Australia Biscuits Market By Size, Trends, Developments & Forecast 2028

Summary

Report Description

Forecast Period	2024-2028
Market Size (2022)	USD3.67 Billion
CAGR (2023-2028)	3.50%
Fastest Growing Segment	Online
Largest Market	Plain Biscuits

Australia Biscuits market is expected to witness high demand in the forecasted years due to an increasingly diverse range of biscuit product variations in the country and a growing preference for ready-to-eat food or take away snacks.

Australia Biscuits Market Scope

The Australia biscuit market refers to the Australian industry and marketplace that includes the manufacture, distribution, and consumption of different types of biscuits. Biscuits, often known as cookies, are baked snack foods consisting of flour, sugar, fat, and flavors. The biscuit market includes a wide range of biscuit types such as plan biscuits, savory biscuits, etc. The biscuits are popular for snacking and consumed by individuals of all age groups.

Additionally, biscuit producers and retailers play a significant role in the market, by constantly innovating to bring forward new flavors, textures, and packaging designs in order to attract customers and gain competitive advantages.

Australia Biscuits Market Overview

Some of the key factors driving the sales of the biscuits market in Australia are the increasing demand for convenient snacking option, also while traveling. Consumers favor biscuits because of their long lifespan, compact size, and adaptability for a variety of circumstances including picnics, lunchboxes, and tea-time snacking.

The biscuit market remained constant over the pandemic, as consumers have purchased long-life-span products, such as biscuits, which has resulted in increasing availability of biscuits among Australian households. Nonetheless, the rising demand for high fiber-rich and oat-based biscuits continues driven by consumers who preferred the convenience and healthy snack options. Thus. the market continues to expand due to the increasing popularity of biscuits among individual of all age group, as they enjoy biscuits in a wide range of flavors, shapes, and creams. To take advantage of the increasing consumer demand, well-known players in the biscuits market are focusing on introducing new products as well as expanding their product range.

Australia Biscuits Market Drivers

Increasing demand for convenience food and rising young population around the country is expected to drive the demand for Australia biscuits market. The market is also growing due to the growing awareness of ingredients and health benefits among factors such as carbohydrates, fats, and fibers which are essential to human health. The snack category of biscuits is growing day-by-day because of active life of consumers, women taking part in business life, less time for home cooking, and changing consumer preferences towards bakery products due to better taste and flavor.

The pandemic has changed the working culture in Australia, especially snacking habits of consumers. According to survey of over 500 people by Mondelez, Australia, it revealed that 13% of younger people prefer biscuits to other snack options. It also showed that different age groups have different preferences when it comes to snacks. The majority of the people surveyed were in the millennial or centennial age bracket. 53% of the people were buying snacks that made them think of good memories, and 72% wanted to stick with their favorite brand. The market has grown significantly as a result of the development of e-commerce platforms and online grocery shopping. Online shopping offers consumers the ease of quick access to a variety of biscuit products, price comparison, and review reading. This has increased market reach while also providing a platform for smaller and specialized biscuit brands with a chance to compete with established players.

Australia Biscuits Market Trends

In Australia, the market for biscuits has seen a growing trend of using premium biscuits as a gifting option for various occasion such as Christmas, Easter, Valentine’s Day, or any family occasion, is expected to fuel the sales of high-quality biscuits market in the upcoming years. Australian brand like “Godiva” offers premium biscuits with different fillings such as dark chocolate, caramel, milk chocolate, and coffee. It’s a diversified range of premium biscuits with unique packaging, which will further enhance the market growth over the forecast period.

However, increasing demand for premium biscuits will fuel the market growth. For instance, in 2021, Mondelez International company acquired Australian food company Gourmet Food Holdings Pty, which is specializing in the premium biscuits and cracker. With this acquisition, the company broadens their product portfolio in Australia.

Moreover, marketing activities and brand competition can influence consumers to purchase a particular biscuit product from a particular company. For instance, marketing messages can lead consumers to form a specific opinion of a product, which in turn, can influence an individual to purchase the product. For example, Arnott's unveiled a 'moments' ad campaign in May of 2023, for the neighborhood, with the message “‘For life's little moments, there is no replacement’”. All of these factors make up for an increase in market demand in anticipated periods. These elements can increase market demand in the forecasted years.

Australia Biscuits Market Challenges

The biscuits industry in Australia faces many challenges due to the increasing demand for healthy snack bars across the nation. At the same time, the demand for healthy snack food bars is on the rise. The need for better meal replacement options among modern consumers has held back market growth. Fruit snacks and other snacks such as yoghurt and cereal bars, among others, are considered to be significant options for snacking. Some customers fall for processed snacks such as dried and preserved processed fruit snacks. Fresh fruits and vegetables do not contain any processed additives or toxins that are found in packaged snacks. Therefore, consumers are changing their diet to include more fresh fruit and vegetables. Thus, all these factors can restrain the growth of the biscuits market in Australia.

However, there is a concern regarding the health implications of biscuits. It has been medically proven that excessive consumption of snacks such as biscuits can lead to diabetes and toothache. Furthermore, due to the presence of sugar in biscuits, they can increase blood sugar levels, which is a major factor influencing biscuit consumption and impeding the growth of the market.

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Recent Developments

In Jan 2023, Kinder launched a new bite-sized biscuit, the Kinder Tronky. This new biscuit is available in Australia and New Zealand and is made up of layers of cookie crumbs, milky cream, and Kinder chocolate, with a crunchy wafer finish. Kinder is expanding its biscuit range with this new treat, which is primarily available in supermarkets.
In Jan 2022, Kitkat collaborated with Australian Byron Bay Cookies company and together introduced cookies in two different flavors namely Milk Choc Chunk and Triple Choc. These two new flavors can be purchased in supermarkets, convenience stores across the country, and online and in-store.
In Aug 2020, Arnott Biscuits Limited, an Australian company, introduced two new biscuit flavors in all Australian stores. The new flavors include shortbread cream tiramisu and Monte Carlo black forest.

Market Opportunities

Gluten free biscuits are becoming increasingly popular due to the increasing demand for clean-label and gluten free processed food products like biscuits, cookies, crackers, etc. The prevalence of celiac disease is considered one of the primary reasons for it. According to Coeliac Australia, about 1 in 70 people has coeliac disease. Coeliac disease is a condition in which the small intestine gets damaged when consuming gluten. As a result, people tend to opt for gluten free products. Thus, manufacturers are also focusing on producing high fiber, high calorie, and gluten free products. For instance, in 2021, Australian company “Arnott’s Biscuits Limited” released a range of gluten free biscuits. The new range consists of a gluten free flour blend made from a variety of ingredients such as maize and tapioca and rice, as well as sorghum and soy. There are three different products available in the range, including Mint Slice (gluten free), Shortbread Cream (gluten free), and Teevee Snacks Original (gluten free). This factor opens new opportunities for manufacturers to bring gluten-free biscuits in the Australia market.

Market Segmentation

Australia Biscuits Market is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is fragmented into plain biscuits, cookies, sandwiched biscuits, crackers & crispbreads, and others. On the basis of distribution channel, the market is divided into supermarkets/ hypermarkets, convenience stores & independent small grocers, online, and others.

