Report Description

Forecast Period


Market Size (2022)

USD 1801.06 million

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

North America

Market Overview

Global Customized Premixes Market has valued at USD 1801.06 Billion in 2022 and is anticipated to grow with a CAGR of 4.92% through 2028. Food fortification with various micronutrients is a fundamental aspect of producing nutritional bars, bakery products, beverages, and supplements. The fortification aligns with FDA guidelines, encompassing vitamins, minerals, probiotics and prebiotics, amino acids, and nucleotides, among others. Adequate daily intake of these micronutrients aids in maintaining a balanced diet and promoting overall well-being. In response to heightened consumer demand, companies are prioritizing the development of food products that fulfill nutritional requirements. For example, Nestle has introduced a range of vitamin and mineral-based beverages, including vitamin B and A, to meet consumer needs.

In animal feed, the health of livestock and other animals is of paramount importance. Customized premixes targeting specific functions such as reproduction, meat quality enhancement, and milk production have influenced feed producers to cater to consumer requirements. The composition of micronutrition in animal feed supports gut health, livestock management, and feed palatability. Increasing awareness of animal health has driven the consumption of feed fortified with micronutrients.

Key Market Drivers

Rising Awareness for Healthy Lifestyle

Customized premixes are formulated blends of essential food ingredients in specific concentrations that meet the nutritional requirements. The rise of urbanization and increasingly busy lifestyles have significantly impacted human habitats, including eating habits and health awareness.

As a result, consumers are increasingly prioritizing healthy food choices and seeking out nutritional supplements. The COVID-19 pandemic has further amplified the importance of health, immunity, and overall well-being, affecting both urban and rural areas. This heightened awareness of a healthy lifestyle is expected to persist in the coming years.

Consequently, there is a notable shift amongst customers towards incorporating functional ingredients into their diets and opting for healthy ready-to-eat food products.

Growing Demand for Ready-Made Meals

Premixes are tailored blends of preferred functional ingredients, including vitamins, amino acids, minerals, nucleotides, prebiotics, nutraceuticals, fibers, herbs, and more. These ingredients are combined in a single, efficient, and homogeneous form known as customized premixes. Customized premixes are provided for processed food, dietary supplements, healthy beverages, ready-to-eat food, energy drinks, and other applications.

As a result, the preparation of these food supplements is timesaving and in high demand due to the influence of rapid urbanization and busy schedules. Customized premixes bring together two or more functional ingredients in a single nutrient premix, further enhancing their benefits.

Rising Demand of Customized Premixes as Supplement

The increasing prevalence of chronic diseases and rising healthcare costs have led to a surge in the consumption of dietary supplements. This, in turn, has resulted in a higher demand for premixes, particularly vitamins and minerals, due to their superior health benefits. Vitamins and minerals play a crucial role in maintaining various health functions, such as supporting a healthy immune system, hormonal balance, tissue growth, bone health, and metabolism regulation.

Moreover, there is a growing demand for customized nutrient blends based on individual requirements, as nutritional deficiencies can vary from person to person. Additionally, consumers have developed a preference for on-demand and personalized services. With the rise of on-demand personalization, the industry is expected to experience significant growth during the forecast period.

Growing Demand for Processed Food

Processed meals are consumed due to busy lifestyles, leading to a surge in the global custom premix market. Advertising and promotional efforts further contribute to the growth of the worldwide customizable premix market. The demand for improved and functional foods drives the expansion of the customized premix market worldwide, as consumers become more aware of the nutritional components used in flavors, colors, and textures. Additionally, factors such as increased consumption of prepared food and the demand for packaged food in pursuit of healthy and nutritious meals are expected to fuel growth in the target market.