India electric rice cooker market is growing due to rising consumer preferences for energy-efficient cooking products such as the electric rice cooker, as well as increased demand for electrical appliances that are easy to use and take less time to cook. Additionally, it is predicted that the India electric rice cooker market will grow during the forecast period due to advancements in technology and a rise in the number of nuclear families.

 

Electric rice cookers regulate rice cooking by electrically adjusting heat and timing. Over the years, electric rice cookers have become a widely used kitchen equipment in many metropolitan households. However, for people living in remote and inaccessible places, the use of rice cookers as a necessary item can also work as a driver of increasing sales. 

 

New product advancements in the market by incorporating new and unique feature combinations in electric rice cookers, such as the Internet of Things being used to connect electric rice cookers, are also regarded as important factors. As a result, all of these factors are contributing to the growth of the electric rice cooker market. To meet rising demand, key market players are focusing on introducing new products and expanding their product portfolio. For Instances, in 2022, Prestige introduced IOT enabled rice cooker, Using the Prestige Smart app, you can control this appliance from anywhere at any time during cooking, turn it off from anywhere, and get a notification when a program is about to terminate. Similarly, Panasonic, TTK Prestige. Philips, Bajaj Electricals, Stove Kraft etc. are offering multifunction electric rice cooker. 

 

Rise In Number of Women Working Populations Will Lead to the Market Growth

The expansion of the working population, nuclear families, and growing living standards in emerging nations are predicted to continue to be significant drivers for the market. Similarly, rising demand for energy-saving appliances such as induction heat electric rice cookers and multifunctional electric rice cookers to order to reduce time spent on household work is one of the key factors expected to drive market growth. Several factors, including the fact that it is time saving, cost-effective, convenient, and efficient alternative to gas-powered rice cookers, are expected to drive up demand for electric rice cookers in the near future.


Creating and Launching New electric rice cooker Will Fuel the Market Growth

The rising consumer demand for more premium household products are influencing manufacturers to create new product releases. For instance, Prestige offers a smart electric rice cooker which can be controlled from anywhere, at any time of the cooking, using the Prestige Smart app. It includes everything from cereal to scrambled eggs to instant noodles.

 

Increase in the Number of the Cooking Programs

Electric rice cookers provide a variety of cooking program that enable you to cook variety of grains, different types of rice, as well as steam vegetables, make instant noodles, boil eggs, and more. These features make electric rice cookers a popular cooking equipment.

 

Hindered by Low-Income Households.

Another difficulty for low-income homes is the upfront cost of an electric rice cooker and related equipment, which ranges from INR 2,500 to 4,000 (USD 34-52). For most Indian houses, this price would be a considerable barrier on top of the LPG connection cost (which many households already have). For reference, the IRES reports that the median monthly spending for Indian households is INR 6,000 (USD 82).

 

Threat of Increasing Competition and New Competitor Entrance in The Market

The Indian market for electric rice cookers has many well-established competitors, who profit from the market's stability and the loyal patronage of its customers. Another indicator of the market's great development potential is the surge in overseas brands due to the abundance of brands.




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Market Segmentation

The India Electric Rice Cooker market is segmented by type, capacity, distribution channel, end user and region. The market is segmented into standard, multifunction & Induction heat based on type. The capacity is further segmented into less than 2-liter, 2 liter-4 liter, more than 4 liter. The distribution channel is segmented into hypermarkets/supermarkets, multi-branded stores, online, specialty stores, exclusive stores & others (direct sales, distributors & dealers etc.)). The end user is segmented into residential and commercial. The market analysis also studies the regional segmentation divided into the south, east, west, north.

 

Company Profiles

Philips India Limited, Bajaj Electricals Ltd, TTK Prestige Limited, STOVE KRAFT LIMITED, Panasonic India Pvt Ltd, USHA INTERNATIONAL LIMITED, Havells India Ltd., Butterfly Gandhimathi Appliances Limited, Toshiba Lifestyle Products and Services Corporation, KENT RO SYSTEMS LTD are some of the leading market players in the India electric rice cooker market. Newmarket players have also been actively entering the market in recent years, further strengthening future market growth.

