India extruded snack market in expected
to grow at a CAGR of 15% during the forecast period on account of rising per
capita income, growing youth population, increasing urbanization, introduction
of smaller packs and competitive pricing by the market leaders. Additionally, introduction
of regional flavors by leading players is also boosting the extruded snacks
market in the country. Moreover, busy work schedules (especially of the urban
population) coupled with growing youth population is further fostering the demand
for extruded snacks in the country.
India extruded snacks market can
be segmented based on product type, distribution channel, company and region.
Based on product type, the India extruded snacks market can be categorized into
rice extruded snacks, corn extruded snacks, wheat extruded snacks and others. The
rice extruded snacks is expected to witness the fastest growth during the
forecast period since it holds the major part of market share on account of
their huge popularity and consumer preference. Additionally, the strong
marketing of the rice based extruded snacks such as Kurkure, Tedhe Medhe, Taka
Tak, among others by the major players such as PepsiCo, ITC, and Haldirams, further
propels the market.
The Northern region dominates the
country’s extruded snacks market in 2018, and is expected to maintain its
dominance during the forecast period. Some of the major players operating in the
Indian Extruded Snacks Market are PepsiCo, ITC, Prataap Snacks, DFM Foods,
Haldirams, among others.
Years considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020–2024
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TechSci Research performed both
primary as well as exhaustive secondary research for this study. Initially,
TechSci Research sourced a list of manufacturers across the globe.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research could include
the manufacturers which could not be identified due to the limitations of
secondary research. TechSci Research analyzed the service offerings,
distribution channels and presence of all major manufacturers across the globe.
TechSci Research calculated the
market size of India extruded snacks market using a bottom-up approach, wherein
data for various applications across various end-user segments was recorded and
forecast for the future years. TechSci Research sourced these values from the
industry experts and company representatives and externally validated through
analyzing historical data of these product types and applications for getting
an appropriate, overall market size. Various secondary sources such as company
websites, news articles, press releases, company annual reports, investor
presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• Extruded snacks
manufacturers, suppliers, distributors and other stakeholders
bodies such as regulatory authorities and policy makers
forums and alliances related to extruded snacks market
research and consulting firms
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as
manufacturers and partners, end-users, etc. besides allowing them in
strategizing investments and capitalizing on the market opportunities.
In this report, the India extruded snacks market has been
segmented into following categories, in addition to the industry trends which
have also been detailed below:
By Product Type
By Distribution Channel
Company Profiles: Detailed
analysis of the major companies present in the India extruded snacks market.
With the given market data,
TechSci Research offers customizations according to a company’s specific needs.
The following customization options are available for the report:
analysis and profiling of additional market players (up to five).
Profit Margin Analysis
margin analysis in case of direct and indirect sales channel.