Report Description

Germany water purifiers market stood at over $ 858 million in 2017 and is projected to surpass $ 1 billion by 2023, on the back of rising demand for water purifiers in industrial applications such as boiler feed, power plants, etc. Moreover, increasing residential building construction projects along with high consumer purchasing power is expected to push the sales of water purifiers in Germany over the next five years. Furthermore, growing health concerns among consumers and launch of innovative and technologically advanced, high efficiency water filtration products is further anticipated to boost water purifier sales in the country until 2023.

Years Considered for this Report:

Historical Years: 2013 – 2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019 – 2023

Objective of the Study:

  • The primary objective of the study was to evaluate and forecast Germany water purifiers market.
  • To categorize the market on the basis of type, application, sales channel and region.
  • To understand major policies and regulations which can positively or negatively impact Germany water purifiers market.
  • To identify major drivers, challenges and trends in Germany water purifiers market.
  • To evaluate pricing analysis in Germany water purifiers market.
  • To identify and profile major companies operating in Germany water purifiers market.


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Some of the major players operating in Germany water purifier market are BWT Wassertechnik GmbH, Grünbeck Wasseraufbereitung GmbH, Brita GmbH., Ecosoft Water Systems GmbH, Bluefilters GmbH, Seccua GmbH, Wilhelm Werner GmbH, Herco Wassertechnik GmbH, GEA Group Aktiengesellschaft and Lubron Wasseraufbereitung GmbH.

To extract data for Germany water purifiers market, primary research surveys were conducted with water purifiers manufacturers, suppliers, distributors, wholesalers and end users. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. Moreover, TechSci Research analyzed various end user segments and projected a positive outlook for the Germany water purifiers market over the coming years.

TechSci Research calculated the Germany water purifiers market size using a bottom-up approach, wherein manufacturers’ value sales data for types (POU and POE) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company websites, association reports, annual reports, financial reports, press releases, etc. were also studied by TechSci Research.


Key Target Audience:

  • Water purifier manufacturers, distributors and other stakeholders
  • Organizations, forums and alliances related to water purification products
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as water purifier manufacturers, customers and policymakers. The report also provides useful insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth opportunities.

Report Scope:

In this report, the Germany water purifiers market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • POU
    • POE
  • Market, By Application:
    • Industrial
    • Residential
    • Commercial
    • Municipalities
    • Others
  • Market, By Sales Channel:
    •  Direct
    • Distributors
    • Retail
    • Online
  • Market, By Region:
    •  Southwest Region
    • Southeast Region
    • Northeast Region
    • Northwest Region
  • Market, By Company:
    •  BWT Wassertechnik GmbH
    • Grünbeck Wasseraufbereitung GmbH
    • Brita GmbH.
    • Ecosoft Water Systems GmbH
    • Others

Competitive Landscape

Company Benchmarking: Benchmarking of leading players on the basis of technology and application provided by them.

Company Profiles: Detailed analysis of major companies operating in the Germany water purifiers market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. Following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all the regions.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Customer Profiling

  • List of major customers

In case you can’t find what you are looking for, then please get in touch with our custom research team at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Frequency of Usage

4.5.  Factors Influencing Purchase Decision

4.6.  Brand Satisfaction

4.7.  Challenges Faced Post Purchase

5.    Germany Water Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume       

5.2.  Market Share & Forecast

5.2.1.         By Type Market Share Analysis (Countertop, Under Counter, Jug Filter Type (Dispenser), Free Standing, Others (Built-in, Faucet Mount, etc.))

5.2.2.         By Technology Market Share Analysis (RO, RO+UV, Media Filter, UF, Others (RO+UV+UF, Nanofiltration, etc.))

5.2.3.         By End Use Market Share Analysis (Residential, and Commercial)

5.2.4.         By Sales Channel Market Share Analysis (Distributor/Dealer, Multi-Branded Stores, Online, Supermarkets/Hypermarkets, Others (Exclusive Stores, Plumbers, etc.))

