Report Description

The Global Electric Hairbrush/Comb Products Market is expected to be driven in the forecast period, 2023-2028, due to factors such as the rising trend of personal grooming and increasing focus on appearance which has caused a positiv­­e influence on the market demand.

Global Electric Hairbrush/Comb Products Market Scope

The electric hairbrush is a hair styling product that is in high demand among the population. In addition to combing, an electric hairbrush can be used to dry and straighten hair. Hairbrushes are classified into two types: paddle brushes and flat brushes with bristles built on a ceramic or tourmaline plate. These plates generate heat, which releases negative ions, leaving hair shiny and smooth.

The Electric Hairbrush Market has a wide scope and caters to a diverse range of consumers by providing straightening brushes and styler brush to cater different hair types and styling needs. Electric hairbrushes are incorporated with advanced technology which provide efficient and effective way to style and maintain hair.

Global Electric Hairbrush/Comb Products Market Overview

The increase in sales of electric hairbrush/comb products is significantly influenced by the rising demand for at-home hair care solutions and increasing demand for efficient and convenient hair styling products.

Due to this, there is a growing market for hair products that’s improve individual appearance. In 2023, according to the Advanced Dermatology survey, women spend an average of USD 877 per year on their appearance, while men spend an average of USD 592 per year. It indicates that people are getting more concerned about glances and want advanced hair device products like electric hairbrush that are easy to use and save time as well.

Another factor contributing to the growth of the Electric  Hairbrush Market is the increasing popularity of online shopping. E-commerce platforms have made it easier for consumers to purchase electric hairbrushes from varieties of options, providing manufacturers with access to a global customer base. This has led to increased competition in the market, driving manufacturers to improve their products and lower their prices to stay competitive.

Moreover, advancements in technology have played a significant role in the growth of the electric hairbrush market. Manufacturers are emphasizing on developing new and innovative electric hairbrushes that offer unique features and benefits, such as adjustable heat settings and ionization technology. These advancements are attracting new consumers to the market and encouraging existing consumers to upgrade their existing electric hairbrushes.

Global Electric Hairbrush/Comb Products Market Drivers

The rising popularity of hair care products, including hair sprays, gels, and serums, is driving the demand for electric hairbrushes as consumers seek out tools that can enhance the effectiveness of these products. In 2022, according to the Pamperbook App survey, 900 UK hair and beauty salons and freelancers found that, women spend on average USD186.41–USD372.82 per month on hair appointments. This is most likely because women are more concerned about their appearance and are willing to spend more money to enhance their appearance. This factor is further contributing to the rising sales of this market. While electric hairbrushes are designed to be easy to use and offer a convenient way to style hair. They eliminate the need for multiple hair styling tools and are easy to use at home.

Additionally, hair salon professionals utilize electric hair styling devices in their salon. As a result, the rising number of hair salons or barber shops across the globe are further positively contributing to the usage of electric hairbrush. According to a study, in 2020 the United States has nearly ​80,000​ hair business (​77,000​ beauty salons and ​4,500​ barber shops). Besides, increasing on-demand video streaming of hairstyling tutorials on various social media platforms and applications, such as YouTube and Instagram for self-styling hairstyle, is expected to boost demand for Global Electric Hairbrush/Comb Products Market.

Global Electric Hairbrush/Comb Products Market Trends

Consumers are becoming more aware of the damaging effects due to excessive heat on hair while using electric hairbrushes. As a result, companies have increased their investment in the creation of technologically advanced products such as electric hairbrushes. To avoid hair damage during styling while using a hairbrush. For instance, in 2019, Philips launched hair straightening brush in the female grooming segment. The collection includes a heated brush with keratin-infused ceramic-coated bristles. As a result, market competitors offer hairbrushes of different shapes and sizes to attract users towards buying such products driving the demand for electric hairbrush/comb product globally.

However, the celebrity endorsements promoting the benefits of electric hairbrushes are contributing to their growing popularity. For instance, the promotional advertisement for Vega's electric hairbrush (3 in 1 Hair Styler) was introduced in 2021...

Global Electric Hairbrush/Comb Products Market Challenges

The electric hairbrush market is facing several challenges that are impacting its growth and profitability. One of the primary challenges is the intense competition among manufacturers, which is leading to price wars and reduced profit margins. Since, manufacturers are finding it challenging to differentiate their products and services and build a unique value proposition, more competitors enter the market and provide similar products.

Another challenge facing the Electric  Hairbrush Market is the limited consumer awareness and education about the benefits of using these products. Many consumers are still unaware of the advantages of using an electric hairbrush, such as reduced hair damage and increased styling options. This lack of knowledge is hindering the adoption of electric hairbrush, limiting the potential customer base.

Global Electric Hairbrush/Comb Products Market Recent Development

  • In 2022, Philips introduced its premium range of hair styling devices in India. The products include Philips 5000 Series Heated Straightening Brush with Ionic function (BHH885/10), which helps achieve naturally straight hair while managing frizzy hair.
  • In 2022, Vega introduced the new X-Star Hair Straightening Brush, VHSB-03, under the personal care product category for brushing and straightening hair using Thermo Protect Technology.
  • In 2022, the US hair styling brand "Drybar" launched range of product line at online beauty retailer, Cult Beauty, including "The Double Shot Oval Blow-Dryer Brush.

Global Electric Hairbrush/Comb Products Market Opportunities

One of the opportunities for the Electric  Hairbrush Market is the increasing popularity of hair care and styling products among the millennial population. These younger demographics are more willing to experiment with new hair trends and are more likely to spend on high-quality styling devices. Additionally, the rising awareness of personal grooming and the availability of innovative and affordable products is driving the growth of the Global Electric  Hairbrush/Comb Products Market.

Moreover, consumers are increasingly looking for hair care products that offer multiple benefits in a single product. Electric hairbrush offers a wider range of applications like drying and straightening compared to conventional hairbrushes. Conventional hairbrushes require a lot of repeated movements and energy to attain the desired results, electric hairbrushes reduce the time and energy required for grooming one’s hair while being less painful causing minimal damage to the hair. It is a well-known opportunity for Global Electric  Hairbrush/Comb Products Markets.


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Market Segmentation

The Global Electric  Hairbrush/Comb Products Market is segmented based on type, application, distribution channel, region, and competitional landscape. Based on type, the market is further fragmented into straightening brush, styler brush, and others. Based on application, the market is segmented into personal and professional. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, online, multi-branded stores, exclusive stores, and others such as direct sales, distributors, and dealers. The market analysis also studies the regional segmentation among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

 

Company Profiles

Koninklijke Philips N.V., Drybar, LLC., Corioliss Europe, SL, VEGA Industries Private Limited, Revlon, Inc., Panasonic Corporation, Conair LLC, HongKong Shared Dream Enterprise Limited (MiroPure), Rocket Commercial LLC (AsaVea), Spectrum Brands Holdings, Inc. (Remington), are among the major market players in the global platform that lead the market growth of the Global Electric Hairbrush/Comb Products Market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million and CAGR for 2018-2021 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Application

Distribution Channel

Region

Regional Scope

North America, Europe, Asia-Pacific, South America, and Middle East & Africa

Country Scope

United States, Canada, Mexico, United Kingdom, Germany, France, Spain, Italy, China, Japan, India, Australia, South Korea, Saudi Arabia, UAE, Turkey, South Africa, Brazil, Argentina, Colombia

Key Companies Profiled

Koninklijke Philips N.V., Drybar, LLC., Corioliss Europe, SL, VEGA Industries Private Limited, Revlon, Inc., Panasonic Corporation, Conair LLC, HongKong Shared Dream Enterprise Limited (MiroPure), Rocket Commercial LLC (AsaVea), Spectrum Brands Holdings, Inc. (Remington)

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the global electric hairbrush/comb products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Electric Hairbrush/Comb Products Market, By Type:
    • Straightening Brush
    • Styler Brush
    • Others
  • Electric Hairbrush/Comb Products Market, By Application:
    • Personal
    • Professional
  • Electric Hairbrush/Comb Products Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Online
    • Multi-Branded Stores
    • Exclusive Stores
    • Others (Direct Sales, Distributors and Dealers)
  • Electric Hairbrush/Comb Products Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Italy
    • Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • South Korea
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • Turkey
      • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Electric Hairbrush/Comb Products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Application

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges Faced Post Purchase

5.    Global Electric Hairbrush/Comb Products Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value          

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (Straightening Brush, Styler Brush, and Others)

5.2.2.     By Application Market Share Analysis (Personal vs Professional)

5.2.3.     By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Online, Multi-Branded Stores, Exclusive Stores, and Others (Direct Sales, Distributors and Dealers)

5.2.4.     By Region Market Share Analysis

5.2.4.1.         North America Market Share Analysis

5.2.4.2.         Europe Market Share Analysis

5.2.4.3.         Asia -Pacific Market Share Analysis

5.2.4.4.         South America Market Share Analysis

5.2.4.5.         Middle East & Africa Market Share Analysis

5.2.5.     By Company Market Share Analysis

5.3.  Global Electric Hairbrush/Comb Products Market Mapping & Opportunity Assessment

5.3.1.     By Type Market Mapping & Opportunity Assessment

5.3.2.     By Application Market Mapping & Opportunity Assessment

5.3.3.     By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.     By Region Market Mapping & Opportunity Assessment

6.    North America Electric Hairbrush/Comb Products Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type Market Share Analysis

6.2.2.     By Application Market Share Analysis

6.2.3.     By Distribution Channel Market Share Analysis

6.2.4.     By Country Market Share Analysis

6.2.4.1.         United States Electric Hairbrush/Comb Products Market Outlook

6.2.4.1.1.             Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.2.             Market Share & Forecast

