Eyeliner Market By Size, Growth, Trends and Forecast 2018-2028

Summary

Report Description

Forecast Period	2024-2028
Market Size (2022)	USD 6.2 Billion
CAGR (2023-2028)	5.85%
Fastest Growing Segment	Online
Largest Market	Europe

Market Overview

Global Eyeliner Market has valued at USD 6.2 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.85% through 2028. The global eyeliner market has been on a consistent growth trajectory in recent years. This expansion can be attributed to several key factors that shape the cosmetics industry. Eyeliner, a fundamental makeup product, holds a significant place in the world of beauty and personal care. One of the primary drivers of the eyeliner market's growth is the ever-evolving beauty trends. As consumers seek diverse styles and looks, eyeliner products play a vital role in enhancing eye makeup. This trend diversity encourages innovation in eyeliner formulations, applicators, and colors, driving demand for various eyeliner options. Additionally, the rising awareness of cosmetics and personal grooming has led to increased eyeliner usage, both by individuals and professional makeup artists. The expansion of the beauty and fashion industry and the influence of social media further fuel this trend. Online sales channels have revolutionized the cosmetics industry, making it convenient for consumers to access a wide range of products. E-commerce platforms offer a vast array of eyeliner choices, and the ease of online shopping has contributed significantly to the market's growth. With global cosmetic brands continually introducing new eyeliner products and catering to diverse customer preferences, the global eyeliner market is expected to maintain its growth momentum in the coming years, appealing to a wide range of customers who prioritize eye-enhancing makeup.

Key Market Drivers

Diverse Beauty Trends and Consumer Preferences

One of the primary drivers of the eyeliner market's expansion is the dynamic and ever-changing landscape of beauty trends. As societal norms evolve and individual expressions of beauty become more diverse, consumers seek a variety of eyeliner options to complement their distinct styles. The demand for different eyeliner formulations, colors, and application techniques is on the rise as consumers experiment with bold and creative looks. The eyeliner market responds by offering a plethora of choices, including liquid liners for precision, pencil liners for a softer look, and gel liners for versatility. The adaptability of eyeliner to different styles and occasions positions it as a staple in makeup kits worldwide.

Growing Awareness of Personal Grooming

Increased awareness of personal grooming and the importance of maintaining a polished appearance have contributed significantly to the growth of the eyeliner market. Consumers are increasingly incorporating makeup into their daily routines, and eyeliner, with its transformative impact on the eyes, is a fundamental component of this trend. The growing influence of beauty influencers and makeup artists on social media platforms amplifies this awareness, driving consumers to explore and adopt eyeliner as an essential element of their beauty regimen. This heightened consciousness about personal grooming extends beyond traditional gender norms, with both men and women embracing makeup as a means of self-expression.

Expansion of the Beauty and Fashion Industry

The global beauty and fashion industry's continuous expansion plays a pivotal role in propelling the eyeliner market forward. As the industry grows, driven by consumer demand for innovative products and fashion-forward trends, cosmetic brands are compelled to introduce new and improved eyeliner formulations. Collaborations between beauty brands and fashion designers further enhance the visibility of eyeliner products, positioning them as integral to achieving the latest runway looks. The symbiotic relationship between the beauty and fashion sectors ensures that eyeliner remains at the forefront of product innovation, with an emphasis on meeting the diverse needs of consumers seeking on-trend and high-quality cosmetic options.

Rise of Online Sales Channels

The advent of e-commerce has revolutionized the cosmetics industry, providing consumers with unprecedented access to a vast array of beauty products, including eyeliners. Online sales channels have become instrumental in driving the growth of the eyeliner market by offering convenience, accessibility, and a diverse product range. Consumers can explore and purchase eyeliner products from global and niche brands without the constraints of physical store locations. Moreover, online platforms facilitate the dissemination of beauty tutorials and product reviews, influencing consumer purchasing decisions. The e-commerce boom has democratized the beauty industry, allowing emerging brands to gain traction and fostering competition that benefits consumers with innovative eyeliner options.