5.2.5.         By Regional Market Share Analysis

5.2.5.1. South West Market Share Analysis

5.2.5.2. South East Market Share Analysis

5.2.5.3. North West Market Share Analysis

5.2.5.4. North East Market Share Analysis

5.2.6.         By Company Market Share Analysis

5.3.  Germany Water Purifiers Market Mapping & Opportunity Assessment

5.3.1.         By Type Market Mapping & Opportunity Assessment

5.3.2.         By Technology Market Mapping & Opportunity Assessment

5.3.3.         By End Use Market Mapping & Opportunity Assessment

5.3.4.         By Sales Channel Market Mapping & Opportunity Assessment

5.3.5.         By Regional Market Mapping & Opportunity Assessment

6.    Germany Countertop Water Purifiers Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By End Use Market Share Analysis

6.2.2.         By Sales Channel Market Share Analysis

7.    Germany Under Counter Water Purifiers Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By End Use Market Share Analysis

7.2.2.         By Sales Channel Market Share Analysis

8.    Germany Jug Filter Type Water Purifiers Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By End Use Market Share Analysis

8.2.2.         By Sales Channel Market Share Analysis

9.    Germany Free Standing Water Purifiers Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.1.2.         By Volume

9.2.  Market Share & Forecast

9.2.1.         By End Use Market Share Analysis

9.2.2.         By Sales Channel Market Share Analysis

10.  Pricing Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.      Increasing Consumer Awareness

11.1.2.      Rising number of pollutants present in water

11.1.3.      Availability of wide range of products

11.2.              Challenges

11.2.1.      Increasing Competition

11.2.2.      Low Cost of Tap Water

12.  Impact of COVID-19 on Germany Water Purifiers Market

12.1.              Impact Assessment Model       

12.1.1.      Key Segments Impacted

12.1.2.      Key Regions Impacted

12.1.3.      Key Countries Impacted

12.1.4.      Key Distribution Channel Impacted

13.  Market Trends & Developments

13.1.              Technological Advancements

13.2.              Rising Demand from Residential Sector

13.3.              Increasing Presence of Domestic Companies

13.4.              Growing Demand from South West Region

13.5.              Consumer Shift towards Purified Water

14.  Import/ Export Analysis

14.1.              Top 5 Exporting Countries

14.1.1.      By Value

14.2.              Top 5 importing Countries

14.2.1.      By Value

15.  Porter’s Five Forces Model

15.1.              Competition Landscape

15.2.              Buyer Power

15.3.              Supplier Power

15.4.              Threat of New Entrants

15.5.              Threat of Substitutes

16.  SWOT Analysis

16.1.              Strengths

16.2.              Weaknesses

16.3.              Opportunities

16.4.              Threats

17.  Germany Economic Profile

18.  Policy & Regulatory Landscape

19.  Competitive Landscape

19.1.              Company Profiles

19.1.1.      Grünbeck water treatment GmbH

19.1.1.1.              Company Details

19.1.1.2.              Product & Services

19.1.1.3.              Financials (As Reported)

19.1.1.4.              Key market Focus & Geographical Presence

19.1.1.5.              Recent Developments

19.1.1.6.              Key Management Personnel

19.1.2.      BWT Holding GmbH

19.1.2.1.              Company Details

19.1.2.2.              Product & Services

19.1.2.3.              Financials (As Reported)

19.1.2.4.              Key market Focus & Geographical Presence

19.1.2.5.              Recent Developments

19.1.2.6.              Key Management Personnel

19.1.3.      Brita SE

19.1.3.1.              Company Details

19.1.3.2.              Product & Services

19.1.3.3.              Financials (As Reported)

19.1.3.4.              Key market Focus & Geographical Presence

19.1.3.5.              Recent Developments

19.1.3.6.              Key Management Personnel

19.1.4.      Ecosoft Water Systems GmbH

19.1.4.1.              Company Details

19.1.4.2.              Product & Services

19.1.4.3.              Financials (As Reported)

19.1.4.4.              Key market Focus & Geographical Presence

19.1.4.5.              Recent Developments

