Electric Grill Market By Product (Electric Smokers, Electric Griddles), By Application (Residential, Commercial), By Sales Channel (Hypermarkets/Supermarkets, Online, Multi Branded Stores, and Others (Direct Sales, etc.)), By Region, By Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.81 Billion
CAGR (2026-2031)	5.73%
Fastest Growing Segment	Residential
Largest Market	North America
Market Size (2031)	USD 6.72 Billion

Market Overview

The Global Electric Grill Market will grow from USD 4.81 Billion in 2025 to USD 6.72 Billion by 2031 at a 5.73% CAGR. The Global Electric Grill Market encompasses cooking devices that utilize electrical resistance to generate heat, offering a flameless alternative to charcoal or gas appliances. Primary growth drivers include increasing urbanization and strict fire safety regulations in multi-unit housing, which mandate non-combustible cooking equipment. Additionally, the convenience of plug-and-play operation aligns with modern, fast-paced lifestyles. According to the Hearth, Patio & Barbecue Association, in 2024, 80% of U.S. homeowners owned a grill or smoker, indicating a deeply entrenched grilling culture that electric variants are successfully adapting for indoor and urban environments.

Nevertheless, the market faces a substantial challenge regarding energy dependency. Unlike traditional grills, electric models require constant access to power outlets, restricting their utility in remote outdoor settings and making them vulnerable to electricity price fluctuations. Furthermore, the inability to fully replicate the authentic smoky flavor profile of combustion-based grilling acts as a functional restraint, potentially limiting adoption among traditional barbecue enthusiasts who prioritize culinary depth over convenience.

Key Market Drivers

Expansion of portable product lines for outdoor recreation and camping is significantly propelling the market, as consumers increasingly seek travel-friendly cooking solutions that avoid the logistical challenges of charcoal or gas. This driver is particularly potent among RV users and glamping enthusiasts who require safe, plug-and-play appliances that function seamlessly in restricted or fire-sensitive environments. Manufacturers are capitalizing on this demand by engineering weather-resistant, compact electric models that deliver high-performance searing without open flames. According to Kampgrounds of America, April 2025, in the '2025 Camping & Outdoor Hospitality Report', camping spending reached $61 billion in 2024, highlighting the massive economic scale of the outdoor sector that is directly fueling the adoption of portable electric grilling gear.

The increasing popularity of convenient and low-maintenance culinary tools serves as a second critical driver, shifting consumer preference toward appliances that offer precise temperature control and effortless cleanup. Modern electric grills align perfectly with this requirement, often integrating smart technologies that automate the cooking process for consistent results, a feature that appeals strongly to time-constrained households. This trend toward high-tech, user-friendly kitchenware is evidenced by strong segment performance; according to SharkNinja, November 2025, in the 'Third Quarter 2025 Results', net sales for the Cooking and Beverage Appliances segment increased 6.3% to $437.4 million, reflecting sustained demand for versatile electric cooking innovations. Broader market resilience further supports this trajectory, as according to Groupe SEB, in 2025, their Consumer business division achieved an organic growth of 6% in 2024, underscoring the robust global appetite for small domestic appliances.

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Key Market Challenges

The inability to fully replicate the authentic smoky flavor profile of combustion-based grilling acts as a significant functional restraint, directly hampering the growth of the Global Electric Grill Market. While electric models offer superior convenience, they fail to generate the complex chemical reactions and aromatic smoke characteristic of charcoal or wood-burning appliances. This sensory deficiency alienates a substantial segment of traditional barbecue enthusiasts who prioritize culinary depth and texture over ease of use. Consequently, the market is frequently unable to penetrate the core demographic of grilling purists, limiting its expansion primarily to indoor or strictly utilitarian applications where flavor authenticity is a secondary concern.

This consumer resistance is underscored by the continued preference for fuel types that deliver a traditional taste experience. According to the 'Hearth, Patio & Barbecue Association', in '2024', gas grills remained the dominant choice for 62% of households, while charcoal grills were owned by 53% of barbecue-owning households specifically to utilize different flavors and cooking styles. The sustaining high ownership rates of these combustion-based devices indicate that the electric segment faces a difficult barrier in shifting a market that is deeply rooted in the sensory attributes of open-flame cooking.

Key Market Trends

The Proliferation of Multifunctional Hybrid Grill Appliances is fundamentally reshaping market dynamics as manufacturers merge grilling capabilities with air frying, baking, and dehydrating functions to maximize countertop utility. This convergence addresses the spatial constraints of modern urban kitchens by consolidating multiple culinary tools into a single, high-performance unit, eliminating the need for separate devices. Consumers are increasingly prioritizing this versatility, favoring appliances that can transition seamlessly from searing proteins to crisping vegetables with precision. The financial success of this product strategy is evident in recent corporate performance. According to Hamilton Beach Brands Holding Company, February 2025, in the 'Fourth Quarter and Full Year 2024 Results', full-year revenue increased 4.6% to $654.7 million, a growth trajectory driven largely by favorable product mix and sustained demand for innovative small kitchen appliances.

