Herbal Supplements Market Size and Outlook 2030

Report Description

Forecast Period	2026-2030
Market Size (2024)	USD 88.96 Million
CAGR (2025-2030)	9.31%
Fastest Growing Segment	Capsules & Tablets
Largest Market	Asia Pacific
Market Size (2030)	USD 151.77 Million

Market Overview

The Global Herbal Supplements Market, valued at USD 88.96 Million in 2024, is projected to experience a CAGR of 9.31% to reach USD 151.77 Million by 2030. Herbal supplements encompass products derived from botanical sources, formulated to deliver specific health or physiological benefits. The market’s sustained growth is primarily fueled by a rising global consumer preference for natural and preventive health management strategies, alongside increasing awareness of botanicals’ efficacy in addressing diverse wellness needs. Furthermore, expanding disposable incomes, particularly in emerging economies, are enhancing accessibility and adoption of these products.

However, a significant impediment to market expansion remains the widespread regulatory inconsistencies and lack of harmonized standards across international jurisdictions. This fragmentation often leads to diverse product quality, complex compliance landscapes, and potential barriers to trade. For instance, according to the Council for Responsible Nutrition (CRN), in 2023, the median monthly expenditure of U. S. supplement users was $48, rising to $50 in 2024, indicating consistent consumer investment despite such complexities.

Key Market Drivers

The global herbal supplements market is significantly propelled by consumers' increasing health consciousness and their proactive embrace of preventive healthcare practices. Individuals are demonstrating a heightened awareness of long-term well-being, leading them to seek natural alternatives to maintain and improve health. This trend is underscored by data revealing that, according to the Council for Responsible Nutrition, in its 2024 Consumer Survey, 42 percent of users cited overall health and wellness as their primary motivation for supplementation. Concurrently, a growing preference for natural and plant-based products further amplifies market expansion. Consumers are increasingly scrutinizing ingredient lists and opting for botanically derived solutions perceived as safer and more aligned with holistic wellness philosophies. This shift is evident in the remarkable performance of specific plant-based ingredients; according to the American Botanical Council's 2023 Herb Market Report, annual retail sales of beet root supplements in the mainstream channel increased by 108 percent in 2023. These combined shifts in consumer mindset and product preference are fundamentally reshaping demand within the herbal supplements sector.

The sustained momentum within the herbal supplements market is a direct reflection of these underlying shifts in consumer behavior and product preferences. This translates into substantial market activity across various regions as manufacturers innovate to meet evolving demand. For instance, according to the American Botanical Council, in 2023, annual retail sales of herbal dietary supplements in the United States totaled an estimated $12.551 billion. This consistent investment in herbal products highlights their established role in contemporary health management strategies and forecasts continued expansion.

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Key Market Challenges

A significant impediment to the expansion of the global herbal supplements market is the widespread regulatory inconsistencies and the lack of harmonized standards across international jurisdictions. This fragmentation directly results in diverse product quality and highly complex compliance landscapes for manufacturers. Companies frequently face the burden of adhering to disparate national and regional requirements regarding ingredient approval, permissible dosages, and labeling mandates, which escalates operational costs and complicates market entry for new products.

Such regulatory divergence actively creates barriers to international trade, hindering the efficient flow and distribution of herbal supplements worldwide. Manufacturers must invest substantial resources to tailor products and documentation for each market, impeding scalability and innovation. For example, the European food supplement sector, a significant component of the global market, was worth approximately EUR 18 billion in 2023, according to the European Federation of Associations of Health Product Manufacturers (EHPM). EHPM highlights that fragmented regulatory application in Europe hinders innovation and companies' ability to plan investments in this area, underscoring the direct impact of inconsistent standards on market dynamism and growth.

Key Market Trends

The Global Herbal Supplements Market is witnessing significant growth driven by shifts towards individualized consumer needs and increased environmental consciousness.

Personalized Herbal Formulations represent a key trend, reflecting a market shift towards customized wellness solutions rather than generic products. This trend leverages advancements in diagnostic tools and data analytics, allowing manufacturers to create herbal blends tailored to individual health profiles, genetic predispositions, and lifestyle factors. Such an approach aims to enhance product efficacy and consumer satisfaction. According to the Council for Responsible Nutrition's 2024 Consumer Survey, 69 percent of supplement users emphasized the importance of a personalized regimen when selecting their products. This strong consumer demand propels innovation in product development, with companies increasingly offering bespoke solutions. For instance, according to ZOOMSHEAL Health, in July 2025, its "The Reliable Private Label Supplement Manufacturer of 2025" article, the company was providing customized solutions to global brands, specializing in blending traditional herbal ingredients with modern health trends, and offering customized research and development support.

