China lingerie market is anticipated to
grow at a formidable rate during the forecast period owing to increasing adoption
of western lifestyle and rising demand for stylish lingerie from millennials.
Further, growing number of working women
are aiding China lingerie market. Increasing
penetration of online shopping and changing fashion trends in lingerie industry
are some of the other factors expected to propel demand for lingerie in China over
the next five years.
China’s lingerie market is highly
impacted by the cultural duality between its traditional societal codes and the
contemporary world. Further, globalization, economic rise and digital
connectivity have led to increased awareness of brands and global trends among
Chinese women. With rising entry of more global brands, the China lingerie
market is expected to undergo rapid growth by 2025.
China lingerie
market has been categorized based on product type, distribution channel and region.
Based on product type, the market is segmented into bra, knickers &
panties, lounge wear, shape wear and others. The sale of bra segment has
undergone huge growth in recent years and the segment is anticipated to
dominate the market by 2025as well. The market is witnessing increased demand
for wireless bras owing to the comfort factor it offers.
Based on
distribution channel, China lingerie market is segmented into offline and
online channels. The offline channel is further categorized into hypermarkets/
supermarkets, independent retailers and others. The online segment is expected
to undergo highest growth rate during the forecast period owing to the growing
preference of Chinese women to shop online. Also, the emergence of large number
of ecommerce sites like Alibaba, the market is witnessing a shifting shopping
pattern from offline retail to online retail. Lingerie companies are also
preferring to launch their new collection on their website and other e-commerce
sites before launching it in retail stores.
Some of the
major players operating in the China lingerie market are La Perla, Triumph,
Cosmo Lady, Hoplun Group, ETAM, Chun Wing Holdings, Embry Holdings Limited,
Mani Form, Minwei Clothes Peiheng Group Shijia Industry and Aubade, among
others. Leading companies are focusing on launching more comfortable products
to meet the growing demand in Chinese market.
Years
considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
·
To
analyze and forecast market size of the China lingerie market, in terms of
value & volume.
·
To
define, classify and forecast the China lingerie market on the basis of product
type, distribution channel and regional distribution.
·
To
scrutinize the detailed market segmentation and forecast the market size, in
terms of value, on the basis of region by segmenting China lingerie market into
regions, namely, South-Central, South-West, East-China, North-East, North China
& North-West.
·
To
identify tailwinds and headwinds for the China lingerie market.
·
To
examine competitive developments such as expansions, new product launches,
supply contracts, and mergers & acquisitions in the China lingerie market.
·
To
evaluate competitor pricing, average market selling prices and trends in the China
lingerie market.
·
To
strategically profile the leading players, which are involved in the supply of lingerie
in China.
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TechSci Research performed primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of lingerie manufacturers and suppliers in China. Subsequently,
TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research was able to include
manufacturers that could not be identified due to the limitations of secondary
research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major lingerie suppliers across the country.
TechSci
Research calculated the market size for the China lingerie market using a
bottom-up approach, where manufacturers’ value sales data for different product
type of lingerie was recorded as well as forecast for the future years was made.
TechSci Research sourced these values from industry experts and company
representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as all China lingerie
manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
- China
lingerie manufacturers
- China
lingerie suppliers
- Research
organizations and consulting companies
- Associations,
organizations and alliances related to lingerie manufacturing
- Government
bodies such as regulating authorities and policy makers
- Industry
associations
- Market
research and consulting firms
The study is useful in providing answers to several
critical questions that are important for industry stakeholders, such as lingerie
manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next
five years) in order to strategize investments and capitalize on growth of the
market.
Report Scope:
In this report, China lingerie market has been
segmented into following categories, in addition to the industry trends which
have also been detailed below:
- China Lingerie Market,
By Product Type:
- Bra
- knickers &
Panties
- Lounge Wear
- Shape Wear
- Others
- China Lingerie Market,
By Distribution Channel:
- Online Stores
- Offline
- Hypermarkets/
Supermarkets
- Independent
Retailers
- Others
- China Lingerie Market,
By Geography:
- South-Central
- South-West
- East
- North East
- North-West
- North
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in China lingerie market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis in case of direct
and indirect sales channel.
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