|
Forecast Period
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2026-2030
|
|
Market Size (2024)
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USD 2.12 billion
|
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Market Size (2030)
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USD 2.85 billion
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CAGR (2025-2030)
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5.04%
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Fastest Growing Segment
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Amino Acids
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Largest Market
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North America
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Market Overview
Global Customized Premixes Market was valued at USD 2.12 billion in 2024 and is expected to reach USD 2.85 billion in the forecast period with a CAGR of 5.04% through 2030. Food fortification with various micronutrients is a
fundamental aspect of producing nutritional bars, bakery products, beverages,
and supplements. The fortification aligns with FDA guidelines, encompassing
vitamins, minerals, probiotics and prebiotics, amino acids, and nucleotides,
among others. Adequate daily intake of these micronutrients aids in maintaining
a balanced diet and promoting overall well-being. In response to heightened
consumer demand, companies are prioritizing the development of food products
that fulfill nutritional requirements. For example, Nestle has introduced a
range of vitamin and mineral-based beverages, including vitamin B and A, to
meet consumer needs.
In animal feed, the health of livestock
and other animals is of paramount importance. Customized premixes targeting
specific functions such as reproduction, meat quality enhancement, and milk
production have influenced feed producers to cater to consumer requirements.
The composition of micronutrition in animal feed supports gut health, livestock
management, and feed palatability. Increasing awareness of animal health has
driven the consumption of feed fortified with micronutrients.
Key Market Drivers
Rising
Awareness for Healthy Lifestyle
Urbanization and hectic schedules have led consumers to seek convenient yet nutritious food options, and customized premixes fit perfectly into this trend. In 2024, 68% of urban adults reported using dietary supplements regularly to fill nutrient gaps, underscoring the growing demand for targeted nutrition. Premixed blends offer a simple, reliable way to enhance everyday meals with essential vitamins, minerals, and functional ingredients, supporting busy lifestyles without compromising health goals. As consumers increasingly view food as medicine, these premixes are becoming a staple in both home kitchens and on-the-go meal solutions.
The COVID-19 pandemic dramatically accelerated health consciousness worldwide, with 72% of global consumers expressing a stronger interest in immune-supporting nutrients in 2023. This surge in awareness has bolstered demand for functional foods, including fortified beverages, snacks, and meal replacements. Customized premixes—formulated with probiotics, prebiotics, amino acids, and antioxidants—are ideally positioned to meet this need. As households continue to prioritize gut health and immunity, premix suppliers are responding with innovative blends designed to support those specific health areas, solidifying their importance in post-pandemic nutrition strategies.
Additionally, the wellness-focused consumer is increasingly segmented by life stage, activity level, and health objectives. In 2024, the sports nutrition segment saw a 45% rise in the adoption of age- and function-specific supplements. Customized premixes now cater to athletes, seniors, and children with tailored formulations targeting performance, cognitive function, or growth. This personalization trend reflects consumer desire for precision nutrition—not one-size-fits-all solutions. As awareness for preventive health grows, industries from grocery to e-commerce are expanding premix-infused offerings in categories like protein bars, meal shakes, and fortified bakery goods.
Finally, this shift toward functional eating is evident in consumer shopping behavior: searches for “ready-to-eat healthy meals” grew by over 50% in 2024. Shoppers are favoring products that deliver convenience without sacrificing nutritional value. Customized premixes enable manufacturers to fortify shelf-stable, easy-to-prepare foods—like oatmeal, soups, and meal kits—with targeted nutrients. This empowers consumers to meet dietary goals effortlessly. With rising investment in health-tech startups and food producers integrating nutrition science into their product development, the momentum behind healthy eating continues to drive the customized premixes market forward.
Growing
Demand for Ready-Made Meals
Customized premixes, which combine vitamins, minerals, amino acids, prebiotics, fibers, and other nutraceuticals into a single efficient blend, are increasingly popular in processed foods, healthy beverages, and ready-to-eat meals. In 2024, the global consumption of ready-made meals surged by 38%, reflecting consumers’ need for convenient, nutritious solutions amid their fast-paced lifestyles. Premixes streamline production by delivering precise nutrient balances with minimal preparation time—critical for manufacturers and consumers seeking both speed and quality in food products. This trend is shaping menus in quick-service and retail ready-meal sectors worldwide.
Urbanization and evolving work patterns are driving the demand for nutrient-dense, on-the-go options. In 2023, over 55% of consumers reported purchasing ready-to-eat foods at least once a week, up from 42% two years prior. Premixes support this behavior by enabling manufacturers to infuse these foods with targeted health benefits—like immunity support or digestive wellness—without altering taste or texture. Their homogeneous nature ensures consistent nutrient distribution in products like instant soups, breakfast bowls, and heat-and-eat meals, meeting the rising demand for convenience and well-being.