Sustainable Sourcing and Eco-Conscious Packaging is another pivotal trend, driven by growing consumer demand for ethical and environmentally responsible practices within the industry. This trend necessitates transparent supply chains, ensuring botanicals are sourced sustainably, promoting fair labor, and protecting biodiversity. Simultaneously, manufacturers are adopting eco-conscious packaging materials to minimize environmental impact. In June 2024, the American Botanical Council's Sustainable Herbs Program transitioned into the independent Sustainable Herbs Initiative, underscoring the industry's deepening commitment to promoting sustainable and ethical sourcing of medicinal plants. This strategic organizational change highlights a broader industry movement towards greater environmental stewardship. Furthermore, according to Nutrapack, in August 2025, the "Packaging trends in supplements & sports nutrition" article, sustainable packaging had become a strategic requirement for brands, which were actively investing in circular packaging systems such as mono-material pouches and bio-based bottles.

Segmental Insights

The Capsules & Tablets segment is experiencing rapid growth within the Global Herbal Supplements Market. This acceleration is primarily driven by strong consumer preference for convenient and easily consumable dosage forms, which seamlessly integrate into daily routines. These formats also offer precise and standardized dosing, enhancing product reliability and consumer confidence. Furthermore, advancements in formulation technologies contribute to improved efficacy and stability of herbal ingredients in capsules and tablets. Regulatory frameworks from bodies such as the World Health Organization (WHO) and regional authorities promoting standardization further support market expansion by ensuring product quality and safety.

Regional Insights

The Asia Pacific region is the leading market for global herbal supplements, primarily due to its deeply rooted traditional medicine systems. Countries such as China, with its Traditional Chinese Medicine (TCM), and India, with Ayurveda, have centuries-old practices that extensively utilize herbal remedies for health and wellness. This strong cultural acceptance, combined with a growing consumer preference for natural alternatives over synthetic drugs, significantly drives demand. Furthermore, robust government support, exemplified by initiatives like India's Ministry of AYUSH and China's programs to modernize traditional medicine, actively promotes and integrates these practices into national healthcare frameworks, thereby bolstering market expansion and consumer trust in herbal products.

Recent Developments

In June 2025, Amway India expanded its nutrition offerings with the launch of Nutrilite Triple Protect. This plant-based supplement was formulated with Acerola Cherry, Turmeric, and Licorice, providing a scientifically backed solution for comprehensive wellness. It was designed to deliver triple-action benefits, including immune system support, inflammation reduction, and potent antioxidant protection for gut and skin health. This introduction underscored Amway's strategy to provide innovative, plant-derived products in the herbal supplements sector.

In December 2024, Auffüllen Healthcare Private Limited introduced a new, extensive line of dietary supplements intended to foster holistic wellness. The product range, which included options for men, women, and children, incorporated traditional Ayurvedic, Unani, and herbal knowledge with contemporary nutraceutical science. These formulations were developed to provide vital vitamins, minerals, antioxidants, and herbal extracts, addressing nutritional deficiencies and supporting immunity, bone health, mental clarity, and energy within the global herbal supplements market.

In June 2024, Solabia Nutrition embarked on a research collaboration with the Radboud University Medical Centre, launching the "Dermaphenolics Project." This initiative is dedicated to exploring the impact of the company’s phenolic compounds on skin health, specifically through *in vitro* studies of skin cell cultures. The research aims to uncover mechanistic insights into skin biology, which will serve as a foundation for subsequent clinical validation. This effort directly supports the growing market for botanical and herbal "beauty-from-within" supplements.

In May 2024, dsm-firmenich and Indena deepened their strategic partnership, unveiling new dietary supplement solutions at Vitafoods Europe. The collaboration focused on developing concepts that combine essential nutrients, biotics, and active botanical extracts in convenient formats like gummies. These innovations aimed to address key consumer health areas such as gut health, brain health, and healthy aging, leveraging both companies' scientific backgrounds to drive future nutraceutical advancements. The initiative sought to enhance the consumer experience through enjoyable and effective herbal supplement options.

Key Market Players

Glanbia PLC
Archer Daniels Midland Company
Nutramarks, Inc.
Herbalife Nutrition Ltd.
Blackmores Limited
Ricola AG
Bio-Botanica Inc.
Nature's Bounty (NY) Inc.
NaturaLife Asia Co., Ltd.

By Source	By Application	By Form	By Function	By Region
Leaves Fruits & Vegetables Barks Roots Others	Pharmaceuticals Personal Care Food & Beverages Others	Capsules & Tablets Syrups Powder Oils Others	Medicinal Aroma Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Herbal Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Herbal Supplements Market, By Source:

o Leaves

o Fruits & Vegetables

o Barks

o Roots

o Others

Herbal Supplements Market, By Application:

o Pharmaceuticals

o Personal Care

o Food & Beverages

o Others

Herbal Supplements Market, By Form:

o Capsules & Tablets

o Syrups

o Powder

o Oils

o Others

Herbal Supplements Market, By Function:

o Medicinal

o Aroma

o Others

Herbal Supplements Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Herbal Supplements Market.

Available Customizations:

Global Herbal Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Herbal Supplements Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Herbal Supplements Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Source (Leaves, Fruits & Vegetables, Barks, Roots, Others)

5.2.2. By Application (Pharmaceuticals, Personal Care, Food & Beverages, Others)

5.2.3. By Form (Capsules & Tablets, Syrups, Powder, Oils, Others)

5.2.4. By Function (Medicinal, Aroma, Others)

5.2.5. By Region

5.2.6. By Company (2024)

5.3. Market Map

6. North America Herbal Supplements Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Source

6.2.2. By Application

6.2.3. By Form

6.2.4. By Function

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Herbal Supplements Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Source

6.3.1.2.2. By Application

6.3.1.2.3. By Form

6.3.1.2.4. By Function

6.3.2. Canada Herbal Supplements Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Source

6.3.2.2.2. By Application

6.3.2.2.3. By Form

6.3.2.2.4. By Function

6.3.3. Mexico Herbal Supplements Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Source

6.3.3.2.2. By Application

6.3.3.2.3. By Form

6.3.3.2.4. By Function

7. Europe Herbal Supplements Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Source

7.2.2. By Application

7.2.3. By Form

7.2.4. By Function

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Herbal Supplements Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Source

7.3.1.2.2. By Application

7.3.1.2.3. By Form

7.3.1.2.4. By Function

7.3.2. France Herbal Supplements Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Source

7.3.2.2.2. By Application

7.3.2.2.3. By Form

7.3.2.2.4. By Function

7.3.3. United Kingdom Herbal Supplements Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Source

7.3.3.2.2. By Application

7.3.3.2.3. By Form

7.3.3.2.4. By Function

7.3.4. Italy Herbal Supplements Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Source

7.3.4.2.2. By Application

7.3.4.2.3. By Form

7.3.4.2.4. By Function

7.3.5. Spain Herbal Supplements Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Source

7.3.5.2.2. By Application

7.3.5.2.3. By Form

7.3.5.2.4. By Function

8. Asia Pacific Herbal Supplements Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Source

8.2.2. By Application

8.2.3. By Form

8.2.4. By Function

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Herbal Supplements Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Source

8.3.1.2.2. By Application

8.3.1.2.3. By Form

8.3.1.2.4. By Function

8.3.2. India Herbal Supplements Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Source

8.3.2.2.2. By Application

8.3.2.2.3. By Form

8.3.2.2.4. By Function

8.3.3. Japan Herbal Supplements Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Source

8.3.3.2.2. By Application

8.3.3.2.3. By Form

8.3.3.2.4. By Function

8.3.4. South Korea Herbal Supplements Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Source

8.3.4.2.2. By Application

8.3.4.2.3. By Form

8.3.4.2.4. By Function

8.3.5. Australia Herbal Supplements Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Source

8.3.5.2.2. By Application

8.3.5.2.3. By Form

8.3.5.2.4. By Function

9. Middle East & Africa Herbal Supplements Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Source

9.2.2. By Application

9.2.3. By Form

9.2.4. By Function

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Herbal Supplements Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Source

9.3.1.2.2. By Application

9.3.1.2.3. By Form

9.3.1.2.4. By Function

9.3.2. UAE Herbal Supplements Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Source

9.3.2.2.2. By Application

9.3.2.2.3. By Form

9.3.2.2.4. By Function

9.3.3. South Africa Herbal Supplements Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Source

9.3.3.2.2. By Application

9.3.3.2.3. By Form

9.3.3.2.4. By Function

10. South America Herbal Supplements Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Source

10.2.2. By Application

10.2.3. By Form

10.2.4. By Function

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Herbal Supplements Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Source

10.3.1.2.2. By Application

10.3.1.2.3. By Form

10.3.1.2.4. By Function

10.3.2. Colombia Herbal Supplements Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Source

10.3.2.2.2. By Application

10.3.2.2.3. By Form

10.3.2.2.4. By Function

10.3.3. Argentina Herbal Supplements Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Source

10.3.3.2.2. By Application

10.3.3.2.3. By Form

10.3.3.2.4. By Function

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Herbal Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Glanbia PLC

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Archer Daniels Midland Company

15.3. Nutramarks, Inc.

15.4. Herbalife Nutrition Ltd.

15.5. Blackmores Limited

15.6. Ricola AG

15.7. Bio-Botanica Inc.

15.8. Nature's Bounty (NY) Inc.

15.9. NaturaLife Asia Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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