India dishwashing detergent market was valued at USD403.34 million in FY2021 and is expected to reach USD564.11 million by FY2027, growing with a CAGR of over 6.05% by value during the forecast period. Growth of dishwashing detergent market in India can be attributed to increasing changing consumer lifestyle as people are getting more hygienic freak day by day due to increasing food poisoning and other diseases. Moreover, rising disposable income, increasing kitchen hygiene and food safety are also driving India dishwashing detergent market.

The dishwasher market in India is segmented based on type, distribution channel, region, and company. In terms of type, the market is segmented into dishwashing bars, dishwashing liquid, dishwashing powders and others. Dishwashing Bars is dominating the dishwashing detergent market followed by dishwashing liquid because it is less messy than dishwashing bar, low skin irritation and it stops transfer of bacteria from our hand to the dishes.

In terms of distribution channel, the market is categorized into Independent stores/ grocery stores, hypermarket /supermarket, departmental stores, online and others. Among which independent stores/ grocery stores, have accounted for majority of market share in FY2021 in India dishwashing detergent market, followed by hypermarket/supermarket.

Region-wise, India dishwasher market is categorized into North India, West India, East India and South India. Among which, North India dominated the country’s dishwashing detergent market in FY2021 due to largest number of population and more disposable income and the region is expected to maintain its dominance during the forecast period followed by West India. The growth in these regions has been largely led by the domestic factors such as growing demand for dishwashing bars and dishwashing liquid from states like Bangalore, Pune, Maharashtra, and Delhi.

Major companies that are leading dishwashing detergent market are Hindustan Unilever Limited, Jyothy Laboratories Limited, Fena Private Limited, Rohit Surfactants Private Limited, Patanjali Ayurved & Others. Companies are constantly involved in product innovation, new product launch to capture India dishwashing detergent market. Companies like Wipro Customer Care & Lighting has launched the product, Giffy, pan India  to capture the liquid dish wash market. They involved in massive advertisement like using social media, billboards, print media and using promotional strategy, by providing refill packs in order to save consumer money. Vim is one of the earliest products of Unilever and with the passage of time it keeps innovating itself to add value to the product and attract new consumers. They have a wider variety of offerings as a part of its marketing mix product portfolio. Earlier, it used to be as normal dishwashing soap. Then the product came with added ingredient of lemon which gave the soap a sweet smell of lemon and it used to clean the non-stick utensils better. Later, they added a polythene coating around the bar as the soap would get mushy after few days of use. This made the life of the soap longer and attracted many consumers. This coating technology was patented by Unilever only.

Years considered for this report:

Historical Years: FY2017-FY2020

Base Year: FY2021

Estimated Year: FY2022

Forecast Period: FY2023-FY2027

Objective of the Study:

  • To analyze and forecast the market size of the India dishwashing detergent market
  • To define, classify and forecast India dishwashing detergent market based on type (dishwashing bars, dishwashing liquid, dishwashing powders, others), distribution channel (Independent stores/ grocery stores, hypermarket /supermarket, departmental stores, online & others), region and company.
  • To scrutinize the detailed market segmentation and forecast the market size in terms of value by segmenting India dishwashing detergent market into four regions namely, North, West, East, and South.

·         To strategically profile the leading players, which are involved in the supply of dishwashing detergent market in India.


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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of dishwashing detergent manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end-use sectors, and the regional presence of all major dishwashing detergent players operating across the country.

Key Target Audience:

·         Dishwasher manufacturers, suppliers, distributors, and other stakeholder

·         Associations, organizations, associations, and alliances related to dishwashing detergent

·         Government bodies such as regulating authorities and policy makers

·         Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India dishwasher’ market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

 India Dishwashing Detergent Market, By Type:

·         Dishwashing Bars

·         Dishwashing Liquid

·         Dishwashing Powders

·         Others

  India Dishwashing Detergent Market, By Distribution Channel:

·         Independent Stores/ Grocery Stores

·         Hypermarket /Supermarket

·         Departmental Stores

·         Online

·         Others

   India Dishwashing Detergent Market, By Region:

·         North

·         West

·         East

·         South

  India Dishwashing Detergent Market, By Company:

·         Hindustan Unilever Limited

·         Jyothy Laboratories Limited

·         Fena Private Limited

·         Rohit Surfactants Private Limited

·         Patanjali Ayurved

·         Others

Competitive Landscape                                                                                                            

Company Profiles: Detailed analysis of the major companies present in India dishwashing detergent market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis:

·         Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

·         Detailed analysis of new products in the market and their driving forces in the market.

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Dishwashing Detergent Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Factors Affecting Purchasing Decision

5.2.  Brand Awareness

5.3.  Challenges Faced Post Purchasing

6.    India Dishwashing Detergent Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others (Washing Powder & Tablets)

6.2.2.     By Distribution Channel (Independent Stores/ Grocery Stores, Hypermarket /Supermarket, Departmental Stores, Online & Others (Direct Sell, Institutional Sales)

6.2.3.     By Region (West, North, East, South)

6.2.4.     By Company (2021)

6.3.  Market Map

7.    India Dishwashing Bar Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

8.    India Dishwashing Liquid Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

9.    India Dishwashing Powder Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

10.  Market Dynamics

10.1.  Drivers

10.2.  Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.    Company Profiles

14.1.1.  Hindustan Unilever Limited

14.1.2.  Jyothy Laboratories Limited

14.1.3.  Fena Private Limited

14.1.4.  Rohit Surfactants Private Limited

14.1.5.  Patanjali Ayurved

14.1.6.  Reckitt Benckiser India Limited

14.1.7.  Dabur India Limited      

14.1.8.  Safechem Industries

14.1.9.  Wipro Consumer Care & Lighting

14.1.10.   Nirma Limited

15.  Strategic Recommendations

16. About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

    Figure 1: India Dishwashing Detergent Market Size, By Value (USD Million), FY2017-FY2027F

    Figure 2: India Dishwashing Detergent Market Share, By Type, By Value, FY2017-FY2027F

    Figure 3 India Dishwashing Detergent Market Share, By Distribution Channel, By Value, FY2017-FY2027F

    Figure 4: India Dishwashing Detergent Market Share, By Region, By Value, FY2017-FY2027F

    Figure 5: India Dishwashing Detergent Market Share, By Company, By Value, FY2021

    Figure 6: India Dishwashing Detergent Market Map, By Type, Market Size (USD Million) & Growth Rate (%), 2020

    Figure 7: India Dishwashing Detergent Market Map, By Region, Market Size (USD Million) & Growth Rate (%), 2020

    Figure 8: India Dishwashing Bar Market Size, By Value, FY2021- FY2027F

    Figure 9: India Dishwashing Bar Market Share, By Distribution Channel, By Value, FY2021- FY2027F

    Figure 10: India Dishwashing Liquid Market Size, By Value, FY2021-FY2027F

    Figure 11: India Dishwashing Liquid Market Share, By Distribution Channel, By Value, FY2017–FY2027F

    Figure 12: India Dishwashing Powder Market Size, By Value, FY2021-FY2027F

    Figure 13: India Dishwashing Powder Market Share, By Distribution Channel, By Value, FY2017–FY2027F