Equine Supplement Products Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Supplements (Protein, Vitamin, Enzyme, Electrolyte & Minerals, Others), By Application (Performance Enhancement/Recovery, Joint Disorder Prevention, Other), By Distribution Channel (Veterinary Hospital, Veterinary Clinics, Pharmacies and drug stores, E-commerce, Other), By Region and Competition, 2020-2030F

Market Overview

The Global Equine Supplement Products Market, valued at USD 98.72 Million in 2024, is projected to experience a CAGR of 4.52% to reach USD 128.71 Million by 2030. Equine supplement products encompass a diverse range of dietary additives formulated to support the health, performance, and well-being of horses, ponies, and donkeys, addressing nutritional gaps or specific physiological needs. The market's expansion is primarily driven by heightened owner awareness regarding animal health and welfare, an increasing emphasis on equine athletic performance, and a general rise in disposable income allocated to comprehensive horse care. According to the American Horse Council, in 2023, the total value added from the equine industry in the U. S. was $177 billion, demonstrating substantial economic engagement. Similarly, according to the British Equestrian Trade Association, the broader equestrian sector's total estimated annual spend was valued at £5 billion in 2023, indicating significant market activity.

However, a notable challenge impeding market expansion is the prevailing cost of living crisis, which can lead to reduced discretionary spending among horse owners. A 2023 survey indicated that nearly 20% of respondents had reduced expenditure on horse care, suggesting potential constraints on non-essential purchases like certain supplements if economic pressures persist.

Key Market Drivers

Heightened owner awareness of equine health and nutrition significantly propels the equine supplement market. Owners are increasingly informed about the nuanced dietary requirements and potential health benefits offered by specialized supplements, moving beyond basic feed to address specific physiological needs, prevent common ailments, and improve overall well-being. This proactive approach underscores a fundamental shift towards comprehensive animal care. According to the National Equine Health Survey (NEHS) 2023, organized by Blue Cross and supported by the British Equine Veterinary Association (BEVA), there was a 2% increase in owners reporting health checks, indicating a sustained focus on preventative health. Concurrently, the growing focus on equine performance and productivity represents another critical market accelerant. As participation in equestrian sports and competitive disciplines expands globally, owners and trainers increasingly seek nutritional solutions to optimize their horses' athletic capabilities, recovery times, and mental acuity. Supplements targeting joint health, muscle development, energy, and gut function are particularly sought after in this segment. According to the Fédération Équestre Internationale (FEI) Annual Report 2023, the number of FEI events held globally increased by 6.7% compared to the previous year, reflecting expanding competitive opportunities. This emphasis on competitive advantage and achieving peak physical condition directly translates into demand for advanced supplement formulations.

These converging trends foster an environment conducive to market growth, with owners demonstrating a willingness to invest in products that enhance their horses' health and performance. This broader commitment to equine well-being contributes to the overall robust expansion of the animal supplement sector. According to the National Animal Supplement Council (NASC) 2023 Annual Report, total retail sales for animal supplements in the US, including a significant portion attributed to equine products, reached over $8.5 billion, indicating robust market expansion across the broader animal health sector.

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Key Market Challenges

The prevailing cost of living crisis presents a significant challenge to the expansion of the Global Equine Supplement Products Market. This economic pressure directly impacts the discretionary spending capabilities of horse owners. As household budgets tighten, owners are compelled to prioritize essential horse care expenditures, leading to a reduction in non-essential purchases, including many supplement products.

This shift in consumer behavior directly hampers market growth. According to the British Equestrian Trade Association's 2023 National Equestrian Survey, 66% of equestrians reported having less disposable income and were actively seeking to reduce the number of items they purchase to maintain their horses' care. This indicates a clear trend where supplementary products, often perceived as discretionary, become targets for cost-cutting measures. Consequently, manufacturers and retailers of equine supplements experience reduced sales volumes, which constrains overall market development and investment in product innovation.

Key Market Trends

Personalized Equine Nutrition Planning is a significant trend transforming the global equine supplement market by moving beyond generic formulations to tailored dietary solutions. This approach recognizes that each horse possesses unique nutritional requirements based on factors such as age, activity level, breed, and health status. The market is increasingly responding to this demand for customization through advanced diagnostic tools and specialized product offerings. According to the Alltech global feed production survey, equine feed production reached 7.98 million metric tons in 2023, reflecting a substantial market where differentiation through personalized plans is gaining traction. A notable example occurred when Purina Animal Nutrition launched the Purina MQ Equine Microbiome Testing Kit for personalized nutrition recommendations as part of their Microbiome Quotient Platform in June 2024, directly enabling owners to obtain bespoke dietary insights. This focus on individual needs drives innovation in product development and service delivery.

