Anti-Aging Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Product, Devices), By Application (Anti-wrinkle Treatment, Anti-pigmentation, Skin Resurfacing, Other Applications) Region and Competition, 2020-2030F

Market Overview

The Global Anti-Aging Market, valued at USD 81.44 Billion in 2024, is projected to experience a CAGR of 8.76% to reach USD 134.76 Billion by 2030. The global anti-aging market encompasses a diverse array of products, services, and advanced devices designed to mitigate, prevent, or reverse the visible and biological signs of aging, primarily concerning skin health, hair vitality, and overall aesthetic appearance. Key drivers propelling this market's expansion include the escalating global geriatric population, which actively seeks solutions for maintaining a youthful look and improved quality of life. According to Eurostat, the official statistical office of the European Union, in 2023, the proportion of Europeans aged 65 and over reached 21.3%, significantly contributing to demand. Additionally, increasing consumer awareness regarding aesthetic wellness and rising disposable incomes in emerging economies further stimulate market growth, alongside continuous technological advancements in product formulations and non-invasive treatment modalities.

However, market expansion faces notable impediments. A stringent regulatory environment across various regions often leads to prolonged product approval processes and elevated development costs for new anti-aging solutions, thereby posing a significant barrier to market entry and innovation. Furthermore, consumer skepticism concerning the demonstrated efficacy and safety of certain anti-aging products presents an ongoing challenge that can influence purchasing decisions.

Key Market Drivers

The global anti-aging market's expansion is profoundly influenced by the pervasive trend of an aging global population and the concurrent rapid advancements in anti-aging technologies and treatments. The demographic shift creates a substantial and ever-growing consumer base actively seeking solutions to mitigate the visible signs of aging and enhance their quality of life. For instance, according to the United Nations, Department of Economic and Social Affairs, in its November 2023 'World Social Report 2023: Leaving No One Behind in an Ageing World', the global population aged 65 years or over reached 807 million people in 2023, representing 10 percent of the global population. This highlights the increasing demand for age-management solutions across various product and service categories. Complementing this demographic impetus, continuous innovation in anti-aging science is delivering increasingly effective and sophisticated solutions, driven by intensive research and development in dermatological breakthroughs and biotechnological formulations. According to L'Oréal, in its October 2024 news release 'First Nine Months 2024 Sales', its Dermatological Beauty Division achieved a robust growth of +17.8% like-for-like, reflecting the strong consumer demand for advanced, scientifically-backed skincare solutions.

These combined forces foster an environment ripe for sustained market growth as consumers increasingly seek scientifically-backed products and procedures, driving manufacturers to invest heavily in research and development. The broader market continues to attract significant financial interest and expansion. For example, according to Unilever, in its May 2024 article 'Unilever Prestige at ten: discover our €1.4 billion beauty business', its Prestige business contributed €1.4 billion in sales in 2023, showcasing the substantial participation and growth within the premium beauty segment.

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Key Market Challenges

A stringent regulatory environment presents a significant impediment to the growth of the global anti-aging market. This framework, characterized by complex and frequently updated legislation across various regions, directly leads to prolonged product approval processes and elevated development costs for new anti-aging solutions. Each new regulation often necessitates extensive product reformulation, ingredient re-evaluation, and rigorous safety testing, consuming substantial company resources and extending the time required to bring innovative products to market.

Such regulatory pressures create a notable barrier to market entry for new solutions and discourage innovation within the anti-aging sector. For instance, according to the Personal Care Products Council, in November 2023, the U. S. Food and Drug Administration granted a six-month enforcement discretion, delaying the Modernization of Cosmetics Regulation Act's (MoCRA) facility registration and product listing deadlines until July 1, 2024. This extension highlights the considerable time and resources companies require to meet new compliance mandates, diverting investment from research and development into navigating intricate legal landscapes, thereby directly hampering market expansion and the introduction of diverse anti-aging innovations.

Key Market Trends

The global anti-aging market is significantly influenced by the escalating preference for non-invasive aesthetic treatments. Consumers are increasingly seeking procedures that offer noticeable rejuvenation with minimal downtime and reduced risks compared to surgical options. According to the International Society of Aesthetic Plastic Surgery (ISAPS), plastic surgeons performed 19.1 million non-surgical procedures worldwide in 2023, reflecting a substantial demand for these less intrusive methods. This trend extends to popular injectable treatments, with the American Society of Plastic Surgeons reporting in its 2024 procedural statistics that over 9.8 million neuromodulator injections were administered, underscoring the widespread adoption of such accessible anti-aging solutions.

Another pivotal trend is the early adoption of anti-aging regimens by younger demographics. Individuals in their twenties and thirties are proactively engaging with preventative treatments to delay the visible signs of aging rather than seeking corrective measures later in life. This shift indicates a growing awareness of long-term skin health among a broader age spectrum. The International Society of Aesthetic Plastic Surgery's 2023 Global Survey highlighted this by reporting 2,130,718 botulinum toxin procedures performed on individuals aged 18-34, demonstrating significant engagement with a prominent anti-aging treatment at younger ages. Moreover, a NewBeauty article in June 2025, titled "Plastic Surgery Stats 2024: Ozempic Makeovers and Younger Facelifts," noted that facelift procedures increased by 1 percent in 2024, with doctors observing more patients in their thirties and forties proactively addressing volume loss.

Segmental Insights

The anti-wrinkle treatment segment is a primary growth driver within the Global Anti-Aging Market. This rapid expansion stems from a confluence of demographic and consumer trends. A globally expanding aging population is fundamentally increasing the demand for effective solutions to visible signs of aging, such as fine lines and wrinkles. Simultaneously, a heightened consumer awareness of skin health, coupled with a persistent desire for a youthful appearance, motivates significant investment in specialized anti-wrinkle products and procedures. Furthermore, continuous advancements in non-invasive treatment modalities and innovative product formulations, incorporating advanced ingredients, offer consumers increasingly effective and accessible options, thereby fueling sustained market growth.

Regional Insights

North America stands as the dominant region in the global anti-aging market, primarily due to several influential factors. The region exhibits a significant aging population and high consumer purchasing power, contributing to increased spending on anti-aging solutions. This demographic shift, combined with a strong cultural emphasis on maintaining a youthful appearance and wellness, drives substantial demand for innovative products and advanced treatments. Furthermore, North America is a key center for technological advancements in anti-aging, promoting the development of sophisticated non-invasive procedures and personalized skincare. The established presence of major industry players and regulatory oversight, such as the Food and Drug Administration for certain product categories, further underpins consumer confidence and market expansion.

Recent Developments

• In October 2025, LinkGevity, a startup, received grant funding from the UK Space Agency to investigate the potential of its anti-aging solution in space environments. This initiative involved a unique UK-Lithuania partnership with Delta Biosciences, aiming to prepare an anti-necrotic therapeutic for deployment. This collaboration represents a breakthrough research effort in the anti-aging market, exploring novel applications for age-related degeneration.

• In March 2025, The Ordinary unveiled its new anti-aging serum, GF 15% Solution. This serum was specifically formulated to address common signs of skin aging, including fine lines, wrinkles, and diminished skin elasticity. By combining advanced skincare technologies, the product aimed to promote a smoother, firmer, and more radiant complexion, reinforcing the company's commitment to the anti-aging segment.

• In January 2025, BASF launched VitaGuard A, a new retinol encapsulation technology. This innovation utilized solid lipid particles designed to enhance retinol's stability, reduce potential skin irritation, and improve its overall anti-aging efficacy. This development by BASF focuses on improving ingredient delivery within anti-aging formulations, aiming for more effective and gentler skincare products for consumers.

• In April 2024, Nuxe introduced a new anti-aging skincare range consisting of six products. This line incorporated patented green technology, blending alfalfa seed extract, hyaluronic acid, and orange day-lily extract. The formulation was developed to offer natural and effective skincare solutions, addressing visible signs of aging and contributing to overall skin health within the global anti-aging market.

Key Market Players

• Merck KGaA
• Loreal S.A.
• The Procter & Gamble Company
• Unilever PLC
• The Estée Lauder Companies Inc.
• Beiersdorf AG
• Shiseido Company, Limited
• Helios Lifestyle Private Limited
• Amishi Consumers Technologies Pvt Ltd
• Azafran Innovacion Ltd

Report Scope:

In this report, the Global Anti-Aging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Anti-Aging Market, By Type:

o   Product

o   Devices

• Anti-Aging Market, By Application:

o   Anti-wrinkle Treatment

o   Anti-pigmentation

o   Skin Resurfacing

o   Other Applications

• Anti-Aging Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Anti-Aging Market.

Available Customizations:

Global Anti-Aging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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