Report Description

Forecast Period

2018-2028

Market Size (2022)

USD26.39 Billion

CAGR (2023-2028)

4%

Fastest Growing Segment

Fruit Juice

Largest Market

Singapore


Market Overview

The ASEAN Fruit & Vegetable Juices Market has valued at USD26.39 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4% through 2028. The ASEAN Fruit & Vegetable Juices market is characterized by a diverse range of natural and nutritious beverages. Driven by health-consciousness and urbanization, it offers a wide variety of local and exotic flavors. Increasing disposable incomes, tourism, and a focus on sustainability contribute to market growth. Innovation, functional offerings, and regulatory compliance shape the landscape, presenting both opportunities and challenges for brands seeking to capture consumer demand for healthier and flavorful drink options.

Key Market Drivers

Health and Wellness Trends

Consumers are increasingly seeking products that offer nutritional benefits. Fruit and vegetable juices are perceived as natural sources of vitamins, minerals, antioxidants, and other essential nutrients, aligning with health-conscious choices. Health-conscious consumers are actively reducing their sugar intake. Fruit and vegetable juices offer a lower-sugar alternative to many other beverages, making them appealing to those mindful of their sugar consumption.

Consumers are gravitating towards beverages that offer functional benefits beyond hydration. Juice blends fortified with vitamins, minerals, and antioxidants cater to these demands, addressing specific health concerns. Especially in the wake of global health concerns, there's a heightened interest in products that support immune health. Juices rich in vitamin C and other immune-boosting compounds are particularly sought after. Juice blends that incorporate low-calorie fruits and vegetables appeal to individuals looking to manage their weight without compromising on taste or nutrition.

Diverse Flavors and Ingredients

The region's abundant tropical fruits and vegetables offer a wide range of unique and indigenous flavors. Brands can capitalize on these local ingredients to create juices that resonate with regional consumers. The ASEAN region is culturally diverse, with each country having its own culinary traditions. Fruit and vegetable juices can reflect these diverse tastes, becoming a bridge between cultures.

The popularity of international cuisine and travel has expanded consumers' palates. This openness to new flavors encourages the adoption of exotic and less common fruits and vegetables in juices. The market encourages experimentation with flavor combinations. Brands can create innovative blends by mixing various fruits and vegetables to offer unique taste experiences. Moreover, different fruits and vegetables are available in different seasons. Brands can capitalize on this by offering seasonal juice varieties that align with fresh produce availability. Beyond traditional fruits, functional ingredients like herbs, spices, and superfoods are being incorporated into juices for added health benefits and unique flavors. Furthermore, consumers looking for health benefits often seek specific fruits and vegetables associated with wellness. Brands can create juices that highlight these ingredients.

Urbanization and Convenience

Urbanization brings busier routines, leading consumers to seek quick and convenient food and beverage options. Ready-to-drink fruit and vegetable juices fit seamlessly into these fast-paced lifestyles. The urban lifestyle often involves commuting, work, and social activities outside the home. Portable juice packaging offers a convenient solution for staying nourished while on the move. Urban work environments promote grab-and-go choices. Fruit and vegetable juices provide a convenient way to supplement meals and stay refreshed during work hours. The convenience of online shopping and home delivery caters to urban consumers who value time efficiency and doorstep convenience.


Key Market Challenges

Ingredient Sourcing

Many fruits and vegetables used in juices are subject to seasonal availability. Sourcing ingredients consistently throughout the year can be challenging. Ensuring consistent quality of ingredients is essential for maintaining product standards and meeting consumer expectations. Moreover, Sourcing ingredients from different regions or countries within ASEAN involves managing complex supply chains, transportation, and logistics. Factors such as weather conditions, market demand, and global supply affect ingredient prices, impacting production costs. Consumers demand transparency about sourcing practices and sustainability efforts, necessitating clear traceability of ingredients.

High competition from multinational companies

Multinational companies have been operating in the ASEAN region for many years, and they have built strong brand recognition. This gives them a significant advantage over smaller local companies, who are often struggling to build brand awareness. Multinational companies have a wide Sales network that reaches consumers all over the ASEAN region. This makes it easier for them to get their products to consumers, and it can be difficult for smaller local companies to compete with their reach. Multinational companies can benefit from economies of scale, which means that they can produce juices at a lower cost than smaller local companies. This gives them a competitive advantage in terms of pricing.