19.1.4.6.              Key Management Personnel

19.1.5.      Seccua GmbH

19.1.5.1.              Company Details

19.1.5.2.              Product & Services

19.1.5.3.              Financials (As Reported)

19.1.5.4.              Key market Focus & Geographical Presence

19.1.5.5.              Recent Developments

19.1.5.6.              Key Management Personnel

19.1.6.      RSI GmbH

19.1.6.1.              Company Details

19.1.6.2.              Product & Services

19.1.6.3.              Financials (As Reported)

19.1.6.4.              Key market Focus & Geographical Presence

19.1.6.5.              Recent Developments

19.1.6.6.              Key Management Personnel

19.1.7.       AARKE AB

19.1.7.1.              Company Details

19.1.7.2.              Product & Services

19.1.7.3.              Financials (As Reported)

19.1.7.4.              Key market Focus & Geographical Presence

19.1.7.5.              Recent Developments

19.1.7.6.              Key Management Personnel

19.1.8.      Best Elements Thomas Schmidt

19.1.8.1.              Company Details

19.1.8.2.              Product & Services

19.1.8.3.              Financials (As Reported)

19.1.8.4.              Key market Focus & Geographical Presence

19.1.8.5.              Recent Developments

19.1.8.6.              Key Management Personnel

19.1.9.      FlowTec GmbH

19.1.9.1.              Company Details

19.1.9.2.              Product & Services

19.1.9.3.              Financials (As Reported)

19.1.9.4.              Key market Focus & Geographical Presence

19.1.9.5.              Recent Developments

19.1.9.6.              Key Management Personnel

19.1.10.    Bluefilters GmbH

19.1.10.1.            Company Details

19.1.10.2.            Product & Services

19.1.10.3.            Financials (As Reported)

19.1.10.4.            Key market Focus & Geographical Presence

19.1.10.5.            Recent Developments

19.1.10.6.            Key Management Personnel

20.  Strategic Recommendations/Action Plan

20.1.              Key Focus Areas

20.2.              Target Regions & Countries

20.3.              Target Type

20.4.              Target End Use

21.  About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Figure 1: Brand Awareness Level, By Company, 2017 (Base=100)

Figure 2: Factors Influencing Purchase Decisions (Base=100)

Figure 3: Sources of Awareness (Base=100)

Figure 4: Germany Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 5: Germany Water Purifiers Market Size, By Volume, 2013-2023F (Million Units)

Figure 6: Germany Water Purifiers Market Share, By Type, By Value, 2013-2023F

Figure 7: Germany Water Purifiers Market Share, By Application, By Value, 2013-2023F

Figure 8: Germany Food and Beverage Industry Production & Export, By Value, 2013-2016 (USD Billion)

Figure 9: Germany Water Purifiers Market Share, By Sales Channel, By Value, 2017

Figure 10: Germany Water Purifiers Market Share, By Sales Channel, By Value, 2023

Figure 11: Germany Water Purifiers Market Share, By Region, By Value, 2017 & 2023F

Figure 12: Germany Water Purifiers Market Share, By Region, By Value, 2013-2023F

Figure 13: Germany Water Purifiers Market Share, By Company, By Value, 2017 & 2023F

Figure 14: Germany POE Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 15: Germany POE Water Purifiers Market Size, By Volume, 2013-2023F (‘000 Units)

Figure 16: Germany POE Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 17: Germany POE Water Purifiers Market Share, By Product Category, By Value, 2013-2023F

Figure 18: Germany POE Water Purifiers Market Share, By Application, By Value, 2013-2023F

Figure 19: Germany POE Water Purifiers Market Average Selling Prices, 2013-2023F (USD/Unit)

Figure 20: Germany POE Water Purifiers Market Share, By Company, By Technology, By Value, 2017

Figure 21: Germany POU Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 22: Germany POU Water Purifiers Market Size, By Volume, 2013-2023F (Million Units)

Figure 23: Germany POU Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 24: Germany POU Water Purifiers Market Share, By Product Category, By Value, 2013-2023F

Figure 25: Germany POU Water Purifiers Market Share, By Application, By Value, 2013-2023F

Figure 26: Germany POU Water Purifiers Market Average Selling Prices, 2013-2023F (USD/Unit)