Innovations in Formulations and Applicators

Continuous innovations in eyeliner formulations and applicators contribute significantly to the market's sustained growth. Cosmetic companies are investing in research and development to create eyeliner products that offer long-lasting wear, smudge resistance, and a variety of finishes. The introduction of waterproof and sweat-resistant formulations caters to consumers seeking durability, especially in warmer climates. Additionally, advancements in applicator designs, such as precision brushes and ergonomic shapes, enhance the ease and accuracy of eyeliner application. These innovations not only cater to the evolving preferences of makeup enthusiasts but also attract new consumers who may have been previously deterred by the perceived complexity of eyeliner application.

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Key Market Challenges

Saturated Market and Intense Competition

One of the significant challenges facing the eyeliner market is its saturation and intense competition. The cosmetics industry is flooded with eyeliner products from both established and emerging brands, making it increasingly difficult for new entrants to gain market share and for existing players to maintain their positions. The saturation is particularly evident in well-established markets such as North America and Europe, where numerous brands offer a wide array of eyeliner options.

This intense competition not only affects pricing and profit margins but also forces brands to continuously invest in marketing and product development to stay relevant. Established brands often leverage their reputation and extensive distribution networks, making it challenging for newcomers to establish themselves. To thrive in this highly competitive environment, companies must focus on product differentiation, innovation, and targeted marketing strategies that resonate with specific consumer segments.

Evolving Regulatory Landscape and Ingredient Concerns

The cosmetic industry is subject to evolving regulatory frameworks, with governments and agencies worldwide implementing stricter rules regarding the ingredients and formulations used in cosmetics. Eyeliner products, being applied in close proximity to the eyes, are particularly scrutinized for their safety and compliance with regulatory guidelines.

One of the major concerns in the eyeliner market is the presence of potentially harmful ingredients, such as heavy metals and preservatives. These substances, if not properly regulated or disclosed, can pose health risks to consumers. For instance, lead and mercury, which have been found in some eyeliner formulations, can lead to severe health issues, especially with prolonged exposure.

As consumer awareness about product safety and ingredient transparency increases, eyeliner manufacturers must invest in rigorous testing and quality control measures to ensure the safety of their products. Additionally, they must stay updated on evolving regulations in different markets and adapt their formulations accordingly, which can be costly and time-consuming.

Sustainability and Environmental Concerns

Another challenge confronting the eyeliner market, as well as the broader cosmetics industry, is the growing emphasis on sustainability and environmental responsibility. Consumers are becoming increasingly aware of the environmental impact of the beauty products they use, including packaging waste and the carbon footprint associated with manufacturing and distribution.

Eyeliner products, like other cosmetics, often come in single-use plastic packaging, which contributes to plastic pollution. Brands are under pressure to adopt eco-friendly packaging solutions, which can be more expensive and require a redesign of their supply chain. Additionally, there is a push for cruelty-free and vegan formulations, which can be challenging for brands that rely on certain animal-derived ingredients.

To address these sustainability concerns, companies in the eyeliner market need to adopt environmentally friendly packaging materials, reduce their carbon emissions, and invest in clean and sustainable ingredient sourcing. Meeting these demands can be costly and require a shift in business practices, but it is increasingly essential for brands looking to align with consumer values and regulatory requirements.

Counterfeit Products and Brand Trust

The proliferation of counterfeit and imitation eyeliner products poses a significant challenge to the market. These counterfeit products often mimic the packaging, branding, and appearance of genuine products, making it difficult for consumers to differentiate between authentic and fake eyeliner. Counterfeit cosmetics can be harmful to users, as they may contain substandard or unsafe ingredients.

