Air Purifiers Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 18.33 Billion
CAGR (2026-2031)	6.03%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 26.05 Billion

Market Overview

The Global Air Purifiers Market will grow from USD 18.33 Billion in 2025 to USD 26.05 Billion by 2031 at a 6.03% CAGR. Air purifiers are specialized devices engineered to eliminate airborne contaminants such as dust, pollen, and volatile organic compounds to enhance indoor air quality. The primary drivers supporting market growth include escalating levels of urbanization, rising industrial emissions, and a heightened global awareness regarding respiratory health. According to the China Household Electrical Appliances Association, in 2025, nearly 70 percent of surveyed consumers expressed a distinct necessity for household appliances possessing health-centric attributes. This data underscores how health consciousness is a fundamental catalyst propelling the adoption of air purification technologies across residential and commercial sectors.

Despite this positive momentum, the market faces a significant challenge regarding the high recurring costs associated with product maintenance. The requirement for frequent filter replacements to maintain efficiency creates a financial burden that may deter price-sensitive consumers and limits the long-term adoption of these devices in emerging economies, thereby impeding broader market expansion.

Key Market Drivers

Escalating levels of urban air pollution and industrial emissions act as the foremost catalyst driving the Global Air Purifiers Market. As hazardous particulate matter concentrations persistently exceed safe limits across major metropolitan areas, the immediate health necessity for advanced filtration systems has intensified, compelling both residential and commercial end-users to prioritize indoor air quality. This environmental crisis has effectively converted air purification from a discretionary purchase into a critical requirement for public health preservation. According to IQAir, March 2025, in the '2024 World Air Quality Report', only 17 percent of cities worldwide successfully met the World Health Organization annual PM2.5 guideline, creating a sustained trajectory for market investment as populations seek protection from outdoor contaminants.

Simultaneously, rapid urbanization and infrastructure development in emerging economies are reshaping market dynamics. As developing nations undergo massive construction and industrial expansion, the resultant dust and contaminants are driving a surge in the adoption of air purification systems among a growing middle class. According to The Free Press Journal, December 2025, in the article 'Air Purifier Sales Surge 30% in India Amid Worsening Air Quality', demand for air purifiers in the region jumped 30 percent year-on-year, driven largely by heightened concerns over poor air quality in expanding urban centers. This consumption trend is delivering tangible financial results for major industry players; according to Coway, in 2025, the company's cumulative revenue reached KRW 3,688.2 billion, marking a 15.8 percent annual increase that highlights the sector's robust global momentum.

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Key Market Challenges

Based on the overview provided, the challenging factor impeding market expansion is the high recurring costs associated with product maintenance, particularly the financial burden of frequent filter replacements.

The necessity for regular filter changes to ensure optimal performance creates a substantial Total Cost of Ownership (TCO) that often deters adoption in price-sensitive demographics. This economic strain forces many existing users to seek lower-cost, third-party alternatives which can compromise safety and efficacy, thereby damaging consumer trust in the technology. For instance, according to the Korea Air Cleaning Association (in collaboration with the Korea Consumer Agency), in 2025, a safety investigation into the consumables market revealed that 8 out of 42 sampled compatible replacement filters failed to meet established safety standards or contained prohibited substances.

This proliferation of substandard maintenance products, driven by the high price of Original Equipment Manufacturer (OEM) filters, directly hampers market growth by undermining the health-centric value proposition of the devices. When consumers face the choice between expensive upkeep or potentially hazardous cheap alternatives, their confidence in the long-term viability of air purification solutions diminishes, restricting broader adoption across both residential and commercial sectors.

Key Market Trends

The Integration of AI and IoT for Smart Home Connectivity is rapidly evolving from a premium feature into a standard operational requirement for the Global Air Purifiers Market. Manufacturers are prioritizing the development of intelligent devices that seamlessly synchronize with broader smart home ecosystems to offer real-time air quality monitoring and automated filtration adjustments. This technological shift is driven by consumer demand for remote accessibility and data-driven performance optimization, allowing users to control indoor environments precisely via mobile applications. The scale of this digital transition is evident in the mass adoption of connected units; according to Xiaomi, December 2025, in the official announcement '10 Years on Top: Xiaomi's Mijia Air Purifier Becomes China's Best-Selling Online Model Ever', cumulative shipments of the brand's smart air purifiers surpassed 25 million units, underscoring the critical role of connectivity in driving modern product sales.

Simultaneously, the Emergence of Subscription-Based Filter Replacement Services is fundamentally transforming the industry's business model by addressing the barrier of high upfront and maintenance costs. To mitigate the financial burden of regular filter changes and ensure consistent device efficiency, major industry players are transitioning towards "As-a-Service" frameworks that bundle hardware or maintenance into recurring payments. This strategy not only fosters long-term consumer retention but also stabilizes revenue streams against market volatility. The commercial success of this approach is substantial; according to LG Electronics, January 2025, in the 'Fourth-Quarter and Full-Year 2024 Financial Results', revenue from the company's home appliance subscription business, which encompasses air solution products, surged by over 75 percent compared to the previous year, highlighting the growing consumer preference for flexible, service-oriented ownership models.

Segmental Insights

The online distribution channel is projected to emerge as the fastest-growing segment in the global air purifiers market, driven by the rapid expansion of e-commerce infrastructure. This growth is primarily attributed to the convenience consumers experience when comparing technical specifications and prices across a diverse range of brands. Furthermore, digital marketplaces facilitate immediate access to product performance verification, such as certifications from the Association of Home Appliance Manufacturers, which significantly enhances buyer confidence. The widespread availability of detailed customer reviews and efficient direct-to-consumer shipping options further solidifies the expansion of the online segment globally.

Regional Insights

North America maintains a leading position in the global air purifiers market due to stringent regulatory standards and high consumer awareness regarding indoor air quality. The region benefits from established frameworks enforced by institutions such as the United States Environmental Protection Agency, which actively promote healthier indoor environments. Consequently, the residential and commercial sectors prioritize air quality management to mitigate the effects of industrialization and urban pollution. This regulatory support, combined with substantial consumer purchasing power, ensures the sustained dominance of the North American market.

Recent Developments

In September 2025, Dyson launched the Dyson HushJet™ Purifier Compact in the United States, a new device engineered specifically for smaller living spaces such as bedrooms and home offices. The company utilized aerodynamic principles inspired by jet engines to develop a novel nozzle technology that projected a focused stream of purified air while minimizing turbulence and noise. The unit featured a fully sealed filtration system equipped with an electrostatic filter designed to last up to five years, significantly reducing maintenance frequency. This product introduction marked a strategic expansion of the company's air purification portfolio into the compact appliance segment, emphasizing quiet operation and long-term filter durability.
In February 2025, LG Electronics introduced the LG PuriCare™ AeroHit in global markets, positioning it as a space-saving solution that blended advanced air care with a minimalist design suitable for various interior styles. The device incorporated a multi-layer 360-degree filtration system capable of reducing odors, allergens, and ultra-fine dust particles. A key technological feature was the inclusion of a PM 1.0 sensor, which detected microscopic pollutants and allowed the unit to automatically adjust its performance based on real-time air quality data. The launch also included a specialized model tailored for households with pets, further diversifying the company's lineup to address specific consumer needs regarding indoor air quality.
In July 2024, Blueair unveiled the Classic Pro, a high-performance air purifier that integrated a proprietary lighting technology known as PhotonPure™ to enhance protection against airborne pollutants. Unlike traditional ultraviolet cleaning methods, this system utilized a safe violet light directed at the filter's surface to neutralize harmful bacteria and viruses without degrading the filter material. The device was also equipped with the company's established HEPASilent™ dual filtration technology, which combined electrostatic and mechanical filtration to capture particles as small as 0.01 microns. The CEO of Blueair stated that this professional-grade model was engineered to deliver comprehensive air wellness to larger residential spaces with improved energy efficiency.
In March 2024, Samsung Electronics announced the launch of the Bespoke Cube Air Infinite Line, a premium air purifier featuring advanced artificial intelligence capabilities. The new model utilized an AI-driven "Pop-up Clean Booster" that automatically activated to project clean air up to 11 meters when air quality deteriorated. The appliance employed a four-way surround cleaning system to inhale pollutants from all directions and discharge purified air evenly throughout the room. Additionally, the product included an "AI Saving Mode" designed to reduce energy consumption by up to 45% by intelligently adjusting fan operation based on indoor air quality analysis, reflecting a growing industry focus on energy-efficient smart home solutions.

Key Market Players

Honeywell International, Inc.
Koninklijke Philips N.V.
Unilever PLC
Sharp Electronics Corporation
Samsung Electronics Co., Ltd.
LG Electronics
Panasonic Corporation
Whirlpool Corporation
Dyson
Carrier

By Filter Type	By Application	By Distribution Channel	By Region
HEPA; Activated Carbon; HEPA & Activated Carbon; HEPA Activated Carbon and Ion & Ozone Generator Others	Industrial Residential Commercial	Supermarkets/Hypermarkets Multi-Branded Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Air Purifiers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Air Purifiers Market , By Filter Type:

HEPA; Activated Carbon; HEPA & Activated Carbon; HEPA
Activated Carbon and Ion & Ozone Generator
Others

Air Purifiers Market , By Application:

Industrial
Residential
Commercial

Air Purifiers Market , By Distribution Channel:

Supermarkets/Hypermarkets
Multi-Branded Stores
Online
Others

Air Purifiers Market , By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Air Purifiers Market .

Available Customizations:

Global Air Purifiers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Air Purifiers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Air Purifiers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Filter Type (HEPA; Activated Carbon; HEPA & Activated Carbon; HEPA, Activated Carbon and Ion & Ozone Generator, Others)

5.2.2. By Application (Industrial, Residential, Commercial)

5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Air Purifiers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Filter Type

6.2.2. By Application

6.2.3. By Distribution Channel

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Air Purifiers Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Filter Type

6.3.1.2.2. By Application

6.3.1.2.3. By Distribution Channel

6.3.2. Canada Air Purifiers Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Filter Type

6.3.2.2.2. By Application

6.3.2.2.3. By Distribution Channel

6.3.3. Mexico Air Purifiers Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Filter Type

6.3.3.2.2. By Application

6.3.3.2.3. By Distribution Channel

7. Europe Air Purifiers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Filter Type

7.2.2. By Application

7.2.3. By Distribution Channel

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Air Purifiers Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Filter Type

7.3.1.2.2. By Application

7.3.1.2.3. By Distribution Channel

7.3.2. France Air Purifiers Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Filter Type

7.3.2.2.2. By Application

7.3.2.2.3. By Distribution Channel

7.3.3. United Kingdom Air Purifiers Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Filter Type

7.3.3.2.2. By Application

7.3.3.2.3. By Distribution Channel

7.3.4. Italy Air Purifiers Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Filter Type

7.3.4.2.2. By Application

7.3.4.2.3. By Distribution Channel

7.3.5. Spain Air Purifiers Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Filter Type

7.3.5.2.2. By Application

7.3.5.2.3. By Distribution Channel

8. Asia Pacific Air Purifiers Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Filter Type

8.2.2. By Application

8.2.3. By Distribution Channel

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Air Purifiers Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Filter Type

8.3.1.2.2. By Application

8.3.1.2.3. By Distribution Channel

8.3.2. India Air Purifiers Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Filter Type

8.3.2.2.2. By Application

8.3.2.2.3. By Distribution Channel

8.3.3. Japan Air Purifiers Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Filter Type

8.3.3.2.2. By Application

8.3.3.2.3. By Distribution Channel

8.3.4. South Korea Air Purifiers Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Filter Type

8.3.4.2.2. By Application

8.3.4.2.3. By Distribution Channel

8.3.5. Australia Air Purifiers Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Filter Type

8.3.5.2.2. By Application

8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Air Purifiers Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Filter Type

9.2.2. By Application

9.2.3. By Distribution Channel

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Air Purifiers Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Filter Type

9.3.1.2.2. By Application

9.3.1.2.3. By Distribution Channel

9.3.2. UAE Air Purifiers Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Filter Type

9.3.2.2.2. By Application

9.3.2.2.3. By Distribution Channel

9.3.3. South Africa Air Purifiers Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Filter Type

9.3.3.2.2. By Application

9.3.3.2.3. By Distribution Channel

10. South America Air Purifiers Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Filter Type

10.2.2. By Application

10.2.3. By Distribution Channel

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Air Purifiers Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Filter Type

10.3.1.2.2. By Application

10.3.1.2.3. By Distribution Channel

10.3.2. Colombia Air Purifiers Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Filter Type

10.3.2.2.2. By Application

10.3.2.2.3. By Distribution Channel

10.3.3. Argentina Air Purifiers Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Filter Type

10.3.3.2.2. By Application

10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Air Purifiers Market : SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Honeywell International, Inc.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Koninklijke Philips N.V.

15.3. Unilever PLC

15.4. Sharp Electronics Corporation

15.5. Samsung Electronics Co., Ltd.

15.6. LG Electronics

15.7. Panasonic Corporation

15.8. Whirlpool Corporation

15.9. Dyson

15.10. Carrier

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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