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Forecast Period
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2026-2030
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Market Size (2024)
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USD 321.54 Million
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Market Size (2030)
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USD 482.61 Million
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CAGR (2025-2030)
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7.08%
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Fastest Growing Segment
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Nutraceuticals
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Largest Market
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West India
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Market Overview
India Gummies Market was valued at USD 321.54 Million in 2024 and is anticipated to reach USD 482.61 Million by 2030, with a CAGR of 7.08% during 2025-2030.
The India
Gummies Market is experiencing robust growth driven by several key factors. Changing
consumer preferences towards healthier and convenient snack options are fueling
the demand for gummies as a tasty and portable alternative to traditional
candies. Increasing health consciousness among consumers, particularly
millennials and Gen Z, is prompting a shift towards functional gummies
fortified with vitamins, minerals, and herbal extracts, offering added health
benefits.
The expanding urban population, rising disposable incomes, and
growing influence of Western dietary trends are contributing to the popularity
of gummies as a guilt-free indulgence and on-the-go snack option. Aggressive
marketing strategies, innovative product formulations, and expanding
distribution channels are driving market penetration and consumer awareness,
further stimulating market growth. With increasing demand for healthier and
indulgent snacks, the India Gummies Market is expected to continue its upward
trajectory in the coming years, presenting significant opportunities for
manufacturers and retailers in the food and beverage industry.
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Key Market Drivers
Increasing Health Consciousness to Drives the India
Gummies Market Growth
The increasing health consciousness among Indian consumers, reflected in the creation of over 78 crore Ayushman Bharat Health Accounts by June 2025, has been a significant driver for the India gummies market. As more people become aware of the importance of maintaining a healthy lifestyle, partly influenced by massive government health initiatives like Ayushman Bharat which covers over 500 million people, they are seeking snack options that are both tasty and nutritious. Gummies made from natural ingredients, such as fruit juice and plant extracts, have gained popularity in recent years due to their perceived health benefits. These gummies are often fortified with vitamins and minerals, making them a healthier option than traditional candies or chocolates.
Many consumers are looking for alternatives to sugary snacks, and gummies made with low-sugar or sugar-free formulations are becoming increasingly popular. The growing demand for healthier snack options, driven by the rise of lifestyle diseases and a government focus on preventive care through large-scale screenings at numerous Ayushman Arogya Mandirs, has prompted many manufacturers to develop new gummy products. This includes gummies made with functional ingredients, such as probiotics, omega-3s, and antioxidants, which are believed to provide health benefits beyond basic nutrition.
Increasing Demand for Healthy and Convenient Snacks
The India gummies market has witnessed significant growth, driven by an increasing demand for healthy and convenient snacks from a population that includes an estimated 90 million health-conscious individuals. Consumers are actively seeking options that are easy to consume on-the-go and also offer tangible health benefits. As companies continue to invest in this category, the market is expected to experience sustained growth. Gummies are quickly becoming a popular choice among Indian consumers who are looking for convenient and health-focused snack options that align with their busy lifestyles and wellness goals.
This market expansion is attracting major players, as seen in August 2023 when Unilever's venture capital division led a Rs 14.4 crore (US$1.7 million) seed investment in the Indian health and wellness startup, What’s Up Wellness. The company, which has served over 2.5 lakh users, specializes in crafting gummy multivitamins and supplements for sleep and beauty regimens. This investment, Unilever Ventures' first in the Indian health and wellness space—highlights corporate confidence in a sector where startups like What's Up Wellness have an annual recurring revenue of Rs 30 crore. Another key driver is sheer convenience; gummies are easily stored and consumed without mess, making them an ideal choice for busy individuals seeking practical health solutions.
In addition to convenience, the market has been fueled by the increasing popularity of plant-based and organic products. Many manufacturers, including Power Gummies, Fermentis Life Sciences, and Nutrazee, have responded to this demand by offering specialized gummy options that use pectin instead of animal-derived gelatin. Therefore, the combination of convenience, health benefits, and a growing variety of choices is propelling the India gummies market forward. As more consumers prioritize healthy and easy-to-consume snacks, it is likely that the demand for gummies will continue to grow steadily.
Increasing Penetration of e-commerce Platforms in
India
The increasing penetration of e-commerce platforms in India, supported by a user base expected to reach 900 million by 2025, has had a significant positive impact on the gummies market. As a popular product, the availability of gummies on these digital storefronts has made them much more accessible to over 125 million recent online shoppers. E-commerce has made it easier for manufacturers and sellers to reach a wider audience, including those in Tier 2 and Tier 3 cities, which are projected to account for up to 60% of new online shoppers by 2025. This expanded reach has directly contributed to a notable increase in the sales of gummies throughout India.