Furthermore, customized premixes simplify the integration of multiple functional ingredients—such as antioxidants, probiotics, herbal extracts, and omega fatty acids—into ready-made formats. This “two-in-one” approach not only enhances product appeal but also improves production efficiency. With the functional food segment expected to grow by 22% annually, brands are increasingly using premixes to differentiate offerings. They enable seamless reformulation of existing products and rapid development of new lines, empowering food manufacturers to keep pace with consumer demand for fortified, shelf-stable meals without disrupting supply chains.
Lastly, as consumers become more discerning, clean-label and transparent ingredient lists have become crucial. Premixes help brands consolidate multiple items into a single, labeled blend, simplifying declarations and boosting consumer trust. In 2024, 48% of meal-kit purchasers cited simplified labels as a top purchase driver. Premixes meet this demand by enabling nutrient fortification without adding complexity. As demand for healthy convenience continues to rise across demographics, ready-made meals enhanced with scientifically formulated premixes will maintain strong growth, satisfying both retail and hospitality market needs.
Rising
Demand of Customized Premixes as Supplement
The increasing prevalence of chronic
diseases and rising healthcare costs have led to a surge in the consumption of
dietary supplements. This, in turn, has resulted in a higher demand for
premixes, particularly vitamins and minerals, due to their superior health
benefits. Vitamins and minerals play a crucial role in maintaining various
health functions, such as supporting a healthy immune system, hormonal balance,
tissue growth, bone health, and metabolism regulation.
Moreover, there is a growing demand for
customized nutrient blends based on individual requirements, as nutritional
deficiencies can vary from person to person. Additionally, consumers have
developed a preference for on-demand and personalized services. With the rise
of on-demand personalization, the industry is expected to experience
significant growth during the forecast period.
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Key Market Challenges
High
Cost of Premix Products
Food enrichment is performed to
supplement processed food with nutrients. As a result, the inclusion of
nutrients in food necessitates the use of specific facilities and a variety of
essential ingredients. This process involves the addition of essential
micronutrients, trace elements, and vitamins to food products. Consequently,
the pricing of these fortified products is influenced by the cost of these
vitamins and trace elements.
The enrichment of food-by-food producers
or governments, as part of a public health program, aims to address dietary
deficiencies within a population. By adding micronutrients to staple foods and
condiments, the occurrence of widespread deficiency diseases can be prevented.
In such circumstances, the primary diet may lack specific nutrients due to
inherent deficiencies in the staple foods. Therefore, the nutrients commonly
included in enriched food products are vitamin A, B vitamins, vitamin D, folic
acid, iodine, and iron. The execution of this process necessitates technical
expertise and the use of automated instrumentation.
Lack of Product Awareness in the Rural
Areas
The awareness is predominantly
increasing in developed countries, while rural areas in developing countries,
where there is a significant need for nutritional supplements, lack awareness
of the benefits and availability of customized premixes. This lack of awareness
is impeding the growth of the market. Additionally, the high cost of enriched
and fortified products, along with inaccurate labeling of food products, is
also restraining market growth.
Key Market Trends
Demand
for Customized Premixes in Animal Feed Industry
The increasing consumption of high-quality
animal feed and feed-based products has significantly boosted global poultry
farming and livestock production. This surge in livestock production is a key
driver for the demand of animal feed, particularly animal feed premixes.
The growing demand for animal feed-based
products, coupled with the focus on nutritional and protein-enriched
supplements, aims to enhance profitability and improve animal health.
Government bodies are implementing guidelines at both local and industrial
levels to ensure manufacturers provide animal feed with essential ingredients
that promote health and immunity against diseases. Various manufacturers employ
diverse commercial techniques and practices to deliver superior quality animal
feed.
Use of
Premixes in Nutritional Fortification
Premixes are being used to fortify
various food and beverage products with essential nutrients, such as protein,
vitamins, minerals, and omega-3 fatty acids. Nutritional fortification
addressed nutritional gaps in diets and supported overall health and wellness.
Consumers are increasingly seeking personalized nutrition solutions that can cater
to their specific dietary needs, health goals, and lifestyle preferences.
Customized premix products are allowing manufacturers to incorporate functional
ingredients, vitamins, minerals, and bioactive compounds tailored to individual
or target group requirements.
Segmental Insights
Application Insights
In 2024, the Food
& beverage segment accounted for the largest market share. Customized
premixes are extensively utilized in the food and beverage industry, including
energy drinks, beverages, nutritional drinks, carbonated water, fruit juices,
and other carbonated beverages. Furthermore, the use of customized premixes in
bakery, confectionery, cereals, and dairy products is expected to drive the
growth of the customized premixes industry.
The rise in on-the-go
eating trends due to busier lifestyles has led to an increase in chronic
diseases among millennials, such as diabetes, cancer, and heart diseases. This
has resulted in a higher consumption of nutrient-rich fortified foods, thereby
boosting the food and beverage market segment. The consumption of dietary
supplements has also significantly increased due to factors such as the aging
population, changing lifestyles, and growing health consciousness among
consumers.
