India cosmetics market was valued USD 13191.23 Million in FY2020 and is forecast to grow at double digit CAGR of 16.39% through FY2026 to reach USD 28985.33 Million by FY2026. Anticipated growth in the market can be attributed to growing disposable income leading to increasing purchasing power of the people. Emergence of online retail and increasing inclination of youth towards skin care and other grooming products is another key factor which is expected to drive the cosmetics market during the forecast period. Moreover, rising consumer awareness and preference to buy advanced skin care products which not only make them look beautiful but also enhance their skin type is also leading to huge demand for cosmetics products.

Increasing demand for herbal cosmetic products among Indian consumers is also creating a wide growth opportunity for manufacturers. Rising awareness towards body aesthetics, especially among women is making India one of the largest consumers of cosmetic products around the world.

India cosmetics market is categorized based on category, distribution channel and competition. Based on category, the market is categorized into body care, hair care, color cosmetics, men's grooming ,fragrances, others. Body care products which include products such as hand cream, body lotion, among others led the market with share of 45.01% in FY2020 and the trend is forecast to continue in the coming years as well.

Some of the leading players operating in India cosmetics market are Lotus Herbals Pvt. Limited, L’Oréal India Pvt. Ltd., Oriflame India Private Limited, Emami Ltd., Marico Ltd., Nivea India Pvt. Ltd., Dabur India Limited, Godrej Consumer Products Ltd., Procter & Gamble Home Products Private Limited, and Hindustan Unilever Limited, among others. Leading companies are working on bring more innovative products which suits the demand of the consumers. Also, they are taking up other growth strategies like merger and acquisitions to increase their market share.

Years considered for this report:

Historical Years: FY2014-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022-FY2026

Objective of the Study:

·         To analyze and forecast the market size of India cosmetics market.

·         To define, classify and forecast the India cosmetics market based on category, distribution channel and company.

·         To identify tailwinds and headwinds for the India cosmetics market.

·         To strategically profile the leading players, which are involved in the operation of the industry in the country.


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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of cosmetics manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channel and regional presence of all major companies in the industry.

TechSci Research calculated the market size for the India cosmetics market using a bottom-up approach, wherein manufacturers’ value data for different type of cosmetics was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • India cosmetics market companies 
  • Research organizations and consulting companies
  • Organizations, associations and alliances related to the India cosmetics market and cosmetics industry
  • Government bodies such as regulating authorities and policymakers
  • Industry associations

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as manufacturers, distributors, dealers and policymakers, about which market segments should be targeted over cosmetics outlets in coming years to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India cosmetics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Cosmetics Market, By Category:
      • Body Care
      • Hair Care
      • Color Cosmetics
      • Fragrances
      • Men’s Grooming
      • Others
  • India Cosmetics Market, By Distribution Channel:
      • General Store
      • Supermarket/Hyper market
      • Specialty Stores
      • Online Sales Channel
      • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Cosmetics Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Preferences of Cosmetic products Across Gender

5.2.  Aided Brand Awareness

5.3.  Preferred Mode of Buying Cosmetic Product

5.4.  Sources of Information

5.5.  Average Monthly Expenditure on Cosmetic Products

5.6.  Factors Influencing Purchase Decision for Cosmetic Products

5.7.  Product Type Preferred by Customers

5.8.  Preferences of Cosmetic Product Across Metropolitan Cities and Nonmetropolitan cities

5.9.  Body care Type of Preferred By Customers

5.10.              Hair Care Type Preferred By Customers

5.11.              Color Cosmetic Type Preferred by Customers

5.12.              Reason for Buying Cosmetic Products By Age Group (13-19)

5.13.              Product Attributes Preferred By Age Group (13-19)

5.14.              Product Type Preferences By Age Group (13-19)

5.15.              Brands Preferred By Age Group (13-19)

5.16.              Reason For Buying Cosmetic Products  By Age Group (20-35)

5.17.              Product Attributes Preferred By Age Group (20-35)

5.18.              Product Type Preferences By Age Group (20-35)

5.19.              Brands Preferred By Age Group (20-35)

5.20.              Reason For Buying Cosmetic Products  By Age Group (36-50)

5.21.              Product Attributes Preferred By Age Group (36-50)

5.22.              Product Type Preferences By Age Group (36-50)

5.23.              Brands Preferred By Age Group (36-50)

5.24.              Leading Brands Preferred by Customers

5.25.              What parameter costumers sees before buying Herbal, Organic, Ayurvedic, Natural Products

5.26.              Reasons Behind Purchasing Organic or Natural or Herbal Cosmetic Products

5.27.              Preferences of Organic or Natural or Herbal Cosmetic Across Gender

5.28.              Preferences of Organic or Natural or Herbal Cosmetic Across Age Group

5.29.              Product Type Preferred By Customers for Natural Cosmetic Products

5.30.              Product Type Preferred By Customers for Organic Cosmetic Products

5.31.              Product Type Preferred By Customers for Herbal Cosmetic Products

6.    India Cosmetics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming ,Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.))

6.2.2.     By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.))

6.2.3.     By Company

6.3.  Product Market Map

7.    India Body Care Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

8.    India Hair Care Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

9.    India Color Cosmetics Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

10.  India Fragrances Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

11.  India Men’s Grooming Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Development

14.  Policy & Regulatory Landscape

15.  India Economic Profile

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.  Lotus Herbals Pvt. Limited

16.1.2.  L’Oréal India Pvt. Ltd.

16.1.3.  Oriflame India Private Limited

16.1.4.  Emami Ltd.

16.1.5.  Marico Ltd.

16.1.6.  Nivea India Pvt. Ltd.

16.1.7.  Dabur India Limited

16.1.8.  Godrej Consumer Products Ltd.

16.1.9.  Procter & Gamble Home Products Private Limited

16.1.10.                Hindustan Unilever Limited

17.  Strategic Recommendations

18.  About us & Disclaimer

                                                                                (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

  • List of Figures

    Figure 1:               Preferences of Cosmetic products Across Gender (N = 300)

    Figure 2:               Aided Brand Awareness, 2020 (N = 300)

    Figure 3:               Preferred Mode of Buying Cosmetic Product (N = 300)

    Figure 4:               Sources of Information (N = 300)

    Figure 5:               Average Monthly Expenditure on Cosmetic Products (N = 300)

    Figure 6:               Factors Influencing Purchase Decision for Cosmetic Products (N= 300)

    Figure 7:               Product Type Preferred By Customers (N = 300)

    Figure 8:               Preferences of  Cosmetic Product Across Metropolitan cities  and Nonmetropolitan cities   (N =300)

    Figure 9:               Preferences of  Cosmetic Product Across Metropolitan cities  and Nonmetropolitan cities   (N =300)

    Figure 10:            Hair Care Type Preferred By Customers

    Figure 11:            Color Cosmetic Type Preferred By Customers

    Figure 12:            Reason For Buying Cosmetic Products  By Age Group (13-19)

    Figure 13:            Product Attributes Preferred By Age Group (13-19)

    Figure 14:            Product Type Preferences By Age Group (13-19)

    Figure 15:            Brands Preferred By Age Group (13-19)

    Figure 16:            Reason For Buying Cosmetic Products  By Age Group (20-35)

    Figure 17:            Product Attributes Preferred By Age Group (20-35)

    Figure 18:            Product Type Preferences By Age Group (20-35)

    Figure 19:            Brands Preferred By Age Group (20-35)

    Figure 20:            Reason For Buying Cosmetic Products  By Age Group (36-50)

    Figure 21:            Product Attributes Preferred By Age Group (36-50)

    Figure 1:               Preferences of Cosmetic products Across Gender (N = 300)

    Figure 2:               Aided Brand Awareness, 2020 (N = 300)

    Figure 3:               Preferred Mode of Buying Cosmetic Product (N = 300)

    Figure 4:               Sources of Information (N = 300)

    Figure 5:               Average Monthly Expenditure on Cosmetic Products (N = 300)

    Figure 6:               Factors Influencing Purchase Decision for Cosmetic Products (N= 300)

    Figure 7:               Product Type Preferred By Customers (N = 300)

    Figure 8:               Preferences of  Cosmetic Product Across Metropolitan cities  and Nonmetropolitan cities   (N =300)

    Figure 9:               Preferences of  Cosmetic Product Across Metropolitan cities  and Nonmetropolitan cities   (N =300)

    Figure 10:            Hair Care Type Preferred By Customers

    Figure 11:            Color Cosmetic Type Preferred By Customers

    Figure 12:            Reason For Buying Cosmetic Products  By Age Group (13-19)

    Figure 13:            Product Attributes Preferred By Age Group (13-19)

    Figure 14:            Product Type Preferences By Age Group (13-19)

    Figure 15:            Brands Preferred By Age Group (13-19)

    Figure 16:            Reason For Buying Cosmetic Products  By Age Group (20-35)

    Figure 17:            Product Attributes Preferred By Age Group (20-35)

    Figure 18:            Product Type Preferences By Age Group (20-35)

    Figure 19:            Brands Preferred By Age Group (20-35)

    Figure 20:            Reason For Buying Cosmetic Products  By Age Group (36-50)

    Figure 21:            Product Attributes Preferred By Age Group (36-50)

    Figure 43:            Population ages 15-64, female (% of female population), 2014-2019

    Figure 44:            India Hair Care Market Share, By Distribution Channel, By Value, FY2014-FY2026F

    Figure 45:            India Color Cosmetics Market Size, By Value (USD Million), FY2014-FY2026F

    Figure 46:            Population ages 25-29, female (% of female population), 2014-2019

    Figure 47:            India Color Cosmetics Market Share, By Distribution Channel, By Value, FY2014-FY2026F

    Figure 48:            India Fragrances Market Size, By Value (USD Million), FY2014-FY2026F

    Figure 49:            India Urban population (% of total population), 2014-2019

    Figure 50:            India Fragrances Market Share, By Distribution Channel, By Value, FY2014-FY2026F

    Figure 51:            India Men’s Grooming Market Size, By Value (USD Million), FY2014-FY2026F

    Figure 52:            Population ages 15-64, male (% of male population), 2014-2019

    Figure 53:            India Men’s Grooming Market Share, By Distribution Channel, By Value, FY2014-FY2026F