Figure 27: Germany POU Water Purifiers Market Share, By Company, By Technology, By Value, 2017

Figure 28: Germany Commercial and Industrial Water Purifiers Market Size, By Value, 2013-2023F

(USD Million)

Figure 29: Germany Commercial and Industrial Water Purifiers Market Size, By Volume, 2013-2023F (Million Units)

Figure 30: Germany Commercial and Industrial Water Purifiers Market Share, By Product Category, By Value, 2013-2023F

Figure 31: Germany Commercial and Industrial Water Purifiers Market Average Selling Prices, 2013-2023F (USD/Unit)

Figure 32: Germany Commercial & Industrial Water Purifiers Market Share, By Company, By Value, 2017

Figure 33: Germany Industrial Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 34: Germany Industrial Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)

Figure 35: Germany Industrial Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F 

Figure 36: Germany Industrial Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 37: Germany Industrial Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F

Figure 38: Germany Industrial Water Purifiers Market Share, By Company, By Value, 2017

Figure 39: Germany Residential Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 40: Germany Residential Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)

Figure 41: Germany Residential Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F

Figure 42: Germany Residential Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 43: Germany Residential Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F

Figure 44: Germany Residential Water Purifiers Market Share, By Company, By Value, 2017

Figure 45: Germany Commercial Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 46: Germany Commercial Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)

Figure 47: Germany Commercial Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F

Figure 48: Germany Commercial Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 49: Germany Commercial Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F

Figure 50: Germany Commercial Water Purifiers Market Share, By Company, By Value, 2017

Figure 51: Germany Municipal Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 52: Germany Municipal Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)

Figure 53: Germany Municipal Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F

Figure 54: Germany Municipal Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 55: Germany Municipal Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F

Figure 56: Germany Municipal Water Purifiers Market Share, By Company, By Value, 2017

Figure 57: Germany Healthcare Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 58: Germany Healthcare Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)

Figure 59: Germany Healthcare Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F

Figure 60: Germany Healthcare Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 61: Germany Healthcare Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F

Figure 62: Germany Healthcare Water Purifiers Market Share, By Company, By Value, 2017

Figure 63: Germany Food & Beverage Water Purifiers Market Size, By Value, 2013-2023F (USD Million)

Figure 64: Germany Food & Beverage Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)

Figure 65: Germany Food & Beverage Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F

Figure 66: Germany Food & Beverage Water Purifiers Market Share, By Technology, By Value, 2013-2023F

Figure 67: Germany Food & Beverage Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F

Figure 68: Germany Food & Beverage Water Purifiers Market Share, By Company, By Value, 2017

Figure 69: Germany Water Purifiers Market – Product Pricing, 2017

Figure 70: Germany Water Purifiers Market - Product Segmentation Chart, 2017

Figure 71: Germany Water Purifiers Market - Competitive Landscape, 2017

Figure 72: Market Share by Sales Channel (Direct, Distributor, Retail, Online)

Figure 73: Market Share by Sales Channel in Residential Market

Figure 74: Market Share by Sales Channel in Commercial Office Market

Figure 75: Market Share by Sales Channel in Food & Beverage Market

Figure 76: Market Share by Sales Channel in Healthcare Market

Figure 77: Market Share by Sales Channel in Industrial Market

Figure 78: Market Share by Sales Channel in Municipalities Market

Figure 79: Germany Water Purifiers Imports & Exports, By Value, 2013-2017 (USD Million)

Figure 80: Germany Water Purifiers Imports & Exports, By Volume, 2013-2017 (‘000 Metric Ton)


List of Tables

Table 1: Germany Financial Growth Indicators, 2014-2018E

Table 2: Germany New Residential Units Construction Requirement per year till 2025

Table 3: Germany Number of Retail Outlets, 2014, 2016 & 2018E

Table 4  Germany Water Purifiers Trade Balance, By Value, 2013-2017 (USD Million)

Frequently asked questions

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Parvati Sharma

Account Manager BD
Press Release

BestWater Ranked #1 in Germany Water Purifiers Market

Apr, 2018

High water hardness coupled with increasing demand from industrial as well as residential sectors to propel water purifier sales in Germany through 2023