Company Profiles

Arnott’s Biscuits Holdings Pty Limited, Green's Foods Holdings Pty Limited, Unibic Australia Pty Ltd, Waterwheel Premium Foods Pty Limited (Waterthins), Byron Bay Cookie Company, Mondelez International, Ferrero Australia Pty Ltd (Kinder), Mickies Bikkies Pty Ltd (Kez Kitchen), Kinrise Pty Ltd, Emmaline's Country Kitchen, are some of the leading companies in the Australia Biscuits market.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024– 2028
Quantitative Units	Value in USD Million, CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Product Type Distribution Channel Region
Regional scope	Western Australia, Northern Territory & Southern Australia, Queensland, Victoria & Tasmania, Australia Capital Territory & New South Wales
Key Companies Profiled	Arnott’s Biscuits Holdings Pty Limited, Green's Foods Holdings Pty Limited, Unibic Australia Pty Ltd, Waterwheel Premium Foods Pty Limited (Waterthins), Byron Bay Cookie Company, Mondelez International, Ferrero Australia Pty Ltd (Kinder), Mickies Bikkies Pty Ltd (Kez Kitchen), Kinrise Pty Ltd, Emmaline's Country Kitchen.
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, Australia Biscuits market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Australia Biscuits Market, By Product Type:

Plain Biscuit
Cookies
Sandwiched Biscuit
Crackers & Crispbreads
Others

Australia Biscuits Market, By Distribution Channel:

Supermarkets/ Hypermarkets
Convenience S2tores & Independent Small Grocers
Online
Others

Australia Biscuits Market, By Region:

o Western Australia

o Northern Territory & Southern Australia

o Queensland

o Victoria & Tasmania

o Australia Capital Territory & New South Wales

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia Biscuits market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Australia Biscuits Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Market)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Brand Awareness

4.4. Factors Influencing Purchase Decision

4.5. Customer Satisfaction

4.6. Challenges Faced After Purchase

5. Australia Biscuits Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers & Crispbreads and Others)

5.2.2. By Distribution Channel Market Share Analysis (Supermarkets/ Hypermarkets, Convenience Stores & Independent Small Grocers, Online, and Others)

5.2.3. By Region Market Share Analysis

5.2.4. By Company Market Share Analysis

5.3. Australia Biscuits Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3. By Region Market Mapping & Opportunity Assessment

6. Australia Plain Biscuit Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis (Glucose, Fiber, Sweet & Salted)

6.2.2. By Distribution Channel Market Share Analysis

7. Australia Cookies Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis (Butter, Choco-chips, Fruit & Nut, Oatmeal & Others)

7.2.2. By Distribution Channel Market Share Analysis

8. Australia Sandwiched Biscuit Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis (Chocolate, Vanilla, Orange, Pineapple & Others)

8.2.2. By Distribution Channel Market Share Analysis

9. Australia Crackers and Crispbreads Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.1.2. By Volume

9.2. Market Share & Forecast

9.2.1. By Type Market Share Analysis (Soda Crackers, Graham Crackers, Sprayed Snack Crackers & Others)

9.2.2. By Distribution Channel Market Share Analysis

10. Market Dynamics

10.1. Drivers

10.1.1. Increasing demand for convenience food

10.1.2. High demand among millennials

10.1.3. Changing buying preferences

10.2. Challenges

10.2.1. Availability of alternatives products

10.2.2. High competition

11. Impact of COVID-19 on Australia Biscuits Market

11.1. Impact Assessment Model

11.1.1. Key Segments Impacted

11.1.2. Key Regions Impacted

11.1.3. Key Distribution Channel Impacted

12. Market Trends & Developments

12.1. Expanding range of flavors

12.2. Launch of new products by brands

12.3. Increasing awareness through social media

12.4. High demand for premium products

12.5. Growing preferences of online grocery shopping

13. Porter’s Five Forces Model

13.1. Competitive Rivalry

13.2. Bargaining Power of Buyers

13.3. Bargaining Power of Suppliers

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. SWOT Analysis

14.1. Strengths

14.2. Weaknesses

14.3. Opportunities

14.4. Threats

15. Policy & Regulatory Landscape

16. Australia Economic Profile

17. Competitive Landscape

17.1. Company Profiles

17.1.1. Arnott’s Biscuits Holdings Pty Limited

17.1.1.1. Company Details

17.1.1.2. Product & Services

17.1.1.3. Financials (As Per Availability)

17.1.1.4. Key market Focus & Geographical Presence

17.1.1.5. Recent Developments

17.1.2. Green's Foods Holdings Pty Limited

17.1.2.1. Company Details

17.1.2.2. Product & Services

17.1.2.3. Financials (As Per Availability)

17.1.2.4. Key market Focus & Geographical Presence

17.1.2.5. Recent Developments

17.1.3. Unibic Australia Pty Ltd

17.1.3.1. Company Details

17.1.3.2. Product & Services

17.1.3.3. Financials (As Per Availability)

17.1.3.4. Key market Focus & Geographical Presence

17.1.3.5. Recent Developments

17.1.4. Waterwheel Premium Foods Pty Limited (Waterthins)

17.1.4.1. Company Details

17.1.4.2. Product & Services

17.1.4.3. Financials (As Per Availability)

17.1.4.4. Key market Focus & Geographical Presence

17.1.4.5. Recent Developments

17.1.5. Byron Bay Cookie Company

17.1.5.1. Company Details

17.1.5.2. Product & Services

17.1.5.3. Financials (As Per Availability)

17.1.5.4. Key market Focus & Geographical Presence

17.1.5.5. Recent Developments

17.1.6. Mondelez International

17.1.6.1. Company Details

17.1.6.2. Product & Services

17.1.6.3. Financials (As Per Availability)

17.1.6.4. Key market Focus & Geographical Presence

17.1.6.5. Recent Developments

17.1.7. Ferrero Australia Pty Ltd (Kinder)

17.1.7.1. Company Details

17.1.7.2. Product & Services

17.1.7.3. Financials (As Per Availability)

17.1.7.4. Key market Focus & Geographical Presence

17.1.7.5. Recent Developments

17.1.8. Mickies Bikkies Pty Ltd (Kez Kitchen)

17.1.8.1. Company Details

17.1.8.2. Product & Services

17.1.8.3. Financials (As Per Availability)

17.1.8.4. Key market Focus & Geographical Presence

17.1.8.5. Recent Developments

17.1.9. Kinrise Pty Ltd

17.1.9.1. Company Details

17.1.9.2. Product & Services

17.1.9.3. Financials (As Per Availability)

17.1.9.4. Key market Focus & Geographical Presence

17.1.9.5. Recent Developments

17.1.10. Emmaline's Country Kitchen

17.1.10.1. Company Details

17.1.10.2. Product & Services

17.1.10.3. Financials (As Per Availability)

17.1.10.4. Key market Focus & Geographical Presence

17.1.10.5. Recent Developments

18. Strategic Recommendations/Action Plan

18.1. Key Focus Areas

18.2. Target Regions

18.3. Target Product Type

19. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the trends in the Australia Biscuits market?

The Australia Biscuits market is expected to witness high growth during the forecasted period, owing to the increasing online grocery shopping, rise in the demand for premium biscuits, and growing need for biscuits that cater to dietary requirements, majorly meaning gluten-free products.

What are the drivers in the Australia Biscuits market?

The Australia Biscuits market is experiencing high demand, owing to the rising availability of different biscuit flavours, and increasing demand for convenience food.

What are the challenges in Australia Biscuits market?

Availability of alternative snack options and rising popularity of healthier eating trends are some of the factors restraining the market growth of Australia Biscuits market.

What are the major companies operating in the Australia Biscuits market?

Arnott’s Biscuits Holdings Pty Limited, Green's Foods Holdings Pty Limited, Unibic Australia Pty Ltd, Waterwheel Premium Foods Pty Limited (Waterthins), Byron Bay Cookie Company, Mondelez International, Ferrero Australia Pty Ltd (Kinder), Mickies Bikkies Pty Ltd (Kez Kitchen), Kinrise Pty Ltd, Emmaline's Country Kitchen, are some of the major companies operating in the Australia Biscuits market.

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Press Release

Australia Biscuits Market to be Dominated by Plain Biscuits During the Forecast Period

Jul, 2023

Increasing preference towards biscuits as snacks among consumer, growing e-commerce and high demand among millennials will drive the Australia biscuits market in the forecasted years.

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