The presence of counterfeit products not only threatens the safety of consumers but also erodes trust in established brands. When consumers cannot be certain of the authenticity of a product, it undermines brand trust and loyalty. This challenge is exacerbated by the growth of online sales channels, where counterfeit products can easily infiltrate the market through unregulated platforms.

To combat counterfeit products, brands must invest in anti-counterfeiting measures, such as secure packaging, serialization, and authentication technologies. They also need to educate consumers about how to identify genuine products and work with e-commerce platforms and law enforcement agencies to crack down on counterfeiters.

Key Market Trends

Clean and Green Beauty

Clean and green beauty is a dominant trend across the entire cosmetics industry, and eyeliner is no exception. Consumers are increasingly concerned about the ingredients in their cosmetic products and their potential impact on their health and the environment. This trend has led to the rise of clean and green eyeliner formulations that are free from harmful chemicals, parabens, phthalates, and synthetic fragrances.

Brands are incorporating natural and organic ingredients like aloe vera, jojoba oil, and shea butter into their eyeliner formulations. Moreover, eco-friendly and recyclable packaging is becoming more common, addressing environmental concerns. Companies are also committing to cruelty-free and vegan formulations, aligning with the ethical and environmental values of a growing segment of consumers.

As clean and green beauty gains traction, brands should focus on ingredient transparency, responsible sourcing, and sustainable packaging to stay relevant and meet the expectations of environmentally-conscious consumers.

Inclusivity and Diversity

The beauty industry, including the eyeliner market, is undergoing a transformation towards inclusivity and diversity. Consumers are increasingly vocal about the need for cosmetic brands to offer products that cater to a wide range of skin tones, eye shapes, and cultural backgrounds.

In response to this trend, eyeliner brands are expanding their shade ranges to include options that suit diverse complexions and preferences. They are also highlighting and celebrating cultural diversity in their marketing and product campaigns, breaking away from traditional beauty standards. By doing so, brands can resonate with a broader customer base and create a more inclusive and representative beauty industry.

Hybrid Formulations

Hybrid eyeliner formulations are gaining popularity, offering consumers versatility and convenience. These hybrid products combine the qualities of different eyeliner types, such as pencil, liquid, and gel, into a single product. For instance, some eyeliners come with a pencil on one end for a softer look and a liquid liner on the other for precision and intensity.

Hybrid eyeliners cater to consumers who want flexibility in their makeup routine and appreciate the convenience of having multiple options in a single product. The market is witnessing an increase in dual-ended eyeliners, providing both smudging and fine-lining capabilities.

To succeed in this trend, brands should invest in research and development to create innovative hybrid formulations that offer exceptional performance, ease of use, and durability.

Digital and AR-Powered Shopping

The digital revolution is reshaping the way consumers shop for eyeliner and other beauty products. Augmented Reality (AR) and virtual try-on tools are becoming increasingly common on e-commerce platforms and mobile apps. These tools allow customers to virtually try on different eyeliner styles and shades, helping them make more informed purchase decisions.

Digital experiences, including tutorials and how-to videos, are also guiding consumers in eyeliner application techniques. Brands are partnering with beauty influencers and makeup artists to create engaging and educational content, enhancing the customer experience and building trust.

As this trend continues, brands should invest in their digital presence, partner with online retailers that offer virtual try-on tools, and create content that educates and inspires consumers in their eyeliner choices.

Customization and Personalization

Personalization is a trend that has extended to the cosmetics industry, including the eyeliner market. Brands are offering personalized eyeliner options that cater to individual preferences and needs. This can involve customized shades, formulations, or packaging with a customer's name or a personal message.

Some companies are leveraging technology to create customized eyeliner products. Customers can answer a questionnaire or take a quiz to receive product recommendations tailored to their specific eye shape, style, and skin tone.

Eyeliner brands that embrace personalization can build stronger connections with their customers and tap into the desire for products that feel uniquely tailored to each individual.

Sustainability and Zero-Waste Initiatives

The drive toward sustainability is manifesting not only in clean and green formulations but also in sustainable packaging and zero-waste initiatives. Consumers are becoming more conscious of the environmental impact of cosmetics, leading brands to explore eco-friendly alternatives.

Eyeliner brands are adopting biodegradable or refillable packaging, reducing their use of single-use plastics, and implementing recycling programs. They are also investing in sustainable ingredient sourcing, promoting the responsible use of natural resources.

Brands that align with this trend can attract environmentally-conscious consumers and differentiate themselves in the market by showcasing their commitment to sustainability.

Segmental Insights

Product Type Insights

The use of pen eyeliners has emerged as a growing and significant segment in the eyeliner market. Pen eyeliners are characterized by their pen-like applicators, typically featuring a fine tip for precision and ease of use. This segment has gained popularity for several compelling reasons.

First, pen eyeliners offer a level of precision and control that is highly sought after by makeup enthusiasts. The fine, pointed tips allow for intricate detailing, making it easier to achieve various eyeliner styles, from simple everyday looks to more elaborate cat-eye designs.

Second, pen eyeliners often come in liquid or gel formulations, delivering long-lasting, smudge-resistant results. This appeals to consumers looking for eyeliner products that can withstand various conditions and remain intact throughout the day or night.

Furthermore, the convenience of pen eyeliners cannot be overlooked. They are easily portable, making touch-ups on the go a breeze. This convenience aligns with the fast-paced modern lifestyle, where consumers appreciate makeup products that can be applied quickly and effectively.

In conclusion, the pen eyeliner segment is growing in popularity due to its precision, long-lasting formulations, and ease of use. It addresses the evolving needs of consumers who desire a makeup product that combines convenience with the ability to create intricate and durable eye looks. As the demand for such benefits continues to rise, pen eyeliners are expected to maintain their presence as a significant and expanding segment within the eyeliner market.

Sales Channel Insights

The online sales channel has become an increasingly significant and growing segment within the eyeliner market. This growth is closely tied to the broader e-commerce revolution and shifts in consumer behavior. Several key factors contribute to the prominence of online sales in the eyeliner market.

Firstly, the convenience of online shopping has fundamentally transformed the way consumers purchase cosmetic products, including eyeliner. Online platforms offer an extensive range of eyeliner options, often including products from both well-established and emerging brands. This convenience is especially appealing to busy consumers who appreciate the ability to browse, compare, and purchase eyeliner products from the comfort of their homes, with products delivered to their doorstep.

Secondly, the proliferation of online beauty tutorials, reviews, and social media influencers has significantly influenced consumer purchasing decisions. These digital resources provide insights into product quality, application techniques, and trend awareness. Consequently, consumers are better informed and can make more confident choices when selecting eyeliner products.

Furthermore, online sales channels have democratized the beauty industry, enabling emerging and niche eyeliner brands to gain visibility and reach a global audience. This level playing field encourages innovation and diversity in eyeliner offerings, as brands strive to differentiate themselves in the competitive online marketplace.

As consumers continue to embrace the convenience and accessibility of online shopping, the online segment of the eyeliner market is expected to continue its growth trajectory. Brands that effectively leverage this trend by offering a seamless online shopping experience and engaging with consumers through digital marketing will likely thrive in this evolving landscape.

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Regional Insights

Europe has emerged as a noteworthy and steadily growing segment within the global eyeliner market. Several factors contribute to the region's prominence and growth in the cosmetic industry, specifically concerning eyeliner products.
Firstly, the European market is known for its well-developed and thriving beauty and fashion industry. With a rich history of beauty and grooming traditions, Europe has cultivated a strong culture of makeup and cosmetics. Consumers in this region are highly engaged with beauty products, and eyeliner holds a prominent place in their makeup routines. The European market reflects an appreciation for quality, innovation, and diverse cosmetic offerings.
Secondly, the increasing trend towards clean and green beauty, sustainability, and ethical consumption is particularly pronounced in Europe. Consumers are placing greater emphasis on environmentally friendly packaging, cruelty-free products, and the absence of harmful chemicals in their cosmetics, including eyeliner. As a result, many eyeliner brands are adapting their formulations and packaging to cater to these preferences, contributing to the market's growth.
Additionally, Europe's diverse population and makeup trends are fueling innovation in eyeliner products. Brands are developing a wide range of shades and formulations to cater to the varying complexions, eye shapes, and preferences of consumers across the continent. This approach is aligning with the trend towards inclusivity and diversity, which is increasingly important to European consumers.
As the European eyeliner market continues to expand, it presents lucrative opportunities for both established brands and emerging players. By focusing on innovation, sustainability, and a deep understanding of local consumer preferences, companies can successfully tap into this growing segment of the market and cater to the diverse needs of European consumers.

Recent Developments

In 2022, BlurIndia launched eyeliner and kajal duo in four colours, black, white, brown and plum.
In 2019, Huda Beauty launched a fade-proof eyeliner that promises to stay put for up to 48 hours.

Key Market Players

L’Oreal S.A.
LG Household & Healthcare Limited.
Christian Dior SE
Chanel S.A.
Iredale Mineral Cosmetics, Ltd
Markswin International Corporation
Kao Corporation
The Estée Lauder Companies Inc.
Mary Kay Inc
Modi-Mundipharma Beauty Products Pvt Ltd.

By Product Type	By End User	By Sales Channel	By Region
Liquid Pen Powder Wax Others	Personal Professional	Supermarkets/Hypermarkets Convenient Stores Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Eyeliner Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Eyeliner Market, By Product Type:

o Liquid

o Pen

o Powder

o Wax

o Others

Eyeliner Market, By End User:

o Personal

o Professional

Eyeliner Market, By Sales Channel:

o Supermarkets/Hypermarkets

o Convenient Stores

o Specialty Stores

o Online

o Others

Eyeliner Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia-Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

§ Indonesia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

§ Turkey

o South America

§ Argentina

§ Colombia

§ Brazil

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Eyeliner Market.

Available Customizations:

Global Eyeliner market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Eyeliner Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer

4.1. Brand Awareness

4.2. Factors Influencing Purchase Decision

4.3. Sources of Information

5. Global Eyeliner Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Liquid, Pen, Powder, Wax, Others)

5.2.2. By End User Market Share Analysis (Personal, Professional)

5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenient Stores, Specialty Stores, Online, Others)

5.2.4. By Regional Market Share Analysis

5.2.4.1. North America Market Share Analysis

5.2.4.2. Europe Market Share Analysis

5.2.4.3. Asia-Pacific Market Share Analysis

5.2.4.4. Middle East & Africa Market Share Analysis

5.2.4.5. South America Market Share Analysis

5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)

5.3. Global Eyeliner Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By End User Market Mapping & Opportunity Assessment

5.3.3. By Sales Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Eyeliner Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type Market Share Analysis

6.2.2. By End User Market Share Analysis

6.2.3. By Sales Channel Market Share Analysis

6.2.4. By Country Market Share Analysis

6.2.4.1. United States Eyeliner Market Outlook

6.2.4.1.1. Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.2. Market Share & Forecast

6.2.4.1.2.1. By Product Type Market Share Analysis

6.2.4.1.2.2. By End User Market Share Analysis

6.2.4.1.2.3. By Sales Channel Market Share Analysis

6.2.4.2. Canada Eyeliner Market Outlook

6.2.4.2.1. Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.2. Market Share & Forecast

6.2.4.2.2.1. By Product Type Market Share Analysis

6.2.4.2.2.2. By End User Market Share Analysis

6.2.4.2.2.3. By Sales Channel Market Share Analysis

6.2.4.3. Mexico Eyeliner Market Outlook

6.2.4.3.1. Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.2. Market Share & Forecast

6.2.4.3.2.1. By Product Type Market Share Analysis

6.2.4.3.2.2. By End User Market Share Analysis

6.2.4.3.2.3. By Sales Channel Market Share Analysis

7. Europe Eyeliner Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type Market Share Analysis

7.2.2. By End User Market Share Analysis

7.2.3. By Sales Channel Market Share Analysis

7.2.4. By Country Market Share Analysis

7.2.4.1. France Eyeliner Market Outlook

7.2.4.1.1. Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2. Market Share & Forecast

7.2.4.1.2.1. By Product Type Market Share Analysis

7.2.4.1.2.2. By End User Market Share Analysis

7.2.4.1.2.3. By Sales Channel Market Share Analysis

7.2.4.2. United Kingdom Eyeliner Market Outlook

7.2.4.2.1. Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2. Market Share & Forecast

7.2.4.2.2.1. By Product Type Market Share Analysis

7.2.4.2.2.2. By End User Market Share Analysis

7.2.4.2.2.3. By Sales Channel Market Share Analysis

7.2.4.3. Italy Eyeliner Market Outlook

7.2.4.3.1. Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2. Market Share & Forecast

7.2.4.3.2.1. By Product Type Market Share Analysis

7.2.4.3.2.2. By End User Market Share Analysis

7.2.4.3.2.3. By Sales Channel Market Share Analysis

7.2.4.4. Germany Eyeliner Market Outlook

7.2.4.4.1. Market Size & Forecast

7.2.4.4.1.1. By Value

7.2.4.4.2. Market Share & Forecast

7.2.4.4.2.1. By Product Type Market Share Analysis

7.2.4.4.2.2. By End User Market Share Analysis

7.2.4.4.2.3. By Sales Channel Market Share Analysis

7.2.4.5. Spain Eyeliner Market Outlook

7.2.4.5.1. Market Size & Forecast

7.2.4.5.1.1. By Value

7.2.4.5.2. Market Share & Forecast

7.2.4.5.2.1. By Product Type Market Share Analysis

7.2.4.5.2.2. By End User Market Share Analysis

7.2.4.5.2.3. By Sales Channel Market Share Analysis

8. Asia-Pacific Eyeliner Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type Market Share Analysis

8.2.2. By End User Market Share Analysis

8.2.3. By Sales Channel Market Share Analysis

8.2.4. By Country Market Share Analysis

8.2.4.1. China Eyeliner Market Outlook

8.2.4.1.1. Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2. Market Share & Forecast

8.2.4.1.2.1. By Product Type Market Share Analysis

8.2.4.1.2.2. By End User Market Share Analysis

8.2.4.1.2.3. By Sales Channel Market Share Analysis

8.2.4.2. India Eyeliner Market Outlook

8.2.4.2.1. Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2. Market Share & Forecast

8.2.4.2.2.1. By Product Type Market Share Analysis

8.2.4.2.2.2. By End User Market Share Analysis

8.2.4.2.2.3. By Sales Channel Market Share Analysis

8.2.4.3. Japan Eyeliner Market Outlook

8.2.4.3.1. Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2. Market Share & Forecast

8.2.4.3.2.1. By Product Type Market Share Analysis

8.2.4.3.2.2. By End User Market Share Analysis

8.2.4.3.2.3. By Sales Channel Market Share Analysis

8.2.4.4. Australia Eyeliner Market Outlook

8.2.4.4.1. Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2. Market Share & Forecast

8.2.4.4.2.1. By Product Type Market Share Analysis

8.2.4.4.2.2. By Sales Channel Market Share Analysis

8.2.4.5. South Korea Eyeliner Market Outlook

8.2.4.5.1. Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2. Market Share & Forecast