Consumer concerns about food safety

Contamination with bacteria, viruses, or parasites can cause foodborne illness, which can lead to nausea, vomiting, diarrhea, and other unpleasant symptoms. In some cases, foodborne illness can be fatal. The presence of pesticides or other chemicals can be harmful to human health, and they can cause a variety of health problems, including cancer, reproductive problems, and neurological disorders. The use of artificial flavors, colors, and preservatives are often added to juices to improve their taste and appearance, but they can also be harmful to human health.

Key Market Trends

The rise of functional juices

Consumers in the ASEAN region are becoming more health conscious, and they are looking for ways to improve their overall health and well-being. Functional juices can provide a number of health benefits, such as boosting the immune system, reducing the risk of chronic diseases, and improving gut health. Moreover, consumers in the ASEAN region are increasingly looking for convenient and on-the-go food and beverage options. Functional juices are a good option for busy consumers who are looking for a healthy and refreshing drink.

Consumers in the ASEAN region are becoming more interested in organic and natural products. Functional juices that are made with organic and natural ingredients are becoming increasingly popular. The growing urbanization in the ASEAN region is leading to a change in dietary habits. Consumers in urban areas are more likely to consume packaged foods and beverages, such as functional juices.

The growing demand for ready-to-drink juices

Ready-to-drink juices are a convenient option for consumers who are looking for a healthy and refreshing drink on the go. They are typically packaged in single-serve containers, so they are easy to carry and consume. Ready-to-drink juices can be a good source of vitamins, minerals, and antioxidants. They can also help to boost the immune system and reduce the risk of chronic diseases.

Ready-to-drink juices are often more affordable than fresh juices. This makes them a more accessible option for consumers on a budget. There is a wide variety of ready-to-drink juices available on the market. This allows consumers to choose juices that they enjoy and that fit their dietary needs. The growing demand for ready-to-drink juices is expected to continue in the coming years. This is due to the increasing health consciousness of consumers, the rising popularity of convenience foods, and the growing availability of ready-to-drink juices in a variety of flavors and formats.

The increasing popularity of organic and natural juices

Consumers are becoming more health conscious and are looking for products that are made with natural ingredients. Organic and natural juices are seen as being a healthier option than juices that are made with artificial ingredients. Organic and natural juices often have a better taste than juices that are made with artificial ingredients. This is because the fruits and vegetables are allowed to ripen naturally and are not treated with pesticides or herbicides. Organic and natural farming practices are better for the environment than conventional farming practices. This is because organic farmers do not use pesticides or herbicides, which can pollute the environment. Organic and natural farmers are more likely to treat their animals with respect. This means that the animals are not given antibiotics or hormones, and they are allowed to roam freely.

The increasing popularity of plant-based juices

Many consumers are becoming more health conscious and are looking for plant-based alternatives to animal products. Plant-based juices are seen as being a healthier option than juices that contain dairy or meat. Plant-based juices can be just as delicious as juices that contain dairy or meat. There are many different flavors of plant-based juices available, so you can find one that you enjoy. Plant-based juices are a convenient option for consumers who are looking for a healthy and refreshing drink on the go. They are typically packaged in single-serve containers, so they are easy to carry and consume. Plant-based juices can be more affordable than juices that contain dairy or meat. This makes them a more accessible option for consumers on a budget. Moreover, plant-based farming practices are better for the environment than animal agriculture. This is because plant-based farming requires less land, water, and energy than animal agriculture.

Segmental Insights

Product Insights

Fruit Juice holds a significant share of the ASEAN fruit and vegetable juices market. Consumers in the ASEAN region are becoming more health conscious, and they are looking for beverages that are good for their health. Fruit juices are a good source of vitamins, minerals, and antioxidants, and they can help to boost the immune system and reduce the risk of chronic diseases. Moreover, consumers in the ASEAN region are increasingly looking for convenient and on-the-go food and beverage options. Fruit juices are a good option for busy consumers who are looking for a healthy and refreshing drink.

Consumers in the ASEAN region are becoming more interested in organic and natural products. Fruit juices that are made with organic and natural ingredients are becoming increasingly popular. The growing urbanization in the ASEAN region is leading to a change in dietary habits. Consumers in urban areas are more likely to consume packaged foods and beverages, such as fruit juices.