Furthermore,
the segment's growth prospects are supplemented by the increasing popularity of
weight reduction programs. Additionally, the incorporation of vitamins and
amino acids in infant, clinical, and sports nutrition is expected to foster the
growth of this segment. Growing concerns regarding the health of infants and
mothers are projected to drive the uptake of related products.
Nutrient Insights
The vitamins-based
nutrient segment has emerged as a leader in the industry of the global revenue in 2024. The extensive utilization of vitamin
premixes across various applications, including beverages, dairy products,
cereals, dietary supplements, sports nutrition, and infant nutrition, is
expected to drive the growth of this segment in the coming years.
Moreover,
the minerals-based nutrient segment is projected to experience significant
growth during the forecast period, primarily due to its increasing
incorporation in the production of dairy and cereal products, such as milk,
yogurt, cream cheese, and oatmeal. Minerals offer a range of health benefits,
including bone health, nerve transmission, muscle contraction, blood pressure
regulation, and immune system support.
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Regional Insights
The North
American region holds a significant market share due to the surging demand for
healthy and functional foods. This is driven by the high consumption of
processed foods resulting from busy lifestyles, as well as the growing consumer
awareness of the health benefits of fortified foods. Additionally, the region
exhibits low exposure to food. On the other hand, the Asia-Pacific region is
experiencing the fastest growth, attributed to the increasing demand for
functional foods, changing lifestyles, rising income levels, and greater
purchasing power. Consumers in this region are increasingly seeking nutritious
and healthy products, which has contributed to the market expansion of the
Customized Premixes Market.
Recent Developments
- Buddy Nutrition, a provider of nutritional
supplements and custom food based in the US, introduced a new protein premix
solution in August 2019. The powder is available in 7 different flavors and
contains 17 macro ingredients as well as 10 booster supplements. It offers
vegan and paleo options for consumers.
- In August 2019, Prinova Group LLC, a
functional ingredients and premix supplier, announced the expansion of its
operations in the Asia Pacific region with the opening of a new facility in
Australia. This strategic move aims to meet the increasing demand for
supplements in the region.
- In February 2018, SternVitamin GmbH & Co.
launched a micronutrient premix for beverages, capitalizing on the trend of
healthy hydration. This premix aims to promote healthy bones and heart.
- In February 2020, Koninklijke DSM NV acquired
Glycom, a Denmark-based biotechnology company, for approximately $836M. This
acquisition was driven by the goal to enhance its portfolio of nutritional
lipids, vitamins, and nutrient premixes for the early life nutrition industry,
specifically by adding Human Milk Oligosaccharides (HMO) to its offerings.
Key Market Players
- Archer Daniels Midland Company (ADM Animal Nutrition, Inc.)
- Koninklijke DSM N.V.
- Glanbia PLC
- Corbion N.V.
- Piramal Enterprises Limited
- Prinova Group LLC
- Vitablend Nederland B.V.
- SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
- Wright Enrichment, Inc.
- Farbest Brands
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By Nutrient
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By Form
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By Function
|
By Application
|
By Region
|
- Vitamins
- Minerals
- Amino Acids
- Nucleotides
- Antibiotics Others
|
|
- Bone Health
- Skin Health Immunity
- Digestion
- Others
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- Food & Beverages
- Dietary Supplements
- Nutritional Products
- Others
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- North America
- Europe
- Asia Pacific
- South America
- Middle East &
Africa
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Report Scope:
In this report, the Global Customized Premixes Market has been segmented into the following
categories, in addition to the industry trends which have also been detailed
below:
·
Customized Premixes Market,
By Nutrient:
o
Vitamins
o
Minerals
o
Amino
Acids
o
Nucleotides
o
Antibiotics
o
Others
·
Customized Premixes Market,
By Form:
o Powder
o Liquid
·
Customized Premixes Market,
By Function:
o Bone Health
o Skin Health Immunity
o Digestion
o Others
·
Customized Premixes Market,
By Application:
o Food & Beverages
o Dietary Supplements
o Nutritional Products
o Others
·
Customized Premixes Market, By Region:
o North America
§
United
States
§
Canada
§
Mexico
o Europe
§
France
§
United Kingdom
§
Italy
§
Germany
§
Spain
o Asia-Pacific
§
China
§
India
§
Japan
§
Australia
§
South
Korea
o South America
§ Brazil
§ Argentina
§ Colombia
o Middle East & Africa
§
South
Africa
§
Saudi
Arabia
§
UAE
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in the Global Customized Premixes
Market.
Available Customizations:
Global Customized Premixes Market report with the given market data,
TechSci Research offers customizations according to a company's specific
needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
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released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at [email protected]