China lingerie market is anticipated to
grow at a formidable rate during the forecast period owing to increasing adoption
of western lifestyle and rising demand for stylish lingerie from millennials.
Further, growing number of working women are aiding China lingerie market. Increasing penetration of
online shopping and changing fashion trends in lingerie industry are some of
the other factors expected to propel demand for lingerie in China over the next
China’s lingerie market is highly
impacted by the cultural duality between its traditional societal codes and the
contemporary world. Further, globalization, economic rise and digital
connectivity have led to increased awareness of brands and global trends among
Chinese women. With rising entry of more global brands, the China lingerie
market is expected to undergo rapid growth by 2028.
market has been categorized based on product type, distribution channel and region.
Based on product type, the market is segmented into bra, knickers &
panties, lounge wear, shape wear and others. The sale of bra segment has
undergone huge growth in recent years and the segment is anticipated to
dominate the market by 2028as well. The market is witnessing increased demand
for wireless bras owing to the comfort factor it offers.
distribution channel, China lingerie market is segmented into offline and
online channels. The offline channel is further categorized into hypermarkets/
supermarkets, independent retailers and others. The online segment is expected
to undergo highest growth rate during the forecast period owing to the growing
preference of Chinese women to shop online. Also, the emergence of large number
of ecommerce sites like Alibaba, the market is witnessing a shifting shopping
pattern from offline retail to online retail. Lingerie companies are also
preferring to launch their new collection on their website and other e-commerce
sites before launching it in retail stores.
Some of the
major players operating in the China lingerie market are La Perla, Triumph,
Cosmo Lady, Hoplun Group, ETAM, Chun Wing Holdings, Embry Holdings Limited,
Mani Form, Minwei Clothes Peiheng Group Shijia Industry and Aubade, among
others. Leading companies are focusing on launching more comfortable products
to meet the growing demand in Chinese market.
Objective of the Study:
analyze and forecast market size of the China lingerie market, in terms of
value & volume.
define, classify and forecast the China lingerie market on the basis of product
type, distribution channel and regional distribution.
scrutinize the detailed market segmentation and forecast the market size, in
terms of value, on the basis of region by segmenting China lingerie market into
regions, namely, South-Central, South-West, East-China, North-East, North China
identify tailwinds and headwinds for the China lingerie market.
examine competitive developments such as expansions, new product launches,
supply contracts, and mergers & acquisitions in the China lingerie market.
evaluate competitor pricing, average market selling prices and trends in the China
strategically profile the leading players, which are involved in the supply of lingerie
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TechSci Research performed primary as
well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of lingerie manufacturers and suppliers in China.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research was able to
include manufacturers that could not be identified due to the limitations of
secondary research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major lingerie suppliers across the country.
TechSci Research calculated the market size for the China lingerie
market using a bottom-up approach, where manufacturers’ value sales data for
different product type of lingerie was recorded as well as forecast for the
future years was made. TechSci Research sourced these values from industry
experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as all China lingerie
manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
- China lingerie manufacturers
- China lingerie suppliers
- Research organizations and consulting companies
- Associations, organizations and alliances related to lingerie
- Government bodies such as regulating authorities and policy makers
- Industry associations
- Market research and consulting firms
The study is useful in providing
answers to several critical questions that are important for industry
stakeholders, such as lingerie manufacturers, distributors, dealers and policy
which market segments
should be targeted over the coming years (next five years) in order to
strategize investments and capitalize on growth of the market.
2018 – 2021
2024F – 2028F
Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F
Revenue forecast, company share, competitive landscape, growth
factors, and trends
South-Central; South-West; East; North-East; North-West; North
Key Companies Profiled
La Perla, Triumph, Cosmo Lady, Hoplun Group, ETAM, Chun Wing
Holdings, Embry Holdings Limited, Mani Form, Minwei Clothes Peiheng Group
Shijia Industry and Aubade.
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alteration to regional & segment scope.
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In this report, China lingerie market
has been segmented into following categories, in addition to the industry
trends which have also been detailed below:
- China Lingerie Market, By Product Type:
- knickers & Panties
- Lounge Wear
- Shape Wear
- China Lingerie Market, By Distribution Channel:
- Online Stores
- Hypermarkets/ Supermarkets
- Independent Retailers
- China Lingerie Market, By Geography:
- North East
Company Profiles: Detailed analysis of the major
companies present in China lingerie market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
- Detailed analysis and
profiling of additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis
in case of direct and indirect sales channel.
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