India Commercial Cleaning Products Market By Size, Trends, Developments & Forecast 2029

Summary

Report Description

Forecast Period	2025-2029
Market Size (2023)	USD2.7 Billion
CAGR (2024-2029)	6.02%
Fastest Growing Segment	Online
Largest Market	South India

India Commercial Cleaning Products market is growing at a robust growth rate, owing to surge in sales through online platform and increasing adoption of professional cleaning services. Furthermore, there are extensive marketing strategies used by various brands and growing use of eco-friendly products, which are the main driving force for commercial cleaning products in India. In addition, increasing awareness of hygiene post COVID-19 has led to an increase in the sales of commercial cleaning products in India.

Commercial cleaning products are specifically formulated to maintain a professional cleanliness and germ-free environment. Since employees and clients will be working in these commercial spaces all day long, it’s important to keep working place clean and germ-free.

India Commercial Cleaning Products Market Scope

The commercial cleaning products market is witnessing a high expansion owing to the expansion of the commercial sector and the acceleration of urbanization in India. The rapidly growing economy of India has generated a high demand for commercial places, such as hotels, offices, retail stores, and various other commercial space, because of which urbanization has already generated a high demand for these commercial cleaning products. The India commercial real estate industry is also growing due to the growth of domestic and foreign companies. Thus, increased focus on cleanliness and hygiene in the workplace due to improved productivity and better performance is one of the main drivers of commercial cleaning products’ market growth. A hygienic working environment enhances quality of life and increases employee satisfaction, which prevents the spread of infections, and reduces employee absences due to sickness.

With increasing number of hotels, restaurants, and hospitals all over India, there is a growing need for commercial cleaning products to keep these places clean and hygienic. The foodservice industry is also expanding due to increasing number of restaurants in India, which is further leading to the increasing demand of commercial cleaning products in India.

India Commercial Cleaning Products Market Overview

Commercial spaces are classified into five main categories: healthcare, education, hotels/restaurants, offices, and others (retail & grocery, etc.). Offices and retail malls account for the majority of the market share. With the rising number of malls, offices, and other commercial sector turning to outsourcing cleaning services, the commercial cleaning products industry is growing at a faster rate in India.

The leading market players in the commercial cleaning products market in India are looking for different ways to create strong commercial cleaning brands. India is a crucial market for many players who want to build strong cleaning brands. In India, there is a growing focus on eco-friendly and sustainable cleaning solutions. Green cleaning solutions are non-toxic and eco-friendly, making them safer for consumers. Furthermore, domestic, and international market players are manufacturing and offering wide range of products to cater to the various demand of customers. Some of the top brands of commercial cleaning products are HUL, 3 M, Reckitt, Diversey and Procter & Gamble, etc.

India Commercial Cleaning Products Market Drivers

The increasing number of government initiatives related to cleanliness and hygiene is further fueling the market growth in India. For instance, the most widely used environment-related campaign launched by the Government of India is the National Cleanliness Scheme (NSS) Swachh Bharat Abhiyan, which was launched on 2nd October 2014. Individuals from all over India joined the collective cleanliness movement. Government officials, jawans, Bollywood actors, athletes, industrialists, and spiritual leaders, all contributed to the noble cause. Millions of individuals across the nation have been actively participating in the cleanliness campaigns of government departments, non-governmental organizations, and community centers to ensure that India is kept clean. Regular cleanliness campaigns, as well as the promotion of hygiene education through play and music, are being widely implemented across the country. Thus, with increasing government initiatives, the demand for commercial cleaning products will grow at a faster rate in India.

Furthermore, commercial cleaning products are in high demand due to the growing concern about hygiene in commercial places such as office buildings, hospitals, hotels, and shopping malls. Companies and organizations are more concerned about maintaining a hygienic and clean environment for their employees, customers, and visitors, increasing the need for commercial cleaning products.

