Global augmented analytics market is forecast
to grow at a double-digit CAGR during the forecast period, on account of
increasing adoption of advanced analytics tools. Augmented analytics makes use
of natural language processing and machine learning to improve business
intelligence, data sharing and data analytics. Data analytics software can also
integrate augmented analytics tools, allowing easy handling of large data sets.
Increasing demand for gathering business insights is expected to aid global augmented
analytics market through 2024. Moreover, growing proliferation of artificial
intelligence and machine learning technologies is anticipated to drive global
augmented analytics market during the forecast period.
Augmented analytics market can be
segmented based on deployment, organization size, business function and end user.
Based on organization size, the market can be bifurcated into small &
medium enterprise (SME) and large enterprise. SME segment is likely to capture
the largest market share in coming years, owing to increasing adoption of
augmented analytics solutions by SMEs for simplifying and automating their
tasks. In terms of deployment, cloud segment is expected to register growth due
to the flexibility offered to organizations to adjust to dynamic business
environment. Augmented analytics market caters to various end users such as
BFSI, telecom & IT, healthcare, government, retail and others. BFSI is the
largest end-user segment in global augmented analytics market, as it enables
financial organizations to analyze customer data and gain banking insights.
North America dominated global augmented
analytics market in 2018 and is likely to maintain its market dominance in the
coming years as well, on account of early adoption and initiatives for advanced
analytics solutions and practices.
Major players operating in global augmented
analytics market include IBM Corp., Microsoft Corp., SAP SE, Salesforce.com,
Inc., Oracle Corp., SAS Institute Inc., etc. Major companies are developing
advanced technologies and launching new products in order to stay competitive
in the market. Other competitive strategies include mergers & acquisitions
and new product developments. In the end of 2016, Salesforce acquired BeyondCore
to enhance its analytics portfolio and strengthen artificial intelligence
platform. In October 2018, IBM partnered with Motio to accelerate the upgrades
to Cognos Analytics 11.1.
Years
considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020-2024
Objective of the Study:
- To analyze and forecast global augmented analytics market size.
- To classify and forecast global augmented analytics
market based on deployment, organization size, business function, end
user and regional distribution.
- To identify drivers and challenges for global augmented analytics
market.
- To examine competitive developments such as expansions, new product
launches, mergers & acquisitions, etc., in global augmented analytics
market.
- To conduct the pricing analysis for global augmented analytics
market.
- To identify and analyze the profile of leading players operating in
global augmented analytics market.
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Some of the leading players in global augmented analytics
market are IBM Corp.,
Microsoft Corp., SAP SE, Salesforce.com, Inc., Oracle Corp., SAS Institute
Inc., etc.
TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list
of service providers across the globe. Subsequently, TechSci Research conducted
primary research surveys with the identified companies. While interviewing, the
respondents were also enquired about their competitors. Through this technique,
TechSci Research could include the service providers which could not be identified
due to the limitations of secondary research. TechSci Research analyzed the
service offerings, distribution channels and presence of all major service
providers across the globe.
TechSci
Research calculated global augmented
analytics market size using a bottom-up approach, where
data for various end-user segments was recorded and forecast for the future
years. TechSci Research sourced these values from the industry experts and
company representatives and externally validated through analyzing historical
data of these product types and applications for getting an appropriate,
overall market size. Various secondary sources such as company websites, news
articles, press releases, company annual reports, investor presentations and
financial reports were also studied by TechSci Research.
Key Target Audience:
- Augmented analytics service providers
- Security and intelligence service providers
- Research organizations and consulting
companies
- Government bodies such as regulating
authorities and policy makers
- Organizations, forums and alliances related to
augmented analytics
The study is useful in providing answers to several critical
questions that are important for industry stakeholders such as service
providers and partners, end users, etc., besides allowing them in strategizing
investments and capitalizing on market opportunities.
Report Scope:
In this report, global augmented analytics market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- Market, by Deployment:
- Market, by Organization Size:
- Small &
Medium Sized Enterprises
- Large
Enterprises
- Market, by Business Function:
- Sales &
Marketing
- Finance
- IT
- Operations
- Others
- Market, by End User:
- BFSI
- Telecom &
IT
- Logistics
- Healthcare
- Government
- Retail
- Others
- Market, by Region:
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- North America
- United States
- Mexico
- Canada
- South America
- Brazil
- Argentina
- Colombia
- Middle East
& Africa
o South Africa
o Saudi Arabia
o UAE
o Qatar
Competitive
Landscape
Company Profiles: Detailed analysis of the major companies
present in global augmented analytics market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
In case you don’t find what you are
looking for, please get in touch with our custom research team at sales@techsciresearch.com
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com