Cosmetic Surgery And Procedure Market – Global Industry Size, Share, Trends, Opportunity, & Forecast, Segmented By Procedure Type (Invasive Procedures {Breast augmentation, Liposuction, Nose reshaping, Eyelid Surgery, Tummy tuck, Others}, Non-invasive Procedures {Botox injections, Soft tissue fillers, Chemical peel, Laser hair removal, Microdermabrasion. Others}), By Gender (Male, Female), By Age Group (13-29, 30-54, 55 and above), By Region, Competition, 2020-2030F

Market Overview

The Global Cosmetic Surgery And Procedure Market, valued at USD 118.93 Billion in 2024, is projected to experience a CAGR of 14.82% to reach USD 272.45 Billion by 2030. Cosmetic surgery encompasses elective medical procedures designed to aesthetically enhance or alter an individual's physical appearance. The market's expansion is fundamentally driven by an increasing societal focus on body image and self-confidence, coupled with continuous technological innovations that improve procedural safety and efficacy. Additionally, rising disposable incomes in various regions contribute to greater accessibility. According to the International Society of Aesthetic Plastic Surgery (ISAPS) 2024 Global Survey, 37.9 million aesthetic procedures were performed globally in 2024, including 17.4 million surgical and 20.5 million non-surgical interventions.

Despite this robust growth, a significant challenge impeding market expansion stems from the proliferation of unqualified practitioners conducting complex procedures, potentially leading to suboptimal outcomes and serious health complications. This issue is exacerbated by existing regulatory gaps and inconsistent licensing standards across diverse geographical markets.

Key Market Drivers

Evolving beauty standards significantly influence the global cosmetic surgery and procedure market, shaping aesthetic ideals and driving demand through widespread digital exposure. Social media platforms play a pivotal role, as individuals are constantly exposed to idealized and often filtered images, fostering a desire for similar enhancements. This continuous visual engagement and comparison contribute to increased consideration of aesthetic treatments. According to the Journal of the Indian Medical Association, April 2025, "Impact of Social Media on Cosmetic and Aesthetic Treatment Trends", 63.5% of surveyed participants were motivated by social media to consider a cosmetic treatment or product. This direct influence demonstrates how digital trends translate into tangible demand, with platforms serving as primary sources of inspiration. The prevalence of photo editing applications and celebrity endorsements normalize cosmetic procedures, prompting younger demographics to seek early interventions.

Concurrently, the aging global population's pursuit of a youthful appearance remains a powerful driver for the cosmetic market. As life expectancies increase, a growing segment of older individuals actively seeks procedures to mitigate visible signs of aging like wrinkles, skin laxity, and volume loss. This demographic exhibits consistent demand for surgical and non-surgical interventions designed to rejuvenate and restore a more youthful aesthetic. According to the American Academy of Facial Plastic and Reconstructive Surgery's 2023 member survey outcomes, members performed an average of 48 facelifts or partial facelifts in 2023, marking a 60 percent increase since 2017. This trend highlights the importance of age-related cosmetic solutions. The market’s overall robustness is evidenced by significant procedure volumes; for example, according to the American Society of Plastic Surgeons' 2024 Procedural Statistics Report, over 28.5 million minimally invasive procedures were performed in the United States in 2024.

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Key Market Challenges

The proliferation of unqualified practitioners conducting complex procedures represents a substantial impediment to the growth of the global cosmetic surgery and procedure market. These individuals, often operating without adequate training or proper certification, frequently deliver suboptimal outcomes and can inflict serious health complications on patients. This directly erodes patient trust and heightens apprehension among potential clients who may otherwise consider aesthetic enhancements.

This concern is intensified by prevalent regulatory gaps and inconsistent licensing standards across diverse geographical markets, making it difficult for consumers to verify a practitioner's qualifications. When adverse events occur due to substandard practice, it generates negative publicity that casts a shadow over the entire industry, deterring new patient engagement. According to The Aesthetic Society's 2023 statistics, the majority of surgeries, 64%, were performed at Accredited Surgical Centers, illustrating a clear patient preference for certified environments and skilled professionals. The presence of unqualified individuals undermines this assurance of safety and quality, directly stifling market expansion by increasing perceived risks and diminishing overall consumer confidence in aesthetic procedures.

Key Market Trends

The dominance of minimally invasive procedures represents a significant trend in the global cosmetic surgery and procedure market, driven by patient preferences for less aggressive treatments offering reduced downtime and more subtle results. Advancements in non-surgical technologies, such as injectables and energy-based devices, have expanded the range of effective options available, allowing for aesthetic improvements without extensive recovery periods. According to the International Society of Aesthetic Plastic Surgery's 2023 Global Survey, released in June 2024, plastic surgeons performed over 19.1 million non-surgical procedures worldwide, highlighting a clear shift towards these less invasive interventions. This preference underscores a market where convenience and minimal disruption to daily life are increasingly valued.

