Report Description

Forecast Period


Market Size (2022)

USD4.56 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

North America

Market Overview

Global Electric Grill Market has valued at USD4.56 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.7% through 2028. Global electric grills are innovative cooking appliances that have gained popularity worldwide due to their convenience, versatility, and eco-friendliness. These grills are designed to provide a convenient alternative to traditional charcoal or gas grills, offering an electric heating element to cook a wide variety of foods.

One of the key advantages of electric grills is their suitability for indoor and outdoor use, making them a year-round cooking solution. They are known for their rapid heating and precise temperature control, ensuring consistent cooking results. Electric grills are also known for being energy-efficient and producing fewer emissions compared to their gas or charcoal counterparts, making them a greener choice.

Global electric grill markets have seen continuous growth due to their appeal to health-conscious consumers who appreciate the reduced smoke and minimal flare-ups. Furthermore, the ease of cleaning and maintenance adds to their appeal. As the demand for convenient, eco-friendly, and versatile cooking options continues to rise, the global electric grill market is expected to expand further in the coming years.

Key Market Drivers

Health and Wellness Trends

One of the primary drivers of the global electric grill market is the growing emphasis on health and wellness. Consumers are increasingly looking for ways to prepare healthier meals without compromising on taste. Electric grills offer a healthier cooking option compared to traditional charcoal or gas grills. They produce less smoke and fewer harmful byproducts, reducing the risk of carcinogens in grilled food.

Electric grills also allow for precise temperature control, which is crucial for cooking meats and vegetables to perfection without overcooking or charring. This precision helps retain the natural flavors and nutrients in the food. As individuals become more health-conscious and seek ways to enjoy grilled dishes without the associated health risks, electric grills have become a popular choice.

Convenience and Versatility

Convenience is another significant driver of the global electric grill market. Electric grills are incredibly user-friendly, making them suitable for a wide range of users, from amateur cooks to seasoned chefs. They are quick to heat up, often reaching the desired temperature within minutes, eliminating the need to wait for coals to ignite or gas to flow. This convenience is especially valuable for busy individuals and families looking for quick and easy meal solutions.

Moreover, electric grills are versatile and adaptable to various cooking styles. Many models come with adjustable temperature settings and cooking surfaces, allowing users to grill, sear, sauté, or even bake depending on their preferences. This versatility appeals to a broad audience, including those who enjoy experimenting with different cuisines and cooking techniques.

Additionally, electric grills are suitable for both indoor and outdoor use, making them a year-round cooking solution. This flexibility is a significant advantage, as consumers can enjoy grilled food regardless of weather conditions or living arrangements. For those living in apartments or urban areas with limited outdoor space, electric grills offer a practical way to enjoy outdoor-style cooking indoors.

Environmental Awareness

The global shift toward environmental consciousness and sustainability is another driver impacting the electric grill market. Traditional charcoal and gas grills produce harmful emissions, including carbon monoxide, volatile organic compounds, and particulate matter, contributing to air pollution and environmental degradation. In contrast, electric grills produce fewer emissions, making them a more environmentally friendly option.

Additionally, the reduced use of charcoal and propane tanks helps conserve natural resources and reduce waste. This aligns with the growing interest in eco-friendly products and practices, as consumers and businesses seek greener alternatives to reduce their carbon footprint.

Some electric grills are even designed with energy efficiency in mind, using less electricity compared to other household appliances. This energy-efficient feature resonates with consumers looking to minimize their energy consumption and lower their utility bills while contributing to a more sustainable future.

Urbanization and Space Constraints

Urbanization trends and space constraints in densely populated areas are driving the adoption of electric grills. In many cities, outdoor space is limited, making traditional grilling equipment impractical or even prohibited due to safety concerns. Electric grills provide a compact and space-saving solution for urban dwellers who want to enjoy grilled food without the need for a large backyard or patio.

Moreover, the reduced smoke and odor produced by electric grills make them a suitable option for apartment balconies and indoor kitchens where ventilation may be limited. This versatility in terms of where and how electric grills can be used caters to the needs of urban populations and individuals with limited outdoor space.

