Automotive Medium & Heavy Commercial Vehicle ADAS Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 34.05 Billion
CAGR (2026-2031)	11.21%
Fastest Growing Segment	Radar
Largest Market	Asia Pacific
Market Size (2031)	USD 64.41 Billion

Market Overview

The Global Automotive Medium & Heavy Commercial Vehicle ADAS Market will grow from USD 34.05 Billion in 2025 to USD 64.41 Billion by 2031 at a 11.21% CAGR. The Global Automotive Medium and Heavy Commercial Vehicle ADAS market consists of integrated electronic systems, such as autonomous emergency braking and lane departure warnings, designed to enhance vehicle safety and assist drivers in controlling large trucks and buses. The primary drivers supporting this market include stringent government mandates regarding road safety and the operational necessity for fleet owners to minimize accident-related costs and insurance premiums. This demand is underscored by consistent fleet renewal in major regions; according to the European Automobile Manufacturers’ Association, in 2024, new truck registrations in the European Union totalled 327,896 units, representing a significant volume of vehicles increasingly subject to safety technology requirements.

However, a significant challenge impeding broader market expansion is the high cost associated with implementing and maintaining these complex sensor-based technologies. The substantial financial investment required for installation and calibration often deters cost-sensitive fleet operators, particularly in developing markets where profit margins are tight and technical infrastructure is limited.

Key Market Drivers

Implementation of Stringent Government Regulations and Safety Mandates acts as the primary catalyst for market growth. Legislative bodies worldwide are enforcing comprehensive frameworks to mitigate road fatalities, compelling manufacturers to standardize advanced driver-assistance systems across their heavy-duty fleets. According to Daimler Truck, March 2025, in the 'Annual Report 2024', compliance with the updated EU General Safety Regulation (GSR) became mandatory for all newly registered trucks as of July 2024, necessitating the installation of advanced systems such as emergency braking and sideguard assist. This regulatory pressure ensures that safety technologies transition from optional luxuries to essential compliance requirements, thereby guaranteeing a baseline volume of ADAS integration in new vehicle registrations.

Escalating Need for Road Safety and Accident Prevention further accelerates the deployment of these technologies, driven by the critical necessity to reduce high-severity collisions involving commercial vehicles. The industry is witnessing a shift where safety ratings and accident mitigation capabilities directly influence fleet purchasing decisions. According to Volvo Trucks, September 2025, in the press release 'Volvo scores five stars in second Euro NCAP safety rating', the European consumer test organization Euro NCAP conducted its first-ever safety assessments for heavy-duty commercial trucks in late 2024, marking a pivotal moment in prioritizing verified collision avoidance performance. This focus is vital for supporting the broader logistics network; according to the American Trucking Associations, August 2025, in the 'American Trucking Trends 2025' report, the trucking industry moved 11.27 billion tons of freight in 2024, underscoring the immense operational scale that relies on these protective systems.

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Key Market Challenges

The substantial financial investment required for the installation, calibration, and maintenance of advanced sensor-based systems acts as a primary impediment to the growth of the medium and heavy commercial vehicle ADAS market. Fleet operators typically manage businesses with narrow profit margins, making them highly sensitive to increases in the total cost of ownership. The integration of cameras, radar, and processing units significantly raises the upfront acquisition price of trucks and buses. Furthermore, the recurring expenses associated with specialized repair, sensor realignment after minor incidents, and necessary software updates create long-term financial liabilities that discourage voluntary adoption of these technologies.

This cost barrier directly impacts fleet renewal rates and the penetration of safety features, particularly in regions where economic factors outweigh regulatory pressure. When vehicle prices increase due to the inclusion of complex electronic architectures, operators often delay purchases or opt for base models without optional safety packages. This trend of deferred investment due to pricing is evident in recent market performance data. According to the Federation of Automobile Dealers Associations, in August 2024, retail sales for commercial vehicles in India declined by 6.05 percent year-on-year, a contraction partly attributed to high vehicle acquisition costs and funding constraints. Such data illustrates how financial hurdles restrict the broader deployment of assistance systems in the commercial sector.

Key Market Trends

The Convergence of ADAS with Telematics for Predictive Fleet Risk Management is transforming safety strategies from reactive reporting to proactive prevention. By integrating video telematics with AI-driven deep learning, fleet operators can now analyze driving patterns in real-time to detect risks like distracted driving before collisions occur. This technological synergy enables personalized driver coaching and automated in-cab alerts that significantly mitigate liability and operational downtime. The impact of this integration is quantifiable; according to Samsara, October 2025, in the 'Samsara Safety Report', fleets with over 175 vehicles that implemented the complete AI safety solution achieved a 73% reduction in crash rates over a 30-month period, demonstrating the efficacy of combining sensor data with predictive analytics.

Concurrently, the market is witnessing a decisive Shift Toward Level 2+ Semi-Autonomous Highway Pilot Capabilities, bridging the gap between driver assistance and full autonomy. Manufacturers are deploying sophisticated systems that handle steering, braking, and acceleration on highways, enabling hub-to-hub logistics with reduced human intervention. This trend is characterized by rigorous commercial pilot programs designed to validate safety cases and operational reliability on public roads, moving beyond theoretical testing to actual freight movement. This operational progress is evident in recent deployment metrics; according to Kodiak Robotics, January 2025, in the 'Kodiak AI 2024 Recap', the company successfully completed 900 autonomous deliveries for Martin Brower in 2024, highlighting the increasing commercial viability and reliability of these heavy-duty platforms.

Segmental Insights

The Radar segment is emerging as the fastest-growing category within the Global Automotive Medium & Heavy Commercial Vehicle ADAS Market, primarily due to the enforcement of stringent safety mandates regarding collision avoidance. Regulatory bodies such as the European Commission have implemented General Safety Regulations that require the installation of Advanced Emergency Braking Systems and Blind Spot Information Systems in heavy-duty trucks and buses. Consequently, manufacturers are increasingly integrating radar sensors to ensure reliable object detection in diverse weather conditions, thereby supporting fleet operators in meeting compliance standards and enhancing overall road safety.

Regional Insights

Asia Pacific commands the largest share of the Global Automotive Medium & Heavy Commercial Vehicle ADAS market, primarily driven by rigorous safety legislation and high manufacturing output. Regulatory bodies, including Japan’s Ministry of Land, Infrastructure, Transport and Tourism, have mandated advanced safety features such as autonomous emergency braking for heavy trucks to improve road safety. Similarly, China has introduced strict national standards requiring collision warning systems in commercial fleets. These legislative actions, combined with the rapid expansion of the logistics sector, sustain the region’s dominance in adopting advanced driver assistance systems.

Recent Developments

In August 2025, Bendix Commercial Vehicle Systems announced a collaboration with Aeva to enhance advanced driver assistance systems for Class 8 trucks using 4D LiDAR technology. The partnership aimed to integrate high-resolution sensing and perception software into Bendix's safety platforms to enable SAE Level 2+ capabilities. This development focused on addressing critical safety use cases, such as pedestrian automatic emergency braking and collision mitigation in low-light conditions, where traditional radar and camera systems might face limitations. The initiative sought to leverage instant velocity data to deliver improved vehicle safety performance and reliability in complex driving environments.
In November 2024, Volvo Trucks launched next-generation active safety systems designed to protect vulnerable road users such as cyclists and pedestrians. The introduction included the Active Side Collision Avoidance Support, which utilized radar sensors to detect approaching cyclists and actively brake the vehicle during turns to prevent accidents. Additionally, the company released an advanced emergency braking system that monitored traffic ahead using both camera and radar technologies to mitigate collision risks. These safety innovations were made available for order in the manufacturer's heavy-duty truck ranges, reinforcing its commitment to reducing accidents involving commercial vehicles.
In March 2024, Plus announced a long-term partnership with the Traton Group and its brands, including MAN, Scania, and Navistar, to deploy Level 4 autonomous trucks globally. The collaboration focused on creating a commercial autonomous transport solution using Plus's driverless software technology for hub-to-hub operations. Public road testing was initiated in Europe and the United States to validate the integration of the autonomous driving system with the manufacturers' autonomous-ready base vehicles. This alliance aimed to accelerate the commercial availability of safe and sustainable autonomous transport solutions across strategic international freight corridors.
In January 2024, Daimler Truck selected Aeva as the supplier of long-range 4D LiDAR technology for its series-production autonomous commercial vehicle program. This collaboration involved the integration of Aeva’s automotive-grade LiDAR sensors directly into the production process of the Freightliner Cascadia truck platform to enable SAE Level 4 autonomous capabilities. The partnership aimed to enhance safety and performance in autonomous driving by utilizing frequency-modulated continuous-wave technology, which simultaneously measures range and velocity. This strategic selection marked a significant step toward the commercialization of autonomous trucks in the United States market, with production ramp-up targeted for 2027.