Nature Insights

Organic has gained significant popularity in ASEAN fruit and vegetable juices market. Consumers in the ASEAN region are becoming more health conscious, and they are looking for beverages that are good for their health. Organic vegetable juices are a good source of vitamins, minerals, and antioxidants, and they can help to boost the immune system and reduce the risk of chronic diseases.  Furthermore, consumers in the ASEAN region are increasingly looking for convenient and on-the-go food and beverage options. Organic vegetable juices are a good option for busy consumers who are looking for a healthy and refreshing drink. Consumers in the ASEAN region are becoming more interested in organic and natural products. Organic vegetable juices that are made with organic and natural ingredients are becoming increasingly popular.

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Regional Insights

Singapore holds a significant share in the ASEAN fruit and vegetable juices market, and this trend was expected to continue in the coming years. Singapore's population has become increasingly health-conscious, with a greater emphasis on consuming nutritious and natural foods. This shift in consumer preferences has led to a rising demand for products like fruit and vegetable juices that are perceived as healthier alternatives to sugary beverages. Singapore is a highly urbanized and fast-paced city-state. As a result, many residents have busy lifestyles and are seeking convenient and on-the-go options. Packaged fruit and vegetable juices fit well with this trend, offering a quick and easy way to consume essential nutrients.

Singapore's diverse and cosmopolitan population brings with it a range of tastes and preferences from around the world. This openness to different flavors and cultural influences creates opportunities for introducing innovative and unique fruit and vegetable juice blends. Singapore is a popular tourist destination with a vibrant hospitality sector. Hotels, restaurants, and cafes are increasingly incorporating healthy beverage options, including fruit and vegetable juices, into their menus to cater to health-conscious travelers. Singapore has a well-developed retail and Sales infrastructure, including supermarkets, convenience stores, and online platforms. This accessibility makes it easier for consumers to find and purchase fruit and vegetable juices.

Recent Developments

  • In May 2022, Del Monte Pacific launched a new line of functional fruit and vegetable juices in the Philippines. The new juices are designed to boost immunity and energy levels and are available in a variety of flavors, including mangosteen, dragonfruit, and guava.
  • Nestle launched a new line of cold-pressed fruit and vegetable juices in Indonesia. The new juices are made with 100% real fruits and vegetables and are available in a variety of flavors, including watermelon, kale, and ginger.
  • In May, 2023 ITC’s B Natural juices and beverages launched Fruits ‘N Bits, a fruit beverage infused with the goodness of real fruit chunks and seeds.

Key Market Players

  • PepsiCo, Inc.
  • The Coca Cola Company
  • Tipco Foods Public Company Limited
  • Unilever Indonesia
  • Barkath CO-RO Manufacturing Sdn Bhd
  • Vietnam Dairy Products JSC Company
  • Malee Group Public Company Limited
  • Malaysia Dairy Industries Pte Ltd
  • Uni-President (Thailand) Co Ltd.
  • Del Monte Pacific Limited

By Product

By Nature

By Sales Channel

By Country

       Fruit Juice

       Vegetable Juice

       Conventional

       Organic

       Supermarkets/Hypermarkets

       Speciality Stores

       Grocery Stores

       E-commerce

       Others (Departmental Stores, etc.)

       Indonesia

       Thailand

       Singapore

       Malaysia

       Vietnam

       Cambodia

       Myanmar

       Taiwan

       Hong Kong

       Laos


Report Scope:

In this report, the ASEAN fruit & vegetable juices market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • ASEAN Fruit & Vegetable Juices Market, By Product Type:

o   Fruit Juice

o   Vegetable Juice

  • ASEAN Fruit & Vegetable Juices Market, By Nature:

o   Conventional

o   Organic

  • ASEAN Fruit & Vegetable Juices Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Speciality Stores

o   Grocery Stores

o   E-commerce

o   Others (Departmental Stores, etc.)

  • ASEAN Fruit & Vegetable Juices Market, By Country:

o   Indonesia

o   Thailand

o   Singapore

o   Malaysia

o   Vietnam

o   Cambodia

o   Myanmar

o   Taiwan

o