Cool Gel Mattresses Market - Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Size (Full, King, Queen, Twin, Others), By Application (Household vs Commercial), By Distribution Channel (Supermarket/Hypermarkets, Furniture and Decor stores, Online, Direct Sales), By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.64 Billion
CAGR (2026-2031)	8.12%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 2.62 Billion

Market Overview

The Global Cool Gel Mattresses Market will grow from USD 1.64 Billion in 2025 to USD 2.62 Billion by 2031 at a 8.12% CAGR. Cool gel mattresses are specialized bedding products constructed with foam layers infused with gel beads or liquid gel, designed to dissipate body heat and regulate temperature during sleep. The expansion of this market is fundamentally supported by an increasing global emphasis on sleep hygiene as a component of overall health, alongside a specific consumer requirement for thermal regulation to mitigate sleep disturbances caused by overheating. These enduring physical drivers provide a stable foundation for growth, distinguishing the sector's trajectory from transient aesthetic preferences or short-term retail fads.

However, the market faces a substantial challenge regarding the environmental sustainability of synthetic components, as the recycling of complex gel-polymer materials remains technologically and economically difficult. This issue poses a potential constraint on expansion as regulatory pressures regarding circular economy standards intensify. According to the National Bed Federation, in 2024, foam mattresses, which serve as the primary substrate for gel technologies, remained the leading consumer choice, accounting for 44% of total market purchases. This strong preference highlights the resilience of the category even as the industry navigates significant ecological and manufacturing hurdles.

Key Market Drivers

Rising demand for temperature-regulating sleep surfaces acts as a primary catalyst for the Global Cool Gel Mattresses Market, driven by consumer prioritization of thermal comfort and uninterrupted rest. Overheating is a frequent physiological disturbance, prompting a shift toward bedding materials specifically engineered to dissipate body heat and maintain a neutral microclimate. This need is biologically substantiated; according to the Sleep Foundation, in July 2025, 41% of primary care patients reported experiencing night sweats at least once a month. Manufacturers have responded by integrating advanced gel beads and phase-change materials into foam layers, transforming cooling properties from a luxury add-on into a fundamental performance requirement for this significant demographic.

Simultaneously, the proliferation of e-commerce and direct-to-consumer sales channels has revolutionized product distribution, particularly for compressible foam-based mattresses. The "bed-in-a-box" logistics model allows brands to reach wider audiences with lower overhead, effectively bypassing traditional retail bottlenecks and aligning with modern buying habits. This digital dominance is evident in industry performance; according to Purple Innovation, Inc., in March 2025, direct-to-consumer sales accounted for 58.1% of the company's net revenues for the 2024 fiscal year. These channels facilitate easier access to specialized cool gel technologies and support broader market resilience, as the International Sleep Products Association, in January 2025, forecast that the wholesale value of U.S. mattress shipments would increase by 3.0% in 2025.

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Key Market Challenges

The environmental sustainability of synthetic components constitutes a significant barrier to the scalability of the cool gel mattress sector. Specifically, the technological complexity involved in recycling gel-infused foam creates a disconnect between production volume and end-of-life disposability. Because the gel beads or liquid layers are inextricably bonded to polyurethane substrates, separating these materials for reuse is economically unviable with current industrial machinery. This inability to efficiently process waste leads to higher disposal fees and exposes manufacturers to stricter regulatory scrutiny regarding extended producer responsibility.

The financial burden of managing this waste stream directly impacts the profit margins of manufacturers, limiting their capacity for aggressive market expansion. As governments enforce tighter landfill restrictions, the industry faces increased operational costs to manage compliant disposal methods for these complex products. According to the Mattress Recycling Council, in 2024, the program collected over 2 million mattresses for recycling across its participating states. Despite such high collection volumes, the operational inefficiency associated with processing complex hybrid materials like gel foam slows the overall throughput of such initiatives. Consequently, the rising operational costs associated with meeting waste diversion targets directly reduce the capital available for broader distribution and market growth.

Key Market Trends

The proliferation of hybrid constructions combining gel foam with pocketed coils is reshaping product portfolios to address the airflow limitations inherent in pure foam models. By layering cool gel memory foam atop individually wrapped springs, manufacturers enhance breathability and spinal support, creating a dual-action cooling system that appeals to a broader consumer base. This structural evolution is driving significant revenue growth in international markets where versatile, premium bedding is increasingly sought after to combat sleep-related thermal discomfort. According to Tempur Sealy International, Inc., November 2024, in the 'Third Quarter 2024 Financial Results', the company's International business segment reported a net sales increase of 12.4% year-over-year, reflecting the expanding global uptake of their advanced bedding technologies which frequently utilize these complex material combinations.

