutions, the laundry service market in India is expected to continue its upward trajectory.

Key Market Drivers

Growing Population Across the Region

The growing population across India is a significant driver of the laundry service market. As a part of this, according to a recent study, as of February 2023, India's population will exceed 1.5 billion by the end of this decade and will gradually climb until 2064, when it would peak at 1.7 billion people. With increasing India’s population and experiencing steady growth, there is an increasing demand for services that cater to the needs of a large, diverse population. Urbanization is contributing to higher demand for laundry services, as more people move to cities for work and education. Urban areas are characterized by busy lifestyles, with many individuals and families seeking professional laundry services for convenience, time-saving, and high-quality results.

As India’s middle class expands, disposable incomes are rising, leading to a shift in consumer behaviour, where people are more willing to outsource chores like laundry. This trend is especially prominent among working professionals, students, and dual-income households, who have limited time for household chores. Also, the growing number of nuclear families and smaller living spaces, especially in urban areas, has increased the reliance on third-party services like laundry for convenience. Also, the expanding hospitality sector, including hotels, resorts, and restaurants, also contributes to the growing demand for laundry services. As the population continues to grow and urbanization accelerates, the need for laundry services in India is expected to increase, further driving market expansion.

Rapid Urbanization & Rising Disposable Income

Rapid urbanization and rising disposable incomes are key drivers fuelling the growth of the laundry service market in India. As a part of this, according to World Bank Group, as of January 2024, India is increasingly urbanizing. By 2036, its towns and cities will house 600 million people, or 40% of the population, up from 31% in 2011, with urban regions generating over 70% of GDP.As more people migrate from rural to urban areas in search of employment and better opportunities, cities are witnessing a surge in population. This urbanization has led to busy, fast-paced lifestyles where time constraints often prevent people from managing household chores, including laundry. As a result, many consumers are increasingly outsourcing their laundry needs to professional services for convenience, quality, and efficiency.

Simultaneously, the rise in disposable incomes across India is transforming consumer behaviour. With more people having access to higher wages and economic opportunities, there is a growing willingness to spend on services that save time and effort. This shift is especially noticeable among working professionals, dual-income households, and younger generations, who value convenience and are willing to pay for services that improve their quality of life. As a part of this, as of March 2024, India's per capita disposable income is predicted to be ₹2.14 lakh in 2023-24, up from the previously estimated ₹2.12 lakh. The combination of urbanization and rising disposable income has also contributed to increased demand in the hospitality and retail sectors, where laundry services are essential for maintaining guest satisfaction and operations. As both urbanization and disposable incomes continue to rise, the laundry service market in India is expected to grow significantly, driven by the increasing need for efficient, high-quality, and convenient laundry solutions.

Expansion Strategy Adopted by Major Players

The expansion strategy adopted by major players in the India laundry service market is a significant driver of market growth. As a part of this, as of February 2024, LG Electronics India has entered the self-laundry service business in the country, focusing on the education sector and plans to install commercial washing machines. The corporation will invest USD 4 million in this venture, with the goal of opening 200 self-service laundry facilities by the end of this year. The South Korean corporation has partnered with Galgotias University in Greater Noida to create the first such facility, which would accommodate 1500 students. Students will be able to use LG commercial washing machines via an app that will allow them to reserve machines, operate them, and make automatic payments. As the demand for laundry services increases, particularly in urban areas, companies are focusing on expanding their reach to tap into new customer bases. One of the key strategies being employed is geographical expansion, where established laundry service providers are setting up new outlets in tier-2 and tier-3 cities, as well as suburban areas. This allows them to cater to a larger segment of the population that is increasingly adopting laundry services.

Another important strategy is the adoption of technology to streamline operations and enhance customer experience. Many companies are leveraging mobile apps, online platforms, and delivery services to provide greater convenience and attract tech-savvy consumers. By offering door-to-door pick-up and delivery, these companies are making laundry services more accessible and time-efficient for busy urban dwellers. Also, partnerships with hotels, restaurants, and corporate offices have become a common expansion tactic. By securing bulk contracts with businesses, laundry service providers can increase their customer base and improve profitability. Finally, some players are differentiating themselves by offering premium services, such as eco-friendly laundry options and specialized fabric care, catering to the growing demand for high-quality services. This multi-faceted approach is enabling major players to expand their market share and drive growth in the India laundry service sector.


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Key Market Challenges

Lack of Awareness Among Consumers

Lack of awareness among consumers is a significant challenge in the laundry service market, especially in rural and semi-urban areas. While the demand for laundry services is growing in major urban centers, many consumers in smaller towns and villages are still unfamiliar with the convenience and quality benefits of outsourcing laundry tasks. This lack of awareness often leads to lower adoption rates, as potential customers may continue to rely on traditional laundry methods, such as washing clothes at home or with local, informal service providers.

Also, there is often a misconception about the cost of professional laundry services, with some consumers believing that these services are expensive or not worth the investment. The lack of knowledge about the range of services available, including eco-friendly options or specialized care for delicate fabrics, also limits market growth. To overcome this challenge, laundry service providers need to focus on educating consumers through targeted marketing campaigns, partnerships with local businesses, and promotional offers that demonstrate the value and convenience of professional laundry services. Expanding awareness in smaller cities, towns, and rural areas is crucial for driving growth and expanding the customer base, enabling the industry to reach its full potential.

Intense Competition Among Key Players

Intense competition among key players is a significant challenge in the laundry service market. With the growing demand for laundry services, especially in urban areas, numerous local and regional players have entered the market, offering similar services. This saturation increases competition and makes it difficult for businesses to stand out. Many providers compete on price, leading to price wars, which can result in reduced profit margins and difficulty maintaining service quality.

Also, the market has seen the emergence of online laundry services, with players offering door-to-door pick-up and delivery, further intensifying competition. While these services offer convenience, the logistical complexities of managing timely deliveries and maintaining quality control across a large customer base can strain operations. To stay competitive, companies must continuously innovate, offering differentiated services such as eco-friendly laundry, express cleaning, or specialized garment care. They must also invest in customer service, technology, and efficient delivery systems to retain customers and build brand loyalty. Effective marketing strategies and partnerships with businesses such as hotels, restaurants, and gyms can help expand their customer base. Despite the competition, companies that can maintain consistent service quality and provide added value are more likely to succeed in this challenging market.

Key Market Trends

Growing Working Population

The growing working population in India is a key trend driving the expansion of the laundry service market. As more people enter the workforce, particularly in urban centers, the demand for laundry services is rising. Busy professionals, especially those in dual-income households, are seeking convenient, time-saving solutions for household chores, including laundry. With limited time for traditional laundry methods, outsourcing these tasks to professional services has become an attractive option.

This trend has led to the rise of on-demand and subscription-based laundry services that cater specifically to working individuals. Companies are leveraging technology to offer door-to-door pick-up and delivery services, making it easier for busy professionals to have their laundry cleaned without leaving home or the office. The convenience and efficiency of these services are highly appealing to the growing number of working individuals who value their time. Also, with increased disposable incomes, many working professionals are willing to spend on premium laundry services that provide high-quality care, such as eco-friendly washing, stain removal, and specialized garment care. This shift towards professional laundry services is expected to continue as India’s working population grows, further fuelling the market's expansion. Companies that cater to these evolving consumer needs will continue to thrive.

Booming Hospitality Sector

The booming hospitality sector in India is a significant trend driving the growth of the laundry service market. With the rapid expansion of the hotel, restaurant, and tourism industries, the demand for professional laundry services has surged. Hotels, resorts, and other hospitality businesses require high-quality laundry services to maintain cleanliness and hygiene standards for bedding, linens, towels, uniforms, and other fabrics. As the hospitality sector grows, especially with the rise in domestic and international tourism, these businesses increasingly rely on outsourced laundry services to ensure consistent quality and timely delivery.

Also, with the growing focus on luxury and premium hospitality offerings, hotels and resorts are seeking specialized laundry services, including eco-friendly options and fabric-specific treatments to preserve the quality of high-end textiles. This has created a lucrative market for laundry service providers who can cater to the unique needs of the hospitality industry. The increasing number of events, conferences, and weddings in India has further fuelled the demand for bulk laundry services. As the hospitality sector continues to grow, particularly in tourist destinations and urban centers, the laundry service market is expected to expand rapidly, with many service providers focusing on the hospitality sector as a key revenue stream.

Growing Popularity of Subscription Services

The growing popularity of subscription services is a key trend in the India laundry service market. As consumers increasingly prioritize convenience and time-saving solutions, subscription-based laundry services are gaining traction, particularly among busy professionals, dual-income households, and students. These services allow customers to schedule regular laundry pick-ups and deliveries at fixed intervals, offering a hassle-free, cost-effective solution for managing laundry needs.

Subscription models often come with perks such as discounted rates, flexible plans, and priority services, which appeal to consumers looking for reliable and convenient solutions. Many services offer monthly or weekly subscriptions, catering to the varying needs of their customers. This model is especially attractive in urban areas where consumers have demanding schedules and may not have the time or space for regular laundry tasks. Also, some providers are offering personalized subscription plans based on garment types, such as specialized cleaning for delicate fabrics or dry-cleaning services. This customization ensures that customers receive tailored solutions, enhancing satisfaction and loyalty. The subscription trend is further supported by the rise of technology in the sector, with mobile apps and online platforms enabling easy order management and tracking. As the need for timesaving, cost-effective, and convenient laundry services grows, the popularity of subscription models is expected to continue to rise in India, shaping the market's future growth.

Segmental Insights

Business Type Insights

Offline dominated the India Laundry Service market, due to traditional practices and customer preferences. Many consumers in urban and semi-urban areas continue to rely on local laundromats and dry cleaners for their laundry needs. The offline model offers direct interaction with service providers, building trust and ensuring a personalized experience, which is important for many customers. Also, local laundromats and dry cleaners offer convenience, with easy accessibility in residential areas, making it a popular choice. The offline market also benefits from longstanding customer relationships and a strong network of small businesses in local communities. Despite the rise of online platforms and app-based services, offline laundry services remain a dominant force, particularly in areas where internet penetration is lower or where traditional habits persist.

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Regional Insights

The North region dominated the India Laundry Service market, driven by its large urban population, growing middle class, and high demand for professional laundry solutions. Cities like Delhi, Chandigarh, and Amritsar have witnessed a surge in laundry service adoption due to fast-paced lifestyles, increasing disposable incomes, and a significant number of working professionals. The expanding hospitality sector, including hotels, restaurants, and events, also contributes to the region's dominance, creating a continuous demand for laundry services. Also, the North region benefits from a well-developed infrastructure, with efficient logistics systems that support door-to-door pick-up and delivery services, making laundry services more accessible and convenient.

Recent Developments

  • In July 2024, Whirlpool of India signed a joint marketing deal with Hindustan Unilever, for the development of joint marketing programs, product sampling, advertorials, and advertising for a three-year term. Whirlpool of India, the ultimate subsidiary of Whirlpool Corporation, has formed a new marketing relationship with Surf Excel, a leading Hindustan Unilever (HUL) brand, to revolutionize and enhance the laundry experience for Indian consumers. The combination of breakthrough technology from both brands will aid in providing improved fabric care, easing the everyday laundry process, and creating a better customer experience.
  • In March 2024, Le Lavoir has signed into an agreement with Associated Hospitality ("under the brand name of AHPL") to provide wet cleaning, washing, and dry-cleaning services to Fairfield by Marriott, Mumbai International Airport (Marriott) for a term of two years from the date of agreement. The company intends to reach out to other institutions under the brand name "Le Lavoir" and will also join the retail market segment to fulfill customer needs.
  • In July 2023, WeClean is India's leading "digital first" laundry startup. This Mumbai-based Cloud Laundry firm aims to disrupt India's USD 2.5 billion retail laundry market with never-before-seen Direct to Consumer products. WeClean aspires to transform the underserved, conventional, and unorganized laundry business by setting the road for a technology-enabled, end-to-end retail laundry service in the Indian consumer market.
  • In June 2023, Tumbledry, a prominent laundry and dry-cleaning service provider, is making significant headway toward its ambitious goal of building 2000 outlets in India by 2025. The company's rapid expansion provides an excellent opportunity for rising entrepreneurs in tier l and tier ll cities. Tumbledry’s franchise-based business model has effectively secured 56 percent of the organized laundry industry, giving entrepreneurs the opportunity to capitalize on the growing demand for laundry services.