E-commerce platforms also offer several key advantages for manufacturers, with 60% of FMCG companies now prioritizing it as a critical sales channel. They enable targeted marketing with personalized messages and offers directed at specific consumer groups, which in turn drives growth by increasing sales through these channels. Additionally, these platforms provide valuable data and insights into consumer preferences, allowing sellers to adjust their product offerings to meet changing demands.
For consumers, e-commerce provides a convenient and secure way to purchase gummies online, with features like cash on delivery, easy returns, and secure payment options enhancing the shopping experience. Therefore, the rise of e-commerce in India has boosted the growth of the gummies market by making these products more accessible to consumers and providing a powerful platform for manufacturers and sellers to reach a wider audience. This digital transformation has been instrumental in the market's recent expansion.
Rising Disposable Income
With the steady growth of the Indian economy and an increase in disposable incomes, where per capita disposable personal income is projected to reach INR 319,797 million in total for the nation by the end of 2025, consumers are increasingly willing to spend on healthcare and wellness products, including contact lenses. The expanding middle-class population, earning over INR 125,000 per household annually and coupled with urbanization and lifestyle changes, has created a conducive environment for manufacturers like Power Gummies to innovate with premium offerings such as sugar-free variants priced around INR 1,200 per bottle. As consumers have more disposable income, they are more likely to indulge in snacks and treats, including gummies, and are willing to try unique variants like Nyumi’s "Happy Hair" biotin gummies priced at INR 790 or Crius Life Sciences' new oil-infused gummies launched in December 2024.
The rise in disposable income has also contributed to the growth of online retail in India, which has made it easier for consumers to access a wider range of gummy products, with platforms like Blinkit and Zepto now delivering wellness products in under 15 minutes from over 2,500 combined dark stores across major cities. Online retail platforms provide a convenient and hassle-free shopping experience, evidenced by Power Gummies serving over 50,000 customers across the country through quick-commerce channels. Therefore, rising disposable income has contributed to the growth of the gummies market in India by increasing consumer purchasing power, creating demand for premium and innovative products, and facilitating access to a wider range of gummy options through online retail platforms.
Key Market Challenges
Competition and Market Saturation
The India Gummies Market is becoming increasingly
competitive, with a proliferation of brands and products vying for market
share. As consumer demand for gummies continues to grow, new entrants,
including domestic and international players, are entering the market,
intensifying competition and driving innovation. Established brands are
expanding their product portfolios with new flavors, formulations, and
packaging designs to attract consumers and differentiate themselves from
competitors. This heightened competition poses challenges for smaller players
and new entrants in terms of market penetration, brand visibility, and shelf
space. Market saturation in certain product categories, such as vitamin gummies
and herbal supplements, makes it challenging for brands to stand out and
capture market share. Differentiation strategies, product innovation, and
targeted marketing are essential for brands to remain competitive and sustain
growth in the increasingly crowded Gummies Market.
Price Sensitivity and Affordability
Price sensitivity and affordability are significant
challenges for the India Gummies Market, particularly in a price-conscious
market like India. While gummies offer convenience, taste, and nutritional
benefits, they are often perceived as premium or indulgent products, commanding
higher price points compared to traditional candies or snacks. This price
premium may deter price-sensitive consumers, especially in lower-income
segments, from purchasing gummies regularly.
The cost of sourcing high-quality ingredients,
complying with regulatory requirements, and investing in marketing and
distribution adds to the overall production costs, further impacting pricing
strategies. Balancing affordability with quality and value proposition is
crucial for manufacturers to attract a broad consumer base and drive volume
sales. Offering value-added propositions such as multipacks, bundle deals, and
promotional discounts can help make gummies more accessible and affordable to a
wider audience, addressing the challenge of price sensitivity in the market.
Key Market Trends
Expanding Urban Population
The rapid urbanization of India is another significant driver shaping the Gummies Market. As more people migrate to urban areas, with India's urban population expected to reach over 542 million in 2025, there is a corresponding increase in demand for convenient and on-the-go snack options. With projections indicating that 46% of Indians will live in cities with over a million people by 2025, gummies, with their portability and ease of consumption, are well-suited to meet the needs of urban consumers who lead busy lives.
Urbanization brings about changes in dietary habits and preferences, with consumers increasingly gravitating towards Western-style snacks and indulgent treats. The number of Indian cities with a population over one million is expected to grow from 42 to 68 by 2030, creating large, concentrated consumer bases. Gummies, with their appealing flavors, textures, and fun shapes, resonate with these urban consumers seeking novel and enjoyable snacking experiences. Consequently, manufacturers are targeting urban markets, home to a growing middle class, with tailored marketing campaigns and product offerings to capitalize on this trend and expand their market share.
Innovation in Product Formulations
Innovation in product formulations is driving
growth and differentiation in the India Gummies Market. Manufacturers are
experimenting with a wide range of ingredients, flavors, and textures to create
unique gummy formulations that cater to diverse consumer preferences. Beyond
traditional fruit flavors, gummies now come in a variety of exotic and novel
flavors such as mango, lychee, and passion fruit, appealing to adventurous
palates.
There is a growing demand for gummies made with natural ingredients,
free from artificial colors, flavors, and preservatives, reflecting consumer
preferences for clean label products. Manufacturers are exploring functional
ingredients such as collagen, probiotics, and adaptogens to add health benefits
to gummies, tapping into the growing trend of functional snacking. This
emphasis on innovation and product differentiation allows brands to stand out
in a crowded market and capture the attention of discerning consumers.
Segmental Insights
Type Insights
Based on the Type, Nutraceuticals
emerge as the dominant category, driving market growth and innovation.
Nutraceuticals encompass a broad range of products formulated with bioactive
compounds, vitamins, minerals, and herbal extracts, designed to provide health
benefits beyond basic nutrition. These products target specific health concerns
such as immune support, joint health, cognitive function, and digestive
wellness, catering to the growing demand for preventive healthcare and wellness
solutions among Indian consumers. Nutraceutical gummies offer a convenient and
enjoyable way to supplement one's diet with essential nutrients and bioactive
compounds, appealing to consumers seeking functional snacks that support their
health and well-being.
The popularity of
Nutraceutical gummies in the India Gummies Market can be attributed to several
factors. Rising health consciousness and awareness of the importance of
preventive healthcare are driving consumer interest in Nutraceutical products
that offer targeted health benefits. With increasing prevalence of
lifestyle-related diseases such as obesity, diabetes, and cardiovascular
disorders, consumers are proactively seeking ways to maintain their health and
vitality through dietary and lifestyle interventions. Nutraceutical gummies
provide a convenient and palatable option for consumers to incorporate essential
vitamins, minerals, and botanical extracts into their daily routine, supporting
overall health and wellness.
Source Insights
Based on Source, Plant-Based
gummies are emerging as the dominant category, driving consumer preferences and
market growth. Plant-based gummies are formulated using ingredients derived
from plants, such as fruits, vegetables, grains, and botanical extracts, making
them suitable for vegetarian and vegan diets. These gummies align with the
growing trend towards plant-based eating, driven by concerns about health,
sustainability, and animal welfare among Indian consumers.
One of the key factors
contributing to the dominance of Plant-Based gummies in the India Gummies
Market is the rising demand for vegetarian and vegan-friendly products. As more
consumers adopt plant-based diets for health and environmental reasons, there
is a growing need for plant-derived alternatives to traditional animal-based
products. Plant-Based gummies offer a guilt-free snacking option for consumers
who seek delicious treats without compromising their dietary preferences or
ethical beliefs.
Plant-Based gummies appeal to a broader consumer base,
including vegetarians, vegans, and individuals with dietary restrictions or
food sensitivities. By using natural ingredients sourced from plants, these
gummies cater to diverse dietary needs and lifestyle choices, making them
inclusive and accessible to a wider audience. Plant-Based gummies often feature
clean label claims such as non-GMO, gluten-free, and organic, resonating with
health-conscious consumers who prioritize transparency and authenticity in
their food choices.
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Regional Insights
The Western region stands out as the dominant force propelling market growth and innovation. Comprising states such as Maharashtra, which has the largest economy among all Indian states, along with Gujarat, Rajasthan, and Goa, this region boasts several factors contributing to its market dominance. It is home to major metropolitan cities like Mumbai, with a population of over 21 million, as well as Pune and Ahmedabad, which serve as pivotal hubs for commerce and trade. These urban centers house a dense network of retailers and key FMCG distributors, including Shree Sai Distributors in Mumbai and Desai Brother Ltd. in Pune, providing extensive channels for gummy products to reach consumers.
The Western region's robust economic landscape, characterized by industrialization and manufacturing, generates significant demand for consumer goods. With rising disposable incomes, consumers are increasingly seeking convenient and indulgent snack options. Major FMCG players have a strong presence here, including over 53 companies in Ahmedabad such as Zydus Wellness and Parle Agro, and more than 10 major firms in Pune like Ferrero India and Gits Food Products. Gummies, with their appealing flavors and textures, resonate with consumers of all ages, making them a popular choice for on-the-go snacking and lunchbox treats.
The Western region's cosmopolitan population presents ample opportunities for gummy manufacturers to innovate and cater to varying tastes. In Ahmedabad alone, there are numerous consumer product manufacturers, including both traditional and modern food companies like Bansiram Namkeen and Flare Beverages Pvt Ltd. From traditional fruit flavors to exotic combinations, gummy brands in the Western region are known for their creativity. This diversity in consumer base and manufacturing presence allows companies to experiment and develop new product lines effectively.
Recent Developments
- In December 2024, Power Gummies raised INR 10 crore in a bridge funding round led by Jaipuria Family Office and Quadrant, with support from existing investors such as 9unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures. The funding is directed toward shifting the brand to sugar-free formulations, launching no-added-sugar gummies, upgrading product compositions, expanding into Dubai and the UK, diversifying into pills and powders, and targeting profitability by March 2025.
- In July 2023, Power Gummies invested about USD 2 million to set up a manufacturing facility in Manesar, Gurugram. The plant follows global standards, offers a capacity of 10,000 bottles per day, and supports the company’s move to in-house production. It also enabled the launch of the Power Gummies Junior range for children aged 4–15 years in multivitamin and strong-bones variants.
- In June 2024, Crius Life Sciences introduced India’s first oil-infused gummies, integrating up to 500 mg of oil per gummy for improved absorption of fat-soluble compounds. The formulation offers stronger stability and longer shelf life, placing a new benchmark for supplement delivery in the nutraceutical sector.
- In August 2024, Aayush Wellness Limited entered the nutraceutical space with Dreamy Sleep Gummies, a vegan and gluten-free product designed for people with sleep-related issues. The gummies combine melatonin, L-tryptophan, chamomile, tagar, and brahmi to support relaxation and sleep recovery, targeting millennials and Gen Z consumers seeking modern preventive health solutions.
- In May 2025, Delhi-based medical cannabis wellness startup Awshad launched CalmaGummies, a plant-based supplement aimed at supporting relaxation, focus, and restful sleep. Each gummy contains 135mg of full-spectrum hemp extract, combining the therapeutic benefits of both CBD and THC to deliver a balanced, effective wellness solution. With this launch, Awshad responded to the growing demand for holistic, non-invasive health alternatives in India. CalmaGummies is introduced in a convenient, flavorful format designed for wellness-conscious, on-the-go consumers seeking natural support for mental and physical well-being.
- In December 2024, Crius Life Sciences introduced India’s first oil-infused gummies, marking a significant innovation in the nutraceutical sector. A prominent player in the industry, Crius Life Sciences launched this breakthrough product as a superior alternative to conventional softgels. The oil-infused gummies combined functional health benefits with a more consumer-friendly format, setting a new benchmark in supplement delivery. This launch represented a transformative step in both the Indian and global nutraceutical markets, redefining how dietary supplements are consumed.
- In December 2024, Power Gummies secured INR 10 crore in a bridge funding round led by the Jaipuria Family Office and Quadrant. The round also included participation from existing investors such as 100unicorn, DSG Consumer Partners, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures. The capital will be aimed at supporting the brand’s transition to a completely sugar-free product line, with plans to introduce no-added-sugar offerings and enhance formulations across its existing range.
- In August 2024, Aayush Wellness entered the Indian nutraceutical market with the launch of Dreamy Sleep Gummies. According to the company, their product will be used to improve sleep quality and address common sleep disorders. With this entry, Aayush Wellness aimed to tap into the growing demand for science-backed, lifestyle-focused wellness solutions in India.
Key Market Players
- Power Gummies (Aesthetic
Nutrition Pvt Ltd)
- Hindustan Unilever Limited
- Azveston Healthcare Pvt. Ltd.
- Marico Ltd.
- Solistaa Pharmaceuticals
Private Limited (Amway)
- I M Healthcare Pvt. Ltd.
- Abbott India Ltd.
- Mankind Pharma Ltd.
- Purna Gummies Pvt. Ltd.
- Nutricore Biosciences Pvt.
Ltd.
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By Type
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By Source
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By Distribution Channel
|
By Packaging
|
By End User
|
By Region
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- Nutricosmetics
- Nutraceuticals
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- Pharmacies and Drug Stores
- Online
- Supermarkets and Hypermarkets
- Others
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Report Scope:
In this report, the India Gummies Market has been
segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- India Gummies Market, By Type:
o Nutricosmetics
o Nutraceuticals
- India Gummies Market, By Source:
o Plant Based
o Animal Based
- India Gummies Market, By Distribution Channel:
o Pharmacies and Drug Stores
o Online
o Supermarkets and Hypermarkets
o Others
- India Gummies Market, By Packaging:
o Bottles & Jars
o Pouches
- India Gummies Market, By End User:
o Kids
o Adults
- India Gummies Market, By Region:
o North
o South
o West
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the India Gummies Market.
Available Customizations:
India Gummies Market report with the given
market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Gummies Market is an upcoming report to be
released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at [email protected]