India kids wear consumption market is anticipated to undergo robust growth during the forecast period. The country has observed an entry of brands both international and domestic in the kids wear market. Rising disposable income of the Indian working-class families and increasing presence of foreign brands are the major factors for the growth of kids wear market in India. In addition to brands, private labels and Indian fashion designers are also exploring Indian market for kids wear.  Moreover, awareness about brands and latest fashion trends is not only limited to metros and Tier-I cities in India but is scattering among Tier -II and -III cities, which is driving the kids wear consumption market.

Increasing penetration of e-commerce has also resulted in suitable purchases by the Indian buyers in kids apparel sector. The growing popularity and demand for international brands for kids wear is also escalating the market growth. Rapid urbanization and fast retail expansion have aided the growth both organized and unorganized kids wear consumption market in the country.

India kids wear consumption market is segmented based on gender, category, season, sector, distribution channel and region. Based on sector, the market is segmented into organized and unorganized sector. The unorganized sector accounted for the largest market share owing to their growing presence in the Indian market as compared to the organized sector. Also, unorganized sector finds prevalence in rural areas as well. Most of the population still cannot afford the high priced branded apparels and hence the unorganized market is witnessing higher demand.

Based on distribution channel, India kids wear consumption market is segmented into offline and online channels. The offline channel constitutes supermarkets and hypermarkets, exclusive stores and multi-brand retail outlets. Among the two, the offline channel accounted for  the largest market share and is expected to continue its dominance in the coming five years as well. The increasing prevalence of multi-brand stores, supermarkets and other offline stores is a major reason behind the growth of offline channel for kids wear in India.

Major players operating in the India kids wear consumption market are Gini & Jony Ltd. , Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd.  , Lilliput Kids Wear Ltd., Catmoss Retail Private Ltd, ZARA, Little Marc Jacobs, Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., Tiny Girls Clothing Pvt. Ltd., among others. Leading companies are attracting consumers through visual merchandising, product assortment and various promotional strategies.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of India kids wear consumption market.
  • To classify and forecast India Kids Wear Consumption market based on gender, category, season, sector, distribution channel, company and regional distribution.
  • To identify drivers and challenges for India kids wear consumption market.
  • To examine competitive developments such as expansions, new product launches in India kids wear consumption market.
  • To conduct pricing analysis for India kids wear consumption market.
  • To identify and analyze the profile of leading players operating in India kids wear consumption market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of kids wear companies across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across India.

TechSci Research calculated the market size of India kids wear consumption market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and end users for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Kids wear companies/brands
  • Sales channel/vendors/ distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to Kids wear consumptions

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India Kids wear consumption market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Kids Wear Consumption Market, By Gender:
    • Male
    • Female
  • India Kids Wear Consumption Market, By Category
    • Uniforms
    • T-Shirts/Shirts
    • Bottom Wear
    • Ethnic Wear
    • Dresses
    • Denims
    • Others
  • India Kids Wear Consumption Market, By Season:
    • Summer Wear
    • Winter Wear
    • All Season Wear
  • India Kids Wear Consumption Market, By Sector:
    • Organized
    • Unorganized
  • India Kids Wear Consumption Market, By Distribution Channel:
    • Offline
      • Supermarkets and Hypermarkets
      • Exclusive Stores
      • Multi-Brand Retail Outlets
    • Online
  • India Kids Wear Consumption Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India kids wear consumption market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Kids Wear Consumption Market

4.    Executive Summary

5.    Voice of Customer

6.    India Kids Wear Consumption Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Gender (Male, Female)

6.2.2.     By Category (Uniforms, T-Shirts/Shirts, Bottom Wear, Ethnic Wear, Dresses, Denims, Others)

6.2.3.     By Season (Summer Wear, Winter Wear, All Season Wear)

6.2.4.     By Sector (Organized Sector, Unorganized Sector)

6.2.5.     By Distribution Channel (Offline (Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets), Online, Others)

6.2.6.     By Region

6.2.7.     By Company (2019)

6.3.  Market Attractiveness Index

7.    North India Kids Wear Consumption Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Category

7.2.2.     By Season

7.2.3.     By Sector

7.2.4.     By Distribution Channel

7.3.  Market Attractiveness Index

8.     South India Kids Wear Consumption Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Category

8.2.2.     By Season

8.2.3.     By Sector

8.2.4.     By Distribution Channel

8.3.  Market Attractiveness Index

9.    East India Kids Wear Consumption Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Category

9.2.2.     By Season

9.2.3.     By Sector

9.2.4.     By Distribution Channel

9.3.  Market Attractiveness Index

10.  West India Kids Wear Consumption Market Outlook

10.1.               Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Category

10.2.2.  By Season

10.2.3.  By Sector

10.2.4.  By Distribution Channel

10.3.              Market Attractiveness Index

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Development

13.  Pricing Analysis

14.  Policy & Regulatory Landscape

15.  India Economic Profile

16.  Competitive Landscape

16.1.              Gini & Jony Ltd.

16.2.              Aditya Birla Fashion and Retail Ltd.

16.3.              Benetton India Pvt. Ltd. 

16.4.              Lilliput Kids Wear Ltd.

16.5.              Catmoss Retail Private Ltd.

16.6.              ZARA

16.7.              Little Marc Jacobs

16.8.              Arvind Fashion Pvt. Ltd. (Tommy Hilfiger)

16.9.              Indian Clothing League Pvt. Ltd.

16.10.            Tiny Girls Clothing Pvt. Ltd.

17.  Strategic Recommendations

18.  About us & Disclaimer

                                                                                                                         (Note: The companies list can be customized based on the client requirements.)