China sanitary ware market was valued at USD8.28 billion in 2020 and is expected to reach USD19.54 billion by 2026F, growing at a CAGR of 14.71% during the forecast period. Over the years, China sanitary ware market, which include products like water closets & bidets, basins, squat toilets, bath tubs, urinals, etc., is growing at a tremendous rate on account of various technological developments such as less water-consuming water closets, health monitoring closets, etc. Demand for various sanitary ware products is increasing from different sectors such as commercial and industrial, which will aid the China sanitary ware market in the next five years. Moreover, consumers all around the country are adopting latest sanitary ware products with upgradations in their design, and inclusion of various technologies like toilets with digital scale, auto close technology, etc. As a result, sanitary ware demand is anticipated to increase further in the forecast period. Moreover, improvement in sanitation system, and increasing awareness about latest sanitary products are some of the other major drivers for the growth of China sanitary ware market.

During the lockdown period, following the COVID-19 outbreak, the Chinese government temporarily halted all sort of activities including production and manufacturing of non-essential products, construction activities, etc. On one hand the production halt led to a shortage of supply of sanitary ware products in China, whereas, on the other hand, the disruption in construction activities led to a temporary decline in demand for such products. Thus, during the lockdown, both the demand and supply of sanitary ware products witnessed significant disturbance, which hindered the growth of the China sanitary ware market to some extent.

China sanitary ware market is segmented into by product type, by end use, by distribution channel, by region and by company. In terms of product type segment, the China sanitary ware market is divided into Toilets/Water Closets & Cisterns, Wash Basin, Bath Tubs, Urinals and Others. Among these, Toilets/Water Closets & Cisterns have dominated the China sanitary ware market on account of presence of commercial hubs and global trade centers in this region. Also, the urban consumers in this region are showing greater inclination towards using technologically advanced sanitary ware products as they are continuously spending on products that would enhance their standard of living.

Regionally, China sanitary ware market has been segmented into various regions including East China, North China, North East China, South Central China, North West China, South West China where East China dominates the China sanitary ware market. Major players operating in the China sanitary ware market are Kohler (China) Investment Co. Ltd., TOTO China Co. Ltd., ARROW Wrigley Home Furnishing Group Co., Ltd., Huida Sanitary Ware Co., Ltd., Hengjie Sanitary Ware Group Co., Ltd. To remain competitive in the market companies are continuously upgrading themselves by introducing new sanitary ware brands, products and announcing mergers & acquisitions, etc.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021E

Forecast Period: 2022F-2026F

Objective of the Study:

  • To analyze the historical growth in the market size of the China sanitary ware market from 2016 to 2020.
  • To estimate and forecast the market size of the China sanitary ware market from 2021E to 2026F and growth rate until 2026F.
  • To define, classify and forecast the China sanitary ware market based on product type, end use, distribution channel, region and company.
  • To identify the dominant region or segment in the China sanitary ware market.
  • To identify drivers and challenges for the China sanitary ware market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc. in the China sanitary ware market.
  • To identify and analyze the profile of leading players operating in the China sanitary ware market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across China. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across China.

TechSci Research calculated the market size of the China sanitary ware market using a bottom-up & top-down approach, wherein data for various end-user segments were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types, end use and distribution channels for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.

Key Target Audience:

·         Sanitary Ware manufacturers, suppliers, distributors and other stakeholders.

·         Government bodies such as regulating authorities and policy makers.

·         Market research and consulting firms.

·         Organizations, forums and alliances related to sanitary ware manufacturing.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, China sanitary ware market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         China Sanitary Ware Market, By Product Type:

§  Toilets/Water Closets & Cisterns

§  Wash Basins

§  Bath Tubs

§  Urinals

§  Others

·         China Sanitary Ware Market, By End Use:

§  Residential/Household

§  Non-Residential/Commercial

·          China Sanitary Ware Market, By Distribution Channel:

§  Retail Sales

§  Direct/Institutional Sales

·         China Sanitary Ware Market, By Region:

§  East China

§  North China

§  North East China

§  South Central China

§  North West China

§  South West China

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in China sanitary ware market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer/End User Analysis

4.1.  Brand Awareness Level

4.2.  Brand Satisfaction Level

4.3.  Replacement Cycle of Sanitary Ware Products

4.4.  Preferred Point of Purchase

4.5.  Sources of Information

4.6.  Factors Affecting Purchasing Decision

5.    China Sanitary Ware Market outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.      By Product Type (Toilets/Water Closets & Cisterns; Wash Basins; Bath Tubs; Urinals; Others)

5.2.2.     By End Use (Residential/Household Vs. Non-Residential/Commercial)

5.2.3.     By Distribution Channel (Retail Sales Vs. Direct/Institutional Sales)

5.2.4.     By Region

5.2.5.     By Company (2020)

5.3.  Market Map (Product Type and Region)

5.4.  Top Distributors of Sanitary Ware Products in China

6.    China Toilets/Water Closets & Cisterns Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By End Use

6.2.2.     By Distribution Channel

6.3.  Pricing Analysis

7.    China Wash Basin Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By End Use 

7.2.2.     By Distribution Channel

7.3.  Pricing Analysis

8.    China Bath Tubs Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By End Use

8.2.2.     By Distribution Channel

8.3.  Pricing Analysis

9.    China Urinals Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By End Use

9.2.2.     By Distribution Channel

9.3.  Pricing Analysis

10.  China Other Sanitary Ware Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By End Use

10.2.2.  By Distribution Channel

10.3.              Pricing Analysis

11.  Impact of COVID-19 on China Sanitary Ware Market

12.  Import - Export Analysis

13.  Market Dynamics

13.1. Drivers

13.2. Challenges

14.  Market Trends & Developments

15.  Policy & Regulatory Landscape

16.  China Economic Profile

17.  Competitive Landscape

17.1. Kohler (China) Investment Co. Ltd.

17.2. TOTO China Co. Ltd.

17.3. ARROW Wrigley Home Furnishing Group Co., Ltd.

17.4. Huida Sanitary Ware Co., Ltd.

17.5. Hengjie Sanitary Ware Group Co., Ltd.

17.6. Roca China Co. Ltd.

17.7. Kaies Sanitary Ware (China) Co., Ltd.

17.8. Foshan Gaoming Annwa Ceramic Sanitary Ware Co. Ltd.

17.9.   American Standard (China) Co. Ltd.

17.10. Joyou Building Materials Group Co., Ltd.

18.  Strategic Recommendations

19.  About Us & Disclaimer

  • List of Figures:

    Figure 1: China Sanitary Ware Market Size, By Value (USD Billion), 2016-2026F

    Figure 2: China Sanitary Ware Market Share, By Product Type, By Value, 2016-2026F

    Figure 3: China Sanitary Ware Market Share, By End Use, By Value, 2016-2026F

    Figure 4: China Sanitary Ware Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 5: China Sanitary Ware Market Share, By Region, By Value, 2016-2026F

    Figure 6: China Sanitary Ware Market Share, By Company, By Value, 2020

    Figure 7: China Sanitary Ware Market Map, By Product Type, Market Size (USD Billion) & Growth Rate (%), 2020

    Figure 8: China Sanitary Ware Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2020

    Figure 9: China Toilets/Water Closets & Cisterns Market Size, By Value (USD Billion), 2016-2026F

    Figure 10: Average Household Size in China, (2015-2019)

    Figure 11: China Toilets/Water Closets & Cisterns Market Share, By End Use, By Value, 2016-2026F

    Figure 12: China Toilets/Water Closets & Cisterns Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 13: China Wash Basins Market Size, By Value (USD Billion), 2016-2026F

    Figure 14: China Urban Population (In Percentage), 2015-2019

    Figure 15: China Wash Basins Market Share, By End Use, By Value, 2016-2026F

    Figure 16: China Wash Basins Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 17: China Bath Tubs Market Size, By Value (USD Billion), 2016-2026F

    Figure 18: China Population (In Billions), 2015-2019

    Figure 19: China Bath Tubs Market Share, By End Use, By Value, 2016-2026F

    Figure 20: China Bath Tubs Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 21: China Urinals Market Size, By Value (USD Billion), 2016-2026F

    Figure 22: China National Real Estate Development Investment (USD Billion), 2015-2019

    Figure 23: China Urinals Market Share, By End Use, By Value, 2016-2026F

    Figure 24: China Urinals Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 25: China Other Sanitary Ware Market Size, By Value (USD Billion), 2016-2026F

    Figure 26: China National Residential Development Investment (USD Billion), 2015-2019

    Figure 27: China Other Sanitary Ware Market Share, By End Use, By Value, 2016-2026F

    Figure 28: China Other Sanitary Ware Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 29: China Sanitary Ware Products Import, By Value, 2015–2020 (USD Million)

    Figure 30: China Sanitary Ware Products Export, By Value, 2015–2020 (USD Million)

    List of Tables:

    Table 1: Top Distributors of Sanitary Ware Products in China

    Table 2: China Toilets/Water Closets & Cisterns Market Pricing Analysis, 2020

    Table 3: China Wash Basins Market Pricing Analysis, 2020

    Table 4: China Bath Tubs Market Pricing Analysis, 2020

    Table 5: China Urinals Market Pricing Analysis, 2020

    Table 6: China Other Sanitary Ware Market Pricing Analysis, 2020

    Table 7: Standards for Manufacturing Sanitary Ware Products in China