With growing concerns regarding oral hygiene among Indian citizens, the country’s oral care products market has been registering healthy growth rate over last decade. An increasing number of companies are launching various new and innovative products to address demand emanating from a broad cross-section of consumers. Increasing penetration of oral care products in rural areas is anticipated to positively influence the market in India over the next five years. Moreover, a growing number of oral care product manufacturers are shelling out more on marketing activities for increasing their brand promotion and visibility across various parts of the country. Factors like growing urbanization, increasing disposable income and strong demand from urban and semi-urban areas of the country is attracting leading global players, thereby further contributing to the growth of India oral care products market.

According to “India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021”, the oral care products market in India is projected to grow at a CAGR of over 6% during 2016 – 2021. On the basis of product type, the market has been segmented into five categories, which include toothpaste, toothbrush, mouthwash, tooth powder and other oral care products. Among these categories, toothpaste segment dominated the country’s oral care products market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. Few of the leading players operating in the India oral care products market include Colgate-Palmolive (India) Ltd., Hindustan Unilever Limited, Dabur India Limited and Patanjali Ayurved. “India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021” discusses the following aspects related to oral care products market in India:

  • India Oral Care Products Market Size, Share & Forecast
  • Segmental Analysis – By Product Type (Toothbrush, Toothpaste, Tooth Powder, Mouthwash & Others)
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of the India oral care products market
  • To identify the on-going trends, and anticipated growth over the next five years
  • To help industry consultants, oral care product manufactures and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentation and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with oral care companies, manufacturers, suppliers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

1.     Research Methodology

2.     Product Overview

3.     Analyst View

4.     Global Oral Care Products Market Outlook

5.     India Oral Care Products Market Outlook

5.1.   Market Size & Forecast

5.1.1.  By Value

5.2.   Market Share & Forecast

5.2.1.  By Type (Toothbrush, Toothpaste, Tooth Powder, Mouthwash & Others)

5.2.2.  By Region

5.2.3. By Company

5.3.   Market Attractiveness Index

5.3.1.  By Region

5.3.2.  By Product type

6.     India Toothbrush Market Outlook

6.1.   Market Size & Forecast

6.1.1.  By Value & Volume

6.2.   Market Share & Forecast

6.2.1.  By Company

7.     India Toothpaste Market Outlook

7.1.   Market Size & Forecast

7.1.1.  By Value & Volume

7.2.   Market Share & Forecast

7.2.1.  By Company

8.     India Tooth Powder Market Outlook

8.1.   Market Size & Forecast

8.1.1.  By Value & Volume

8.2.   Market Share & Forecast

8.2.1.  By Company

9.     India Mouthwash Market Outlook

9.1.   Market Size & Forecast

9.1.1.  By Value & Volume

9.2.   Market Share & Forecast

9.2.1.  By Company

10.  India Other Oral Care Products Market Outlook

10.1.Market Size & Forecast

10.1.1.   By Value

11.  Market Dynamics

11.1.Drivers

11.2.Challenges

12.  Market Trend and Developments

12.1.Increasing Demand for Herbal Oral Care Products

12.2.Growing Demand for Mouthwashes

12.3.Premiumisation of Oral Care Products

12.4.Continuous Innovations to Make Products More Effective

12.5.Shift towards Health and Cosmetic Benefits

13.  Policy & Regulatory Landscape

14.  Import-Export Dynamics

15.  India Economic Profile

16.  Competitive Landscape

16.1.Competitive Benchmarking

16.2.Company Profiles

16.2.1.   Colgate-Palmolive (India) Ltd

16.2.2.   Hindustan Unilever Limited

16.2.3.   Dabur India Limited

16.2.4.   Procter and Gamble India

16.2.5.   Amway India Enterprises Pvt Ltd

16.2.6.   GlaxoSmithKline Consumer Healthcare Ltd

16.2.7.   Johnson & Johnson (India) Ltd

16.2.8.   Patanjali Ayurved Ltd

16.2.9.   The Himalaya Drug Company

16.2.10.  Vicco Laboratories

17.  Strategic Recommendations

  • List of Figures

    Figure 1: India Oral Care Products Market Size, By Value (USD Million), 2011-2021F

    Figure 2: India Oral Care Products Market Share, By Product Type, By Value, 2011-2021F

    Figure 3: India Oral Care Products Market Share, By Region, By Value, 2015 & 2021F

    Figure 4: India Oral Care Products Market Share, By Region, By Value, 2011-2021F

    Figure 5: India Oral Care Products Market Share, By Company, By Value, 2015-2021F

    Figure 6: India Oral Care Products Market Attractiveness Index, By Region, By Value, 2015-2021F

    Figure 7: India Oral Care Products Market Attractiveness Index, By Product Type, By Value, 2015-2021F

    Figure 8: India Toothbrush Market Size, By Value (USD Million), By Volume (Million Units) 2011-2021F

    Figure 9: India Toothbrush Market Share, By Company, By Value, 2015

    Figure 10: India Toothbrush Market Share, By Company, By Value, 2021F

    Figure 11: India Toothpaste Market Size, By Value (USD Million), By Volume (Million Kgs) 2011-2021F

    Figure 12: India Toothpaste Market Share, By Company, By Value, 2015

    Figure 13: India Toothpaste Market Share, By Company, By Value, 2021F

    Figure 14: India Tooth Powder Market Size, By Value (USD Million), By Volume (Million Kgs) 2011-2021F

    Figure 15: India Tooth Powder Market Share, By Company, By Value, 2015

    Figure 16: India Tooth Powder Market Share, By Company, By Value, 2021F

    Figure 17: India Mouthwash Market Size, By Value (USD Million), By Volume (Million Litres) 2011-2021F

    Figure 18: India Mouthwash Market Share, By Company, By Value, 2015

    Figure 19: India Mouthwash Market Share, By Company, By Value, 2021F

    Figure 20: India Other Oral Care Products Market Size, By Value, 2011-2021F (USD Million)

    Figure 21: India Per Capita Income, 2012-2015 (USD)

    Figure 22: India Urban Population Share (as a Percentage of the Total Population), 2011-2015

    Figure 23: India Toothbrush Exports, By Value (USD Million), By Volume (Million Units), 2010-11 to 2015-16

    Figure 24: India Toothbrush Exports to Top Five Countries, By Value (USD Million), By Volume (Million Units), 2014-15

    Figure 25: India Toothbrush Imports, By Value (USD Million), By Volume (Million Units), 2010-11 to 2015-16

    Figure 26: India Toothbrush Imports from Top Five Countries, By Value (USD Million), 2014-15

    Figure 27: India Toothbrush Imports from Top Five Countries, By Volume (Million Units), 2014-15

    Figure 28: India Tooth Powder Exports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16

    Figure 29: India Tooth Powder Exports to Top Five Countries, By Value (USD Million), By Volume (Million Kilograms), 2014-15

    Figure 30: India Tooth Powder Imports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16

    Figure 31: India Tooth Powder Imports to Top Five Countries, By Value (USD Million), By Volume (Million Units), 2014-15

    Figure 32: India Toothpaste Exports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16

    Figure 33: India Toothpaste Exports to Top Five Countries, By Value (USD Million), By Volume (Million Kilograms), 2014-15

    Figure 34: India Tooth Paste Imports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16

    Figure 35: India Toothpaste Imports from Top Five Countries, By Value (USD Million), By Volume (Million Kilograms), 2014-15

     

    List of Tables

    Table 1: Per Capita Toothpaste Consumption in Different Countries

    Table 2: India Oral Care Product Type HS Code, Basic Duty, Countervailing Duties