Electric Hairbrush/Comb Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented by Type (Straightening Brush, Styler Brush, Others (Massager Comb, etc.)), By Application (Personal, Professional), By Distribution Channel (Supermarkets/Hypermarkets, Online, Multi-Branded Stores, Exclusive Stores, Others (Direct Sales, Distributors and Dealers)), By Region and Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.72 Billion
CAGR (2026-2031)	5.12%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 6.37 Billion

Market Overview

The Global Electric HairbrushComb Products Market will grow from USD 4.72 Billion in 2025 to USD 6.37 Billion by 2031 at a 5.12% CAGR. Electric hairbrushes and combs are specialized personal care appliances powered by electricity or batteries that are designed to style, detangle, or straighten hair using heat or vibration mechanics. The market is primarily driven by rising global disposable incomes and an intensifying consumer focus on personal grooming and appearance. Additionally, the growing preference for convenient at-home styling tools that deliver professional quality results continues to sustain demand distinct from temporary style trends.

One substantial impediment to market expansion is the proliferation of counterfeit and low-quality products that compromise consumer safety and brand integrity. These substandard goods frequently bypass safety regulations and diminish consumer confidence in legitimate manufacturers. Despite such hurdles, the sector remains robust within the broader appliance trade. According to the China Household Electrical Appliances Association, in 2024, the cumulative export value of the home appliance industry, which includes personal care devices, totaled 112.42 billion dollars.

Key Market Drivers

Technological Advancements in Product Design and Functionality are fundamentally reshaping the electric hairbrush and comb market as manufacturers prioritize hair health and styling versatility. Leading brands are aggressively investing in research to develop intelligent heat control systems and aerodynamic airflow mechanisms that minimize heat damage while maximizing precision. This commitment to innovation is exemplified by industry leaders; according to Dyson, September 2025, in the 'Dyson 2024 Results', the company invested 8 million pounds per week in research and development throughout 2024, facilitating the creation of new beauty formats. Such engineering enhancements allow users to achieve salon-grade results without compromising hair integrity, thereby accelerating the replacement of traditional styling tools with modern electric alternatives.

The Shift Toward At-Home Professional Styling Solutions is acting as a parallel catalyst, driven by consumers seeking convenient, cost-effective methods to maintain their appearance between salon visits. This trend has spurred a surge in demand for multifunctional devices that volumize, straighten, and dry simultaneously, particularly among younger demographics influenced by digital media tutorials. The market's dynamism is evident in the performance of key players; according to SharkNinja, November 2025, in the 'Third Quarter 2025 Results', revenue for the Beauty and Home Environment segment grew by 56.7% compared to the prior year. This robust consumer appetite is further reflected in the broader sector's performance. According to Groupe SEB, in 2025, the company reported that its Consumer business division achieved an organic sales growth of 6% for the fiscal year 2024, highlighting the continued resilience and expansion of the small domestic equipment market.

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Key Market Challenges

The proliferation of counterfeit and low-quality products constitutes a substantial impediment to the growth of the global electric hairbrush and comb market. These substandard goods, often manufactured without adherence to stringent safety regulations, flood the marketplace and deceive consumers with inferior styling performance and hazardous mechanics. The widespread availability of such devices, which frequently overheat or malfunction, severely erodes consumer confidence in the category. When users experience safety failures or poor results from these cheaper replicas, they develop a skepticism that extends to legitimate, high-quality brands, thereby dampening overall market enthusiasm and adoption rates.

This challenge directly impacts the financial stability of established manufacturers who must compete against artificially low prices while bearing the costs of compliance and innovation. The presence of these illicit goods creates an uneven playing field and diverts significant revenue away from genuine industry players. According to the European Union Intellectual Property Office, in 2024, authorities intercepted approximately 112 million counterfeit items, including various consumer electrical products, with an estimated retail value of 3.8 billion euros. This magnitude of intellectual property infringement forces legitimate companies to divert critical resources toward brand protection and legal enforcement rather than product development, effectively slowing the sector's natural expansion.

Key Market Trends

The adoption of Smart Heat Control Sensors to Prevent Hair Damage represents a significant evolution in the electric hairbrush market, moving beyond basic thermal styling to intelligent hair health management. Manufacturers are increasingly integrating microprocessor-enabled sensors that monitor plate temperature up to 100 times per second, adjusting heat output in real-time to prevent the irreversible keratin degradation caused by excessive heat exposure. This technological leap appeals to health-conscious consumers willing to invest in premium devices that promise salon-quality styling without compromising hair integrity. The commercial viability of such high-tech personal care innovations is underscored by the financial performance of major innovators; according to Dyson, September 2025, in the 'Dyson 2024 Results', the company recorded a total annual revenue of 6.6 billion pounds, highlighting the substantial global demand for advanced, engineering-led beauty technologies.

Simultaneously, the Emergence of Dedicated Men’s Beard Straightening Brushes is expanding the market's demographic reach, transforming electric styling tools from a predominantly female-centric category into a staple of male grooming. Capitalizing on the growing popularity of beards and the 'lumbersexual' aesthetic, brands are developing compact, heated brushes specifically engineered with shorter bristles and lower heat settings to safely tame facial hair. This segment contributes to the broader expansion of the personal care sector as men increasingly prioritize sophisticated grooming routines. This sectoral growth is evident in the performance of key market leaders; according to Philips, July 2025, in the '2025 Second-Quarter Results', the Personal Health business delivered a 6% comparable sales increase, driven by sustained momentum in the grooming and oral healthcare categories.

Segmental Insights

The Online segment is currently recognized as the fastest growing distribution channel within the Global Electric Hairbrush and Comb Products Market. This rapid expansion is primarily driven by the increasing consumer preference for e-commerce platforms that offer extensive product comparisons and competitive pricing structures often unavailable in physical retail settings. Furthermore, the convenience of home delivery and flexible return policies provided by major digital retailers significantly encourages the purchase of personal grooming electronics. Market analysts attribute this trend to rising internet penetration and the strategic shift of manufacturers toward direct-to-consumer sales models to broaden their global customer reach.

Regional Insights

Asia Pacific commands a dominant position in the Global Electric Hairbrush and Comb Products Market, driven primarily by rapid urbanization and rising disposable incomes in key economies such as China and India. The region benefits from a massive consumer base that increasingly prioritizes personal grooming and modern styling tools. Additionally, the presence of established electronics manufacturing hubs within the region ensures cost-effective production and robust supply chain networks. This accessibility, combined with a growing middle-class population seeking convenient hair care solutions, secures the region's status as the leading market for these devices.

Recent Developments

• In October 2024, Shark Beauty launched the Shark FlexFusion, a comprehensive multi-styling system designed to style both wet and dry hair. The device features innovative attachments, including a "Wet or Dry Fusion Brush" and a "Wet or Dry Fusion Air Straightener," which allow users to dry and style simultaneously without heat damage. The tool utilizes a combination of heated ceramic technology and powerful airflow to smooth hair and create volume. It also regulates temperature 1,000 times per second to ensure safety. This release expanded the company's portfolio of versatile hair tools, aiming to provide a comprehensive solution for diverse hair types.
• In August 2024, Dyson unveiled the Airwrap i.d., its first connected beauty device that integrates Bluetooth technology. The multi-styler pairs with a smartphone app to allow users to personalize their styling experience based on specific hair characteristics such as type, length, and skill level. The tool features an automated curling sequence called "i.d. curl," which wraps, styles, and sets curls with a single button press. The launch also introduced new attachments, including a conical barrel for defined curls and a wave and curl diffuser, enhancing the system's versatility for different hair textures.
• In July 2024, ghd released the Duet Blowdry, a 2-in-1 hair dryer brush engineered to transform wet hair into a blow-dried style with no heat damage. The device incorporates "Heat-Air Xchange Technology," which actively heats the elliptical barrel and snag-free bristles using aerodynamic airflow. This innovation allows for simultaneous drying and styling at optimal low temperatures. The company claimed the tool delivers significant volume and shine while reducing frizz compared to natural drying. This product launch followed the brand's previous success in the wet-to-dry styling category.
• In April 2024, BondiBoost launched the Infrared Bounce Brush, a heated round brush designed to create salon-quality blowouts at home. The tool utilizes infrared technology and negative ion generation to heat hair gently from within, aiming to lock in moisture and minimize thermal damage. It features aloe-infused bristles that help reduce frizz and enhance shine during styling. The brush was equipped with a 42mm barrel to accommodate various hair lengths and a 360-degree swivel cord for ease of use. The product quickly gained popularity, selling out shortly after its initial release.

Key Market Players

• Koninklijke Philips N.V.
• Drybar, LLC.
• Corioliss Europe, SL
• VEGA Industries Private Limited
• Revlon, Inc.
• Panasonic Corporation
• Conair LLC
• HongKong Shared Dream Enterprise Limited
• Rocket Commercial LLC
• Spectrum Brands Holdings, Inc.

By Application	By Distribution Channel	By Region
Personal Professional	Supermarkets/Hypermarkets Online Multi-Branded Stores Exclusive Stores Others (Direct Sales, Distributors and Dealers)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric HairbrushComb Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric HairbrushComb Products Market, By Application:

• Personal
• Professional

• Electric HairbrushComb Products Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Online
• Multi-Branded Stores
• Exclusive Stores
• Others (Direct Sales, Distributors and Dealers)

• Electric HairbrushComb Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE