Di Bella Coffee an Australian cafe chain partnered with Swiggy for home delivery

India: Di Bella Coffee an Australian cafe chain has partnered with Swiggy an online food ordering and delivery platform for offering home delivery services in Mumbai. Swiggy will offer the entire menu of Di Bella Coffee's which has coffee blends and popular waffles in the city. Swiggy has started its operations in Mumbai last year in the month of July and has partnered with around 1000 restaurants. Di Bella Coffee is planning to take the leverage of Swiggy's technology driven delivery service and will to reach out to a larger customer base in Mumbai. 

Di Bella Coffee, since its launch in Mumbai has become very popular and this partnership will be an add on to the success of Swiggy and the delivery business of global brands in India. Another international quick service restaurant chains like Papa John's and Burger King have also partnered with Swiggy to increase their customer bandwidth and has successfully catered Indian consumers and offered them varied food choices. In Mumbai, Di Bella Coffee has a very huge customer base who are very loyal to the brand because of the offerings of the finest blends of beverages and cafe food.

According to TechSci Research, Di Bella Coffee which is very popular in Mumbai for its finest blends of beverages and café food and this tie-up with Swiggy will allows it to expand its customer base and reach large customer base in the city. This partnership will further enhance its customer's food ordering experience with Swiggy's efficient and effective delivery track record. 

According to a recent report published by TechSci Research, “India Coffee Shops / Cafés Market Forecast, Consumer Survey and Opportunities, 2021”, market for Coffee Shops / Cafés in India is projected to grow at a CAGR of over 11% during 2016 - 2021. In addition to India urban canters like New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad and Kolkata, entry of new chains into tier II and tier III cities is anticipated to emerge as a major factor driving growth in coffee shops / cafes market in the country over next five years. India coffee shops / cafes market is highly fragmented, with Café Coffee Day, Costa and Starbucks being few of the leading chained coffee shops operating in the country.