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India Commercial Cleaning Products Market Trends

Companies are starting to shift towards more bio based or eco-friendly cleaning products, due to rising consumer awareness. Hospitals, for example, may act quickly to shift towards safe cleaning solutions for their cleaning equipment and surgical instruments, if they meet performance requirements. Companies are innovating various green products to capture the commercial cleaning products market. For instance, Gelnova Hygiene launched FreshenGo 123Wash in 2023, which is an eco-friendly detergent. Most of the liquid detergents used by customers contain 80% water, of which only 20% is cleaning agent, thus creating a considerable amount of environmental waste. The pods produced by FreshenGo contain 95% plant-derived active ingredients and 5% water, while natural essential oils impart a pleasant fragrance to the garments. Thus, a shift towards eco-friendly products will fuel the market in the forecasted period.

India Commercial Cleaning Products Market Challenges

The Commercial Cleaning Products market is highly competitive in India, due to presence of various domestic and international market players. There is a large unorganized market for commercial cleaning products in India. Competition and changing customer expectations have created some unique market dynamics that cleaning products manufacturing companies must be aware of to retain their current customers and draw in new ones. The unorganized players are mostly local and regional companies. These companies offer products at low prices, which makes it difficult for the organized players to compete. Building brand reputation, quality assurance, and trust can be difficult for the organized players in this unorganized market.

Market Recent Developments

In 2022, Hindustan Unilever has launched new range of cleaning and hygienic chemicals, specifically manufactured for professionals under its latest homecare category “UPro”. Furthermore, UPro is introducing a new digital distribution channel for this new category of products.
In 2022, Godrej Proclean is the latest brand launched by Godrej Consumer products limited (GCPL). This is Godrej’s first foray into the home cleaning products segment, which is one of the fastest-growing FMCG segments after the COVID-19 pandemic. Under its new Godrej Proclean brand, GCPL will be providing surface cleaning solutions and disinfection solutions.

Market Opportunities

The significance of cleanliness and hygiene in the commercial sector is increasing, and the demand for multi-purpose cleaning solutions is increasing at a faster rate in India. A multipurpose cleaner is a product that can be used to clean a variety of surfaces, such as glass, floors, and other surfaces. Additionally, it can be used as degreaser to remove grease, oil, and hard stains. Utilizing one product for multiple purposes has clear advantages in terms of economy, as well as ease of management and storage. Thus, multipurpose cleaning products and various other product innovations will fuel the market in the anticipated period.

The consumers in India are looking for high-end products and services from the West, but at affordable prices. The Indian consumer is looking for high-quality products and services at affordable prices. With the help of various government initiatives such as “Make in India”, and “Swachh Bharat Mission”, there is a tremendous potential for many entrepreneurs and their small and medium enterprises to partner in these missions and contribute to the growth of GDP, by providing employment to many skilled and unskilled workers in India.

Market Segmentation

The India Commercial Cleaning Products market is segmented based on product, end use, distribution channel and region. Based on product, the market is segmented into laundry cleaners, floor cleaners, general cleaners, toilet cleaners, dishwashing & kitchen cleaners, and others (glass cleaners etc.). Based on end use, the market is segmented into healthcare, education, hotels/restaurants, offices, and others (retail & grocery, etc.). Based on distribution channel, the market is segmented into distributor sales, direct sales, online, and others (offline retail sales etc.). Based on region, the market is divided into North, South, East, and West.

Company Profiles

Hindustan Unilever Limited, Reckitt Benckiser Corporate Services Limited, Procter & Gamble Company, Diversey, Inc., Schevaran Laboratories Private Limited, S.C. Johnson Products Pvt. Ltd., Ecolab Food Safety & Hygiene Solutions Pvt Ltd., Dabur India Limited, SATOL Chemicals Pvt. Ltd and Amway India Enterprises Pvt. Ltd. are some of the major players in the India Commercial Cleaning Products market.

Attribute	Details
Base Year	2023
Historic Data	2019 – 2022
Estimated Year	2024
Forecast Period	2025 – 2029
Quantitative Units	Value in USD Billion, CAGR for 2019-2023 and 2024-2029
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Product End Use Distribution Channel Region
Regional scope	North, West, South, East
Key Companies Profiled	Hindustan Unilever Limited, Reckitt Benckiser Corporate Services Limited, Procter & Gamble Company, Diversey, Inc., Schevaran Laboratories Private Limited, S.C. Johnson Products Pvt. Ltd., Ecolab Food Safety & Hygiene Solutions Pvt Ltd., Dabur India Limited, SATOL Chemicals Pvt. Ltd and Amway India Enterprises Pvt. Ltd.
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, India Commercial Cleaning Products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Commercial Cleaning Products Market, By Product:

Laundry Cleaners
Floor Cleaners
General Cleaners
Toilet Cleaners
Dishwashing & Kitchen Cleaners
Others (Glass Cleaners etc.)

India Commercial Cleaning Products Market, By End Use:

Healthcare
Education
Hotels/Restaurants
Offices
Others (Retail & Grocery, etc.)),

India Commercial Cleaning Products Market, By Distribution Channel:

Distributor Sales
Direct Sales
Online
Others (Offline Retail Sales etc.)

India Commercial Cleaning Products Market, By Region:

North
West
South
East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Commercial Cleaning Products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

India Commercial Cleaning Products Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis

4.1. Source of Information

4.2. Brand Awareness

4.3. Factors Influencing Purchase Decision

5. India Commercial Cleaning Products Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Market Share Analysis (Laundry Cleaners, Floor Cleaners, General Cleaners, Toilet Cleaners, Dishwashing & Kitchen Cleaners and Others (Glass Cleaners etc.)

5.2.2. By End Use Market Share Analysis (Healthcare, Education, Hotels/Restaurants, Offices, and Others (Retail & Grocery, etc.))

5.2.3. By Distribution Channel Market Share Analysis (Distributor Sales, Direct Sales, Online, and Others (Offline Retail Sales etc.))

5.2.4. By Regional Market Share Analysis

5.2.4.1. North India Market Share Analysis

5.2.4.2. West India Market Share Analysis

5.2.4.3. South India Market Share Analysis

5.2.4.4. East India Market Share Analysis

5.2.5. By Company Market Share Analysis

5.3. India Commercial Cleaning Products Market Mapping & Opportunity Assessment

5.3.1. By Product Market Mapping & Opportunity Assessment

5.3.2. By End Use Market Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. India Laundry Cleaners Commercial Cleaning Products Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By End Use Market Share Analysis

6.2.2. By Distribution Channel Market Share Analysis

7. India Floor Cleaners Commercial Cleaning Products Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By End Use Market Share Analysis

7.2.2. By Distribution Channel Market Share Analysis

8. India General Cleaners Commercial Cleaning Products Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By End Use Market Share Analysis

8.2.2. By Distribution Channel Market Share Analysis

9. India Toilet Cleaners Commercial Cleaning Products Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By End Use Market Share Analysis

9.2.2. By Distribution Channel Market Share Analysis

10. India Dishwashing & Kitchen Cleaners Commercial Cleaning Products Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By End Use Market Share Analysis

10.2.2. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Increasing government initiative

