|
Forecast
Period
|
2026-2030
|
|
Market
Size (2024)
|
USD
18.75 Billion
|
|
Market
Size (2030)
|
USD
24.97 Billion
|
|
CAGR
(2025-2030)
|
4.85%
|
|
Fastest
Growing Segment
|
Incontinence
Care Products
|
|
Largest
Market
|
North
America
|
Market Overview
Global Incontinence And Ostomy Care Products Market
was valued at USD 18.75 Billion in 2024 and is anticipated to project
impressive growth in the forecast period with a CAGR of 4.85% through 2030. The
market is experiencing notable growth in the foreseeable future due to several
key factors. These include a rising number of patients with urological ailments
and bladder dysfunction, an increasing frequency of ostomy surgeries related to
bowel issues, and a growing elderly population. A significant uptick in
urological disorders like urinary retention, urinary incontinence, benign
prostatic hyperplasia, cystitis, and kidney stones has contributed to bladder
dysfunction. A substantial portion of the population is grappling with bladder
control problems, such as leakage, urinary incontinence, or retention.
Moreover, various medical conditions and chronic diseases, such as Parkinson's,
stroke, prostate cancer, and diabetes mellitus, elevate the risk of urinary
incontinence.
Key Market Drivers
Aging Population
The global landscape is undergoing a profound
demographic transformation, with the aging population emerging as a driving
force behind several industries. By 2030, 1 in 6 individuals globally will be aged 60 or older, reflecting a significant demographic shift. The global population in this age group is projected to rise from 1 billion in 2020 to 1.4 billion. Looking ahead to 2050, the population of individuals aged 60 and above is expected to double, reaching 2.1 billion. Notably, the number of people aged 80 and older will see a threefold increase during the same period, surging from 2020 figures to 426 million by mid-century. One such sector experiencing substantial
growth is the market for incontinence and ostomy care products. As the elderly
demographic continues to expand, these products have become a crucial element
in preserving the dignity and quality of life of a significant portion of the
global population.
Aging is often accompanied by a higher risk of
urinary and fecal incontinence. The weakening of pelvic floor muscles, reduced
bladder and bowel control, and age-related medical conditions contribute to the
increased prevalence of incontinence among older adults. This demographic trend
is a primary driver for the demand of incontinence products, such as adult
diapers, pads, and undergarments.
The aging population is also more likely to
experience medical conditions necessitating ostomy surgeries. Up to 35% of elderly patients in the Netherlands undergo ostomy procedures following colorectal cancer (CRC) surgery. Data from the Dutch Total Mesorectal Excision trial reveal a stark contrast in outcomes, with a mortality rate of 57% in elderly patients compared to 8% in younger patients in cases of anastomotic leakage. These findings underscore the critical need for tailored surgical approaches and postoperative care for older patients. Such conditions
can include colorectal cancer, diverticulitis, and inflammatory bowel diseases.
Consequently, the demand for ostomy bags and related products has surged among
the elderly, providing them with the means to maintain their independence and
active lifestyles post-surgery.
Advancements in healthcare, nutrition, and medical
technology have contributed to increased life expectancy. As individuals live
longer, they are more prone to age-related health challenges, including
incontinence and ostomy needs. The longer individuals live, the longer they may
require these products, resulting in sustained market growth.
Today's seniors are more active and engaged than
ever before. Across all age groups, four of the top five most popular activities are active pursuits, including walking or jogging (14%), outdoor maintenance (13%), playing sports (8.9%), and other forms of physical activity (8.7%). This trend persists among individuals aged 65–75, with active engagement remaining a key preference. Even among those aged 80–84, three of the top five favorite activities involve physical activity, highlighting the enduring importance of active lifestyles across advanced age groups. They seek to maintain their independence, participate in social
activities, and travel, even as they age. Incontinence and ostomy care products
are essential tools that enable them to lead fulfilling lives without
constantly worrying about their conditions.
The growing demand from the aging population has
spurred innovation in the design and functionality of incontinence and ostomy
care products. Manufacturers have developed more discreet, comfortable, and
user-friendly options, allowing elderly individuals to manage their conditions
with greater ease and comfort.
The aging population has played a crucial role in
raising awareness and reducing the stigma associated with incontinence and
ostomy conditions. As more individuals openly discuss and address these
concerns, the market expands to meet the growing need.