Increased Emphasis on Ingredient Transparency and Traceability represents another pivotal trend influencing the equine supplement market, driven by heightened consumer demand for product integrity and safety. Horse owners are seeking greater clarity regarding the origin, quality, and composition of supplement ingredients. This necessitates comprehensive information from manufacturers about their sourcing and production processes. The Association of American Feed Control Officials (AAFCO) approved new labeling guidelines for pet food and specialty pet food products, including supplements, in July 2023, aiming to provide standardized nutrition information and clear ingredient statements for enhanced consumer transparency. Further demonstrating this trend, the Department of Agriculture, Food and the Marine in Ireland initiated a public consultation on equine traceability in July 2025, which aimed to develop a sustainable and effective equine traceability system following concerns raised about existing systems. This regulatory and consumer pressure pushes companies towards more rigorous quality assurance and detailed disclosure practices.

Segmental Insights

The Protein segment is identified as the fastest-growing segment within the Global Equine Supplement Products Market. This accelerated growth is primarily attributed to the crucial role protein plays in supporting the overall health and performance of horses. Proteins are fundamental for muscle development, tissue repair, and general body maintenance in equines. Horse owners, trainers, and veterinarians increasingly recognize and prioritize protein-rich supplements to enhance muscle strength, facilitate recovery after exertion, and sustain optimal energy levels in horses, particularly those engaged in athletic performance. This heightened emphasis on equine nutritional well-being directly drives the demand for specialized protein supplements.

Regional Insights

North America leads the global equine supplement products market due to a combination of factors. The region benefits from a substantial equine population and a highly developed equestrian industry, encompassing various disciplines and recreational activities. This environment fosters strong demand for high-quality equine health products. Furthermore, advanced veterinary infrastructure, coupled with a high per capita expenditure on equine care, underpins market expansion. Horse owners in North America demonstrate increased awareness regarding animal wellness and preventive healthcare, driving the adoption of supplements to support overall equine health and performance. While direct governmental regulation of equine supplements is less stringent than for pharmaceuticals, organizations such as the National Animal Supplement Council (NASC) contribute to industry standards, fostering consumer confidence.

Recent Developments

• In September 2025, Neogen Corporation renewed its sponsorship agreement with the United States Equestrian Federation, extending a partnership that commenced in April 2024. This ongoing collaboration focuses on developing and disseminating educational materials concerning equine botulism prevention and treatment protocols. Neogen, a provider of various animal health solutions including supplements, leverages this partnership to reinforce its commitment to equine health and safety. The renewed agreement is pivotal for informing horse owners about critical preventive measures, thereby influencing product usage and awareness within the Global Equine Supplement Products Market.

• In July 2025, ElleVet Sciences launched ElleVet Equine Pellets with CBD + CBDA, a new product offering comprehensive support for focus, stress, and mobility in recreational horses. This introduction followed extensive veterinarian-led research, including a peer-reviewed clinical study on pharmacokinetics and safety, alongside open-label efficacy trials. The company's proprietary CBD + CBDA formula, previously successful in other animal markets, demonstrated significant improvements in movement and behavior during studies. This launch represents a breakthrough in the Global Equine Supplement Products Market by providing a clinically proven, National Animal Supplement Council (NASC) certified solution for equine well-being.

• In September 2024, Equine Products Ireland received the "Best New Supplement of 2024" award at the BETA International Trade Fair for its product, Gastro Prep. This recognition highlights the introduction and effectiveness of Gastro Prep within the equine supplement sector. The supplement is specifically formulated to support the gastrointestinal health of horses, particularly those undergoing sales preparation. This achievement underscores Equine Products Ireland's contribution to the Global Equine Supplement Products Market by developing and bringing to market new solutions that address specific needs for equine well-being and performance.

• In June 2024, Purina Animal Nutrition introduced Systemiq™ Probiotic Supplement, a new product aimed at supporting equine digestive health. This innovative supplement, resulting from over a decade of studying the equine microbiome, is designed to assist horses with challenges such as exercise stress and occasional gastrointestinal issues. The patented probiotic technology in Systemiq™ is formulated to ensure its survival through the manufacturing process and within the horse's digestive tract, providing a systemic effect. This new offering reinforces Purina Animal Nutrition's commitment to advancing equine health through scientifically developed nutritional solutions within the Global Equine Supplement Products Market.

Key Market Players

• Bayer AG
• Boehringer Ingelheim International GmbH
• Equine Products UK Ltd
• Zoetis Services LLC
• Purina Animal Nutrition LLC
• Vetoquinol S.A.
• Kentucky Equine Research, Inc.
• Plusvital Limited
• Lallemand Inc.
• Virbac S.A.

Report Scope:

In this report, the Global Equine Supplement Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Equine Supplement Products Market, By Supplements:

o   Protein

o   Vitamin

o   Enzyme

o   Electrolyte & Minerals

o   Others

• Equine Supplement Products Market, By Application:

o   Performance Enhancement/Recovery

o   Joint Disorder Prevention

o   Other

• Equine Supplement Products Market, By Distribution Channel:

o   Veterinary Hospital

o   Veterinary Clinics

o   Pharmacies and drug stores

o   E-commerce

o   Other

• Equine Supplement Products Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Equine Supplement Products Market.

Available Customizations:

Global Equine Supplement Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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