India Consumer Electronics and Appliances Market By Type (Audio & Visual Electronics, Home Appliances, Kitchen Appliances, and Personal Care Devices), By Application (Residential and Commercial), By Distribution Channel (Multi-Branded Stores, Hypermarket/ Supermarket, Online, and Others (Direct Sales, Exclusive Stores, etc.)), By Region, By Top 3 Leading States, Competition, Forecast & Opportunities, 2017-2027

India consumer electronics and appliances market is anticipated to project robust growth in the forecast period with an impressive CAGR of 12.78% and the market size to reach USD160.03 billion by 2027F on account of changing lifestyles, rising health consciousness, and increasing product innovation. The government's primary initiative is enhancing the investment of international companies offering consumer electronics and appliances. Rising disposable income is also driving the growth of the India consumer electronics and appliances market in the next five years.

Consumer electronics comprise various electronic devices that serve one or more purposes in the home or for a specific individual. Initially, the term referred to electrical devices that could only be found or used within a home or residence. The "consumer electronics and appliances" includes segments such as Audio & Visual Electronics, Home Appliances, Kitchen Appliances, and Personal Care Devices.

Report Scope:

Audio & Visual Electronics: Audio & Visual Electronics is defined as the electronic medium of exchange of information through audio and visual recordings The products in this category include Televisions, Laptops, Smartphones, Speakers, Smartwatches, and Earphones/Headphones.

• A television, often known as a television set, is a piece of electrical equipment consisting of a box with a glass screen on which one can watch visual and sound programs. This market captures different types of displays such as LED, OLED, and Others (LCD, QLED, etc.)
• The laptop is defined as a battery- or AC-powered personal computer that is normally smaller than a briefcase and may be readily moved and used in temporary settings like aircraft, libraries, temporary offices, and meetings.
• Smartphones have a wide range of functionality, including calling, computing, video conferencing, web surfing, cameras, media players, GPS navigation systems, and so on. These smartphones differ from feature phones because they have fewer functions and are less expensive.
• The speaker segment has adapted and evolved with the growing trends in the market, as these speakers are now offered in wide varieties of decor and applications such as size, shapes and variation based upon the features. For instance, the type of speakers considered in this market are the stereo speakers and the smart speakers. The stereo speakers include traditional loudspeakers, in-wall/ceiling speakers, soundbars, and subwoofers. Whereas the smart speakers, are technologically upgraded, which can connect to a Wi-Fi network and be controlled via a phone app, as well as send audio such as music or podcasts and normally over Bluetooth. The market excludes the speakers installed within the Cars.
• A smartwatch is a digital watch with various functions in addition to timekeeping. Monitoring the heart rate, tracking exercise, and delivering reminders throughout the day are just a few examples. The segment cover the wrist bands like fitbit and MiBands that records all the physical activities.
• The Earphones/Headphones allow for the most private listening experience possible. Their small size contributes to a good high-frequency responses. Moreover, the headphone is considered an essential professional tool and a relatively low-cost, personal listening system because of the privacy (and thus low acoustic leakage), great bandwidth, and dynamic range possible at the ear.

Home Appliance: A home appliance is defined as a machine that helps with household tasks that supports sustainable livelihood. The broader categories which are covered in this segment are washing machine, air conditioner, air purifier, and air cooler. The category of refrigerator has been excluded from this segment and considered as a part of Kitchen appliances.

• The washing machine is a device that allows users to wash numerous sorts of clothing without exerting any physical effort. While using a washing machine, the users don't have to rub the garments by hand or squeeze them to remove the water. The washer is often known as a clothes washer or just a washer. The category excludes the laundry machines.
• Air conditioner (also known as air conditioning) is defined as a heating and cooling system that removes heat and moisture from a room. The category covers different type of residential and commercial air conditioners such as Splits, Window, VRF, Chillers and Others includes Cassette, Ductable Splits, etc.
• Air purifiers or air cleaner is a device which removes contaminants from the air in a room to improve indoor air quality. For instance, it helps people by reducing the transmission of toxic residues, allergic or viral elements, and preventing asthma and allergy disorders connected to poor indoor air quality.
• Air coolers, also known as evaporative or swamp coolers, use water to cool an environment. The air cooler market covers the organized sector.

Kitchen Appliances: The kitchen appliances segment includes all the large and small electronic kitchen appliances that support day-to-day chorus. The segment here broadly covers appliances such as refrigerators, juicer mixer grinders, toasters, microwave ovens, electric kettle, and others. All the non-electronic kitchen appliances are excluded from this market.