Additionally, electric grills are often more portable and easier to store than their charcoal or gas counterparts. This portability makes them ideal for picnics, camping trips, and other outdoor activities, further expanding their appeal to consumers seeking convenient and space-efficient grilling solutions.


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Key Market Challenges

Perceived Taste and Cooking Experience

One of the primary challenges facing the electric grill market is the perception that grilled food prepared on electric grills lacks the smoky flavor and authentic grilling experience associated with charcoal or gas grills. Traditional grills impart a unique smoky flavor to food through the combustion of charcoal or wood chips, creating a distinct taste that many enthusiasts cherish.

Electric grills, on the other hand, use electric heating elements to cook food, which does not produce the same smoky flavor. While they offer precise temperature control and even cooking, they may not satisfy the taste preferences of consumers who seek that classic grilled taste.

Manufacturers are continually working on improving the flavor and authenticity of food cooked on electric grills. Some electric grill models incorporate features like smoker boxes or lava rocks to mimic the smoky flavor, but these solutions may not fully replicate the experience of traditional grilling. Addressing this challenge is crucial for the electric grill market to gain wider acceptance among grilling enthusiasts.

Limited Cooking Space and Capacity

Another challenge facing the electric grill market is the limited cooking space and capacity of many electric grill models. Electric grills are often smaller in size compared to their charcoal or gas counterparts. This limitation can be a drawback when cooking for large groups or hosting outdoor gatherings.

In situations where consumers need to grill a significant amount of food simultaneously, traditional grills with larger cooking surfaces and multiple burners offer more convenience. Electric grills may struggle to meet the demand for larger cooking tasks, potentially discouraging some consumers from choosing them as their primary grilling solution.

Manufacturers are aware of this challenge and have started to produce larger electric grills with more extensive cooking surfaces to address the capacity issue. However, balancing size and portability remains a challenge for electric grill design, as larger units may lose some of the portability and space-saving advantages that make electric grills attractive in the first place.

Dependency on Electricity Supply

Electric grills are entirely dependent on a stable electricity supply, which can be a significant challenge in certain situations. Power outages or inadequate electrical infrastructure can disrupt the grilling process, rendering electric grills unusable. This dependency on electricity can be a limitation for outdoor grilling in remote areas or during camping trips where power sources may be limited or unavailable.

Additionally, the need for a reliable electrical outlet can be a constraint for urban dwellers with limited access to outdoor power sources. While some electric grills are designed for indoor use and can be plugged into standard household outlets, others intended for outdoor use may require access to a dedicated outdoor electrical circuit, which not all users may have.

To mitigate this challenge, manufacturers are exploring options such as portable battery-powered electric grills or hybrid grills that can switch between electric and other fuel sources. These innovations aim to provide flexibility and ensure that consumers can use their grills even when faced with electricity supply limitations.

Price Point and Accessibility

Electric grills, while gaining popularity, can be perceived as more expensive than traditional charcoal grills. The initial purchase cost of a high-quality electric grill with advanced features and capabilities can be a barrier for budget-conscious consumers. In contrast, charcoal grills are often more affordable upfront.

Additionally, the ongoing cost of electricity can be a concern for some consumers, especially in regions with high electricity prices. While electric grills are generally energy-efficient, the cumulative cost of electricity for frequent grilling sessions may discourage potential buyers.

Manufacturers and retailers need to find ways to make electric grills more accessible and affordable to a broader range of consumers. Offering a variety of price points and models, including budget-friendly options, can help address this challenge. Additionally, educating consumers about the long-term cost savings and environmental benefits of electric grills compared to charcoal or gas grills may help overcome price-related hesitations.

Key Market Trends

Smart and Connected Grilling Devices

One of the prominent trends in the electric grill market is the integration of smart and connected features into grilling devices. Manufacturers are capitalizing on the growing demand for smart appliances by developing electric grills that can be controlled and monitored through smartphone apps or voice-activated virtual assistants like Amazon Alexa and Google Assistant.

Smart electric grills offer several advantages to consumers. Users can remotely adjust and monitor cooking temperatures, timers, and cooking modes, providing greater flexibility and convenience. These grills often come with pre-programmed cooking profiles and recipes, making it easier for users to achieve perfect grilling results. Notifications and alerts can inform users when it's time to flip the food or when the cooking process is complete.

Moreover, the connectivity aspect allows for software updates, ensuring that the grill stays up to date with the latest cooking techniques and recipes. This trend is particularly appealing to tech-savvy consumers who enjoy the convenience of remote control and the ability to achieve precise cooking results.

Portability and Compact Designs

In a world where outdoor spaces are often limited, electric grill manufacturers have recognized the need for compact, portable options. This trend has led to the development of smaller, lightweight electric grills that are perfect for balconies, patios, and small gardens.

Portable electric grills offer the convenience of grilling without the need for a large backyard or dedicated outdoor kitchen setup. They are easy to transport, making them ideal for picnics, camping trips, and tailgating events. Some models even come with collapsible stands or tabletop designs for added convenience.

Despite their compact size, these grills don't compromise on performance, with many featuring high-quality heating elements and precise temperature control. As urban living spaces become more compact, the popularity of portable electric grills is expected to continue growing.

Culinary Versatility

Electric grills have come a long way from being limited to burgers and hot dogs. A significant trend in the industry is the focus on culinary versatility. Manufacturers are designing grills with features that allow users to explore a wide range of cooking styles, from smoking and roasting to baking and searing.

One of the most exciting developments is the incorporation of interchangeable grill plates. These plates can be customized to suit various cooking techniques, making it possible to grill vegetables, sear steaks, and even make pancakes on the same device. Additionally, some electric grills offer adjustable heat zones, so users can create different temperature zones for different cooking tasks simultaneously.

Moreover, innovative accessories and add-ons like pizza stones, rotisserie attachments, and smoker boxes have become increasingly popular, expanding the repertoire of dishes that can be prepared on an electric grill. This culinary versatility is attracting home cooks and food enthusiasts who want to experiment with different cooking methods and flavors.

Eco-Friendly Innovation

One of the most prominent trends in the world of electric grills is the focus on eco-friendly features and sustainability. With growing environmental concerns, consumers are increasingly seeking greener alternatives to traditional charcoal and gas grills. Electric grills have risen to the challenge by incorporating energy-efficient heating elements, advanced temperature control systems, and even solar-powered options.

Manufacturers are also prioritizing materials and manufacturing processes that reduce their environmental footprint. Many electric grill companies have embraced sustainable practices, such as using recycled materials for grill construction and reducing packaging waste.

Additionally, some electric grills come equipped with smokeless technology, which not only minimizes air pollution but also makes grilling more neighbor friendly. These innovations reflect a broader commitment to environmentally responsible cooking practices, making electric grills an attractive choice for eco-conscious consumers.

Segmental Insight

Application Insights

The residential sector is currently the fastest-growing segment in the global electric grill market. As more people embrace outdoor cooking, especially in urban areas with limited space for traditional grills, electric grills have gained immense popularity. Their convenience, ease of use, and clean energy source make them an attractive choice for homeowners and apartment dwellers alike.

Residential electric grills offer a perfect solution for those seeking a hassle-free, smokeless, and eco-friendly grilling experience. They are compact, often portable, and require minimal setup, making them ideal for balconies, patios, and small outdoor spaces. Moreover, the integration of innovative features like smart technology, adjustable cooking zones, and culinary versatility has further fueled the growth of electric grills in residential settings.

With a growing emphasis on sustainable and energy-efficient cooking methods, residential electric grills are poised to continue their rapid expansion, catering to the evolving needs of modern urban lifestyles.

Sales Channel Insights

The online market segment is currently the fastest-growing sector in the global electric grill industry. The digital landscape has revolutionized the way consumers shop, and electric grills have not been left behind. With the ease of e-commerce, customers can explore a vast array of electric grill options, read reviews, compare prices, and make purchases from the comfort of their homes.

The growth of online sales is attributed to several factors. Firstly, the convenience and accessibility of online platforms allow customers to research and buy electric grills at any time, from anywhere in the world. Secondly, the abundance of information and user reviews online helps potential buyers make informed decisions. Additionally, the availability of a wide range of models, brands, and price points online caters to diverse consumer preferences.