Attribute

Details

Base Year

2022

Historical Years

2018–2021

Estimated Year

2023

Forecast Period

2024 –2028

Quantitative Units

Revenue in USD Million, Volume in Thousand and CAGR for 2018-2022 and 2023E- 2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Capacity

Distribution Channel

End User

Region

Regional Scope

North, West, South, and East

Key Companies Profiled

Philips India Limited, Bajaj Electricals Ltd, TTK Prestige Limited, STOVE KRAFT LIMITED, Panasonic India Pvt Ltd, USHA INTERNATIONAL LIMITED, Havells India Ltd., Butterfly Gandhimathi Appliances Limited, Toshiba Lifestyle Products and Services Corporation, KENT RO SYSTEMS LTD

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, India Electric Rice Cooker market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Electric Rice Cooker Market, By Type:
    • Standard
    • Multifunction
    • Induction Heat
  • India Electric Rice Cooker Market, By Capacity:
    • Less Than 2 Liter
    • 2 Liter-4 Liter
    • More Than 4 Liter
  • India Electric Rice Cooker Market, By Distribution Channel:
    • Hypermarkets / Supermarkets
    • Multi-Branded Stores
    • Online
    • Specialty Stores
    • Exclusive Stores
    • Others
  • India Electric Rice Cooker Market, By End User
    • Residential
    • Commercial
  • India Electric Rice Cooker Market, By Region:
    • North
    • West
    • South
    • East 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Electric Rice Cooker market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Customer Satisfaction

4.6.  Challenges Faced Post Purchase

5.     India Electric Rice Cooker Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2.   Market Share & Forecast

5.2.1. By Type Market Share Analysis (Standard, Multifunction & Induction Heat)

5.2.2. By Capacity Market Share Analysis (Less Than 2 Liter, 2 Liter -4 Liter, More Than 4 Liter)

5.2.3. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Multi-Branded Stores, Online, Specialty Stores, Exclusive Stores, Others (Direct sales, Distributors & Dealers)

5.2.4. By End User Market Share Analysis (Residential, Commercial)

5.2.5. By Region Market Share Analysis

5.2.5.1.         North Market Analysis

5.2.5.2.         West Market Analysis

5.2.5.3.         South Market Analysis

5.2.5.4.         East Market Analysis

5.2.6. By Company Market Share Analysis

5.2.7. India Electric Rice Cooker Market Mapping & Opportunity Assessment

5.2.7.1.         By Type Market Mapping & Opportunity Assessment

5.2.7.2.         By Capacity Market Mapping & Opportunity Assessment

5.2.7.3.         By Distribution Channel Market Mapping & Opportunity Assessment

5.2.7.4.         By End User Market Mapping & Opportunity Assessment

6.     India Standard Electric Rice Cooker Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.   Market Share & Forecast

6.2.1. By Capacity Market Share Analysis

6.2.2. By Price Range Market Share Analysis

6.2.3. By Distribution Channel Market Share Analysis

6.2.4. By End User Market Share Analysis

7.     India Multifunction Electric Rice Cooker Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2.   Market Share & Forecast

7.2.1. By Capacity Market Share Analysis

7.2.2. By Price Range Market Share Analysis

7.2.3. By Distribution Channel Market Share Analysis

7.2.4. By End User Market Share Analysis

8.     India Induction Heat Electric Rice Cooker Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2.   Market Share & Forecast