Advancement of Smokeless Indoor Grilling Technologies is simultaneously removing the primary barrier to adoption in multi-unit housing by neutralizing particulate matter and odor generation. By engineering integrated fume extraction fans, advanced filtration systems, and hidden heating elements that prevent grease combustion, manufacturers are creating ecosystems that strictly adhere to indoor air quality standards. This technological evolution allows residents in apartments and condominiums to engage in grilling activities previously restricted to outdoor settings, effectively expanding the addressable market for electric variants. The profitability of companies investing in such consumer-centric innovations underscores the viability of this segment. According to Groupe SEB, February 2025, in the '2024: Sustained Growth and Results Improvement' report, the company’s Operating Result from Activity (ORfA) reached €802 million, representing a 10.5% increase compared to the previous year, supported by strong commercial momentum in its consumer business division.

Segmental Insights

The residential sector is currently the fastest-growing segment in the global electric grill market, driven primarily by rapid urbanization and the increasing prevalence of multi-family housing accommodations. This expansion is significantly influenced by fire safety codes from institutions like the National Fire Protection Association, which often restrict the use of open-flame gas or charcoal grills on balconies and patios. Consequently, household consumers are increasingly adopting electric grills as a compliant, smoke-free, and convenient solution for domestic cooking, thereby fueling substantial demand within this segment.

Regional Insights

North America maintains the leading position in the global electric grill market due to a widespread cultural affinity for barbecue and outdoor cooking. This demand is significantly influenced by strict fire codes in urban areas, which frequently prohibit open-flame cooking devices in multi-family housing. Guidelines from entities such as the National Fire Protection Association often inform local restrictions on gas and charcoal grills on balconies, compelling residents to choose electric models as a compliant alternative. Consequently, the high adoption rate among apartment dwellers and the preference for convenient year-round cooking options sustain regional market expansion.

Recent Developments

• In June 2024, Kenyon International announced the availability of its latest built-in electric grill, the Signature Grill, designed for both indoor and outdoor kitchens. The manufacturer equipped the new model with its patented IntelliKEN Touch Control system, which provides users with 16 precise heat settings and temperature control ranging from 150 to 550 degrees Fahrenheit. The grill features two independent 1500-watt heating elements and a direct element-to-grate design intended to eliminate hot and cold zones for even cooking. Kenyon marketed the product with premium finish options, such as carbon fiber, to appeal to luxury consumers seeking sophisticated electric grilling appliances.
• In March 2024, Char-Broil introduced the EVOLVE series, a new line of smart grills that includes a fully electric model designed to offer precision cooking without gas or charcoal. The electric version of the EVOLVE grill features dual-zone cooking capabilities and integrates with a mobile app to provide real-time monitoring and control. The company engineered the grill to maintain consistent high heat for searing while allowing users to adjust temperatures remotely. This launch represented Char-Broil's significant investment in modernizing the grilling experience through advanced technology and responding to the market shift towards electrification in outdoor cooking.
• In February 2024, SharkNinja expanded its outdoor cooking portfolio with the introduction of the Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker. This new model was designed to be 30% larger than the original Woodfire grill to accommodate more food, addressing consumer feedback regarding capacity. The appliance features Bluetooth and Wi-Fi connectivity, enabling users to control the grill and monitor cooking progress from their smartphones through the Ninja Pro Connect app. The company emphasized the product's versatility, offering seven distinct cooking functions, including grilling, smoking, and air frying, powered by electricity and real wood pellets for flavor.
• In January 2024, Current Backyard launched its new Model G Dual-Zone Electric Grill and Electric Griddle, positioning the products as high-performance alternatives to traditional gas grills. The company announced that the new smart electric grill could reach a maximum temperature of 700 degrees Fahrenheit, significantly exceeding the heat capabilities of standard gas models. These units feature Wi-Fi connectivity, allowing users to monitor internal food temperatures and control cooking zones via a proprietary mobile application. The launch highlighted a strategic move to address the growing demand for emission-free outdoor cooking solutions suitable for apartments and regions with open-flame restrictions.

Key Market Players

• The Middleby Corp.
• Weber-Stephen Products LLC
• The Holland Grill Company Inc.
• The Coleman Company, Inc.
• Midea Group.
• Dimplex North America Limited
• RH Peterson Co.
• Taylor Company
• DeLonghi SpA
• Roller Grill International

By Product	By Application	By Sales Channel	By Region
Electric Smokers Electric Griddles	Residential Commercial	Hypermarkets/Supermarkets Online Multi Branded Stores and Others (Direct Sales, etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Electric Grill Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Grill Market, By Product:

• Electric Smokers
• Electric Griddles

• Electric Grill Market, By Application:

• Residential
• Commercial

• Electric Grill Market, By Sales Channel:

• Hypermarkets/Supermarkets
• Online
• Multi Branded Stores
• and Others (Direct Sales, etc.)

• Electric Grill Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE