India E Pharmacy Market Size, Share, Trend, Growth & Market Analysis and Forecast 2027

Summary

Report Description

India E pharmacy market stood at USD344.78 million in FY2021 and is expected to witness a robust growth of around 21.28% during the forecast period. This can be attributed to the growing internet penetration across the country. As of January 2021, the number of internet users in India rose by around 47 million and reached 624 million. The internet penetration rate stood at around 45% in January 2021. Additionally, the digital India campaign by the government of India is further expected to fuel the market growth through FY2027F.

Increasing digitization has in turn led to an increasing e-commerce adoption. Also, changing consumer preferences towards online shopping has led to a widespread penetration of various e-commerce channels and pharmacies selling medicines online. This in turn is expected to support the market growth through FY2027F.Furthermore, growing awareness among the population with respect to counterfeit drugs is driving people towards organized and digital channels offering medicines, thereby supporting the market growth over the next few years.

India E pharmacy market is segmented into drug type, product type, operating platform, business model, region, and company. In terms of drug type, the market can be split into prescription drugs and over the counter (OTC) drugs. The prescription drugs segment dominated the market in FY2021 with an overall market share of 66.41%. This can be ascribed to the fact all the e pharmacies which are operating in India are not offering drugs without prescription to the patients. If the patient is not having prescription and is not uploading on the e pharmacies portal then the pharmacies have their own doctor consultants who the patient has to consult to and then the doctor consultant of the pharmacies generate a prescription for the patient, which then the patient uploads on the e pharmacy website or app and then place an order for the required medicines.

The major players operating in the India E pharmacy market are API Holdings Private Limited (PharmEasy), Tata Digital Limited (1mg Technologies Pvt. ltd), Apollo Pharmacy Pvt. Ltd., Netmeds Marketplace Ltd (Reliance Retail), Practo Technologies Private Limited, Lybrate, Inc., Docprime Technologies Private Limited, Care On Go, mChemist Global Pvt. Ltd, Medsonway Solutions Pvt Ltd. and others. Companies operating in the market are trying to improve their e pharmacy platforms, adding more products to their existing service portfolio, providing other services such as diagnostic test options, among others in order to stay competitive in the market and having an edge over the other market players. Additionally, companies are also looking for investors who can invest in their e pharmacies channels. Companies are also entering into collaborations; agreements and several mergers & acquisitions are happening in the market.

For instance, in May 2021, API Holdings Private Limited (PharmEasy) acquired 100% stakes of Medlife International Private Limited. With this acquisition Medlife discontinued its operations effective from May 25, 2021 onwards. All the customer base of Medlife was also absorbed by PharmEasy. Medlife customers just need to login to the PharmEasy app to start using their Medlife account via the same mobile number. All their digitized prescriptions and saved addresses dating back to a year will be available on the app. This is one of the largest deals which has been witnessed in the India E Pharmacy market till date.

Years considered for this report:

Historical Years: FY2017-FY2020

Base Year: FY2021

Estimated Year: FY2022E

Forecast Period: FY2023F–FY2027F

Objective of the Study:

To analyze the historical growth in the market size of India E pharmacy market from FY2017 to FY2021.
To estimate and forecast the market size of India E pharmacy market from FY2022 to FY2027F and growth rate until FY2027F.
To classify and forecast India E pharmacy market based on drug type, product type, operating platform, business model, region, and company.
To identify dominant region or segment in the India E pharmacy market
To identify drivers and challenges for India E pharmacy market
To examine competitive developments such as expansions, new services launch, mergers & acquisitions, etc., in India E pharmacy market.
To identify and analyze the profile of leading players operating in India E pharmacy market.
To identify key sustainable strategies adopted by market players in India E pharmacy market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across India.

TechSci Research calculated the market size of India E pharmacy market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and operating platforms for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Attribute	Details
Base Year	FY2021
Historical Years	FY2017 – FY2020
Estimated Year	FY2022E
Forecast Period	FY2023F – FY2027F
Quantitative Units	Revenue in USD Million, and CAGR for FY2017-FY2021 and FY2022E-FY2027F
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Drug Type Product Type Operating Platform Business Platform
Region Scope	South, North, West & East
Key Companies Profiled	API Holdings Private Limited (PharmEasy), Tata Digital Limited (1mg Technologies Pvt. ltd), Apollo Pharmacy Pvt. Ltd., Netmeds Marketplace Ltd (Reliance Retail), Practo Technologies Private Limited, Lybrate, Inc., Docprime Technologies Private Limited, Care On Go, mChemist Global Pvt. Ltd, Medsonway Solutions Pvt Ltd.
Customization Scope	10% free report customization with purchase. Addition or alteration to regional & segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Target Audience:

E Pharmacy service provider companies
Market research and consulting firms
Government bodies such as regulating authorities and policy makers
Organizations, forums and alliances related to E Pharmacy market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India E pharmacy market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

· India E Pharmacy Market, By Drug Type:

Prescription Drugs
Over the Counter (OTC) Drugs

India E Pharmacy Market, By Product Type:

Chronic Diseases
Skincare
Nutritional Supplements
Medical Equipment
Others

India E Pharmacy Market, By Operating Platform:

Website
Apps

India E Pharmacy Market, By Business Model:

Inventory/Warehouse Based Model
Market Place Based Model

India E Pharmacy Market, By Region:

South
North
West
East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India E pharmacy market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of content

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India E Pharmacy Market

4. Executive Summary

5. Voice of Customer

5.1. Sources of Buying Medicine, By Age

5.2. Frequency of Buying Medicines Online

5.3. Frequency of Buying Medicine Online, By Age

5.4. Problems Perceived During Online Transactions

5.5. Commonly Purchased Medicines Through E Pharmacies

5.6. Brand Awareness

6. India E Pharmacy Market Outlook, FY2017-FY2027F

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Drug Type (Prescription Drugs v/s Over the Counter (OTC) Drugs)

6.2.2. By Product Type (Chronic Diseases, Skincare, Nutritional Supplements, Medical Equipment, Others)

6.2.3. By Operating Platform (Website v/s Apps)

6.2.4. By Business Model (Inventory/Warehouse Based Model v/s Market Place Based Model)

6.2.5. By Company (FY2021)

6.2.6. By Region (South, North, West, East)

6.3. Product Market Map

7. South India E Pharmacy Market Outlook, FY2017-FY2027F

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Drug Type

7.2.2. By Product Type

7.2.3. By Operating Platform

7.2.4. By Business Model

7.2.5. By State (Top 3 States)

8. North India E Pharmacy Market Outlook, FY2017-FY2027F

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Drug Type

8.2.2. By Product Type

8.2.3. By Operating Platform

8.2.4. By Business Model

8.2.5. By State (Top 3 States)

9. West India E Pharmacy Market Outlook, FY2017-FY2027F

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Drug Type

9.2.2. By Product Type

9.2.3. By Operating Platform

9.2.4. By Business Model

9.2.5. By State (Top 3 States)

10. East India E Pharmacy Market Outlook, FY2017-FY2027F

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Drug Type

10.2.2. By Product Type

10.2.3. By Operating Platform

10.2.4. By Business Model

10.2.5. By State (Top 3 States)

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

15.1. Competition Outlook

15.2. Company Profiles (Inclusive of SWOT Analysis of Top 5 Players Profiled)

15.2.1. API Holdings Private Limited (PharmEasy)

15.2.2. Tata Digital Limited (1mg Technologies Pvt.ltd)

15.2.3. Apollo Pharmacy Pvt. Ltd.

15.2.4. Netmeds Marketplace Ltd (Reliance Retail)

15.2.5. Practo Technologies Private Limited

15.2.6. Lybrate, Inc.

15.2.7. Docprime Technologies Private Limited

15.2.8. Care On Go

15.2.9. mChemist Global Pvt. Ltd

15.2.10. Medsonway Solutions Pvt Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer

Figures and Tables

Figure 1: India E Pharmacy Market Size, By Value (USD Million), FY2017-FY2027F

Figure 2: India E Pharmacy Market Share, By Drug Type, By Value, FY2017-FY2027F

Figure 3: India E Pharmacy Market Share, By Product Type, By Value, FY2017-FY2027F

