Global beacon technology market stood at $ 1.56 billion in 2019 and is projected to grow at a CAGR of over 45% during 2021-2026, on account of increasing demand for technology as it can assist marketers in building and optimizing their strategies. Beacons are small, inexpensive wireless transmitters, which use low-energy Bluetooth technology to send signals to nearby compatible smart devices. The technology has been around for few years and is expanding to various verticals, such as retail and healthcare, among others at a rapid pace. Beacon technology is based on taking the advantage of physical location and proximity for the transfer of signals. Moreover, increasing proliferation of smartphones and surging demand for location-based marketing solutions is expected to drive the market through 2026.

Beacon technology market can be segmented based on component, technology, connectivity, application and region. On the basis of technology, the market can be segmented into iBeacon, Eddystone and Others. In 2019, iBeacon dominated the market and the trend is anticipated to continue in the forthcoming years, as Apple was the first company to introduce a beacon standard, which received rapid adoption by companies. Vendors operating in the market are adopting technology to develop beacon. Moreover, beacon technology can be deployed on-premise and on cloud, which is promoting the growth of the technology. In terms of connectivity type, the market can be segmented into BLE, Wi-Fi and others. BLE or Bluetooth low-energy is anticipated to witness extensive adoption, as it is inexpensive when compared with the prices of Wi-Fi and other location-based technologies such as GPS. Beacon technology is at a nascent stage and expanding to various verticals. The technology finds application in retail, transportation and logistics, healthcare, logistics, automotive, sports, among others. Retail and transportation & logistics are the major segments in the market, on account of extensive adoption of beacon technology in these sectors for implementing proximity marketing campaigns.

Regionally, the market for beacon technology is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe and CIS, South America and Middle East & Africa. Owing to the early adoption of technology and presence of major players in the region, North America is expected to acquire the majority share during the forecast period. Moreover, major US retailers such as Target and Walmart have started implementing beacons in retail stores.   

Some of the major players operating in global beacon technology market include Qualcomm Inc., Cisco Systems Inc., Samsung Electronics Co. Ltd., Apple Inc., Aruba Networks, Inc, Estimote, Inc., Kontakt.io, Accent Advanced Systems SL, Onyx Beacon, Blue Sense Networks Ltd. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Apple is among the key providers of the beacon technology, however, companies such as Kontakt.io and Estimote Inc are developing innovative beacons, so as to register positive growth in the market.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and forecast global beacon technology market size.
  • To classify and forecast global beacon technology market based on component, technology, connectivity type, application and regional distribution.
  • To identify drivers and challenges for global beacon technology market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global beacon technology market.
  • To identify and analyze the profile of leading players operating in global beacon technology market.

 

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated global beacon technology market size by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Beacon technology developers, providers and end users
  • Service providers
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to beacon technology  

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global beacon technology market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Component:
    • Software
    • Hardware
  • Market, by Technology:
    • iBeacon
    • Eddystone
    • Others
  • Market, by Connectivity Type:
    • BLE
    • Wi-Fi
    • Others
  • Market, by Application:
    • Retail
    • Transportation & Logistics
    • Healthcare
    • BFSI
    • Automotive
    • Sports
    • Others
  • Market, by Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • United Kingdom
      • France
      • Italy
      • Russia
      • Spain
    • Asia Pacific
      • China
      • Japan 
      • South Korea
      • Australia
      • India
    • Middle East & Africa
      • UAE
      • South Africa
      • Saudi Arabia
      • Qatar
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global beacon technology market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Global Beacon Technology Market

