Hair Gel Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Tubes, Jars), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Hair Gel Market was valued at USD 4.80 billion in 2024 and is expected to grow to USD 6.10 billion by 2030 with a CAGR of 4.13% during the forecast period. The global hair gel market is shaped by evolving consumer preferences and industry innovation. A growing demand for clean-label, natural, and organic formulations free from parabens, sulfates, and harsh chemicals is driving manufacturers to incorporate botanical extracts like aloe vera, flaxseed, and essential oils. Social media and influencer marketing across platforms such as Instagram, TikTok, and YouTube are boosting brand visibility and product adoption. The rise in male grooming and urban professional lifestyles further fuels market growth.

Key Market Drivers

Growing Demand for Personal Grooming and Self-Expression

One of the primary drivers of the global hair gel market is the rising global emphasis on personal grooming and self-expression. Consumers across all demographics are increasingly prioritizing appearance, viewing personal grooming as a reflection of their personality and lifestyle. Hair gels offer a versatile styling option that allows individuals to experiment with different looks, from casual to professional, edgy to elegant.

The influence of social media platforms like Instagram, TikTok, and YouTube has further reinforced this trend. Style-conscious consumers, especially millennials and Gen Z, are heavily influenced by beauty influencers and celebrity endorsements. They seek products that enable them to replicate trendy hairstyles or create unique, personalized styles. A 2024 survey revealed that 78% of Gen Z and millennial consumers have purchased beauty or haircare products based on influencer recommendations on platforms like TikTok and Instagram. This trend is significantly driving market growth, as social media increasingly shapes consumer behavior and purchase decisions.

Rising Male Grooming Trends

The growing emphasis on male grooming is significantly propelling the hair gel market. Traditionally, hair styling products were marketed predominantly toward women. However, in recent years, men have become a major consumer base in this category. Urbanization, increasing disposable incomes, and changing societal norms have encouraged men to invest more in personal care products, including hair styling gels. The global men’s grooming market is witnessing steady growth, with hair gels emerging as a staple product for many male consumers.

The proliferation of male-centric grooming brands and product lines such as gels designed specifically for short hair, textured finishes, and long-lasting hold has helped tap into this expanding market. Additionally, the professional and corporate sectors are influencing men to maintain a well-groomed appearance, which includes proper hair styling. The demand is further reinforced by sports personalities and male celebrities who endorse hairstyling trends, encouraging male consumers to adopt gels to achieve similar looks. For instance, Cleverman, an innovative men's grooming start-up specializing in customized beard and hair color treatments, has successfully raised USD 1.8 million in venture funding. This new capital infusion will be strategically utilized to boost brand visibility through targeted marketing campaigns, enhance and scale its e-commerce operations, and deepen customer engagement via digital platforms. The investment underscores growing consumer demand for bespoke male grooming products and reflects increasing investor confidence in this fast-evolving segment.

Innovation in Natural and Organic Formulations

Consumers are becoming increasingly conscious of the ingredients used in their personal care products, and this trend is strongly influencing the hair gel market. There is growing demand for hair gels that incorporate natural, organic, and clean-label ingredients, avoiding synthetic chemicals such as parabens, sulfates, phthalates, and alcohols. According to the report, 46% of Australian consumers began purchasing organic products primarily to support their personal health, a trend that gained further momentum during the COVID-19 pandemic. This heightened focus on health and wellness has significantly driven market growth, as consumers increasingly seek products that are perceived as safer, more natural, and free from harmful chemicals.

Manufacturers are responding with innovative formulations that use botanical extracts (like aloe vera, chamomile, and green tea), essential oils, plant-based proteins, and vitamins. These products cater to health-conscious consumers seeking gentle, nourishing solutions that style hair without causing damage or scalp irritation.

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Key Market Challenges

Growing Consumer Concerns Over Chemical Ingredients

One of the most significant challenges confronting the global hair gel market is the growing consumer awareness and concern regarding the potential adverse effects of chemical ingredients used in conventional hair gels. Many traditional formulations contain alcohols, parabens, sulfates, phthalates, synthetic fragrances, and preservatives that can cause hair dryness, scalp irritation, or long-term damage with frequent use.

As consumers become more informed through online resources, product reviews, and beauty influencers, there is increasing skepticism about using products perceived as harmful. This trend is particularly strong among younger demographics and health-conscious individuals who actively seek out safer, natural alternatives.

Intense Market Competition and Brand Saturation

The global hair gel market is highly competitive and increasingly saturated, presenting another major challenge for both established brands and new entrants. Numerous international players, regional brands, and private-label products vie for consumer attention, often resulting in price wars and diminishing profit margins.

Major multinational corporations such as L'Oréal, Henkel, Procter & Gamble, and Unilever dominate significant market shares, backed by strong R&D, marketing budgets, and global distribution networks. At the same time, niche brands and indie labels are rapidly capturing market share by leveraging trends like clean beauty, vegan formulations, and targeted digital marketing.

Key Market Trends

Growth of Gender-Neutral and Inclusive Hair Styling Products

A notable trend reshaping the hair gel market is the increasing adoption of gender-neutral and inclusive marketing strategies. Traditional hair styling products were often marketed based on gender stereotypes strong-hold gels for men and light, flexible styling gels for women. However, shifting societal attitudes toward gender identity and expression are fostering a more inclusive beauty industry. Many consumers today reject binary definitions of beauty and prefer products that cater to their individual styling needs rather than gender-based marketing.

Brands are embracing this change by developing universal hair gels suitable for all hair types, textures, and styles. Packaging is becoming more minimalist and neutral in tone, and marketing campaigns increasingly feature diverse models across age, gender identity, and ethnicity. This inclusive approach not only broadens the potential consumer base but also aligns with modern values of diversity, equity, and representation — key drivers of brand loyalty among Gen Z and millennial consumers.

Innovations in Multifunctional and Hybrid Hair Gels

As consumers seek greater value and convenience, there is growing demand for multifunctional and hybrid hair gels that offer more than just styling benefits. The days of single-function styling gels are giving way to advanced formulations that combine multiple benefits, such as conditioning, nourishing, volumizing, frizz control, UV protection, and heat resistance.

Consumers want hair gels that can maintain style while improving hair health. In response, brands are incorporating ingredients such as proteins, vitamins (like biotin and panthenol), keratin, and natural oils to strengthen and hydrate hair while providing hold. This trend also dovetails with the rise of minimalist beauty routines, where consumers prefer fewer products that deliver multiple results. Hybrid gels appeal to time-strapped individuals and frequent travelers seeking efficiency without sacrificing hair quality.

Segmental Insights

Type Insights

Tubes was the dominating segment in the global hair gel market, driven by their convenience, portability, and user-friendly design. Consumers prefer tubes as they allow easy dispensing, controlled application, and hygienic storage, reducing product wastage. Their lightweight and compact nature make them ideal for on-the-go use and travel. Additionally, brands leverage tubes for appealing packaging designs that attract consumers on retail shelves and online platforms. The growing demand for premium, natural, and multifunctional hair gels is further boosting the popularity of tube packaging, as it effectively preserves product integrity while enhancing aesthetic appeal and brand differentiation.

Distribution Channel Insights

Supermarkets/Hypermarkets was the dominating distribution segment in the global hair gel market, owing to their widespread accessibility and extensive product assortments. These large retail formats attract a diverse consumer base by offering competitive pricing, promotional discounts, and the convenience of one-stop shopping. Shoppers prefer purchasing hair gels from supermarkets and hypermarkets due to the ability to physically examine products, compare brands, and benefit from in-store promotions. Additionally, the presence of dedicated personal care sections and strategic shelf placements enhances product visibility. This channel remains especially strong in emerging markets where e-commerce penetration is still developing. 

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Regional Insights

​North America was the dominating region in the global hair gel market, driven by high consumer awareness, strong grooming culture, and widespread availability of premium styling products. The region’s diverse population fuels demand for hair gels catering to various hair types and textures. Innovations in natural, organic, and multifunctional formulations align well with North American consumer preferences for clean and effective beauty solutions. Additionally, the region benefits from robust distribution networks, including supermarkets, specialty stores, salons, and e-commerce platforms. The influence of fashion trends, celebrity endorsements, and digital marketing further bolsters the market’s growth and dominance in North America.

Recent Developments

• ​In April 2025, Unilever acquired Wild, a personal care brand known for its eco-friendly, refillable deodorants and body wash products, expanding its sustainable personal care portfolio.

• In May 2023, Lancôme and travel retailer Dufry have unveiled the first-ever “Rose Agora” concept an immersive, rose-inspired Lancôme store at Heathrow Terminal 5 featuring beauty‑tech diagnostics, luxurious design, and dedicated zones for skincare, makeup, and fragrance.

• In Feb 2025, Henkel has opened a new Application Center in Busan, South Korea, dedicated to sports & fashion industries. The facility offers advanced technical expertise, collaborative workspace, and sustainable, automated adhesive solutions, reinforcing Henkel’s innovation and commitment to regional partners

• In Oct 2024, Estée Lauder launched its flagship brand on the U.S. Amazon Premium Beauty Store on October 22, 2024, featuring best-selling skincare, makeup, and fragrances alongside an exclusive Virtual Foundation Tool to help customers find their ideal shade.

Key Market Players

• Mandom Corporation
• Unilever plc
• The Estee Lauder Companies Inc.
• Coty Inc.
• L'Oreal S.A.
• Henkel AG & Co. KGaA
• Cassisevan, Inc. (Johnny B. Hair Care)
• Aveda Corporation
• Revlon Inc. 
• The Procter & Gamble Company 

Report Scope:

In this report, the Global Hair Gel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Hair Gel Market, By Type:

o   Tubes

o   Jars

• Hair Gel Market, By Distribution Channel:

o   Supermarket/Hypermarket

o   Convenience Stores

o   Specialty Store

o   Online

o   Others

• Hair Gel Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Gel Market.

Available Customizations:

Global Hair Gel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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