Report Description

India exfoliators & scrub market is projected to witness significant growth by 2026, owing to the growing awareness towards getting proper & healthy skin among both men and women population of the country. Concerns like skin pigmentation, acne marks, discoloration and age spots are further supporting the demand for exfoliators and scrubs.  Moreover, the rising per capita income of the country is enabling consumers to spend on products like exfoliators and scrubs. The entry of leading international brands and launch of new products is expected to drive the India exfoliators and scrub market during the forecast period.

Exfoliators and scrubs help in removing the dead skin cell present on the skin’s outermost surface. They consist of fine diatoms which protect the skin’s surface. The market is also witnessing high demand for herbal exfoliators and scrubs as consumers are now getting more aware about the harmful effects of chemical-based products on their skin. Further, rising demand for personal grooming products is anticipated to drive the exfoliators and scrub market in the coming years.

India exfoliators & scrub market is segmented based on product type, gender, form, sales channel and region. Based on gender, the market is segmented into male, female and unisex products. The demand for exfoliators & scrub for female use is the largest and is expected to dominate the market during the forecast period as women of all ages tend to be more concerned towards healthy and proper skin. However, the demand for exfoliators & scrub for male use is also growing significantly owing to the rising concern among men towards healthy skin.

Based on distribution channel, India exfoliators & scrub market is categorized into pharmacies, departmental stores, supermarket/hypermarket, online and others. Among them, the hypermarket and supermarket channel account for the largest market share in terms of revenue as they offer a wide portfolio of products and give consumers one-stop shopping experience. However, the online channel is gaining significant traction in recent years owing to the entry of many e-commerce sites like Nykaa which specially sells personal care products. 

Major players operating in the India exfoliators & scrub market are Lotus Herbals, Lakme India, VLCC Healthcare Limited, The Body Shop, Himalaya Herbals, Kama Ayurveda, Zydus Cadilla, L'Oreal India Pvt Ltd, Johnson & Johnson, The Forest Essentials, Innisfree Corporation and The Face Shop, among others. Manufacturers are focusing on launching products that can serve multiple functions like two in one mask and scrub to increase their product portfolio. They are also investing in strong distribution network to increase their market share.

Years considered for this report:

Historical Years: 2016-2018

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and forecast the market size of India exfoliators & scrub market.
  • To classify and forecast India Exfoliators & Scrub market-based type, gender, form, sales channel, company and regional distribution.
  • To identify drivers and challenges for India exfoliators & scrub market.
  • To examine competitive developments such as expansions, new product launches in India exfoliators & scrub market.
  • To conduct pricing analysis for India exfoliators & scrub market.
  • To identify and analyze the profile of leading players operating in India exfoliators & scrub market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of exfoliator & scrub manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturing companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across India.

TechSci Research calculated the market size of India exfoliators & scrub market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Exfoliators & scrub manufacturers/partners
  • Sales channel/suppliers/ distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to exfoliators & scrub

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India exfoliators & scrub market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Exfoliators & Scrub Market, By Product Type:
    • Exfoliators
      • Alpha Hydroxy Acid
      • Beta Hydroxy Acid
    • Scrubs
      • Sugar Scrub
      • Salt Scrub
      • Herbal Scrub
      • Others
  • India Exfoliators & Scrub Market, By Gender:
    • Male
    • Female
    • Unisex
  • India Exfoliators & Scrub Market, By Form:
    • Creme Based
    • Gel Based
    • Powder Based
  • India Exfoliators & Scrub Market, By Sales Channel:
    • Pharmacies
    • Departmental Stores
    • Supermarket/Hypermarket
    • Online
    • Others
  • India Exfoliators & Scrub Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India exfoliators & scrub market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Exfoliators & Scrub Market

4.    Executive Summary

5.    Voice of Customer

6.    India Exfoliators & Scrub Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Exfoliators (Alpha Hydroxy Acid, Beta Hydroxy Acid), Scrub (Sugar Scrub, Salt Scrub, Herbal Scrub, Others))

6.2.2.     By Gender (Male, Female, Unisex)

6.2.3.     By Form (Creme Based, Gel Based, Powder Based)

6.2.4.     By Sales Channel (Pharmacies, Departmental Stores, Supermarket/Hypermarket, Online, Others)

6.2.5.     By Region

6.2.6.     By Company (2020)

6.3.  Product Market Map

7.    India Scrub Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Type (Sugar Scrub, Salt Scrub, Herbal Scrub & Others)

7.2.2.     By Gender (Male, Female and Unisex)

7.3.  Product Market Map

7.4.  Pricing Analysis

8.    India Exfoliators Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Type (Alpha Hydroxy Acid (AHA), Beta Hydroxy Acid (BHA))

8.2.2.     By Gender (Male, Female and Unisex)

8.3.  Product Market Map

8.4.  Pricing Analysis

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Development

11.  Policy & Regulatory Landscape

12.  India Economic Profile

13.  Competitive Landscape

13.1.              Lotus Herbals

13.2.              Lakme India

13.3.              VLCC Healthcare Limited

13.4.              The Body Shop

13.5.              Himalaya Herbals

13.6.              Kama Ayurveda

13.7.              Zydus Cadilla

13.8.              L'Oreal India Pvt Ltd

13.9.              Johnson & Johnson

13.10.            The Forest Essentials

13.11.            Innisfree Corporation

13.12.            The Face Shop

14.  Strategic Recommendations

15.  About us & Disclaimer


                                                                                                         (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions






Parvati Sharma

Account Manager BD
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