Key Market Players

Robert Bosch GmbH
Continental AG
ZF Friedrichshafen AG
DENSO CORPORATION
Aptiv PLC
Valeo SA
Magna International Inc.
Aisin Seiki Co. Ltd
Autoliv Inc.
Hyundai Mobis

By Sensor Type	By Level of Autonomy	By Function	By Region
Radar Ultrasonic Camera Lidar	Level1 Level2 Level3 Level4 Level5	Collision Avoidance Adaptive Cruise Control Lane Departure Warning System Emergency Braking Park Assistance	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Automotive Medium & Heavy Commercial Vehicle ADAS Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Automotive Medium & Heavy Commercial Vehicle ADAS Market, By Sensor Type:

Radar
Ultrasonic
Camera
Lidar

Automotive Medium & Heavy Commercial Vehicle ADAS Market, By Level of Autonomy:

Level1
Level2
Level3
Level4
Level5

Automotive Medium & Heavy Commercial Vehicle ADAS Market, By Function:

Collision Avoidance
Adaptive Cruise Control
Lane Departure Warning System
Emergency Braking
Park Assistance

Automotive Medium & Heavy Commercial Vehicle ADAS Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Automotive Medium & Heavy Commercial Vehicle ADAS Market.

Available Customizations:

Global Automotive Medium & Heavy Commercial Vehicle ADAS Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Automotive Medium & Heavy Commercial Vehicle ADAS Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Sensor Type (Radar, Ultrasonic, Camera, Lidar)

5.2.2. By Level of Autonomy (Level1, Level2, Level3, Level4, Level5)

5.2.3. By Function (Collision Avoidance, Adaptive Cruise Control, Lane Departure Warning System, Emergency Braking, Park Assistance)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Sensor Type

6.2.2. By Level of Autonomy

6.2.3. By Function

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Sensor Type

6.3.1.2.2. By Level of Autonomy

6.3.1.2.3. By Function

6.3.2. Canada Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Sensor Type

6.3.2.2.2. By Level of Autonomy

6.3.2.2.3. By Function

6.3.3. Mexico Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Sensor Type

6.3.3.2.2. By Level of Autonomy

6.3.3.2.3. By Function

7. Europe Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Sensor Type

7.2.2. By Level of Autonomy

7.2.3. By Function

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Sensor Type

7.3.1.2.2. By Level of Autonomy

7.3.1.2.3. By Function

7.3.2. France Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Sensor Type

7.3.2.2.2. By Level of Autonomy

7.3.2.2.3. By Function

7.3.3. United Kingdom Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Sensor Type

7.3.3.2.2. By Level of Autonomy

7.3.3.2.3. By Function

7.3.4. Italy Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Sensor Type

7.3.4.2.2. By Level of Autonomy

7.3.4.2.3. By Function

7.3.5. Spain Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Sensor Type

7.3.5.2.2. By Level of Autonomy

7.3.5.2.3. By Function

8. Asia Pacific Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Sensor Type

8.2.2. By Level of Autonomy

8.2.3. By Function

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Sensor Type

8.3.1.2.2. By Level of Autonomy

8.3.1.2.3. By Function

8.3.2. India Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Sensor Type

8.3.2.2.2. By Level of Autonomy

8.3.2.2.3. By Function

8.3.3. Japan Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Sensor Type

8.3.3.2.2. By Level of Autonomy

8.3.3.2.3. By Function

8.3.4. South Korea Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Sensor Type

8.3.4.2.2. By Level of Autonomy

8.3.4.2.3. By Function

8.3.5. Australia Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Sensor Type

8.3.5.2.2. By Level of Autonomy

8.3.5.2.3. By Function

9. Middle East & Africa Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Sensor Type

9.2.2. By Level of Autonomy

9.2.3. By Function

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Sensor Type

9.3.1.2.2. By Level of Autonomy

9.3.1.2.3. By Function

9.3.2. UAE Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Sensor Type

9.3.2.2.2. By Level of Autonomy

9.3.2.2.3. By Function

9.3.3. South Africa Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Sensor Type

9.3.3.2.2. By Level of Autonomy

9.3.3.2.3. By Function

10. South America Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Sensor Type

10.2.2. By Level of Autonomy

10.2.3. By Function

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Sensor Type

10.3.1.2.2. By Level of Autonomy

10.3.1.2.3. By Function

10.3.2. Colombia Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Sensor Type

10.3.2.2.2. By Level of Autonomy

10.3.2.2.3. By Function

10.3.3. Argentina Automotive Medium & Heavy Commercial Vehicle ADAS Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Sensor Type

10.3.3.2.2. By Level of Autonomy

10.3.3.2.3. By Function

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Automotive Medium & Heavy Commercial Vehicle ADAS Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Robert Bosch GmbH

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Continental AG

15.3. ZF Friedrichshafen AG

15.4. DENSO CORPORATION

15.5. Aptiv PLC

15.6. Valeo SA

15.7. Magna International Inc.

15.8. Aisin Seiki Co. Ltd

15.9. Autoliv Inc.

15.10. Hyundai Mobis

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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