Moreover, the COVID-19 pandemic has accelerated the shift toward online shopping, as more people sought contactless purchasing options. As a result, the online electric grill market is expected to continue its rapid growth, making it a key driver of the industry's success in the coming years.

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Regional Insights

North America stands as a dominant force in the global electric grill market, reflecting a strong preference for this convenient and eco-friendly cooking method in the region. Several factors contribute to North America's supremacy in this industry such as, the culture of outdoor cooking and barbecuing is deeply ingrained in North American society. Electric grills offer an attractive alternative to traditional charcoal or gas grills, as they are easier to use, emit fewer emissions, and are often permitted in urban settings with strict fire regulations.

Additionally, the emphasis on sustainability and eco-conscious living in North America aligns well with electric grills' clean energy source and reduced carbon footprint. Consumers are increasingly choosing electric grills over their conventional counterparts due to their environmental benefits. Similarly, technological advancements and innovative features in electric grills have appealed to North American consumers, who are often early adopters of tech-savvy products. The integration of smart technology and versatile cooking options has further boosted the popularity of electric grills. With these factors in play, North America is set to maintain its dominant position in the global electric grill market for the foreseeable future.

Recent Developments

  • In April 2021, Elangrill released stainless steel and aluminum equipment in the Smart Electric Grills segment, boosting output across Europe.
  • In March 2021, Sammic launched smart Electric Grills with advanced functions such as color touch screen, Wi-Fi, Bluetooth connection, and Temperature Sensors.

Key Market Players

  • The Middleby Corp.
  • Weber-Stephen Products LLC
  • The Holland Grill Company Inc.
  • The Coleman Company, Inc.
  • Midea Group.
  • Dimplex North America Limited
  • RH Peterson Co.
  • Taylor Company
  • DeLonghi SpA
  • Roller Grill International

 By Product

By Application

By Sales Channel

By Region

  • Electric Smokers
  • Electric Griddles
  • Residential
  • Commercial
  • Hypermarkets/Supermarkets
  • Online
  • Multi Branded Stores
  • Others
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa


Report Scope:

In this report, the global electric grill market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Electric Grill Market, By Product:

o   Electric Smokers

o   Electric Griddles

  • Electric Grill Market, By Application:

o   Residential

o   Commercial

  • Electric Grill Market, By Sales Channel:

o   Hypermarkets/Supermarkets

o   Online

o   Multi Branded Stores

o   Others

  • Electric Grill Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Grill Market.

Available Customizations:

Global Electric Grill market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Electric Grill Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customers

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decisions

4.3.  Challenges Faced

5.    Global Electric Grill Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Product Market Share Analysis (Electric Smokers, Electric Griddles)

5.2.2.    By Application Market Share Analysis (Residential, Commercial)

5.2.3.    By Sales Channel Market Share Analysis (Hypermarkets/Supermarkets, Online, Multi Branded Stores, and Others (Direct Sales, etc.))

5.2.4.    By Regional Market Share Analysis        North America Market Share Analysis        South America Market Share Analysis        Middle East & Africa Market Share Analysis        Europe Market Share Analysis        Asia-Pacific Market Share Analysis

5.2.5.    By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  Global Electric Grill Market Mapping & Opportunity Assessment

5.3.1.    By Product Market Mapping & Opportunity Assessment

5.3.2.    By Application Market Mapping & Opportunity Assessment

5.3.3.    By Sales Channel Market Mapping & Opportunity Assessment

6.    North America Electric Grill Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Product Market Share Analysis

6.2.2.    By Application Market Share Analysis

6.2.3.    By Sales Channel Market Share Analysis

6.2.4.    By Country Market Share Analysis        United States Electric Grill Market Outlook            Market Size & Forecast                By Value            Market Share & Forecast                By Product Market Share Analysis                By Application Market Share Analysis                By Sales Channel Market Share Analysis        Canada Electric Grill Market Outlook            Market Size & Forecast                By Value            Market Share & Forecast