• A refrigerator is a commercial and residential appliance, with the aim of cooling food. The device is used across the globe, usually it is placed within one's kitchen room. The category includes wide range of products such as Single door, Top Freezer, Side-By-Side, Bottom Freezer, and French Door.
• In today's India, a mixer grinder and a juicer have become essential appliances in practically every household. These kitchen appliances can perform everything from pureeing and mincing to grinding and shredding ingredients. The category covers the wide range of Juicer, Mixer, and grinder as an individual product as well as in different combinations such as juicer mixer grinder combination and mixer grinder combination.
• A toaster is a small and simple electrical appliance for use in the kitchen. A toaster is tiny and portable, making it easy to transport from one location to another. It's a toaster that toasts bread swiftly and thoroughly.
• The microwave oven is a kitchen appliance that has changed the way people cook in modern homes. It uses specific electromagnetic radiation to heat objects from within, allowing it to cook food quickly. The category excludes the Oven Toaster and Griller (OTG) segment.
• An electric kettle is a water heating equipment with a self-contained heating unit that turns off when the water reaches boiling point or a predetermined temperature below 100 degrees Celsius.
• Personal Care Devices: It includes all the electronic devices that support personal grooming such as Hair Dryers, Hair Straighteners, Hair Curlers, Trimmers & Shavers.
• An electromechanical device that blows ambient or hot air over damp hair to hasten the evaporation of water and dry the hair is known as a hair dryer. The hairdryer is also known as a blow dryer.
• A hair straightener is a tool that is used to eliminate curl and waves from the hair, and it can be used in a variety of ways. Straightening irons are manufactured by a number of companies, while chemical hair relaxers are manufactured by others; both irons and chemicals are designed to alter the structure of the hair.
• A mechanical curling device made up of a cylindrical tube around which the hair is coiled.
• A trimmer is a tool that shortens hair, making trimming easier, whereas a shaver is a tool that can cut and remove hair.

In India, consumer electronics and appliances industry is growing at a significant rate due to the increasing penetration in both rural & urban areas. Factors such as economic growth, increasing product availability, rising disposable income, growing consumer expenditure on luxurious appliances, among others are further expected to propel the market over the next five years.

According to recent trends, consumers expect more innovation and less effort with appropriate flexibility. Smartphones, laptops, smartwatches, and smart televisions are becoming increasingly popular. The rising shift toward AI technology and more use of computers within the workspace has played a significant role in propelling the consumer electronics and appliances market.

With most individuals working from home following the COVID-19 pandemic, electronics and appliances have seen a subsequent decline in demand in India. People have become more concerned about purchasing daily necessities due to the COVID-19 pandemic. The lockdown has resulted in fewer sales and logistics and an electronic manufacturing standstill. Furthermore, less income reduced demand for high-end consumer gadgets and appliances such as smartwatches, advanced remote-controlled appliances, hair straighteners, and other items.

Rising E-commerce Platform Drives the Market Growth

The emergence of digitization in retail has benefited the consumer electronics and appliances industry considerably. In the past, retailers were cautious about moving to internet sales channels. Many companies have started to shake up the consumer electronics and appliances market with their e-commerce sites to attract and convert online purchasers, recognizing how it expands their ability to cover and reach consumers. The most recent development in the consumer electronics and appliances sector that is driving demand is the advent of an application that guides purchasers and makes it easier for them to pick products based on their preferences.

Rising Disposable Income Fueling the Market Growth

The rapid increase in family members' combined earnings results in higher disposable income for consumers, significantly increasing their spending power. Furthermore, India's working population favors all technological up-gradation to reduce the manual workload and make it more convenient.

Increase in Government Assistance Aids Market Growth

With increased government assistance, 100% FDI in electronics hardware manufacturing is now permitted. For example, the Indian government approved 14 enterprises under the production-linked incentive (PLI) scheme for IT hardware in July 2021. These businesses are predicted to generate more than USD21.64 billion in total production during the next four years. This is one of the significant steps taken by the government to boost the consumer electronics and appliances market in India.

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Market Segmentation

The India consumer electronics and appliances market is segmented based on type, application, distribution channel, region, and competitional landscape. Based on type, the market is further fragmented into Audio & Visual Electronics, Home Appliances, Kitchen Appliances, and Personal Care Devices. Based on application, the market is categorized into residential and commercial sector. Based on distribution channel, the market is segmented into Multi-Branded Stores, Hypermarket/ Supermarket, Online, and Others (Direct Sales, Exclusive Stores, etc.). The market analysis also studies the regional segmentation divided among north, west, south, & east.

Company Profiles

BBK Group (Oppo, Vivo, Realme, OnePlus), Samsung India Electronics Private Limited, Xiaomi Technology India Private Limited, Apple India Private Limited, LG Electronics India Pvt. Ltd, Whirlpool of India Ltd., Panasonic India Private Limited, Sony India Private Limited, Crompton Greaves Consumer Electricals Limited, Godrej & Boyce Mfg Co Ltd., Bajaj Electricals Limited, IFB INDUSTRIES LTD., are among the major market players in India consumer electronics and appliances market.

Report Scope:

In this report, India consumer electronics and appliances market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• India Consumer Electronics and Appliances Market, By Type:
• Audio & Visual Electronics
• Home Appliances
• Kitchen Appliances
• Personal Care Devices
• India Consumer Electronics and Appliances Market, By Application:
• Residential
• Commercial
• India Consumer Electronics and Appliances Market, By Distribution Channel:
• Multi-Branded Stores
• Hypermarket/ Supermarket
• Online
• Others (Direct Sales, Exclusive Stores, etc.)
• India Consumer Electronics and Appliances Market, By Region:
• North
• West
• South
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India consumer electronics and appliances market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).