8.2.1. By Capacity Market Share Analysis

8.2.2. By Price Range Market Share Analysis

8.2.3. By Distribution Channel Market Share Analysis

8.2.4. By End User Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1.     Rising demand for energy efficiency

9.1.2.     Demand for versatile cooking option

9.1.3.     Increasing the number of working populations

9.2.  Challenge

9.2.1.     Alternative Products Availability

9.2.2.     High level of Competitions

10.  Impact of COVID-19 on India Electric Rice Cooker Market

10.1.              Impact Assessment Model       

10.1.1.  Key Segments Impacted

10.1.2.  Key Regions Impacted

10.1.3.  Key Distribution Channel Impacted

11.  Market Trends & Developments

11.1.              Growing Technology Advancement

11.2.              Increasing Marketing and Promotional Activities

11.3.              Demand for multifunction electric rice cooker

11.4.              Increasing usage of commercial segment of electric rice cooker

11.5.              Smart rice electric cookers trend

12.  Import & Export Analysis

12.1.              Top 5 Exporting Countries

12.1.1.  By Value

12.2.              Top 5 Importing Countries

12.2.1.  By Value

13.  Porter’s Five Forces Model

13.1.              Competitive Landscape

13.2.              Buyer Power

13.3.              Supplier Power

13.4.              Threat of New Entrants

13.5.              Threat of Substitutes

14.  SWOT Analysis

14.1.              Strengths

14.2.              Weaknesses

14.3.              Opportunities

14.4.              Threats

15.  India Economic Profile

16.  Policy and Regulatory Landscape

17.  Competitive Landscape

17.1.              Company Profiles

17.1.1.  Philips India Limited.

17.1.1.1.      Company Details

17.1.1.2.      Product & Services

17.1.1.3.      Financials (As Reported)

17.1.1.4.      Key Market Focus & Geographical Presence

17.1.1.5.      Recent Developments

17.1.1.6.      Key Management Personnel

17.1.2.  Bajaj Electricals Ltd

17.1.2.1.      Company Details

17.1.2.2.      Product & Services

17.1.2.3.      Financials (As Reported)

17.1.2.4.      Key Market Focus & Geographical Presence

17.1.2.5.      Recent Developments

17.1.2.6.      Key Management Personnel

17.1.3.  TTK Prestige Limited

17.1.3.1.      Company Details

17.1.3.2.      Product & Services

17.1.3.3.      Financials (As Reported)

17.1.3.4.      Key Market Focus & Geographical Presence

17.1.3.5.      Recent Developments

17.1.3.6.      Key Management Personnel

17.1.4.  STOVE KRAFT LIMITED

17.1.4.1.      Company Details

17.1.4.2.      Product & Services

17.1.4.3.      Financials (As Reported)

17.1.4.4.      Key Market Focus & Geographical Presence

17.1.4.5.      Recent Developments

17.1.4.6.      Key Management Personnel

17.1.5.  Panasonic India Pvt Ltd

17.1.5.1.      Company Details

17.1.5.2.      Product & Services

17.1.5.3.      Financials (As Reported)

17.1.5.4.      Key Market Focus & Geographical Presence

17.1.5.5.      Recent Developments

17.1.5.6.      Key Management Personnel

17.1.6.  USHA INTERNATIONAL LIMITED

17.1.6.1.      Company Details

17.1.6.2.      Product & Services

17.1.6.3.      Financials (As Reported)

17.1.6.4.      Key Market Focus & Geographical Presence

17.1.6.5.      Recent Developments

17.1.6.6.      Key Management Personnel

17.1.7.  Havells India Ltd.

17.1.7.1.      Company Details

17.1.7.2.      Product & Services

17.1.7.3.      Financials (As Reported)

17.1.7.4.      Key Market Focus & Geographical Presence

17.1.7.5.      Recent Developments

17.1.7.6.      Key Management Personnel

17.1.8.  Butterfly Gandhimathi Appliances Limited

17.1.8.1.      Company Details

17.1.8.2.      Product & Services

17.1.8.3.      Financials (As Reported)

17.1.8.4.      Key Market Focus & Geographical Presence

17.1.8.5.      Recent Developments

17.1.8.6.      Key Management Personnel

17.1.9.  Toshiba Lifestyle Products and Services Corporation

17.1.9.1.      Company Details

17.1.9.2.      Product & Services

17.1.9.3.      Financials (As Reported)

17.1.9.4.      Key Market Focus & Geographical Presence

17.1.9.5.      Recent Developments

17.1.9.6.      Key Management Personnel

17.1.10.                KENT RO SYSTEMS LTD

17.1.10.1.    Company Details

17.1.10.2.    Product & Services

17.1.10.3.    Financials (As Reported)

17.1.10.4.    Key Market Focus & Geographical Presence

17.1.10.5.    Recent Developments

17.1.10.6.    Key Management Personnel

18.  Strategic Recommendations/Action Plan

18.1.              Key Focus Areas

18.2.              Target Regions

18.3.              Target Type

18.4.              Target Distribution Channel

18.5.              Target End User

19.  About Us & Disclaimer

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