Report Description

India Chocolate Market By Type (Milk Chocolate, Dark Chocolate & White Chocolate), By Category (Tablets, Countlines, Pouches & Bags, Boxed & Others), By Distribution Channel, Competition Forecast & Opportunities, 2013 – 2023

India chocolate market stood at $ 1.3 billion in 2017 and is projected to grow at a CAGR of over 16% to reach $ 3.3 billion by 2023, on account of increasing young population base, growing urbanization and rising trend of gifting chocolates. Moreover, increasing disposable income of middle-class population, changing taste preferences of Indian consumers, growing awareness about health benefits of chocolate, and innovative marketing & promotional strategies by manufacturers are expected to boost sales of chocolates in India during forecast period. Some of the other factors that would drive the market are growing online sales of chocolates, increasing demand for premium chocolates, and rising popularity of organic and sugar-free chocolates.


Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019-2023

Objective of the Study:

  • To analyze and forecast India chocolate market size.
  • To define, classify and forecast India chocolate market based on type, category, distribution channel, region, states and company.
  • To analyze and forecast India chocolate market size with respect to type: milk chocolate, dark chocolate and white chocolate.
  • To analyze and forecast India chocolate market size with respect to category: pouches & bags, boxed, countlines, tablets and others.
  • To scrutinize the detailed market segmentation and forecast the market size based on four regions, namely – North India, West India, South India and East India.
  • To identify tailwinds and headwinds for India chocolate market.
  • To examine competitive developments such as expansions, innovative product launches, government policy and investments and new entrants in India chocolate market.
  • To strategically profile leading players operating in India chocolate market.

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Some of the major players operating in India chocolate market are Mondelez India Foods Private Limited, Ferrero India Private Limited, Nestlé India Limited, Mars International India Private Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Hershey India Private Limited, Lotus Chocolate Company Limited, Global Consumer Products Private Limited, Surya Food & Agro Ltd., and ITC Limited, among others.   

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading chocolate companies across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the company personnel were also enquired about their key products, prices of products and competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the type, category, distribution channel and regional presence of all major chocolate companies across the country.

TechSci Research calculated India chocolate market size using a top-down approach, where manufacturers’ value sales data for different product types of chocolate (milk chocolate, dark chocolate and white chocolate) was recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers and suppliers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations, financial reports, Ministry of Commerce and Industry, Ministry of Statistics & Programme Implementation (MoSPI), Central Intelligence Agency, World Bank, etc., were also studied by TechSci Research.

Key Target Audience:

  • Chocolate manufacturers, importers, suppliers and other stakeholders
  • Trade Associations, organizations, forums and alliances related to chocolate industry
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting companies

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as chocolate manufacturers, distributors and dealers, customers and policy makers. The report would aid the stakeholders in identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India chocolate market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Type:
    • Milk Chocolate
    • Dark Chocolate
    • White Chocolate
  • Market, by Category:
    • Chocolates Pouches & Bags
    • Boxed Chocolates
    • Countlines
    • Tablets
    • Others
  • Market, by Distributional Channel:
    • Retail sales
    • Institutional sales
  • Market, by Region:
    • North
    • West
    • South
    • East
  • Market, by States (Top 10)

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in India chocolate market.

Voice of Customer: Customer analysis by considering parameters like Brand Recall, Consumption Frequency, Place of Purchase and Factors Influencing Purchase Decision.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major regions.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at

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