Figure 4: India E Pharmacy Market Share, By Operating Platform, By Value, FY2017-FY2027F

Figure 5: India E Pharmacy Market Share, By Business Model, By Value, FY2017-FY2027F

Figure 6: India E Pharmacy Market Share, By Region, By Value, FY2017-FY2027F

Figure 7: India E Pharmacy Market Share, By Company, By Value, FY2021

Figure 8: South India E Pharmacy Market Size, By Value (USD Million), FY2017-FY2027F

Figure 9: South India E Pharmacy Market Share, By Drug Type, By Value, FY2017-FY2027F

Figure 10: South India E Pharmacy Market Share, By Product Type, By Value, FY2017-FY2027F

Figure 11: South India E Pharmacy Market Share, By Operating Platform, By Value, FY2017-FY2027F

Figure 12: South India E Pharmacy Market Share, By Business Model, By Value, FY2017-FY2027F

Figure 13: South India E Pharmacy Market Share, By State, By Value, FY2017-FY2027F

Figure 14: North India E Pharmacy Market Size, By Value (USD Million), FY2017-FY2027F

Figure 15: North India E Pharmacy Market Share, By Drug Type, By Value, FY2017-FY2027F

Figure 16: North India E Pharmacy Market Share, By Product Type, By Value, FY2017-FY2027F

Figure 17: North India E Pharmacy Market Share, By Operating Platform, By Value, FY2017-FY2027F

Figure 18: North India E Pharmacy Market Share, By Business Model, By Value, FY2017-FY2027F

Figure 19: North India E Pharmacy Market Share, By State, By Value, FY2017-FY2027F

Figure 20: West India E Pharmacy Market Size, By Value (USD Million), FY2017-FY2027F

Figure 21: West India E Pharmacy Market Share, By Drug Type, By Value, FY2017-FY2027F

Figure 22: West India E Pharmacy Market Share, By Product Type, By Value, FY2017-FY2027F

Figure 23: West India E Pharmacy Market Share, By Operating Platform, By Value, FY2017-FY2027F

Figure 24: West India E Pharmacy Market Share, By Business Model, By Value, FY2017-FY2027F

Figure 25: West India E Pharmacy Market Share, By State, By Value, FY2017-FY2027F

Figure 26: East India E Pharmacy Market Size, By Value (USD Million), FY2017-FY2027F

Figure 27: East India E Pharmacy Market Share, By Drug Type, By Value, FY2017-FY2027F

Figure 28: East India E Pharmacy Market Share, By Product Type, By Value, FY2017-FY2027F

Figure 29: East India E Pharmacy Market Share, By Operating Platform, By Value, FY2017-FY2027F

Figure 30: East India E Pharmacy Market Share, By Business Model, By Value, FY2017-FY2027F

Figure 31: East India E Pharmacy Market Share, By State, By Value, FY2017-FY2027F

Frequently asked questions

What is the expected market size of India E Pharmacy Market by FY2027?

India E Pharmacy market is projected to grow at CAGR of 21.28% in the forecast period to reach USD 1132.72 million by FY2027.

Which is the dominant segment by product type, in the India E Pharmacy Market?

India E pharmacy market can be segmented into skincare, nutritional supplements, medical equipment, chronic diseases and others. The chronic diseases segment dominated the market in FY2021 with a share of around 24.62%. This can be ascribed to the increasing chronic disease burden across the country.

Which are the major online pharmacies operating in India?

The major online pharmacies operating in India include API Holdings Private Limited (PharmEasy), Tata Digital Limited (1mg Technologies Pvt. Ltd), Apollo Pharmacy Pvt. Ltd., Netmeds Marketplace Ltd (Reliance Retail), Practo Technologies Private Limited, among others.