Rising Incidence of Chronic Diseases
Chronic diseases, which include conditions such as
diabetes, colorectal cancer, and irritable bowel syndrome, have been on the
rise globally. As this health challenge becomes increasingly prevalent, it is
not only straining healthcare systems but also stimulating the growth of the
global incontinence and ostomy care products market. In 2021, non-communicable diseases (NCDs) claimed the lives of 18 million individuals under the age of 70, with 82% of these premature deaths occurring in low- and middle-income countries. Overall, 73% of all NCD-related deaths were concentrated in these regions. Cardiovascular diseases were the leading cause, accounting for over 19 million fatalities, followed by cancers at 10 million, chronic respiratory diseases at 4 million, and diabetes, including kidney disease deaths linked to diabetes, at over 2 million. These figures underscore the disproportionate burden of NCDs on lower-income countries and highlight the urgent need for targeted interventions.
Chronic diseases often bring a higher risk of
developing incontinence. For example, individuals with diabetes may experience
diabetic neuropathy, which can lead to bladder control problems. Similarly,
those with certain forms of cancer or gastrointestinal conditions may undergo
treatments that result in incontinence. The elevated risk of incontinence has
led to a heightened demand for products such as adult diapers, undergarments,
and pads.
Chronic diseases can necessitate ostomy surgeries,
a procedure in which an artificial opening is created for the elimination of
waste, typically due to a diseased or damaged bowel. Conditions like colorectal
cancer and inflammatory bowel diseases frequently lead to the need for ostomy
bags. The rising incidence of these diseases directly correlates with a growing
requirement for ostomy care products, driving market growth.
Chronic diseases often require prolonged medical
management, which may extend to years or even a lifetime. This extended care
duration results in a consistent demand for incontinence and ostomy care
products. As patients manage their conditions, they rely on these products to
maintain their quality of life and independence.
Chronic diseases can significantly impact an
individual's lifestyle. While medical interventions may help manage these
conditions, individuals often need to adapt their lives to accommodate these
diseases. Incontinence and ostomy care products play a crucial role in enabling
patients to continue leading active lives and participating in social
activities, mitigating the lifestyle impact of their illnesses.
The increase in the incidence of chronic diseases
has led to greater awareness and acceptance of these conditions within society.
Patients and healthcare professionals are more open to discussing incontinence
and ostomy care, reducing the stigma associated with these conditions. This
cultural shift has contributed to a greater willingness to seek appropriate
products and care, thereby boosting the market.
The growing demand for incontinence and ostomy care
products has driven innovation in product technology. Manufacturers are
developing products that are not only more effective but also more discreet,
comfortable, and user-friendly. These innovations cater to the evolving needs
of individuals with chronic diseases, further driving market growth.
The expansion of healthcare infrastructure and
improved access to medical services has enhanced the availability of
incontinence and ostomy care products. Patients now have more opportunities to
access these essential products, fostering market growth.
Growing Awareness and Education
Awareness and education have the power to transform
lives, particularly for individuals who face the challenges of incontinence and
ostomy-related conditions. In recent years, there has been a significant shift
towards disseminating knowledge and reducing stigma around these issues,
consequently contributing to the growth of the global incontinence and ostomy
care products market.
Historically, incontinence and ostomy-related
conditions were often surrounded by stigma, secrecy, and shame. However, with
the advent of educational initiatives and awareness campaigns, individuals who
previously suffered in silence are now more inclined to seek help. This shift
has resulted in a more open and accepting attitude towards incontinence and
ostomy, effectively expanding the market as more people access these products.
Awareness and education efforts highlight the
importance of early intervention for incontinence and ostomy care. By educating
individuals about the benefits of early diagnosis and appropriate management,
more people are taking action at the onset of symptoms. Consequently, the
demand for incontinence and ostomy care products has increased as a result of
early and proactive healthcare seeking behavior.
Education empowers individuals to manage their
conditions effectively. Patients who understand the range of available products
and how to use them are better equipped to live life with confidence and
comfort. As patients become more informed about their options, they
increasingly rely on incontinence and ostomy care products to maintain their
quality of life, thus driving market growth.
Awareness and education efforts not only reach the
individuals facing these conditions but also inform healthcare professionals.
This leads to more healthcare providers offering recommendations and
prescribing incontinence and ostomy care products as part of a holistic care
plan. The increased endorsement of these products further bolsters market
growth.
The emphasis on awareness and education has pushed
manufacturers to innovate and develop better incontinence and ostomy care
products. These innovations include products that are more discreet,
comfortable, and user-friendly, catering to the needs and preferences of a more
informed and discerning consumer base.
Advocacy groups and non-profit organizations
focused on incontinence and ostomy care have played a significant role in
expanding awareness and education. They provide resources, support, and
information to both patients and healthcare professionals. As these
organizations grow in influence and reach, more people are connected with the
information they need, which, in turn, stimulates the demand for incontinence
and ostomy care products.
Awareness and education have contributed to a shift
in cultural acceptance and understanding of incontinence and ostomy-related
conditions. As societal perceptions change, individuals are more likely to
discuss their challenges openly and seek the necessary products to improve
their quality of life.
Changing Lifestyles and Dietary Habits
The global landscape is continuously evolving, and
with it, our lifestyles and dietary habits. Over a 25-year period, 11% of the population maintained all five lifestyle factors without making any changes. Meanwhile, 29.2% modified one factor, 32.6% adjusted two, 19.8% altered three, 6.5% changed four, and only 0.9% modified all five lifestyle factors. These statistics highlight varying levels of lifestyle adaptation over time. These changes have brought about a
significant impact on the incidence of incontinence and the necessity for
ostomy care. As modern lifestyles become increasingly fast-paced, the global
market for incontinence and ostomy care products is experiencing notable
growth.
Modern dietary habits often include high
consumption of processed foods, excess sugar, and caffeine. These dietary
choices can lead to gastrointestinal problems, such as irritable bowel syndrome
and constipation, which may result in incontinence issues. An increasing number
of individuals are seeking incontinence products to manage these challenges and
maintain their quality of life.
Modern lifestyles are often characterized by long
working hours, stressful routines, and a lack of breaks. The stress and
pressure of these lifestyles can lead to a variety of health issues, including
urinary incontinence. Data collected from adults aged 15 and older across 16 countries in the Eastern Mediterranean Region reveal the highest prevalence of overweight individuals in Kuwait, Egypt, the United Arab Emirates, Saudi Arabia, Jordan, and Bahrain. Among women, the prevalence of overweight and obesity ranges from 74% to 86%, while for men, it ranges from 69% to 77%. These figures underscore the significant public health challenge posed by obesity in these nations. Many individuals who experience incontinence due to
stress or lifestyle-related factors turn to incontinence care products to
address their needs.
Modern lifestyles prioritize convenience and
portability. Incontinence and ostomy care products have adapted to meet these
requirements. Manufacturers have developed discreet and portable products,
allowing individuals to manage their conditions effectively while on the go,
catering to the demands of busy lifestyles.
Today's older generation is more active and engaged
than ever before. Many retirees embark on journeys, vacations, and activities,
even as they age. Incontinence and ostomy care products have become essential
tools that enable them to maintain their active lives and travel without being
hindered by their conditions.
Advancements in product design have led to more
discreet, comfortable, and user-friendly incontinence and ostomy care products.
These innovations appeal to individuals who are accustomed to modern lifestyles
and have specific preferences, further driving the market.
Changing lifestyles are often accompanied by
evolving cultural norms. Society is becoming more open and accepting of
discussions about incontinence and ostomy care. As the stigma surrounding these
conditions decreases, more individuals are willing to seek out products to
enhance their quality of life.
In the digital age, information is readily
accessible. Individuals can easily educate themselves about their conditions,
available products, and coping strategies. This access to information fosters
the demand for incontinence and ostomy care products, as individuals become
aware of the options available to them.
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Key Market Challenges
Stigma and Awareness
Despite the progress made in raising awareness
about incontinence and ostomy care, there remains a considerable stigma
surrounding these conditions. Many individuals are reluctant to discuss or seek
help for these issues, which can hinder market growth. Overcoming this stigma
and normalizing discussions about incontinence and ostomy is an ongoing
challenge.