8.2.4.5.2.1. By Product Type Market Share Analysis

8.2.4.5.2.2. By End User Market Share Analysis

8.2.4.5.2.3. By Sales Channel Market Share Analysis

8.2.4.6. Indonesia Eyeliner Market Outlook

8.2.4.6.1. Market Size & Forecast

8.2.4.6.1.1. By Value

8.2.4.6.2. Market Share & Forecast

8.2.4.6.2.1. By Product Type Market Share Analysis

8.2.4.6.2.2. By End User Market Share Analysis

8.2.4.6.2.3. By Sales Channel Market Share Analysis

9. Middle East & Africa Eyeliner Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type Market Share Analysis

9.2.2. By End User Market Share Analysis

9.2.3. By Sales Channel Market Share Analysis

9.2.4. By Country Market Share Analysis

9.2.4.1. South Africa Eyeliner Market Outlook

9.2.4.1.1. Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2. Market Share & Forecast

9.2.4.1.2.1. By Product Type Market Share Analysis

9.2.4.1.2.2. By End User Market Share Analysis

9.2.4.1.2.3. By Sales Channel Market Share Analysis

9.2.4.2. Saudi Arabia Eyeliner Market Outlook

9.2.4.2.1. Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2. Market Share & Forecast

9.2.4.2.2.1. By Product Type Market Share Analysis

9.2.4.2.2.2. By End User Market Share Analysis

9.2.4.2.2.3. By Sales Channel Market Share Analysis

9.2.4.3. UAE Eyeliner Market Outlook

9.2.4.3.1. Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2. Market Share & Forecast

9.2.4.3.2.1. By Product Type Market Share Analysis

9.2.4.3.2.2. By End User Market Share Analysis

9.2.4.3.2.3. By Sales Channel Market Share Analysis

9.2.4.4. Turkey Eyeliner Market Outlook

9.2.4.4.1. Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2. Market Share & Forecast

9.2.4.4.2.1. By Product Type Market Share Analysis

9.2.4.4.2.2. By End User Market Share Analysis

9.2.4.4.2.3. By Sales Channel Market Share Analysis

10. South America Eyeliner Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type Market Share Analysis

10.2.2. By End User Market Share Analysis

10.2.3. By Sales Channel Market Share Analysis

10.2.4. By Country Market Share Analysis

10.2.4.1. Argentina Eyeliner Market Outlook

10.2.4.1.1. Market Size & Forecast

10.2.4.1.1.1. By Value

10.2.4.1.2. Market Share & Forecast

10.2.4.1.2.1. By Product Type Market Share Analysis

10.2.4.1.2.2. By End User Market Share Analysis

10.2.4.1.2.3. By Sales Channel Market Share Analysis

10.2.4.2. Colombia Eyeliner Market Outlook

10.2.4.2.1. Market Size & Forecast

10.2.4.2.1.1. By Value

10.2.4.2.2. Market Share & Forecast

10.2.4.2.2.1. By Product Type Market Share Analysis

10.2.4.2.2.2. By End User Market Share Analysis

10.2.4.2.2.3. By Sales Channel Market Share Analysis

10.2.4.3. Brazil Eyeliner Market Outlook

10.2.4.3.1. Market Size & Forecast

10.2.4.3.1.1. By Value

10.2.4.3.2. Market Share & Forecast

10.2.4.3.2.1. By Product Type Market Share Analysis

10.2.4.3.2.2. By End User Market Share Analysis

10.2.4.3.2.3. By Sales Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Impact of COVID-19 on Global Eyeliner Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Distribution Channel Impacted

