Market Size (2022)
USD 1801.06 million
Fastest Growing Segment
Global Customized Premixes Market has
valued at USD 1801.06 Billion in 2022 and is anticipated to grow with a CAGR of
4.92% through 2028. Food fortification with various micronutrients is a
fundamental aspect of producing nutritional bars, bakery products, beverages,
and supplements. The fortification aligns with FDA guidelines, encompassing
vitamins, minerals, probiotics and prebiotics, amino acids, and nucleotides,
among others. Adequate daily intake of these micronutrients aids in maintaining
a balanced diet and promoting overall well-being. In response to heightened
consumer demand, companies are prioritizing the development of food products
that fulfill nutritional requirements. For example, Nestle has introduced a
range of vitamin and mineral-based beverages, including vitamin B and A, to
meet consumer needs.
In animal feed, the health of livestock
and other animals is of paramount importance. Customized premixes targeting
specific functions such as reproduction, meat quality enhancement, and milk
production have influenced feed producers to cater to consumer requirements.
The composition of micronutrition in animal feed supports gut health, livestock
management, and feed palatability. Increasing awareness of animal health has
driven the consumption of feed fortified with micronutrients.
Key Market Drivers
Awareness for Healthy Lifestyle
Customized premixes are formulated
blends of essential food ingredients in specific concentrations that meet the
nutritional requirements. The rise of urbanization and increasingly busy
lifestyles have significantly impacted human habitats, including eating habits
and health awareness.
As a result, consumers are increasingly
prioritizing healthy food choices and seeking out nutritional supplements. The
COVID-19 pandemic has further amplified the importance of health, immunity, and
overall well-being, affecting both urban and rural areas. This heightened
awareness of a healthy lifestyle is expected to persist in the coming years.
Consequently, there is a notable shift
amongst customers towards incorporating functional ingredients into their diets
and opting for healthy ready-to-eat food products.
Demand for Ready-Made Meals
Premixes are tailored blends of
preferred functional ingredients, including vitamins, amino acids, minerals,
nucleotides, prebiotics, nutraceuticals, fibers, herbs, and more. These
ingredients are combined in a single, efficient, and homogeneous form known as
customized premixes. Customized premixes are provided for processed food,
dietary supplements, healthy beverages, ready-to-eat food, energy drinks, and
As a result, the preparation of these
food supplements is timesaving and in high demand due to the influence of rapid
urbanization and busy schedules. Customized premixes bring together two or more
functional ingredients in a single nutrient premix, further enhancing their
Demand of Customized Premixes as Supplement
The increasing prevalence of chronic
diseases and rising healthcare costs have led to a surge in the consumption of
dietary supplements. This, in turn, has resulted in a higher demand for
premixes, particularly vitamins and minerals, due to their superior health
benefits. Vitamins and minerals play a crucial role in maintaining various
health functions, such as supporting a healthy immune system, hormonal balance,
tissue growth, bone health, and metabolism regulation.
Moreover, there is a growing demand for
customized nutrient blends based on individual requirements, as nutritional
deficiencies can vary from person to person. Additionally, consumers have
developed a preference for on-demand and personalized services. With the rise
of on-demand personalization, the industry is expected to experience
significant growth during the forecast period.
Demand for Processed Food
Processed meals are consumed due to busy
lifestyles, leading to a surge in the global custom premix market. Advertising
and promotional efforts further contribute to the growth of the worldwide
customizable premix market. The demand for improved and functional foods drives
the expansion of the customized premix market worldwide, as consumers become
more aware of the nutritional components used in flavors, colors, and textures.
Additionally, factors such as increased consumption of prepared food and the demand
for packaged food in pursuit of healthy and nutritious meals are expected to
fuel growth in the target market.