Press Release

Oral Care Products Market in India to Grow at 6%

Growing concerns regarding oral care and increasing disposable income coupled with introduction of innovative product offerings to drive India oral care products market through 2021

According to a recently released TechSci Research report, India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021”, the oral care products market in India is projected to grow at a CAGR of over 6% during 2016 – 2021, on account of increasing purchasing power, growing urbanisation, higher levels of awareness among consumers about oral care, and surging demand from urban, semi-urban as well as rural areas of the country. Moreover, in order to sustain in highly competitive India oral care products market, an increasing number of companies are introducing new and innovative oral care products in the country. Increasing marketing and promotional activities by leading oral care products manufactures through electronic as well as print media is anticipated to further aid growing sales of oral care products in India over the next five years.

On the basis of product type, the market has been segmented into five categories, toothpaste, toothbrush, mouthwash, tooth powder and other oral care products. Among these categories, toothpaste segment dominated the overall India oral care products market in 2015, and the segment is anticipated to maintain its dominance through 2021. Regionally, northern states dominated the sales of oral care products in 2015.

“In India, an increasing trend of consumers opting for herbal oral care products has been witnessed in the recent years. Moreover, for oral hygiene, majority of the Indian citizens, especially in rural regions, are predominantly dependent on natural products such as neem twigs, charcoal powder, etc. Hence, market players are combining their oral care offerings with naturally available herbal products to target a huge section of consumers. Demand for the same is increasing at a robust pace in the country, thereby indicating growing consumer inclination towards herbal oral care products.”, said Mr. Laltu Sinha, Research Consultant with TechSci Research, a research based global management consulting firm.

“India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021, has analyzed the potential of India oral care products market and provides statistics and information on market sizes, shares and trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them in taking sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers and key challenges faced by the industry.