Australia protein supplement market was valued at USD90.69 million in 2020 and is expected to grow at a CAGR of 5.19% during the forecast period 2021-2026 to reach around USD121.09 million by 2026. The Australia protein supplement market is driven by the growing awareness among the masses to be healthy and to stay in shape, along with increasing body immunity across the world, which has led to a substantial increase in demand for protein in urban areas. This increase in the number of muscle and fitness enthusiasts has contributed to a growing demand for protein sports drinks, specialty nutritious beverages, nutritious snack bars, and other items.

Moreover, growing women’s demand for healthy products which are fat-free, to maintain their weight is another major factor that drives the demand for protein supplement in Australia. Furthermore, increasing disposable income, growing focus on leading active and balanced lifestyle in Australia drives the protein Supplement market.

Various socio-economic factors, including urbanization, and the aging of the population, are expected to have a positive effect on demand for the product. In addition, increasing concerns about obesity, preference for vegan protein sources due to rising veganism, and spending on health-related goods are expected to increase demand for goods in the immediate future.

The Australia protein supplement market is segmented based on product type, raw material, distribution channel, application, and region. Based on product type, the market is further fragmented into protein powder, protein bar, ready-to-drink and others (cookies, pastry etc.). Out of which, powdered protein supplement hold a maximum market share of around 55.00% in 2020, as protein powder is very popular among people.

Based on raw material, the market is divided into whey, casein, and dairy alternative. Out of which, dairy alternative is the fastest growing segment with CAGR around 5.83% during the forecast period. The demand for dairy alternative protein supplement has increased in recent years. The increasing acceptance of veganism has contributed to a change in customer preference from animal protein to plant protein. There is a wide variety of plant proteins available to support the selling of plant protein supplement worldwide, which involves protein derived from soya, peas, and tree nuts. The high nutrient content of protein supplement from plants has contributed to an increase in demand.

Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, departmental store, online and others (departmental store, pharmacies, direct selling, etc.). Online stores are the fastest-growing segment with a CAGR of around 6.00% in the forecast period. A growing number of internet users, ease of access, availability on a 24/7 basis, and several choices to choose from are factors driving online sales. In addition, discussion platforms, promotions, and product offer, and the introduction of various promotional strategies will fuel online sales over the forecast period.

Vitaco Health Group Limited, Glanbia plc, Freedom Foods Group Trading Pty Ltd, Aminoactive Pty. Ltd, Iovate Health Sciences International Inc., MusclePharm Corporation, Genetix Nutrition, Body Science International are the companies operating in the Australia protein supplement market.

Years considered for this report:

Historical Years: 2016-2026

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022-2026

Objective of the Study:

  • To analyze the historical growth in the market size of Australia protein supplement market from 2016 to 2020.
  • To estimate and forecast the market size of Australia protein supplement market from 2021 to 2026 and growth rate until 2026.
  • To classify and forecast Australia protein supplement market based on product type, raw material, application, distribution channel, company, and region.
  • To identify drivers and challenges for Australia protein supplement market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia protein supplement market.
  • To conduct pricing analysis for Australia protein supplement market.
  • To identify and analyze the profile of leading players operating in Australia protein supplement market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across Australia.

TechSci Research calculated the market size of Australia protein supplement market using a top-down approach and bottom-up, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research Source these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary Raw Materials such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research. 

Key Target Audience:

  • Australia protein supplement manufacturers and suppliers
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers.
  • Organizations, forums, and alliances related to Australia protein supplement.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Australia protein supplement market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Australia Protein Supplement Market, By Product Type:
    • Protein Powder
    • Protein Bar
    • Ready to Drink.
    • Others (Cereals, Pan Cake, Breads, etc.)
  • Australia Protein Supplement Market, By Raw Material:
    • Whey
    • Casein
    • Dairy Alternative
  • Australia Protein Supplement Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Departmental Store
    • Online
    • Others (Cereals, Pan Cake, Breads, etc.)

