Candy is a rich sweet confection made
with sugar and often flavored or combined with fruits or nuts. Rapid
modernization, continuously rising innovative and premium product launches,
growing e-commerce market coupled with expanding organized retail channels and
synchronized distribution networks are projected to drive candy market in India
in the coming years. Major cities in India, such as Delhi/NCR, Mumbai,
Hyderabad, Bengaluru, Chandigarh, Chennai, and Kolkata are among the leading
demand generators of candies in the country. With increasing economic development
in the country, lifestyle and preference of consumers is also significantly changing
in Tier I and Tier II cities, which is driving candy consumption across these
cities. Moreover, demand for sugar-free and low calorie candy products is also
growing on account of increasing health awareness among consumers across the country.
According to “India Candy Market By Type, By Organized
Vs Unorganized, Competition Forecast and Opportunities, 2011-2021’’, candy
market in India is anticipated to grow at a CAGR of over 9% during 2016 - 2021,
on account of rising middle class households, coupled with increasing working
as well as youth population. The most dominant segment in the country’s candy
market is sugar candy. The sugar candy segment is expected to maintain its dominance
due to continuing launch of innovative products as well as aggressive branding
initiatives undertaken by leading market players. Preference for premium
chocolate candies as gifts on festivals and functions is also growing
considerably across the country due to increasing marketing initiatives to
position chocolate candies as a product of indulgence rather than impulse
product. In 2015, organized sector accounted for a majority share in India
candy market; and the segment’s dominance is expected to further increase during
2016 - 2021. “India Candy Market By
Type, By Organized Vs Unorganized, Competition Forecast and Opportunities,
2011-2021’’, discusses the following aspects of candy market in India:
- India Candy Market Size, Share
& Forecast
- Segmental
Analysis – By Type (Sugar Candy, Chocolate Candy and Gum Candy), By
Organized Vs Unorganized
- Policy &
Regulatory Landscape
- Changing Market
Trends & Emerging Opportunities
- Competitive
Landscape & Strategic Recommendations
Why You Should Buy This Report?
- To gain an
in-depth understanding of India candy market
- To identify the
on-going trends and anticipated growth in the next five years
- To help industry
consultants, candy manufacturers and other stakeholders align their
market-centric strategies
- To obtain
research-based business decisions and add weight to presentations and
marketing material
- To gain
competitive knowledge of leading market players
- To avail 10%
customization in the report without any extra charges and get the research
data or trends added in the report as per the buyer’s specific needs
Report
Methodology
The information
contained in this report is based upon both primary and secondary research.
Primary research includes interviews with candy manufacturers, distributors and
industry experts. Secondary research includes an exhaustive search of relevant
publications like company annual reports, financial reports and proprietary
databases.