11.1.2. Growing awareness of cleanliness and hygiene

11.1.3. Expansion of hospitality sector

11.2. Challenges

11.2.1. Unorganized Sector

11.2.2. High Competition

12. Impact of COVID-19 on India Commercial Cleaning Products Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

13. Market Trends & Developments

13.1. Shift towards eco-friendly and sustainable products

13.2. Rise in commercial infrastructure

13.3. Expansion of e-commerce channel

13.4. Marketing Strategies

13.5. Rising demand for multi-purpose cleaners

14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyers

14.3. Bargaining Power of Suppliers

14.4. Threat of New Entrants

14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths

15.2. Weaknesses

15.3. Opportunities

15.4. Threats

16. Policy & Regulatory Landscape

17. India Economic Profile

18. Competitive Landscape

18.1. Company Profiles

18.1.1. Hindustan Unilever Limited

18.1.1.1. Company Details

18.1.1.2. Product & Services

18.1.1.3. Financials (As Per Availability)

18.1.1.4. Key market Focus & Geographical Presence

18.1.1.5. Recent Developments

18.1.1.6. Key Management Personnel

18.1.2. Reckitt Benckiser Corporate Services Limited

18.1.2.1. Company Details

18.1.2.2. Product & Services

18.1.2.3. Financials (As Per Availability)

18.1.2.4. Key market Focus & Geographical Presence

18.1.2.5. Recent Developments

18.1.2.6. Key Management Personnel

18.1.3. Procter & Gamble Company

18.1.3.1. Company Details

18.1.3.2. Product & Services

18.1.3.3. Financials (As Per Availability)

18.1.3.4. Key market Focus & Geographical Presence

18.1.3.5. Recent Developments

18.1.3.6. Key Management Personnel

18.1.4. Amway India Enterprises Pvt. Ltd.

18.1.4.1. Company Details

18.1.4.2. Product & Services

18.1.4.3. Financials (As Per Availability)

18.1.4.4. Key market Focus & Geographical Presence

18.1.4.5. Recent Developments

18.1.4.6. Key Management Personnel

18.1.5. Schevaran Laboratories Private Limited

18.1.5.1. Company Details

18.1.5.2. Product & Services

18.1.5.3. Financials (As Per Availability)

18.1.5.4. Key market Focus & Geographical Presence

18.1.5.5. Recent Developments

18.1.5.6. Key Management Personnel

18.1.6. S.C. Johnson Products Pvt. Ltd.

18.1.6.1. Company Details

18.1.6.2. Product & Services

18.1.6.3. Financials (As Per Availability)

18.1.6.4. Key market Focus & Geographical Presence

18.1.6.5. Recent Developments

18.1.6.6. Key Management Personnel

18.1.7. Ecolab Food Safety & Hygiene Solutions Pvt Ltd.

18.1.7.1. Company Details

18.1.7.2. Product & Services

18.1.7.3. Financials (As Per Availability)

18.1.7.4. Key market Focus & Geographical Presence

18.1.7.5. Recent Developments

18.1.7.6. Key Management Personnel

18.1.8. Dabur India Limited

18.1.8.1. Company Details

18.1.8.2. Product & Services

18.1.8.3. Financials (As Per Availability)

18.1.8.4. Key market Focus & Geographical Presence

18.1.8.5. Recent Developments

18.1.8.6. Key Management Personnel

18.1.9. SATOL Chemicals Pvt. Ltd

18.1.9.1. Company Details

18.1.9.2. Product & Services

18.1.9.3. Financials (As Per Availability)

18.1.9.4. Key market Focus & Geographical Presence

18.1.9.5. Recent Developments

18.1.9.6. Key Management Personnel

18.1.10. Diversey, Inc.

18.1.10.1. Company Details

18.1.10.2. Product & Services

18.1.10.3. Financials (As Per Availability)

18.1.10.4. Key market Focus & Geographical Presence

18.1.10.5. Recent Developments

18.1.10.6. Key Management Personnel

19. Strategic Recommendations/Action Plan

19.1. Key Focus Areas

19.2. Target Regions

19.3. Target Product

20. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the key factors driving the growth of India Commercial Cleaning Products Market?

The key factors driving the India commercial cleaning products market are increasing government initiative, growing awareness of cleanliness and hygiene, rise in commercial infrastructure, and expansion of hospitality sector.

What type of cleaning is included in commercial cleaning?

Commercial cleaning companies offer a wide range of cleaning services, from floor care to window cleaning and restroom cleaning. They also offer janitorial cleaning, waste removal, and recycling, as well as specialty cleaning. Commercial cleaning services are essential for maintaining cleanliness, health, and safety in commercial spaces.

What are eco-friendly cleaning chemicals?

The term eco-friendly cleaning products refers to cleaning products that are free of harsh chemicals that are not biodegradable. Most eco-friendly products are biodegradable, often made from compostable packaging or made from single use plastics.

Who are the key players in the India Commercial Cleaning Products Market?

The key players of India commercial cleaning products market are Hindustan Unilever Limited, Reckitt Benckiser Corporate Services Limited, Procter & Gamble Company, Diversey, Inc., Schevaran Laboratories Private Limited, S.C. Johnson Products Pvt. Ltd., Ecolab Food Safety & Hygiene Solutions Pvt Ltd., Dabur India Limited, SATOL Chemicals Pvt. Ltd and Amway India Enterprises Pvt. Ltd.

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Press Release

India Commercial Cleaning Products Market to be Fueled by Hotels/Restaurants Segment During the Forecast Period

Aug, 2023

Increasing awareness of hygiene & cleanliness and expansion of hospitality sector are the leading factors that will drive the India Commercial Cleaning Products market in the forecasted years.

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