6.2.4.1.2.1. By Type Market Share Analysis

6.2.4.1.2.2. By Application Market Share Analysis

6.2.4.1.2.3. By Distribution Channel Market Share Analysis

6.2.4.2.         Canada Electric Hairbrush/Comb Products Market Outlook

6.2.4.2.1.             Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.2.             Market Share & Forecast

6.2.4.2.2.1. By Type Market Share Analysis

6.2.4.2.2.2. By Application Market Share Analysis

6.2.4.2.2.3. By Distribution Channel Market Share Analysis

6.2.4.3.         Mexico Electric Hairbrush/Comb Products Market Outlook

6.2.4.3.1.             Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.2.             Market Share & Forecast

6.2.4.3.2.1. By Type Market Share Analysis

6.2.4.3.2.2. By Application Market Share Analysis

6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7.    Europe Electric Hairbrush/Comb Products Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type Market Share Analysis

7.2.2.     By Application Market Share Analysis

7.2.3.     By Distribution Channel Market Share Analysis

7.2.4.     By Country Market Share Analysis

7.2.4.1.         United Kingdom Electric Hairbrush/Comb Products Market Outlook

7.2.4.1.1.             Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2.             Market Share & Forecast

7.2.4.1.2.1. By Type Market Share Analysis

7.2.4.1.2.2. By Application Market Share Analysis

7.2.4.1.2.3. By Distribution Channel Market Share Analysis

7.2.4.2.         Germany Electric Hairbrush/Comb Products Market Outlook

7.2.4.2.1.             Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2.             Market Share & Forecast

7.2.4.2.2.1. By Type Market Share Analysis

7.2.4.2.2.2. By Application Market Share Analysis

7.2.4.2.2.3. By Distribution Channel Market Share Analysis

7.2.4.3.         France Electric Hairbrush/Comb Products Market Outlook

7.2.4.3.1.             Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2.             Market Share & Forecast

7.2.4.3.2.1. By Type Market Share Analysis

7.2.4.3.2.2. By Application Market Share Analysis

7.2.4.3.2.3. By Distribution Channel Market Share Analysis

7.2.4.4.         Spain Electric Hairbrush/Comb Products Market Outlook

7.2.4.4.1.             Market Size & Forecast

7.2.4.4.1.1. By Value

7.2.4.4.2.             Market Share & Forecast

7.2.4.4.2.1. By Type Market Share Analysis

7.2.4.4.2.2. By Application Market Share Analysis

7.2.4.4.2.3. By Distribution Channel Market Share Analysis

7.2.4.5.         Italy Electric Hairbrush/Comb Products Market Outlook

7.2.4.5.1.             Market Size & Forecast

7.2.4.5.1.1. By Value

7.2.4.5.2.             Market Share & Forecast

7.2.4.5.2.1. By Type Market Share Analysis

7.2.4.5.2.2. By Application Market Share Analysis

7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8.    Asia-Pacific Electric Hairbrush/Comb Products Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type Market Share Analysis

8.2.2.     By Application Market Share Analysis

8.2.3.     By Distribution Channel Market Share Analysis

8.2.4.     By Country Market Share Analysis

8.2.4.1.         China Electric Hairbrush/Comb Products Market Outlook

8.2.4.1.1.             Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2.             Market Share & Forecast

8.2.4.1.2.1. By Type Market Share Analysis

8.2.4.1.2.2. By Application Market Share Analysis

8.2.4.1.2.3. By Distribution Channel Market Share Analysis

8.2.4.2.         Japan Electric Hairbrush/Comb Products Market Outlook

8.2.4.2.1.             Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2.             Market Share & Forecast

8.2.4.2.2.1. By Type Market Share Analysis

8.2.4.2.2.2. By Application Market Share Analysis

8.2.4.2.2.3. By Distribution Channel Market Share Analysis

8.2.4.3.         India Electric Hairbrush/Comb Products Market Outlook

8.2.4.3.1.             Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2.             Market Share & Forecast

8.2.4.3.2.1. By Type Market Share Analysis

8.2.4.3.2.2. By Application Market Share Analysis

8.2.4.3.2.3. By Distribution Channel Market Share Analysis

8.2.4.4.         Australia Electric Hairbrush/Comb Products Market Outlook

8.2.4.4.1.             Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2.             Market Share & Forecast

8.2.4.4.2.1. By Type Market Share Analysis

8.2.4.4.2.2. By Application Market Share Analysis

8.2.4.4.2.3. By Distribution Channel Market Share Analysis

8.2.4.5.         South Korea Electric Hairbrush/Comb Products Market Outlook

8.2.4.5.1.             Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2.             Market Share & Forecast

8.2.4.5.2.1. By Type Market Share Analysis

8.2.4.5.2.2. By Application Market Share Analysis

8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9.    South America Electric Hairbrush/Comb Products Market Outlook