12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles

14.1.1. L’Oreal S.A.

14.1.1.1. Company Details

14.1.1.2. Products

14.1.1.3. Financials (As Per Availability)

14.1.1.4. Key Market Focus & Geographical Presence

14.1.1.5. Recent Developments

14.1.1.6. Key Management Personnel

14.1.2. LG Household & Healthcare Limited.

14.1.2.1. Company Details

14.1.2.2. Products

14.1.2.3. Financials (As Per Availability)

14.1.2.4. Key Market Focus & Geographical Presence

14.1.2.5. Recent Developments

14.1.2.6. Key Management Personnel

14.1.3. Christian Dior SE

14.1.3.1. Company Details

14.1.3.2. Products

14.1.3.3. Financials (As Per Availability)

14.1.3.4. Key Market Focus & Geographical Presence

14.1.3.5. Recent Developments

14.1.3.6. Key Management Personnel

14.1.4. Chanel S.A.

14.1.4.1. Company Details

14.1.4.2. Products

14.1.4.3. Financials (As Per Availability)

14.1.4.4. Key Market Focus & Geographical Presence

14.1.4.5. Recent Developments

14.1.4.6. Key Management Personnel

14.1.5. Iredale Mineral Cosmetics, Ltd

14.1.5.1. Company Details

14.1.5.2. Products

14.1.5.3. Financials (As Per Availability)

14.1.5.4. Key Market Focus & Geographical Presence

14.1.5.5. Recent Developments

14.1.5.6. Key Management Personnel

14.1.6. Markswin International Corporation

14.1.6.1. Company Details

14.1.6.2. Products

14.1.6.3. Financials (As Per Availability)

14.1.6.4. Key Market Focus & Geographical Presence

14.1.6.5. Recent Developments

14.1.6.6. Key Management Personnel

14.1.7. Kao Corporation

14.1.7.1. Company Details

14.1.7.2. Products

14.1.7.3. Financials (As Per Availability)

14.1.7.4. Key Market Focus & Geographical Presence

14.1.7.5. Recent Developments

14.1.7.6. Key Management Personnel

14.1.8. The Estée Lauder Companies Inc.

14.1.8.1. Company Details

14.1.8.2. Products

14.1.8.3. Financials (As Per Availability)

14.1.8.4. Key Market Focus & Geographical Presence

14.1.8.5. Recent Developments

14.1.8.6. Key Management Personnel

14.1.9. Mary Kay Inc

14.1.9.1. Company Details

14.1.9.2. Products

14.1.9.3. Financials (As Per Availability)

14.1.9.4. Key Market Focus & Geographical Presence

14.1.9.5. Recent Developments

14.1.9.6. Key Management Personnel

14.1.10. Modi-Mundipharma Beauty Products Pvt Ltd.

14.1.10.1. Company Details

14.1.10.2. Products

14.1.10.3. Financials (As Per Availability)

14.1.10.4. Key Market Focus & Geographical Presence

14.1.10.5. Recent Developments

14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas

15.2. Target Product Type

15.3. Target Sales Channel

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What was the market size of the Global Eyeliner Market in 2022?

The market size of the Global Eyeliner Market was estimated to be USD 6.2 Billion in 2022.

What are the major drivers for the Global Eyeliner Market?

The major drivers for the Global Eyeliner Market include evolving beauty trends, increased awareness of personal grooming, expansion of the beauty and fashion industry, the rise of online sales channels, and continuous innovations in eyeliner formulations and applicators. These factors collectively propel market growth.

What are the major trends for the Global Eyeliner Market?

Major trends in the Global Eyeliner Market include the rise of clean and green beauty, inclusivity and diversity, the popularity of hybrid formulations, the influence of digital and AR-powered shopping experiences, customization and personalization of products, and an increased focus on sustainability and zero-waste initiatives.

What are the major challenges for the Global Eyeliner Market?

Major challenges for the Global Eyeliner Market include market saturation and intense competition, evolving regulatory landscapes and ingredient concerns, sustainability and environmental considerations, the presence of counterfeit products, brand trust issues, and the need for adapting to changing consumer preferences and expectations.

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Parvati Sharma

Account Manager BD

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Press Release

Eyeliner Market to Grow with a CAGR of 5.85% Globally through 2028

Dec, 2023

The global eyeliner market is experiencing steady growth, driven by increasing demand for cosmetic products, evolving beauty trends, and a surge in online sales channels.

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