Hair Spray Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Nature (Natural, Synthetic), By Packaging Type (Metal, Plastic), By End User (Male, Female), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Specialty Stores, Others) By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 12.22 Billion
CAGR (2026-2031)	8.21%
Fastest Growing Segment	Natural
Largest Market	Asia Pacific
Market Size (2031)	USD 19.62 Billion

Market Overview

The Global Hair Spray Market will grow from USD 12.22 Billion in 2025 to USD 19.62 Billion by 2031 at a 8.21% CAGR. Hair spray is a cosmetic styling product composed of polymers and solvents designed to stiffen hair, providing structural support, volume, and resistance to humidity or wind. The market’s expansion is fundamentally anchored by rapid urbanization and the elevating standards of personal grooming among the global workforce, which necessitate long-lasting hair maintenance solutions throughout the day. Furthermore, the rising participation of women in the corporate sector drives consistent demand for convenient styling fixatives. According to Cosmetics Europe, in 2024, the hair care category, which encompasses hair styling products, generated retail sales of €18.1 billion across the European market.

Despite this robust demand, the industry faces a significant impediment regarding health and environmental concerns. The presence of volatile organic compounds (VOCs) and synthetic chemicals in traditional formulations has triggered stringent regulatory compliances and consumer hesitation, creating a substantial barrier to the widespread adoption of aerosol-based products.

Key Market Drivers

Product innovation and multifunctional formulations are currently reshaping the Global Hair Spray Market as manufacturers move beyond simple hold to offer reparative and protective benefits. Consumers are increasingly seeking hybrid products that style while simultaneously treating hair damage, forcing brands to integrate active ingredients like peptides and vitamins into traditional fixatives. This trend effectively counters stagnation in the mass market by premiumizing the offering and addressing specific hair health concerns such as hydration and shine. According to L'Oréal, in February 2025, the company’s Consumer Products Division reported a 14% increase in haircare sales for the 2024 fiscal year, a surge largely attributed to the successful rollout of advanced, science-backed product innovations in the mass market segment.

The surge in demand for natural and organic ingredients is acting as a critical counterweight to the environmental concerns associated with aerosol products. To mitigate consumer hesitation regarding Volatile Organic Compounds (VOCs), major industry players are reformulating sprays with bio-based solvents and adopting sustainable packaging solutions, thereby retaining eco-conscious demographics. This strategic pivot towards sustainability is proving to be a viable avenue for financial growth; according to Henkel, in March 2025, its Consumer Brands business unit achieved an organic sales growth of 3.0% for the fiscal year 2024, a performance driven significantly by the Hair business area’s focus on sustainability and portfolio optimization. The broader market's resilience is further underscored by Unilever, which, according to its report in February 2025, delivered an underlying sales growth of 6.5% in its Beauty & Wellbeing division for the full year 2024, highlighting the sustained momentum in high-quality personal care.

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Key Market Challenges

The prevailing impediment curbing the expansion of the Global Hair Spray Market is the heightened scrutiny regarding health and environmental risks associated with volatile organic compounds (VOCs) and synthetic chemicals. Stringent regulatory frameworks designed to curb emissions are forcing manufacturers to overhaul traditional aerosol formulations. This transition often necessitates the use of alternative solvents that can compromise product efficacy, resulting in issues such as increased drying times or inferior structural support. Such performance trade-offs reduce consumer satisfaction and discourage repeat purchases, directly stalling volume growth in the aerosol segment.

This challenging operating environment significantly decelerates the sector's financial trajectory compared to other personal grooming categories. The burden of compliance, coupled with shifting consumer preferences toward "cleaner" beauty options, limits the market's dynamism. This sluggishness is quantitatively evident in recent industry performance. According to the Cosmetic, Toiletry and Perfumery Association, in 2024, the hair care sector in the Great Britain market grew by only 4.6%, marking it as one of the slowest-performing categories within the broader beauty industry. This data underscores how regulatory and safety pressures are actively hampering the market's potential for robust expansion.

Key Market Trends

The Expansion of Men's Grooming and Specific Styling Sprays is creating a distinct revenue stream within the global market, moving beyond generic unisex formulations. Manufacturers are increasingly developing dedicated product lines tailored to male consumers who demand specific performance attributes, such as matte finishes, humidity resistance, and thickening effects, rather than traditional stiffness. This demographic shift is fostering the growth of niche sub-categories that address male hair textures and styling habits, significantly broadening the consumer base. According to Procter & Gamble, in July 2024, the company’s Grooming segment achieved an organic sales increase of 7% for the fiscal year 2024, highlighting the robust and sustained consumer spending on male-specific personal care and styling products.

Simultaneously, Premiumization Through Sophisticated Fragrance Profiles is transforming hair spray from a purely functional item into a sensory luxury experience. Brands are blurring the lines between hair styling and fine fragrance by infusing formulations with complex, long-lasting scent notes, effectively positioning these sprays as hair perfumes that offer hold. This trend appeals to consumers seeking holistic beauty rituals where the olfactory experience is as critical as product efficacy, driving higher price points and brand loyalty in the prestige sector. According to Kao Corporation, in February 2025, the company reported that its net sales increased 6.3% for the fiscal year 2024, a performance bolstered by the strong market reception of its new sensory-focused hair care brand, 'melt', and the continued expansion of the luxury Oribe line.

Segmental Insights

The natural segment is currently the fastest-growing category in the Global Hair Spray Market, driven by increasing consumer demand for safer and organic ingredients. This surge is primarily attributed to growing awareness regarding the potential adverse effects of harsh chemicals such as phthalates and sulfates. Manufacturers are actively formulating plant-based products to comply with cosmetic safety guidelines monitored by agencies like the U.S. Food and Drug Administration. As buyers prioritize scalp health and eco-friendly solutions, the shift away from synthetic compounds continues to accelerate market expansion for natural alternatives.

Regional Insights

Asia Pacific maintains a leading position in the Global Hair Spray Market, primarily driven by rapid urbanization and the expanding purchasing power of a growing middle class. Significant shifts in grooming habits, influenced by global fashion trends and social media, have accelerated the adoption of styling products across major economies like China and India. Manufacturers are increasingly tailoring formulations to suit local hair textures and humid climatic conditions, further sustaining demand. Additionally, the robust expansion of organized retail and e-commerce channels ensures widespread accessibility, solidifying the region's dominance in the global landscape.

Recent Developments

• In March 2024, Schwarzkopf Professional announced the relaunch of its OSiS+ styling range, featuring upgraded formulations and modern packaging. The revamped collection included a variety of hair sprays and styling products designed to offer inclusive and versatile solutions for different hair textures. Key products such as OSiS Freeze and OSiS Elastic were updated to provide improved hold and manageability. The relaunch also focused on sustainability, with the new packaging incorporating recycled materials and greater recyclability. This strategic move aimed to align the brand's professional styling offerings with evolving consumer preferences for eco-conscious and high-performance hair products.
• In March 2024, Dove debuted the Scalp + Hair Therapy Collection, a new premium range developed in collaboration with dermatologists to improve scalp health and hair density. The collection features the Root Lift Spray, a leave-in treatment formulated with niacinamide, glycerin, peptides, and zinc to strengthen the scalp barrier and volumize hair at the root. The product line was designed to treat the scalp as an extension of the skin, responding to the growing "skinification" trend in the hair care market. The spray provides a weightless lift, aiming to deliver visibly thicker and fuller hair for consumers.
• In February 2024, Oribe Hair Care expanded its Gold Lust collection with the introduction of the Gold Lust Dry Heat Protection Spray. This new formulation was designed to be applied on dry hair, providing thermal protection up to 450 degrees Fahrenheit during styling with hot tools. The product incorporates the brand's signature complex alongside plant collagen, niacinamide, and biotin to nourish strands and prevent breakage. The spray functions as a multitasker by also controlling frizz and adding shine without weighing the hair down, addressing the market demand for damage prevention products suitable for use on dry, styled hair.
• In January 2024, Batiste launched a new line of dry shampoos featuring sweat and touch-activated technology to support consumers with active lifestyles. The release included two variants designed to release bursts of fragrance when the user sweats or touches their hair, ensuring prolonged freshness. This development utilizes encapsulated scent capsules that activate upon physical impact or moisture, aiming to provide odor control for up to 24 hours without the need for water. The brand partnered with a professional gymnast to demonstrate the product's efficacy in maintaining hair volume and cleanliness during intense physical activities and busy schedules.

Key Market Players

• Henkel AG & Co. KGaA
• Coty Inc
• Unilever plc
• John Paul Mitchell Systems
• Sally Beauty Supply LLC.
• Visage Lines Personal Care Private Limited
• Kao Corporation
• The Estée Lauder Companies Inc.
• L’Oréal S.A.
• The Procter & Gamble Company

By Nature	By Packaging Type	By End User	By Sales Channel	By Region
Natural Synthetic	Metal Plastic	Male Female	Supermarkets/Hypermarkets Departmental Stores Online Specialty Stores Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Hair Spray Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hair Spray Market, By Nature:

• Natural
• Synthetic

• Hair Spray Market, By Packaging Type:

• Metal
• Plastic

• Hair Spray Market, By End User:

• Male
• Female

• Hair Spray Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Specialty Stores
• Others

• Hair Spray Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE