China Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), By Region, By Company, Forecast & Opportunities, 2018-2028F

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Summary

Report Description

China Lingerie market is anticipated to grow during the forecast period due to rising usage of social media platforms, increasing consumer spending on clothing items, and growing consumer awareness regarding skin-friendly clothes.

The French word lingerie refers to everything people wear under their clothes, such as underwear, swimwear, etc. Lingerie is a category of undergarments worn by ladies under their clothing. Women wear lingerie with undergarments including underwear, bras, sleepwear, light robes, etc. It is made up of silk, nylon, polyester, satin, or lace. They are lightweight and simple to wear. The word “lingerie” is purposely chosen with the goal to suggest that the clothing is attractive, stylish, or both. Shopping for lingerie is a personal decision, and the best option will often  depend on the budget and the availability of the products, for the best fit and comfort. The greatest underwear should fit well, be made of high-quality materials, be affordable, and be available in a variety of sizes.

According to the 2022 White Paper on Chinese Lingerie, published jointly by the Underwear Committee of the China Textile Commerce Association and the Qianzhan Industry Research Institute, women in China only buy lingerie on average four times a year.

Rising Social Media Platforms and Internet Penetration Will Boost the Market Demand

An increase in consumer awareness of lingerie in China is largely attributed to the country's high internet usage. The nation has the most active users across all social media platforms, including QZone (190 million active users), RenRen (over 130 million users), etc. According to the 50th China Statistical Report on Internet Development published by China Internet Network Information Center, there were 1.05 billion internet users in China in June 2022, with 99.6 percent of them using cell phones (CNNIC). Therefore, the rising internet penetration and the rising popularity of social media platforms fuel the market demand for lingerie in China.

Increasing Company’s Spending on R&D & Marketing Strategies Will Fuel the Market Growth

Companies investing in R&D activities and market strategies to increase the growth of products is a significant aspect that fuels the market for lingerie in China during the forecast period. According to a report in the Chinese business media outlet 36Kr, one of China's lingerie businesses, Neiwai, just finished a USD100 million Series D fundraising round that was organized by an unidentified international investment firm. According to the brand, the money will be spent on R&D, brand development, and domestic and international sales channel expansion. Each season, Neiwai apparently introduces 400 to 500 SKUs. The company has opened more than 120 offline outlets in 32 first- and second-tier cities around the nation, in addition to e-commerce platforms. Therefore, the increasing investments by the companies for increasing revenue fuels the China lingerie market during the forecast period.

Companies Expanding their Presence Ultimately Fueling the Market

Chinese companies are implementing innovative marketing methods such as mergers and acquisitions with rival businesses to attract customers, thereby, driving the demand for China lingerie during the projection period. For instance, in 2022, in collaboration with the Underwear Committee of the China Textile Commerce Association, Cosmo Lady, China's "top underwear stock" and producer of women's underwear, published a white paper on the domestic women's underwear market. Five essential elements form the foundation of Cosmo Lady's underwear: molded cups, functionality, premium fabrics, research and development, and stringent testing. Also, in 2021, Victoria's Secret collaborated with Chinese lingerie manufacturer, Regina Miracle International, for a 49% share in its Chinese operations. According to the terms of the arrangement, Regina Miracle International will provide USD45 million in cash to Victoria's Secret, which will hold 51% of the joint venture.  To expand through product development, distribution, and marketing, two corporations have formed a joint venture to run all Victoria's Secret stores and associated e-commerce enterprises in China. Therefore, expanding presence of the companies fuels the demand for lingerie in China during the forecast period.

Company’s Initiatives for Women’s Welfare Drives the Market Growth

Chinese lingerie companies are also working to improve the health and welfare of women. For instance, Crystal International has moved to improve its community participation initiatives. A community engagement program was started by the intimate factory of Crystal International in China to give 16,000 pieces of professional lingerie and provide underprivileged women in Jiangxi province with healthcare knowledge and assistance. The bags contain QR codes that women may use to learn more about women's health and care. As a result, corporate initiatives for consumer health care will drive the expansion of the China lingerie market during the projected period.


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Market Segmentation

The China lingerie market is segmented into product type, distribution channel, region, and company. Based on product type, the market is segmented into bras, knickers & panties, loungewear, shapewear, and others. Based on distribution channels, the market is segmented into online, offline (hypermarkets/ supermarkets, independent retailers, and others). The market analysis also studies regional segmentation to devise regional market segmentation.

Market Players

Shenzhen Huijie Group Co., Ltd., Cosmo Lady (China) Holdings Company Limited, Victoria’s Secret & Co., Yancheng International Women's Fashion Co., Ltd., 6IXTY 8IGHT LIMITED, Aimer Group, 

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Distribution Channel

Region

Regional Scope

South-Central, South-West, East, North-East, North-West, North

Key companies profiled

Shenzhen Huijie Group Co., Ltd., Cosmo Lady (China) Holdings Company Limited, Victoria’s Secret & Co., Yancheng International Women's Fashion Co., Ltd., 6IXTY 8IGHT LIMITED, Aimer Group, Wacoal (China) Fashion Co., Ltd., Etam Group, Chun Wing Intimate Factory Ltd., Embry Holdings Limited, etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, the China Lingerie market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • China Lingerie Market, By Product Type:
    • Bra
    • Knickers & Panties
    • Lounge Wear
    • Shape Wear
    • Others  
  • China Lingerie Market, By Distribution Channel:
    • Online
    • Offline
      • Hypermarkets/ Supermarkets
      • Independent Retailers
      • Others
  • China Lingerie Market, By Region:
    • South-Central
    • South-West
    • East
    • North-East
    • North-West
    • North

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the China lingerie market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

China Lingerie Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges Faced After Purchase

5.    China Lingerie Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.2.  Market Share & Forecast

5.2.1.         By Product Type Market Share Analysis (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others)

5.2.1.1. By Body Care (Body Lotion/ Body Butter, Foot Cream, Hand Cream, Others)

5.2.2.         By Distribution Channel Market Share Analysis (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others))

5.2.3.         By Regional Market Share Analysis

5.2.3.1. South-Central Market Analysis

5.2.3.2. South-West Market Analysis

5.2.3.3. East Market Analysis

5.2.3.4. North-East Market Analysis

5.2.3.5. North-West Market Analysis

5.2.3.6. North Market Analysis

5.2.4.         By Company Market Share Analysis

5.3.  China Lingerie Mapping & Opportunity Assessment

5.3.1.         By Product Type Market Mapping & Opportunity Assessment

5.3.2.         By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3.         By Regional Market Mapping & Opportunity Assessment

6.    China Bra Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.2.  Market Share & Forecast

6.2.1.         By Product Type Market Share Analysis (Push-Up Bra, Padded Bra, Sports Bra, Underwire Bra, Full Cup Bra & Others)

6.2.2.         By Distribution Channel Market Share Analysis

6.3.  Best Selling SKUs

7.    China Knickers & Panties Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.2.  Market Share & Forecast

7.2.1.         By Product Type Market Share Analysis (Boy Shorts, Classic Briefs, French Cut Panties, Seamless Panties, Bikini & Others)