5.    Voice of Customer

5.1.  Challenges Faced in Adopting Beacon Technology

5.2.  Key Factors Driving Adoption of Beacon Technology

5.3.  Most Preferred Broadcast Range

5.4.  Major Benefits of Installing A Beacon

6.    Global Beacon Technology Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Component (Software and Hardware)

6.2.2.     By Technology (iBeacon, Eddystone, and Others)

6.2.3.     By Connectivity Type (BLE, Wi-Fi, and Others)

6.2.4.     By Application (Retail, Transportation & Logistics, Healthcare, BFSI, Automotive, Sports, and Others)

6.2.5.     By Region (North America; Europe; Asia Pacific; South America and Middle East & Africa)

6.2.6.     By Company (2020)

6.3.  Market Attractiveness Index

7.    North America Beacon Technology Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Component

7.2.2.     By Technology

7.2.3.     By Connectivity Type

7.2.4.     By Application

7.2.5.     By Country

7.3.  North America: Country Analysis

7.3.1.     United States Beacon Technology Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Technology

7.3.1.2.2.             By Application

7.3.2.     Canada Beacon Technology Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Technology

7.3.2.2.2.             By Application

7.3.3.     Mexico Beacon Technology Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Technology

7.3.3.2.2.             By Application

8.    Europe Beacon Technology Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Component

8.2.2.     By Technology

8.2.3.     By Connectivity Type

8.2.4.     By Application

8.2.5.     By Country  

8.3.  Europe: Country Analysis

8.3.1.     Germany Beacon Technology Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Technology

8.3.1.2.2.             By Application

8.3.2.     United Kingdom Beacon Technology Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Technology

8.3.2.2.2.             By Application

8.3.3.     France Beacon Technology Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Technology

8.3.3.2.2.             By Application

8.3.4.     Italy Beacon Technology Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Technology

8.3.4.2.2.             By Application

8.3.5.     Russia Beacon Technology Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Technology

8.3.5.2.2.             By Application

8.3.6.     Spain Beacon Technology Market Outlook

8.3.6.1.         Market Size & Forecast

8.3.6.1.1.             By Value

8.3.6.2.         Market Share & Forecast

8.3.6.2.1.             By Technology

8.3.6.2.2.             By Application

9.    Asia-Pacific Beacon Technology Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Component

9.2.2.     By Technology

9.2.3.     By Connectivity Type

9.2.4.     By Application

9.2.5.     By Country  

9.3.  Asia-Pacific: Country Analysis

9.3.1.     China Beacon Technology Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Technology

9.3.1.2.2.             By Application

9.3.2.     Japan Beacon Technology Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Technology

9.3.2.2.2.             By Application

9.3.3.     South Korea Beacon Technology Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Technology

9.3.3.2.2.             By Application

9.3.4.     Australia Beacon Technology Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Technology

9.3.4.2.2.             By Application

9.3.5.     India Beacon Technology Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Technology

9.3.5.2.2.             By Application

10.  Middle East & Africa Beacon Technology Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Component

10.2.2.  By Technology

10.2.3.  By Connectivity Type

10.2.4.  By Application

10.2.5.  By Country

10.3.              MEA: Country Analysis

10.3.1.  UAE Beacon Technology Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Technology

10.3.1.2.2.           By Application

10.3.2.  South Africa Beacon Technology Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Technology

10.3.2.2.2.           By Application

10.3.3.  Saudi Arabia Beacon Technology Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Technology

10.3.3.2.2.           By Application

10.3.4.  Qatar Beacon Technology Market Outlook

10.3.4.1.      Market Size & Forecast

10.3.4.1.1.           By Value

10.3.4.2.      Market Share & Forecast

10.3.4.2.1.           By Technology

10.3.4.2.2.           By Application 

11.  South America Beacon Technology Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Component

11.2.2.  By Technology

11.2.3.  By Connectivity Type

11.2.4.  By Application

11.2.5.  By Country

11.3.              South America: Country Analysis

11.3.1.  Brazil Beacon Technology Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Technology

11.3.1.2.2.           By Application

11.3.2.  Argentina Beacon Technology Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Technology

11.3.2.2.2.           By Application

11.3.3.  Colombia Beacon Technology Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Technology

11.3.3.2.2.           By Application

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Company Profiles

14.1.1.  Qualcomm Inc.

14.1.2.  Cisco Systems Inc.

14.1.3.  Samsung Electronics Co., Ltd

14.1.4.  Apple Inc.

14.1.5.  Hewlett-Packard Enterprise

14.1.6.  Estimote, Inc.

14.1.7.  Kontakt.io

14.1.8.  Leantegra Inc.

14.1.9.  Bluvision Inc.

14.1.10.  Accent Systems

15.  Strategic Recommendations

16.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

  • List of Figures

     

    Figure 1: Challenges Faced in Adopting Beacon Technology (N=125), 2020

    Figure 2: Key Factors Driving Adoption of Beacon Technology (N=125), 2020

    Figure 3: Most Preferred Broadcast Range (N=125), 2020

    Figure 4: Major Benefits of Installing A Beacon (N=125), 2020

    Figure 5: Global Beacon Technology Market Size, By Value (USD Million), 2016-2026F

    Figure 6: Worldwide Spending on Public Cloud Computing, 2015–2026F (USD Billion)

    Figure 7: Global Beacon Technology Market Share, By Component, By Value, 2016–2026F

    Figure 8: Global Beacon Technology Market Share, By Technology, By Value, 2016–2026F

    Figure 9: Global Beacon Technology Market Share, By Connectivity Type, By Value, 2016–2026F