Dietary supplements are products consumed in the form of either powder, tablets/capsule or liquid in order to fulfil the deficiency caused by lack of balanced diet. They can be further classified into various by product types such as, Vitamins & Minerals, Herbal dietary Supplements, Protein, etc. Moreover, owing to changing lifestyle, rising health consciousness, and rising per capita income is driving the dietary supplements market in India. Cities in India such as, Delhi/NCR, Mumbai, Hyderabad, Bengaluru, Chandigarh, Chennai, Kolkata etc., have witnessed industrial growth at a much faster pace as compared to other states in India, and are also the hub for major FDI inflows in the country. Thus, these cities have also witnessed significant rise in lifestyle diseases such as, blood pressure, malnutrition, over-weight, etc., thereby propelling demand for dietary supplements. Furthermore, inclining preference towards preventive healthcare to avoid rising cost of medical treatments, coupled with growing adoption of dietary supplements by athletes and innovative marketing strategies are further anticipated to drive India dietary supplements market in the coming years.

According to India Dietary Supplements Market By Type, By Point of Sale, By Top City, Competition Forecast & Opportunities, 2021, the dietary supplements market in India is projected to exhibit a CAGR of 11.60% during 2016-2021, on account of rapid urbanisation, growing health consciousness, coupled with growing demand from athletes all across the country. Moreover, dietary supplements can be categorised into various by product type amongst which, vitamin & mineral dietary supplements dominated India dietary supplements market in 2015, and is further expected to continue its dominance during the forecast period, owing to changing lifestyle that is creating various physical and mental disorders. Moreover, vitamin & mineral dietary supplements contain variety of micronutrients that helps the body to function smoothly and improve mental health which, is the major factor for its dominance in the market. Furthermore, India dietary supplements market can also be segmented on the basis of by point of sale in which, Pharmacies/Drug Stores dominated the market in 2015, and this segment is further anticipated to maintain its dominance in the coming years, owing to strong high penetration of this point in sale all across India, coupled with government has licensed them to sell drugs and dietary supplements as prescribed by the doctor or health professional. India Dietary Supplements Market By Type, By Point of Sale, By Top City, Competition Forecast & Opportunities, 2021”, discusses the following aspects of dietary supplements market in India:

  • India Dietary Supplements Market Size, Share & Forecast
  • Segmental Analysis – By Product Type (Vitamin & Mineral, Herbal, Protein and Other), By Point of Sale (Pharmacies/Drug Stores, Supermarket/Hypermarket, Internet/Online, Departmental/Retail Store and Others), By Top City
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of the dietary supplements market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, manufacturers and other stakeholders align their market-centric strategies
  • To obtain research based business decisions and add weight to presentations and marketing material
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with dietary supplements manufacturers, distributors and other stakeholders in India dietary supplements market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Global Dietary Supplements Market Overview

5.       India Dietary Supplements Market Outlook

5.1. Market Size & Forecast

5.1.1.By Value

5.2. Market Share & Forecast

5.2.1.By Type (Protein Supplements, Vitamins & minerals, Herbals & Others)

5.2.2.By Point of Sale (Pharmacies/Drug Stores, Supermarket/Hypermarket, Internet/Online, Departmental/Retail Store & others)

5.2.3.By Region

5.2.4.By Company

5.3. Market Attractiveness Index (By Type and Region)

6.       India Vitamin & Mineral Dietary Supplements Market Outlook

6.1. Market Size & Forecast

6.1.1.By Value

6.2. Market Share & Forecast

6.2.1.By Region

6.2.2.By Top City

6.2.3.By Weight/Packaging Size

6.3. Pricing Analysis

7.       India Herbal Dietary Supplements Market Outlook

7.1. Market Size & Forecast

7.1.1.By Value

7.2. Market Share & Forecast

7.2.1.By Region

7.2.2.By Top City

7.2.3.By Weight/Packaging Size

7.3. Pricing Analysis

8.       India Protein Dietary Supplements Market Outlook

8.1. Market Size & Forecast

8.1.1.By Value

8.2. Market Share & Forecast

8.2.1.By Region

8.2.2.By Top City

8.2.3.By Weight/Packaging Size

8.3. Pricing Analysis

9.       India Other Dietary Supplements Market Outlook

9.1. Market Size & Forecast

9.1.1.By Value

9.2. Pricing Analysis

10.   Supply Chain Analysis

11.   Import Export Analysis         

12.   Market Dynamics   

12.1.  Drivers              

12.2.  Challenges      

13.   Market Trends & Developments     

13.1.  Rising Demand for Herbal Dietary Supplements              

13.2.  Customized Products to Support Cultures          

13.3.  Entry of Foreign Players            

13.4.  New Marketing Initiatives        

13.5.  Innovative Product Formats    

14.   Policy & Regulatory Landscape         

15.   India Economic Profile         

16.   Competitive Landscape       

16.1.  Competition Matrix     

16.2.  Company Profiles

16.2.1.    Abbott India Limited      

16.2.2.    Herbalife International India Pvt. Ltd.     

16.2.3.    Amway India Enterprises Pvt. Ltd.            

16.2.4.    Dabur India Limited        

16.2.5.    Danone Nutricia International Pvt. Ltd.  

16.2.6.    Himalaya Drug Company             

16.2.7.    GlaxoSmithKline Consumer Healthcare Ltd.         

16.2.8.    Sun Pharmaceutical Industries Ltd.

16.2.9.    Kraft Heinz India Pvt. Ltd.

16.2.10.    Cadila Healthcare Limited

17.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]
  • List of Figures

    Figure 1: India Dietary Supplements Market Size, By Value, 2011-2021F (USD Billion)

    Figure 2: India Dietary Supplements Market share, By Type, By Value, 2011-2021F

    Figure 3: India Ayurvedic Products Market Size, By Value, 2011-2021F (USD Million)

    Figure 4: India Dietary Supplements Market share, By Point of Sale, By Value, 2011-2021F

    Figure 5: India Dietary Supplements Market Share, By Region, By Value, 2015 & 2021F

    Figure 6: India Dietary Supplements Market Share, By Region, By Value, 2015-2021F

    Figure 7: India Dietary Supplements Market Share, By Company, By Value, 2011-2021F

    Figure 8: India Dietary Supplements Market Attractiveness Index, By Type, By Value, 2015-2021F

    Figure 9: India Dietary Supplements Market Attractiveness Index, By Region, By Value, 2015-2021F

    Figure 10: India Vitamin & Mineral Dietary Supplements Market Size, By Value, 2011-2021F (USD Billion)

    Figure 11: India Vitamin & Mineral Dietary Supplements Market Share, By Region, By Value, 2015 & 2021F

    Figure 12: India Vitamin & Mineral Dietary Supplements Market Share, By Region, By Value, 2011-2021F

    Figure 13: India Vitamin & Mineral Dietary Supplements Market Share, By Top City, By Value, 2011-2021F

    Figure 14: India Vitamin & Mineral Dietary Supplements Market Share, By Weight/Packaging Size, 2015

    Figure 15: India Vitamin & Mineral Dietary Supplements Market Share, By Weight/Packaging Size, 2021F

    Figure 16: India Herbal Dietary Supplements Market Size, By Value, 2011-2021F (USD Billion)

    Figure 17: Healthcare Expenditure in India (Total % of GDP), 2011-2015

    Figure 18: India Herbal Dietary Supplements Market Share, By Region, By Value, 2015 & 2021F

    Figure 19: India Herbal Dietary Supplements Market Share, By Region, By Value, 2011-2021F

    Figure 20: India Herbal Dietary Supplements Market Share, By Top City, By Value, 2011-2021F

    Figure 21: India Herbal Dietary Supplements Market Share, By Weight/Packaging Size, 2015

    Figure 22: India Herbal Dietary Supplements Market Share, By Weight/Packaging Size, 2021F

    Figure 23: India Protein Dietary Supplements Market Size, By Value, 2011-2021F (USD Billion)

    Figure 24: India Protein Dietary Supplements Market Share, By Region, By Value, 2015 & 2021F

    Figure 25: India Protein Dietary Supplements Market Share, By Region, By Value, 2011-2021F

    Figure 26: India Protein Dietary Supplements Market Share, By Top City, By Value, 2011-2021F

    Figure 27: India Protein Dietary Supplements Market Share, By Weight/Packaging Size, 2015

    Figure 28: India Protein Dietary Supplements Market Share, By Weight/Packaging Size, 2021F

    Figure 29: India Other Dietary Supplements Market Size, By Value, 2011-2021F (USD Billion)

    Figure 30: India Vitamins and their Derivatives, Imports & Exports, By Value, 2011-2015 (USD Million)

    Figure 31: India Vitamins and their Derivatives, Imports & Exports, By Volume, 2011-2015 (Million Tons)

    Figure 32: India Protein Concentrates and Textured Protein Substances, Imports & Exports, By Value, 2011-2015 (USD Million)

    Figure 33: India Protein Concentrates and Textured Protein Substances, Imports & Exports, By Volume, 2011-2015 (Million Tons)

    Figure 34: India Per Capita Health Care Expenditure, 2010-2015 (USD)

    Figure 35: GDP Per Capita (USD), 2010-2015

    Figure 36: India Retail Sector Market Share, By Organized vs Unorganized, By Value, 2015 & 2020F

    Figure 37: India Protein Dietary Supplements Y-o-Y Growth Vs Other Types of Dietary Supplements Y-o-Y Growth, By Value, 2012-2021F (%)

    Figure 38: Indian Television Advertising Market Size, 2012-2016 (USD Million)

     

    List of Tables 

    Table 1: Vitamin & Mineral Dietary Supplements Selling Prices, By Brand, 2015 (USD/100 Tablets)

    Table 2: Vitamin & Mineral Dietary Supplements Selling Prices, By Brand, 2015 (USD/100 Capsules)

    Table 3: Herbs & Their Parts Used In Dietary Supplements

    Table 4: India Herbal Dietary Supplements Selling Prices, By Brand, 2015 (USD/kg)

    Table 5: India Herbal Dietary Supplements Selling Prices, By Brand, 2015 (USD/100 Capsule)

    Table 6: India Herbal Dietary Supplements Selling Prices, By Brand, 2015 (USD/100 Tablet)

    Table 7: Amino Acid Composition, By Content (In Grams out of 100grams protein)

    Table 8: Protein Dietary Supplements Selling Prices, By Brand, 2015 (USD/kg)

    Table 9: Other Dietary Supplements Selling Prices, By Brand, 2015 (USD/100 Capsules)

    Table 10: Other Dietary Supplements Selling Prices, By Brand, 2015 (USD/100 Soft Gel Capsules)