·         Australia Protein Supplement Market, By Application:

    • Sports Nutrition
    • Functional Foods
  • Australia Protein Supplement Market, By Region:
    • Australia Capital Territory & New South Wales
    • Victoria & Tasmania
    • Queensland
    • Northern Territory & Southern Australia
    • Western Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia protein supplement market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the reports:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

1. Research Methodology
2. Product Overview 
3. Impact of COVID-19 on Australia Protein Supplement Market
4. Executive Summary
5. Voice of Customers
5.1. Product Awareness
5.2. Brand Recall & Awareness
5.3. Brand Propensity
5.4. Factors Influencing Purchase Decision
6. Australia Protein Supplement Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product (Protein Powder, Protein Bar, Ready to Drink, and Others (Cereals, Pan Cake, Breads, etc.))
6.2.2. By Raw Material (Whey, Casein and Dairy Alternatives) 
6.2.3. By Application (Sports Nutrition and Functional Foods)
6.2.4. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Store, Online, Others (Cereals, Pan Cake, Breads, etc.))
6.2.5. By Region (Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia)
6.2.6. By Company (2020)
6.2.7. Market Map (By Product, By Distribution Channel, By Region)
7. Australia Protein Powder Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Application
7.2.2. By Distribution Channel
8. Australia Protein Bar Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Application
8.2.2. By Distribution Channel
9. Australia Ready to Drink Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Application
9.2.2. By Distribution Channel
10. Australia Other Protein Supplement Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Application
10.2.2. By Distribution Channel
11. Market Dynamics
11.1. Market Drivers
11.2. Market Challenges
12. Policy & Regulatory Landscape
13. Market Trends & Developments
14. Australia Economic Profile
15. Competitive Landscape
15.1.1. Vitaco Health Group Limited 
15.1.2. Glanbia plc
15.1.3. Aminoactive Pty. Ltd
15.1.4. Freedom Foods Group Trading Pty Ltd
15.1.5. Iovate Health Sciences International Inc.
15.1.6. MusclePharm Corporation
15.1.7. Genetix Nutrition
15.1.8. Body Science International
15.1.9. True Protein Pty Ltd
15.1.10. Bulk Nutrients
16. Strategic Recommendations
17. About us & Disclaimers

  • List of Figures 
    Figure 1: Australia Protein Supplement, Market Size, By Value (USD Million), 2016-2026F
    Figure 2: Australia Protein Supplement, Market Share, By Product Type, By Value, 2016-2026F
    Figure 3: Australia Protein Supplement, Market Share, By Raw Material, By Value ,2016-2026F
    Figure 4: Australia Protein Supplement, Market Share, By Application, By Value, 2016-2026F
    Figure 5: Australia Protein Supplement, Market Share, By Distribution Channel, By Value, 2016-2026F
    Figure 6: Australia Protein Supplement, Market Share, By Company, By Value, 2016-2026F 
    Figure 7: Australia Protein Supplement, Market Share, By Region, By Value, 2016-2026F 
    Figure 8: Australia Protein Supplement, Market Map, By Product Type Market Size (USD Million) & Growth Rate (%), 2020
    Figure 9: Australia Protein Supplement, Market Map, By Distribution Channel Market Size (USD Million) & Growth Rate (%), 2020
    Figure 10: Australia Protein Powder, Market Size, By Value (USD Million), 2016-2026F
    Figure 11: Australia Protein Powder, Market Share, By Application, By Value, 2016-2026F
    Figure 12: Australia Protein Powder, Market Share, By Distribution Channel, By Value, 2016-2026F
    Figure 13: Australia Protein Bar, Market Size, By Value (USD Million), 2016-2026F
    Figure 14: Australia Protein Bar, Market Share, By Application, By Value, 2016-2026F
    Figure 15: Australia Protein Bar, Market Share, By Distribution Channel, By Value, 2016-2026F
    Figure 16: Australia Ready To Drink, Market Size, By Value (USD Million), 2016-2026F
    Figure 17: Australia Ready To Drink, Market Share, By Application, By Value, 2016-2026F
    Figure 18: Australia Ready To Drink, Market Share, By Distribution Channel, By Value, 2016-2026F
    Figure 19: Australia Other Protein Supplement, Market Size, By Value (USD Million), 2016-2026F
    Figure 20: Australia Other Protein Supplement, Market Share, By Application, By Value, 2016-2026F
    Figure 21: Australia Other Protein Supplement, Market Share, By Distribution Channel, By Value, 2016-2026F