The growing male aesthetics market segment is another influential trend, reflecting a societal shift where cosmetic procedures are becoming more acceptable among men. This expansion is fueled by an increased focus on appearance for professional competitiveness and personal satisfaction. Men are increasingly seeking treatments to maintain a youthful or refined look, moving beyond traditional perceptions of cosmetic surgery as primarily a female domain. According to the American Society of Plastic Surgeons' 2023 Procedural Statistics, published in June 2024, men accounted for a 6 percent rise in total cosmetic procedures, with body procedures increasing by 18 percent and face and neck procedures by 15 percent, demonstrating a broadening engagement across various aesthetic categories. This demographic expansion signifies a substantial new avenue for market growth and product development.

Segmental Insights

The non-invasive segment is rapidly emerging as the fastest-growing area within the Global Cosmetic Surgery And Procedure Market. This accelerated growth is primarily attributed to a strong consumer preference for aesthetic treatments that minimize risks, recovery time, and associated costs compared to traditional surgical interventions. Continuous advancements in medical technology, including innovative laser treatments, injectables, and radiofrequency devices, have significantly enhanced the safety, efficacy, and accessibility of these procedures. Furthermore, the increasing societal acceptance of cosmetic enhancements, influenced by social media and a desire for natural-looking results, encourages a broader demographic to opt for these less intrusive options.

Regional Insights

North America leads the global cosmetic surgery and procedure market, propelled by several key factors. The region benefits from a highly advanced healthcare infrastructure and widespread access to state-of-the-art medical facilities. High consumer awareness and significant demand for aesthetic enhancements, influenced by evolving beauty standards and social media, consistently drive market growth. North America also boasts a robust presence of highly skilled, board-certified plastic surgeons and innovative technologies. This environment is further supported by a well-established regulatory framework, including oversight from bodies like the Food and Drug Administration (FDA) for devices and fillers, and professional organizations such as the American Society of Plastic Surgeons (ASPS), which collectively ensure high standards of practice and patient safety.

Recent Developments

• In September 2025, Allergan Aesthetics announced a significant global expansion for SKINVIVE by JUVÉDERM, rolling out the hyaluronic acid injectable treatment to 35 additional markets worldwide. This expansion brings the total number of international launches for SKINVIVE to 57 in 2025. The company's strategic move underscores a growing emphasis on enhancing skin quality and hydration, reflecting consumer demand for health-focused aesthetic solutions. SKINVIVE is positioned to deliver long-lasting hydration and smoothness to the facial area with a single treatment, with clinical data indicating results can last up to nine months.

• In September 2024, Merz Aesthetics introduced Ultherapy Prime, an advanced, FDA-cleared non-invasive medical aesthetics treatment. This new product launch in the global cosmetic surgery and procedure market aims to provide personalized and long-lasting skin lifting results in a single session, requiring no downtime. Ultherapy Prime, an evolution of the existing Ultherapy platform, incorporates enhanced ultrasound technology and real-time imaging for precise targeting of collagen and elastin-rich tissue layers at multiple depths. The new platform also features a modern design and upgraded operating system, enabling 20% faster treatments and improved workflow efficiency for healthcare professionals.

• In August 2024, several FDA-approved artificial intelligence (AI) and machine learning (ML) based devices were noted as enhancing the field of plastic surgery. These innovations primarily focus on providing intraoperative support, aiming to reduce complications and improve efficiency during cosmetic and reconstructive procedures. Examples include tools for real-time blood loss estimation using smart sponges, minimally invasive robotic instruments, and high-resolution intraoperative medical imaging. The approvals signify a breakthrough in leveraging AI to optimize treatment planning and enhance overall surgical decision-making within the global cosmetic surgery and procedure market.

• In March 2024, Galderma highlighted new developments within its injectable aesthetics portfolio at a major medical congress. The company presented pivotal clinical data for Restylane SHAYPE, a new hyaluronic acid injectable that utilizes NASHA HD™ technology for shaping angles in the lower face by mimicking bone structure. Additionally, Galderma provided updates on RelabotulinumtoxinA, an investigational, ready-to-use liquid neuromodulator. These announcements demonstrate the company's commitment to breakthrough research and new product innovation in the global cosmetic surgery and procedure market.

Key Market Players

• AbbVie Inc.
• Cynosure LLC
• Evolus Inc.
• Revance Therapeutics, Inc.
• Galderma SA
• Lumenis Be Ltd.
• Solta Medical (Bausch Health Companies Inc.)
• Candela Corporation
• Alma Laser Ltd.
• Airsculpt Technologies, Inc.

Report Scope:

In this report, the Global Cosmetic Surgery And Procedure Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cosmetic Surgery And Procedure Market, By Procedure Type:

o   Invasive

o   Non-Invasive

• Cosmetic Surgery And Procedure Market, By Gender:

o   Male

o   Female

• Cosmetic Surgery And Procedure Market, By Age Group:

o   13-23

o   30-54

o   55 and above

• Cosmetic Surgery And Procedure Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cosmetic Surgery And Procedure Market.

Available Customizations:

Global Cosmetic Surgery And Procedure Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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