China is the world’s most populous country as well as the second largest global economy. Over the last decade, China has emerged as one the largest sanitary ware markets on account of rising disposable income of consumers and increasing urbanization. Moreover, with rising environmental concerns, Chinese consumers are increasingly opting for eco-friendly sanitary ware and bathroom fitting products, which can save up to 20% of total water consumption as compared to traditional products. Consequently, sanitary ware products such as low water consuming flushing systems and infrared controls, and sensor taps and showers are witnessing increasing market traction in Chinese sanitary ware market. 

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According to “China Sanitary Ware Market Forecast & Opportunities, 2020”, sanitary ware market in China is projected to witness a CAGR of over 14% during 2015-20. Growth in the market is anticipated on account of increasing hygiene consciousness, growing hospitality sector and growing inclination towards lifestyle oriented products. Segment-wise, Water Closets & Bidets is the most dominant segment in the country due to its high demand from residential and commercial sector. Region-wise, East China dominated the China sanitary ware market in 2014 and its dominance is anticipated to continue during the forecast period. Few of the leading players currently operating in the country’s sanitary ware market include Kohler, Toto, Roca, Arrow and Annwa.“China Sanitary Ware Market Forecast & Opportunities, 2020” discusses the following aspects of sanitary ware market in China:

  • China Sanitary Ware Market Size, Share & Forecast
  • Segmental Analysis –Water Closets & Bidets, Basins, Bathing Products & Urinals
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of sanitary ware market in China
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, sanitary ware manufacturers and other stakeholders align their market-centric strategies
  • To obtain research based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
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Report Methodology 

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with sanitary ware manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

1.   Research Methodology

2.     Product Overview

3.     Analyst View

4.     Global Sanitary Ware Market Overview

5.     China Sanitary Ware Market Outlook

5.1.   Market Size & Forecast

5.1.1.  By Value

5.1.2.  By Volume

5.2.   Market Share & Forecast

5.2.1.  By Type

5.2.2.  By Region

5.2.3.  By Company

6.     China Water Closets & Bidets Market Outlook

6.1.   Market Size & Forecast

6.1.1.  By Value

6.1.2.  By Volume

6.2.   Price Points Details

7.     China Basins Market Outlook

7.1.   Market Size & Forecast

7.1.1.  By Value

7.1.2.  By Volume

7.2.   Price Points Details

8.     China Bathing Products Market Outlook

8.1.   Market Size & Forecast

8.1.1.  By Value

8.1.2.  By Volume

8.2.   Price Points Details

9.     China Urinals Market Outlook

9.1.   Market Size & Forecast

9.1.1.  By Value

9.1.2.  By Volume

9.2.   Price Points Details

10.  China Other Sanitary Ware Products Market Outlook

10.1. Market Size & Forecast

10.1.1.   By Value

10.1.2.   By Volume

11.  Market Dynamics

11.1.  Drivers

11.2.  Challenges

12.  Trends & Developments

12.1.  Water-Saving Sanitary Ware Products

12.2. Increasing Influx of Technologically Advanced Products

12.3.  Growing Demand for Premium & Mid-to-High Priced Products

12.4.  Growing Preference of Non-Ceramic Products

12.5.  Increasing Penetration of Sanitary Ware Products

13.  Policy & Regulatory Landscape

14.  Raw Material Analysis

15.  Trade Dynamics

15.1.  Import Analysis

15.2.  Export Analysis

16.  China Economic Profile

17.  Competitive Landscape

17.1.  TOTO China Co. Ltd.(TSE:5332)

17.2.  Kohler (China) Investment Co. Ltd.

17.3.  Roca (China) Co. Ltd.

17.4.  Shunde Area Foshan Lehua Ceramic Sanitary Ware Co. Ltd.

17.5.  Foshan Gaoming Annwa Ceramic Sanitary Ware Co. Ltd.

17.6.  Kaies Sanitary Ware (China) Co. Ltd.

17.7.  Huida Sanitary Ware Co. Ltd.

17.8.  American Standard (China) Co. Ltd

17.9.  Joyou Building Materials Group Co., Ltd.

17.10.  Guangzhou Micawa Sanitary Ware

18.  Strategic Recommendations

19.  Annexure

  • List of Figures 

    Figure 1: China Sanitary Ware Market Size & Forecast, By Value (USD Billion), By Volume (Million Units), 2010-2020F

    Figure 2: China Urbanization Rate, 2011-2013 (%)

    Figure 3: China Per Capita Income, 2011–2013 (USD)

    Figure 4: China Sanitary Ware Market Share, By Type, By Value, 2010-2020F

    Figure 5: China Sanitary Ware Market Share, By Region, By Volume, 2014 & 2020F

    Figure 6: East China Urban Population Share, By Major Cities, 2009-2012

    Figure 7: East China Per Capita Purchasing Power, 2012 (USD)

    Figure 8: East China Number of Hotels, By Major Cities, 2013

    Figure 9: North China Urban Population Share, By Major Cities, 2009-2012

    Figure 10: North East China Urban Population Percentage, By Major Cities, 2009-2012

    Figure 11: North East China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

    Figure 12: North West China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

    Figure 13: North West China Urban Population Percentage, By Major City, 2009-2012

    Figure 14: South Central China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

    Figure 15: South West China Purchasing Power, By Major Cities, 2012 (USD)

    Figure 16: South West China Urban Population Percentage, By Major City, 2009-2012

    Figure 17: China Sanitary Ware Market Share, By Company, By Value, 2010-2020F

    Figure 18: China Water Closets & Bidets Market Size & Forecast, By Value (USD Billion), By Volume (Million Units), 2010-2020F

    Figure 19: China Number of Hotels, 2011-2013 (Thousands)

    Figure 20: China Number of Hospitals, 2010-2013 (Thousands)

    Figure 21: China Water Closets & Bidets Average Selling Price, 2010-2020F (USD)

    Figure 22: China Basins Market Size & Forecast, By Value (USD Billion), By Volume (Million Units), 2010-2020F

    Figure 23: China Floor Space of Residential Properties for Sale, 2012 & 2013 (Million Sq. Meter)

    Figure 24: China Basins Average Selling Price, 2010-2020F (USD)

    Figure 25: China Bathing Products Market Size & Forecast, By Value (USD Billion), By Volume (Million Units), 2010-2020F

    Figure 26: China Bathing Products Average Selling Price, 2010-2020F (USD)

    Figure 27: China Urinals Market Size & Forecast, By Value (USD Billion), By Volume (Million Units), 2010-2020F

    Figure 28: China Urinals Average Selling Price, 2010-2020F (USD)

    Figure 29: China Other Sanitary Ware Products Market Size & Forecast, By Value (USD Billion), By Volume (Million Units), 2010-2020F

    Figure 30: China Total Urban Population, 2010-2013 (%)

    Figure 31: China Urban Households Share, 2012

    Figure 32: China Urban Households Share, 2020F

    Figure 33: China Sanitary Ware Products Imports, By Volume, 2010–2014 (Thousand Units)

    Figure 34: China Sanitary Ware Products Imports, By Value, 2010–2014 (USD Million)

    Figure 35: China Sanitary Ware Products Exports, By Volume, 2010–2014 (Million Units)

    Figure 36: China Sanitary Ware Products Exports, By Value, 2010–2014 (USD Million)