Key Market Players

  • Elite DhobiLite Laundry Private Limited
  • Uclean
  • Laundrokart
  • Fabrico Cleaning Solutions Private Limited
  • Laundry Mate
  • Laundry King
  • Jyothy Labs Ltd
  • Wrinsely India Pvt Ltd
  • Mycleaners, Inc.
  • K&B Associates

By Sector

By Business Type

By Service Type

By End User

By Region

  • Organized
  • Unorganized
  • Online
  • Offline
  • Laundry Care
  • Dry Cleaning
  • Duvet Cleaning
  • Steam/Electric Pressing
  • Others
  • Residential
  • Hospitality
  • Healthcare
  • Institutional
  • Others
  • North
  • South
  • East
  • West

Report Scope:

In this report, the India Laundry Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Laundry Service Market, By Sector:

o   Organized

o   Unorganized

  • India Laundry Service Market, By Business Type:

o   Online

o   Offline

  • India Laundry Service Market, By Service Type:

o   Laundry Care

o   Dry Cleaning

o   Duvet Cleaning

o   Steam/Electric Pressing

o   Others

  • India Laundry Service Market, By End User:

o   Residential

o   Hospitality

o   Healthcare

o   Institutional

o   Others

  • India Laundry Service Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Laundry Service Market.

Available Customizations:

India Laundry Service Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Laundry Service Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Methodology Landscape

2.2.  Objective of the Study

2.3.  Baseline Methodology

2.4.  Formulation of the Scope

2.5.  Assumptions and Limitations

2.6.  Sources of Research

2.7.  Approach for the Market Study

2.8.  Methodology Followed for Calculation of Market Size & Market Shares

2.9.  Forecasting Methodology

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Factors Influencing Purchase Decision

4.2.  Brand Awareness

4.3.  Source of Information

5.    India Laundry Service Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Sector Market Share Analysis (Organized, Unorganized)

5.2.2.    By Business Type Market Share Analysis (Online, Offline)

5.2.3.    By Service Type Market Share Analysis (Laundry Care, Dry Cleaning, Duvet Cleaning, Steam/Electric Pressing, Others)

5.2.4.    By End User Market Share Analysis (Residential, Hospitality, Healthcare, Institutional, Others)

5.2.5.    By Regional Market Share Analysis

5.2.5.1.        North Market Share Analysis

5.2.5.2.        South Market Share Analysis

5.2.5.3.        East Market Share Analysis

5.2.5.4.        West Market Share Analysis

5.2.6.    By Top 5 Companies Market Share Analysis, Others (2024)

5.3.  India Laundry Service Market Mapping & Opportunity Assessment

5.3.1.    By Sector Market Mapping & Opportunity Assessment

5.3.2.    By Business Type Market Mapping & Opportunity Assessment

5.3.3.    By Service Type Market Mapping & Opportunity Assessment

5.3.4.    By End User Market Mapping & Opportunity Assessment

5.3.5.    By Region Market Mapping & Opportunity Assessment

6.    India Organized Laundry Service Market Outlook

6.1.  Market Size & Forecast      

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Business Type Market Share Analysis

6.2.2.    By Service Type Market Share Analysis

6.2.3.    By End User Market Share Analysis

7.    India Unorganized Laundry Service Market Outlook

7.1.  Market Size & Forecast      

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Business Type Market Share Analysis