Simultaneously, the adoption of bio-based and eco-friendly cooling gel formulations is rapidly gaining traction as consumers demand non-toxic, sustainable alternatives to traditional petroleum-based polymers. Manufacturers are reformulating cooling layers with plant-derived polyols and natural mineral infusions to maintain thermal performance while reducing the product's carbon footprint and volatile organic compound emissions. This shift is financially incentivized by shifting buyer values, as customers increasingly validate a price premium for environmentally responsible goods that align with personal wellness goals. According to the National Bed Federation, July 2025, in the '17th Annual Consumer Bed Buying Survey', 73% of respondents indicated a willingness to pay a higher price for a 'greener' mattress designed to minimize landfill waste and environmental impact.

Segmental Insights

The Online segment is currently recognized as the fastest-growing distribution channel within the Global Cool Gel Mattresses Market due to the rapid expansion of direct-to-consumer business models. This growth is primarily propelled by the efficiency of bed-in-a-box logistics, which allows for the cost-effective delivery of heavy gel-infused products directly to residences. Digital platforms facilitate immediate access to detailed product specifications and comparative reviews, enabling buyers to verify cooling performance claims prior to purchase. Furthermore, the widespread availability of risk-free trial periods offered by e-commerce retailers significantly mitigates consumer hesitation regarding comfort and fit.

Regional Insights

North America dominates the Global Cool Gel Mattresses Market primarily due to significant consumer investment in premium sleep health products and the widespread prevalence of sleep-related ailments. The region exhibits a strong demand for temperature-regulating technologies that mitigate heat retention common in traditional memory foam. This market leadership is further bolstered by a mature retail infrastructure and strict adherence to manufacturing standards, such as those verified by the CertiPUR-US program, which enhances product credibility. Consequently, high disposable income and established distribution channels ensure the continued adoption of these specialized sleep solutions across the region.

Recent Developments

• In July 2025, Serta Simmons Bedding launched the Serta Perfect Day Mattress in a Box collection, emphasizing convenience and advanced comfort features. The new lineup included models equipped with Cool Twist Gel Memory Foam and CoolFeel Technology, specifically engineered to provide superior pressure relief and temperature regulation. The mattresses utilized a wrapped coil design for durable support and were packaged for immediate setup and recovery. This product introduction was designed to meet the growing demand for accessible, high-performance cooling mattresses, offering a balance of quality and value in the boxed bedding market.
• In May 2025, Purple Innovation, Inc. announced a strategic partnership with Somnigroup International, Inc. to significantly expand its retail footprint. The agreement facilitated a major increase in the availability of Purple’s GelFlex Grid mattresses within Somnigroup's Mattress Firm locations across the United States. Furthermore, the collaboration included a supply arrangement with a Somnigroup subsidiary to assemble specific product lines, optimizing manufacturing efficiencies. This alliance aimed to leverage the retailer's extensive network to deliver Purple’s proprietary cooling and pressure-relieving sleep technologies to a broader consumer audience, driving growth for both entities.
• In October 2024, Sleep Number Corporation launched the ClimateCool smart bed, a new addition to its smart sleeper portfolio designed to actively regulate temperature. The bed featured active air technology and ceramic gel-infused foam layers that drew excess heat away from the body, capable of cooling up to 15 degrees on each side. Developed in partnership with medical researchers, the product aimed to improve sleep quality for couples with differing temperature preferences. This innovation underscored the company's commitment to integrating advanced cooling materials with smart adjustability for deeper, more comfortable sleep.
• In February 2024, Tempur Sealy International unveiled its new Tempur-ActiveBreeze smart bed alongside the updated Tempur-Adapt mattress collection. The ActiveBreeze model featured the company’s patented dual-zone climate control system and ActiveAir Technology, allowing users to personalize cooling levels on each side of the bed. The revamped Tempur-Adapt line incorporated advanced pressure-relieving materials and included hybrid models with over 1,300 double-stacked innersprings for responsive support. This launch aimed to address common sleep disturbances such as temperature regulation, offering enhanced cooling benefits and motion cancellation to consumers in the global bedding market.

Key Market Players

• Tempur Sealy
• Mlily
• Serta
• Simmons
• Sleemon
• Sinomax
• Corsicana Bedding
• Kingsdown
• Restonic
• Tempur Sealy

By Size	By Application	By Distribution Channel	By Region
Full King Queen Twin Others	Household vs Commercial	Supermarket/Hypermarkets Furniture and Decor stores Online Direct Sales	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Cool Gel Mattresses Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cool Gel Mattresses Market, By Size:

• Full
• King
• Queen
• Twin
• Others

• Cool Gel Mattresses Market, By Application:

• Household vs Commercial

• Cool Gel Mattresses Market, By Distribution Channel:

• Supermarket/Hypermarkets
• Furniture and Decor stores
• Online
• Direct Sales

• Cool Gel Mattresses Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE