India dishwashing detergent market was valued at USD578.73 million in
FY2021 and is expected to reach USD1340.12 million by FY2027, growing at a CAGR
of over 15.31% by value through FY2027. Growth
of the dishwashing detergent market in India can be attributed to increasing changing
consumer lifestyle as people are getting more hygiene conscious day by day due
to COVID-19 outbreak and other diseases. Moreover, rising disposable
income, increasing kitchen hygiene and food safety are also the driving factors
for the India dishwashing detergent market.
The dishwashing detergent market in India is segmented based on type, end
use, distribution channel, region, and company. In terms of type, the market is
segmented into dishwashing bars,
dishwashing liquid, dishwashing powders, and others. Dishwashing bars, followed
by dishwashing liquid, dominated the dishwashing detergent market because it is
less messy than dishwashing bars and causes low skin irritation and stops the
transfer of bacteria from hands to the dishes.
In terms of distribution channel, the market is categorized into independent stores/grocery stores, hypermarket/supermarket,
departmental stores, online and others. Among which independent stores/grocery stores,
accounted for the majority share in FY2021 in India dishwashing detergent market.
Region-wise, North India dominated the country’s dishwashing detergent
market in FY2021 due to largest number of population and more disposable income.
In addition, the region is expected to maintain its dominance during the
forecast period, followed by West India. The growth in North and West regions
has been largely led by the domestic factors such as growing demand for dishwashing
bars and dishwashing liquid from states like Bangalore, Pune, Maharashtra,
that are leading the dishwashing detergent market are Hindustan Unilever Limited, Jyothy Laboratories Limited, Rohit Surfactants Private
Limited, Fena (P) Limited (INDIA), Patanjali
Ayurved Limited & Others. Companies are constantly involved in product
innovations and new product launches to capture India dishwashing detergent
market. Companies like Wipro Customer Care & Lighting have launched the product, Giffy, pan India to capture
the liquid dishwash market. They are involved in massive advertisements like
using social media, billboards, print media and promotional strategy, by
providing refill packs to save consumer’s money. Known brand of Unilever, Vim, is
one of the earliest products and with the passage of time it keeps innovating
itself to add value to the product and attract new consumers. They have a wider
variety of offerings as a part of its marketing mix product portfolio. Earlier,
it used to be as a normal dishwashing soap. Then the product was reintroduced
with lemon extracts which gave the soap, smell of lemon and is used to clean
the non-stick utensils better. Later, they added a polythene coating around the
bar as the soap would get mushy after few days of use. This made the life of
the soap longer and attracted many consumers. This coating technology was
patented by Unilever only.
Years considered for this report:
Historical Years: FY2017-FY2020
Base Year: FY2021
Estimated Year: FY2022
Forecast Period: FY2023-FY2027
Objective of the Study:
- To analyze the historical growth in the market
size of the India dishwashing detergent market.
- To define, classify and forecast India dishwashing
detergent market based on type, end use, distribution channel, region and
- To scrutinize the detailed market segmentation
and forecast the market size in terms of value by segmenting India dishwashing
detergent market into four regions, namely North, West, East, and South.
strategically profile the leading players, which are involved in the supply of dishwashing
detergent market in India.
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TechSci Research performed primary as
well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of dishwashing detergent manufacturers and suppliers in
India. Subsequently, TechSci Research conducted primary research surveys with
the identified companies. While interviewing, the respondents were also
enquired about their competitors. Through this technique, TechSci Research was
able to include manufacturers that could not be identified due to the
limitations of secondary research. TechSci Research analyzed product offerings,
end-use sectors, and the regional presence of all major dishwashing detergent players
operating across the country.
TechSci Research calculated the market
size of the India dishwashing detergent market using a bottom-up & top-down
approach, wherein data for various product type segments were recorded and
forecast for the future years. TechSci Research sourced these values from the
industry experts and company representatives and externally validated them
through analyzing historical data of these product types, end use sectors and overall
market size. Various secondary sources such as company websites, news articles,
press releases, company annual reports, investor presentations, and financial
reports were also studied by TechSci Research.
detergent manufacturers, suppliers, distributors, and other stakeholder
organizations, associations, and alliances related to dishwashing detergent
bodies such as regulating authorities and policy makers
research and consulting firms
The study is
useful in providing answers to several critical questions that are important
for the industry stakeholders such as manufacturers, suppliers, and partners,
end-users, etc., besides allowing them in strategizing investments and
capitalizing on market opportunities.
In this report, India dishwashing
detergent market has been segmented into following categories, in addition to
the industry trends which have also been detailed below:
Dishwashing Detergent Market, By Type:
o Dishwashing Bars
o Dishwashing Liquid
o Dishwashing Powders
Dishwashing Detergent Market, By End-Use:
o Commercial & Institutional
Dishwashing Detergent Market, By Distribution Channel:
o Independent Stores/ Grocery Stores
o Departmental Stores
o Hypermarket /Supermarket
Dishwashing Detergent Market, By Region:
Company Profiles: Detailed analysis of the
major companies present in the India dishwashing detergent market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Channel Partner Analysis:
list of distributors and dealers across the country.
- Detailed analysis and profiling of additional market players (up to
analysis of new products in the market and their driving forces in the market.
In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]