Sustainable Product Disposal
The use of disposable incontinence products has
raised concerns about their environmental impact. The challenge lies in
developing more sustainable product options and educating users about proper
disposal methods. Balancing the needs of users with environmental concerns is
an ongoing challenge for the industry.
Psychological and Emotional Support
Dealing with incontinence or ostomy can take a
significant emotional toll on individuals. Providing adequate psychological and
emotional support is a challenge, as these conditions can affect a person's
mental well-being and quality of life. Integrating such support into care plans
remains an ongoing challenge.
Key Market Trends
Advanced Product Innovations
Innovation in product design and materials is a
constant driving force in this market. Expect to see even more advanced
incontinence and ostomy care products, with features such as improved
absorption, breathability, and discreetness. Manufacturers will continue to
invest in research and development to meet the diverse and evolving needs of
users.
Sustainable and Eco-friendly Solutions
Environmental consciousness is seeping into the
incontinence and ostomy care market. As consumers become more environmentally
aware, there is an increasing demand for sustainable and eco-friendly products.
Manufacturers are exploring biodegradable materials and greener disposal
options to meet this growing trend.
Expanding Market in Emerging Economies
The global market for incontinence and ostomy care
products is expanding into emerging economies. As these nations experience
economic growth and improved healthcare infrastructure, there is a growing
demand for these products. Manufacturers are keen on tapping into these new
markets.
Segmental Insights
Type Insights
Based on the Category of type, incontinence care products segment dominate the Global Incontinence And Ostomy Care Products Market. The increasing global prevalence of urinary and fecal incontinence, particularly among aging populations, is a major driver for this segment. Conditions such as age-related bladder dysfunction, neurological disorders, and post-surgical complications contribute to the rising demand for incontinence care products. As these issues are prevalent among both elderly individuals and younger patients with chronic conditions, the market for these products has expanded significantly. The incontinence care segment offers a diverse range of products, including adult diapers, absorbent pads, liners, and protective underwear. These products cater to varying levels of incontinence severity, providing tailored solutions for different patient needs. This versatility ensures the segment can address a broader customer base, including individuals requiring light, moderate, or heavy incontinence management.
Continuous innovation in incontinence care products has further solidified the segment’s market dominance. Manufacturers are focusing on improving comfort, discretion, and absorbency to meet consumer preferences. Features such as breathable materials, odor control, and advanced absorption technologies have enhanced user experience and expanded the appeal of these products to a wider audience, including younger, active individuals. Increased awareness of incontinence management options, combined with growing accessibility to these products, particularly in developing regions, has bolstered demand. Public health campaigns and educational initiatives have played a critical role in reducing stigma around incontinence, encouraging individuals to seek effective solutions and driving market growth for incontinence care products.
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Regional Insights
In 2024, the North America market asserted its dominance
in the incontinence and ostomy care products industry by securing the largest
share of revenue. North America boasts one of the most advanced healthcare systems globally, facilitating widespread access to high-quality incontinence and ostomy care products. Hospitals, nursing homes, and long-term care facilities in the region are well-equipped to provide these products to patients, ensuring consistent demand from institutional buyers. Furthermore, robust distribution networks ensure product availability across urban and rural areas.
North America has a high prevalence of chronic conditions such as colorectal cancer, bladder disorders, diabetes, and inflammatory bowel diseases. These conditions often necessitate the use of incontinence and ostomy care products, driving demand across the region. For instance, the American Cancer Society reports that colorectal cancer is one of the most commonly diagnosed cancers in the U.S., contributing to the widespread use of ostomy products. Consumers in North America exhibit high levels of awareness regarding incontinence and ostomy management solutions. Public health campaigns, education initiatives, and strong advocacy from patient support groups have reduced the stigma associated with these conditions, encouraging individuals to seek effective solutions. This heightened awareness drives adoption rates and fosters brand loyalty in the region. North America leads the way in innovation within the incontinence and ostomy care market. Companies in the region continually develop advanced products featuring cutting-edge technologies, such as skin-friendly adhesives, improved absorbent materials, and smart sensors. These innovations enhance comfort, usability, and effectiveness, meeting consumer demand for high-performance solutions.
Recent Developments
- In July 2024, Coloplast has introduced Heylo, a groundbreaking digital leakage notification system designed specifically for stoma patients. This world-first innovation aims to address both the physical and psychological challenges associated with leakage, offering real-time notifications to enhance patient confidence and well-being. The system is now available through the NHS, following personalized consultations and assessments to address leakage anxiety, providing a tailored solution that improves the quality of life for individuals living with a stoma.
- In May 2024, Coloplast has expanded its Luja portfolio with the launch of a next-generation intermittent catheter designed specifically for women. This innovative product enables complete bladder emptying in a single, uninterrupted flow, enhancing user comfort and efficiency. With a focus on improving patient outcomes, the catheter is engineered to reduce the risk of urinary tract infections, setting a new standard in female urology and positioning Coloplast as a key player in advancing medical solutions for women’s health.
- In April 2024, Medline and Consure Medical have finalized an exclusive distribution agreement, appointing Medline as the sole distributor of the QiVi MEC male external urine management device. This innovative solution is designed to prevent catheter-associated urinary tract infections (CAUTI) and incontinence-associated dermatitis (IAD), providing a critical advancement in patient care. The partnership aims to enhance clinical outcomes by offering a reliable, non-invasive alternative to traditional management methods, improving both patient comfort and safety.
- In February 2023, ProvenMed, the leading UAE-based MedTech innovator, has entered into an exclusive partnership with Gulf Medical Company, Ltd., a recognized leader in the distribution of medical devices and healthcare solutions, to introduce and distribute ActivGo for Men, the world’s first infection-preventative urinary incontinence management device, across the Kingdom of Saudi Arabia (KSA). This collaboration marks a strategic expansion of ProvenMed’s presence in the region, leveraging Gulf Medical’s established distribution network to provide a cutting-edge solution that addresses a critical need in male healthcare.
- In February 2023, Coloplast A/S introduced Luja, an
innovative intermittent catheter designed to reduce the risk of urinary tract
infections by ensuring thorough bladder emptying through its advanced
micro-hole zone technology.
- In June 2020, B. Braun SE launched a virtual
support service called Emerald Nursing Service to assist individuals with acute
bladder issues, especially during the COVID-19 pandemic. This service offers
at-home delivery of incontinence and ostomy care products, along with face-time
video tutorials and usage guidance.
- In April 2020, Essity completed the acquisition of
Novioscan, a Dutch-based company specializing in wearable ultrasound
technology, for approximately USD 8.0 million in cash. This technology is
instrumental in monitoring bladder function and enhancing continence control.
- In December 2018, Triple W, a pioneer in
connected health devices, introduced DFree, a wearable device aimed at
improving the quality of life for individuals dealing with urinary incontinence
in the United States. The device employs an ultrasound sensor to provide
signals to the wearer.
Key Market Players
- Coloplast A/S
- Essity AB
- Kimberly-Clark
Corp
- B Braun
SE
- Hollister
Inc
- Unicharm
Corp
- ConvaTec
Group PLC
- Welland
Medical Ltd
- Domtar
Corp
- Salts
Healthcare Ltd
|
By Type
|
By Region
|
- Incontinence Care Products
- Ostomy Care Products
|
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
|
Report Scope:
In this report, the Global Incontinence And Ostomy
Care Products Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Incontinence And Ostomy Care Products Market, By Type:
o Incontinence Care Products
§ Absorbents
§ Incontinence Bags
§ Others
o Ostomy Care Products
§ Ostomy Bags
§ Deodorants
§ Skin Barriers
§ Irrigation Products
- Incontinence And Ostomy Care Products Market,
By Region:
o North America
§ United States
§ Canada
§ Mexico
o Europe
§ Germany
§ United Kingdom
§ France
§ Italy
§ Spain
o Asia-Pacific
§ China
§ Japan
§ India
§ Australia
§ South Korea
o South America
§ Brazil
§ Argentina
§ Colombia
o Middle East & Africa
§ South Africa
§ Saudi Arabia
§ UAE
§ Kuwait
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global
Incontinence And Ostomy Care Products Market.
Available Customizations:
Global Incontinence And Ostomy Care Products market
report with the given market data, Tech Sci Research offers customizations
according to a company's specific needs. The following customization options
are available for the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
Global Incontinence And Ostomy Care Products Market
is an upcoming report to be released soon. If you wish an early delivery of
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