7.2.2.    By Service Type Market Share Analysis

7.2.3.    By End User Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    Market Trends & Developments

10. SWOT Analysis

10.1.            Strength

10.2.            Weakness

10.3.            Opportunity

10.4.            Threat

11. Policy & Regulatory Landscape

12. India Economic Profile

13. Competitive Landscape

13.1.            Company Profiles

13.1.1. Elite DhobiLite Laundry Private Limited

13.1.1.1.     Company Details

13.1.1.2.     Products & Services

13.1.1.3.     Financials (As Per Availability)

13.1.1.4.     Key Market Focus & Geographical Presence

13.1.1.5.     Recent Developments

13.1.1.6.     Key Management Personnel

13.1.2.  Uclean

13.1.2.1.     Company Details

13.1.2.2.     Products & Services

13.1.2.3.     Financials (As Per Availability)

13.1.2.4.     Key Market Focus & Geographical Presence

13.1.2.5.     Recent Developments

13.1.2.6.     Key Management Personnel

13.1.3. Laundrokart

13.1.3.1.     Company Details

13.1.3.2.     Products & Services

13.1.3.3.     Financials (As Per Availability)

13.1.3.4.     Key Market Focus & Geographical Presence

13.1.3.5.     Recent Developments

13.1.3.6.     Key Management Personnel

13.1.4. Fabrico Cleaning Solutions Private Limited

13.1.4.1.     Company Details

13.1.4.2.     Products & Services

13.1.4.3.     Financials (As Per Availability)

13.1.4.4.     Key Market Focus & Geographical Presence

13.1.4.5.     Recent Developments

13.1.4.6.     Key Management Personnel

13.1.5. Laundry Mate

13.1.5.1.     Company Details

13.1.5.2.     Products & Services

13.1.5.3.     Financials (As Per Availability)

13.1.5.4.     Key Market Focus & Geographical Presence

13.1.5.5.     Recent Developments

13.1.5.6.     Key Management Personnel

13.1.6. Laundry King.

13.1.6.1.     Company Details

13.1.6.2.     Products & Services

13.1.6.3.     Financials (As Per Availability)

13.1.6.4.     Key Market Focus & Geographical Presence

13.1.6.5.     Recent Developments

13.1.6.6.     Key Management Personnel

13.1.7.  Jyothy Labs Ltd

13.1.7.1.     Company Details

13.1.7.2.     Products & Services

13.1.7.3.     Financials (As Per Availability)

13.1.7.4.     Key Market Focus & Geographical Presence

13.1.7.5.     Recent Developments

13.1.7.6.     Key Management Personnel

13.1.8. Wrinsely India Pvt Ltd

13.1.8.1.     Company Details

13.1.8.2.     Products & Services

13.1.8.3.     Financials (As Per Availability)

13.1.8.4.     Key Market Focus & Geographical Presence

13.1.8.5.     Recent Developments

13.1.8.6.     Key Management Personnel

13.1.9. Mycleaners, Inc.

13.1.9.1.     Company Details

13.1.9.2.     Products & Services

13.1.9.3.     Financials (As Per Availability)

13.1.9.4.     Key Market Focus & Geographical Presence

13.1.9.5.     Recent Developments

13.1.9.6.     Key Management Personnel

13.1.10.              K&B Associates

13.1.10.1.  Company Details

13.1.10.2.  Products & Services

13.1.10.3.  Financials (As Per Availability)

13.1.10.4.  Key Market Focus & Geographical Presence

13.1.10.5.  Recent Developments

13.1.10.6.  Key Management Personnel

14. Strategic Recommendations

14.1.            Key Focus Areas

14.2.            Target Sector

14.3.            Target End User

15. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the India Laundry Service Market was estimated to be USD 36.34 Billion in 2024.

The key trends in the India Laundry Service Market include rising demand for subscription models, eco-friendly services, technological integration, expansion in tier-2 cities, and increasing hospitality sector reliance.

The key challenges in the India Laundry Service Market include intense competition, high operational costs, inconsistent service quality, lack of consumer awareness, and logistical complexities in urban areas.

The major drivers for the India Laundry Service Market include urbanization, growing disposable incomes, busy lifestyles, rising working population, demand for convenience, and the expanding hospitality sector.

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