7.2.2.         By Distribution Channel Market Share Analysis

7.3.  Best Selling SKUs

8.    China Lounge Wear Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.2.  Market Share & Forecast

8.2.1.         By Product Type Market Share Analysis (Mini Dress, Capris, Shorts, Pajama Set, Nighty & Others)

8.2.2.         By Distribution Channel Market Share Analysis

8.3.  Best Selling SKUs

9.    China Shape Wear Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.2.  Market Share & Forecast

9.2.1.         By Product Type Market Share Analysis (Bikini Shaper, Body Shaper, Tummy Shaper & Thigh Shaper)

9.2.2.         By Distribution Channel Market Share Analysis

9.3.  Best Selling SKUs

10.  Market Dynamics

10.1.              Drivers

10.1.1.      Increasing internet penetration

10.1.2.      Rising mergers & acquisitions among companies

10.1.3.      Growing number of product launches

10.2.              Challenges

10.2.1.      Higher competition

10.2.2.      Higher production cost

11.  Impact of COVID-19 on the China Lingerie Market

11.1.              Impact Assessment Model       

11.1.1.      Key Segments Impacted

11.1.2.      Key Regions Impacted

11.1.3.      Key Countries Impacted

11.1.4.      Key Distribution Channel Impacted

12.  Market Trends & Developments

12.1.              Rising working women population

12.2.              Growing popularity of social media platforms

12.3.              Increasing consumer spending on physical appearance

12.4.              Rising demand from a younger generation

12.5.              Growing adoption of the western lifestyle

13.  Porter’s Five Forces Model

13.1.              Competitive Rivalry

13.2.              Bargaining Power of Buyers

13.3.              Bargaining Power of Suppliers

13.4.              Threat of New Entrants

13.5.              Threat of Substitutes

14.  Supply Chain Analysis

15.  Import & Export Analysis

15.1.              Top 5 Exporting Countries

15.1.1.      By Value

15.2.              Top 5 Importing Countries

15.2.1.      By Value

16.  SWOT Analysis

16.1.              Strengths

16.2.              Weaknesses

16.3.              Opportunities

16.4.              Threats

17.  Competitive Landscape

17.1.              Company Profiles  

17.1.1.      Shenzhen Huijie Group Co., Ltd.   

17.1.1.1.              Company Details

17.1.1.2.              Product & Services

17.1.1.3.              Financials (As Per Availability)

17.1.1.4.              Key Market Focus & Geographical Presence

17.1.1.5.              Recent Developments

17.1.1.6.              Key Management Personnel

17.1.2.      Cosmo Lady (China) Holdings Company Limited   

17.1.2.1.              Company Details

17.1.2.2.              Product & Services

17.1.2.3.              Financials (As Per Availability)

17.1.2.4.              Key Market Focus & Geographical Presence

17.1.2.5.              Recent Developments

17.1.2.6.              Key Management Personnel

17.1.3.       Victoria’s Secret & Co.  

17.1.3.1.              Company Details

17.1.3.2.              Product & Services

17.1.3.3.              Financials (As Per Availability)

17.1.3.4.              Key Market Focus & Geographical Presence

17.1.3.5.              Recent Developments

17.1.3.6.              Key Management Personnel

17.1.4.      Yancheng International Women's Fashion Co., Ltd.  

17.1.4.1.              Company Details

17.1.4.2.              Product & Services

17.1.4.3.              Financials (As Per Availability)

17.1.4.4.              Key Market Focus & Geographical Presence

17.1.4.5.              Recent Developments

17.1.4.6.              Key Management Personnel

17.1.5.      6IXTY 8IGHT LIMITED  

17.1.5.1.              Company Details

17.1.5.2.              Product & Services

17.1.5.3.              Financials (As Per Availability)

17.1.5.4.              Key Market Focus & Geographical Presence

17.1.5.5.              Recent Developments

17.1.5.6.              Key Management Personnel

17.1.6.      Aimer Group     

17.1.6.1.              Company Details

17.1.6.2.              Product & Services

17.1.6.3.              Financials (As Per Availability)

17.1.6.4.              Key Market Focus & Geographical Presence

17.1.6.5.              Recent Developments

17.1.6.6.              Key Management Personnel

17.1.7.      Wacoal (China) Fashion Co., Ltd.  

17.1.7.1.              Company Details

17.1.7.2.              Product & Services

17.1.7.3.              Financials (As Per Availability)

17.1.7.4.              Key Market Focus & Geographical Presence

17.1.7.5.              Recent Developments

17.1.7.6.              Key Management Personnel

17.1.8.      Etam Group   

17.1.8.1.              Company Details

17.1.8.2.              Product & Services

17.1.8.3.              Financials (As Per Availability)

17.1.8.4.              Key Market Focus & Geographical Presence

17.1.8.5.              Recent Developments

17.1.8.6.              Key Management Personnel

17.1.9.      Chun Wing Intimate Factory Ltd.  

17.1.9.1.              Company Details

17.1.9.2.              Product & Services

17.1.9.3.              Financials (As Per Availability)

17.1.9.4.              Key Market Focus & Geographical Presence

17.1.9.5.              Recent Developments

17.1.9.6.              Key Management Personnel

17.1.10.    Embry Holdings Limited    

17.1.10.1.            Company Details

17.1.10.2.            Product & Services

17.1.10.3.            Financials (As Per Availability)

17.1.10.4.            Key Market Focus & Geographical Presence

17.1.10.5.            Recent Developments

17.1.10.6.            Key Management Personnel

18.  Strategic Recommendations/Action Plan

18.1.              Key Focus Areas

18.2.              Target Region

18.3.              Target Product Type

18.4.              Target Distribution Channel

19.   About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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Main factors driving the growth of the China lingerie market are the rising demand for fashionable underwear among millennials and the arrival of international brands.

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Based on product type, the market is segmented into bras, knickers & panties, loungewear, shapewear, and others. Due to the rising number of working women and customers' increased purchasing power, the bra sector is anticipated to hold a sizeable market share during the projection period.

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Based on the distribution channel, the market is segmented into online, offline (hypermarkets/supermarkets, independent retailers, and others). Among these, online channels are the fastest-growing segment in the market due to their ease of availability and accessibility.

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Shenzhen Huijie Group Co., Ltd., Cosmo Lady (China) Holdings Company Limited, Victoria’s Secret & Co., Yancheng International Women's Fashion Co., Ltd., 6IXTY 8IGHT LIMITED, Aimer Group, Wacoal (China) Fashion Co., Ltd., Etam Group, Chun Wing Intimate Factory Ltd., Embry Holdings Limited, are the major market players in China lingerie market.

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Parvati Sharma

Account Manager BD
Press Release

China Lingerie Market is Dominated by Bra Segment During the Forecast Period

Feb, 2023

The China lingerie market is primarily driven by the rising adoption of western wear, increasing working women population, and growing consumer spending on their physical appearance.

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